• Title/Summary/Keyword: 디지털TV

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Design of EPG Information Architecture on Digital TV based on User's Experience (사용자 경험에 기초한 디지털 TV EPG 채널 정보구조 설계)

  • Kim, In-Soo;Jung, Kyeong-Kyun;Park, Jong-Soon;Myung, Ro-Hae;Park, Yong-Jin
    • Journal of Broadcast Engineering
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    • v.12 no.2
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    • pp.71-79
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    • 2007
  • This study is about the TV Electronic Program Guide (EPG) design to which Perceived Information Architecture (PIA) based on user-experience is applied. The function-oriented information architecture is not friendly for user to search channels, while Multi-channels of EPG system provides users with opportunities to select a variety of channels. Because the menu structure of EPG user interface system is not compatible with the user experience. Therefore, this study presented a user-experience-based methodology and proposed a new solution for the information architecture of user-centered EPG system design.

TV-Anytime metadata delivery method based on object carousel for unidirectional personalized broadcasting environment (단방향 맞춤형 방송 환경에서의 객체 캐루젤(Object Carousel) 기반의 TV-Anytime Metadata 전송 기법)

  • Kim Seung Hyun;Lim Jongtae
    • Journal of Broadcast Engineering
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    • v.9 no.4 s.25
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    • pp.297-304
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    • 2004
  • TV-Anytime specification provides metadata standards for personalized broadcasting service. For personalized broadcasting service, the metadata is transmitted through the specific way to the employed broadcasting system. In an MPEG-2 environment. the metadata can be transmitted using Sections, objects within a DSM-CC Object Carousel or modules within a DSM-CC Data Carousel. In this paper, we introduce a TV-Anytime metadata delivery method within Object Carousel which is used in ATSC-ACAP and DVB-MHP, We describe an actual example of unidirectional personalized broadcasting which is implemented on an ATSC-ACAP data broadcasting receiver, where the metadata is delivered as objects within a DSM-CC Object Carousel.

Analysis of Characteristics of Corporate Advertisements in TV and Digital Video Advertisements - Focusing on corporate advertisements from 2020 to 2021 (TV 및 디지털 영상광고에서 나타난 기업광고 특성 분석 - 2020년부터 2021년 기업광고를 중심으로)

  • Um, Namhyun
    • The Journal of the Korea Contents Association
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    • v.22 no.8
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    • pp.149-158
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    • 2022
  • For this study, a total of 297 TV advertisements and digital video advertisements were selected as analysis targets among domestic corporate advertisements executed for two years from 2020 to 2021. As a result of the content analysis, it was found that CSR public service advertisements, CSV advertisements, and ESG advertisements in 2020, when the corona pandemic began in earnest and ESG of companies emerged as a business management topic, showed a markedly higher execution frequency than in 2021. As a result of examining the distribution of corporate advertisement types by media, it was found that companies were executing various corporate advertisements through digital media rather than traditional media such as TV. As a result of examining the advertising appeal strategies according to the types of corporate advertisements, it was found that the emotional appeal strategy was most frequently used among the rational appeal, emotional appeal, and mixed appeal as a whole in corporate advertising. As a result of analyzing the advertisement model types according to the classification of corporate advertisements, it was found that corporate advertisements use a general model differently from brand advertisements. Lastly, as a result of examining the distribution of advertisement model types according to media types, it was found that the celebrity model is more frequently used in TV advertisements for digital advertisements.

Hacking and Countermeasure on Smart TV (스마트 TV 해킹 위협 및 대응방안 분석)

  • Hong, Sunghyuck
    • Journal of Digital Convergence
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    • v.12 no.1
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    • pp.313-317
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    • 2014
  • Smart-phone, PC or tablet platforms, such as smart terminals spread to the masses trying to capitalize. Smart TV also is increasing. In Korea, market size of TV is growing fast with growth of risk of hacking. In this paper, several kinds of Smart TV hacking cases are presented with the possibility of attacks against the vulnerability analysis and countermeasures. Most of the Linux operating system is open. Thus, it is vulnerable for latest hacking techniques. Most are based on the Linux OS to enhance security mount Sand-Box. However, bypass procedure using the technique, or APT attacks can avoid San-Box technique. New hacking techniques and a variety of ways will occur in the future. Therefore, this paper will develop Smart TV, and it analysis of a security threat and establishes better prepared in the future because new hacking attacks are expected to prepare more.

Customized Digital TV System for Individuals/Communities based on Data Stream Mining (데이터 스트림 마이닝 기법을 적용한 개인/커뮤니티 맞춤형 Digital TV 시스템)

  • Shin, Se-Jung;Lee, Won-Suk
    • The KIPS Transactions:PartD
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    • v.17D no.6
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    • pp.453-462
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    • 2010
  • The switch from analog to digital broadcast television is extended rapidly. The DTV can offer multiple programming choices, interactive capabilities and so on. Moreover, with the spread of Internet, the information exchange between the communities is increasing, too. These facts lead to the new TV service environment which can offer customized TV programs to personal/community users. This paper proposes a 'Customized Digital TV System for Individuals/Communities based on Data Stream Mining' which can analyze user's pattern of TV watching behavior. Due to the characteristics of TV program data stream and EPG(electronic program guide), the data stream mining methods are employed in the proposed system. When a user is watching DTV, the proposed system can control the surrounding circumstances as using the user behavior profiles. Furthermore, the channel recommendation system on the smart phone environment is proposed to utilize the profiles widely.

