• Information Systems Review
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• v.11 no.2
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• pp.91-111
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• 2009

Collection and use of personal information have enabled firms to improve their value propositions by offering personalization. On the other hand, they have caused widespread concerns by consumers that their privacy is invaded. Because previously distributed personal information can be integrated and utilized to offer more personalized services, those concerns may be intensified with the progress of the digital convergence environment. In this study, factors for privacy invasion and their impact on the privacy concerns are suggested. Then, an empirical study is conducted to examine some of the suggestions. From the analysis, several results are derived. First, as more personal data are collected, secrecy and autonomy concerns increase exponentially rather than steadily. Second, as targeting accuracy is improved, greater secrecy and autonomy concerns are expressed by consumers, but less seclusion concerns. Finally, monetary reward such as coupons can reduce seclusion concerns when targeting accuracy is high. Based on the results, implications for managing consumer privacy concerns are provided under digital convergence environment.

• Review of KIISC
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• v.14 no.6
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• pp.46-52
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• 2004

이 글의 목적은 디지털 저작권과 프라이버시 사이의 경합적 요인을 분석하고 균형을 위한 대안을 제시하는데 있다. 현재 대부분의 디지털 저작권 보호기술의 핵심은 사용자를 식별할 수 있는 방법에 있는데, 이러한 사용자 식별은 익명성을 기반으로 하는 프라이버시에 대한 침해요인이 되고 있다. 이와 같은 경합적 요인을 해결하기 위해 익명성을 보장하는 디지털 저작권 관리기술들이 많이 제안되었으나, 그 대부분이 부분적인 문제에 대한 프로토콜의 형태로 이루어진 대안으로, 현재의 인터넷 환경, 사용자의 행동양식, 경제적 요인 등과 부합하지 않는 측면이 많아 적용하기 곤란하다. 한편, 디지털 저작권 보호를 위한 여러 기술적 노력들도 사실상 저작권 보호 효과는 미미한 반면, 사용자의 권리와 프라이버시에 대한 침해요인을 증대시키고 있다. 현재의 상황은 디지털 저작권과 프라이버시의 균형을 위한 기술적 해결이 요원한 상태이다. 이러한 상황에서 균형을 위한 대안으로 법률에 의한 조정과 새로운 비즈니스 모델을 통한 디지털 저작권 보호가 효