User Experience Research on TV Multiview Feature (TV 멀티뷰 기능에 관한 사용자 경험 연구)

  • Kim, Hee-soo Esther;Kim, Jae-Yeop
    • Journal of Digital Convergence
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    • v.20 no.2
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    • pp.415-424
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    • 2022
  • This study is a user experience research on the current usage of TV multiview and evaluating the usability. From traditional TV viewing to connecting laptop or mobile devices, the scope of using TV has expanded and evolved to multipurpose. Utilizing the multiview feature offers new TV experiences, but research on its usability has not been actively conducted yet. In this research, a case study and survey were held prior to usability testing to identify user needs and behavior of TV multiview. After reviewing the results, we ran a task-based usability testing and in-depth interview. As a result, users preferred different ways of accessing and using multiview based on their situation, and the current user interface needed improvement for easier, intuitive use. This study is expected to contribute to the development of improving user experience in TV multiview.

The Attitude on Introduction Method of In-Program Advertising in Terrestrial Broadcasting Television: Comparison of Public and Professional Awareness (지상파 TV에서 중간광고 도입에 대한 태도: 일반인과 전문가 인식비교를 중심으로)

  • Joung, Jin-Tack;Kim, Koosung
    • Journal of Digital Convergence
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    • v.12 no.1
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    • pp.263-271
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    • 2014
  • Era of multi-channel digital multimedia on the Internet, cable, satellite and IPTV and the growth of new media such as terrestrial broadcast advertising with the poor rating has also dropped sharply. In this situation, terrestrial TV suggesting the introduction of in-program advertising appearing comments. In this study, the introduction of these intermediate advertising the public and professional awareness about the issue by comparing the introduction of in-program advertising feasibility was done in the purpose. Studies on terrestrial TV suggesting the introduction of in-program advertising and public opinion about the differences in perception between experts is high. The introduction of in-program advertising validity of these data for future in-program advertising to provide a basis for enforcement is expected to give.

A Proposal on Digital Cable TV Menu for 20's (20대 사용자를 위한 디지털 케이블 TV 메뉴 제안)

  • Kim, Yong-Seong;Noh, Ji-Hye;Park, Su-Bin;An, So-Hyeon;Yeoun, Myeong-Heum
    • 한국HCI학회:학술대회논문집
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    • 2009.02a
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    • pp.1053-1058
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    • 2009
  • Digital cable TV(DCATV) is totally different with a existing TV which is passive, and can pick the contents anytime we want. It is very popular in many houses and we can see bright future with this. This study will show a standard that is a suitable and convenient VOD menu category for 20's through a various usability test. Moreover it will be provided new menu style and GUI through the preferences. For this, we found expected problems first through the heuristic analysis and did iterative usability test to verify and improve these problems. As a result of that, we improved errors of VOD menu structure and suggested new menu style including metaphor, colour and icon users can recognize easily. That is, VOD categories should be grouped among definite meanings. And we found using convenience is more important than new discovery of method on menu style for experienced users. This study can be not only based data when DCATV menu is renewed but also can be used as a reference data when designing other DCATV menu.

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An RF Front-end for Terrestrial and Cable Digital TV Tuners (지상파 및 케이블 디지털 TV 튜너를 위한 RF 프런트 엔드)

  • Choi, Chihoon;Im, Donggu;Nam, Ilku
    • Journal of the Institute of Electronics and Information Engineers
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    • v.49 no.12
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    • pp.242-246
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    • 2012
  • This paper presents an integrated low noise and highly linear wideband RF front-end for a digital terrestrial and cable TV tuner, which are used as a part of double-conversion TV tuner. The low noise amplifier (LNA) has a low noise figure and high linearity by adopting a noise canceling technique based on current amplification. The up-conversion mixer and SAW buffer have high linearity by employing a third order intermodulation cancellation technique. The proposed RF front-end is designed in a $0.18{\mu}m$ CMOS and draws 60 mA from a 1.8 V supply voltage. The RF front-end shows a voltage gain of 30 dB, an average single side-band noise figure of 4.2 dB, an IIP2 of 40 dBm, and an IIP3 of -4.5 dBm for the entire band from 48 MHz to 862Hz.

Design of SCROM Metadata Transformation system for DiTV (DITV를 위한 SCORM 메타데이터 변환 시스템의 설계)

  • Hwang Dae-Hoon;Im Seung-Hyun;Lee Si-Hwa
    • Proceedings of the Korea Information Processing Society Conference
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    • 2006.05a
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    • pp.157-160
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    • 2006
  • 최근 e-러닝 산업 및 기술에서 큰 화두는 디지털 융합과 현상이라고 할 수 있으며, 이러한 융합화 시대를 향한 진화의 핵심적인 요구사항은 OSMU 이다. 현재까지 e-러닝 산업은 표준화 활동을 통해 디지털 융합화를 실현하고 있으며, 미국 ADL의 SCORM이 사실상의 표준으로 인식되고 있다. 하지만 기존 웹 기반의 e-러닝 환경은 학습을 할 때 컴퓨터에 의존함으로써 실질적인 디지털 격차를 극복하기에 한계가 있다. 이에 본 논문에서는 보다 실생활에 근접한 DiTV용 T-러닝 학습 환경에의 적용을 위하여 이미 작성된 SCORM 기반의 학습 콘텐츠 메타데이터를 DiTV용 TV-Anytime 메타데이터로 변환하여 상호운용성, 재사용성 및 고 이용성 등을 가능하게 하는 시스템의 설계를 제안하고자 한다. 이 시스템을 통하여 PC 에 익숙하지 못한 사람들을 DiTV 앞에서 더욱 편한 학습 기회를 제공할 수 있을 것이다.

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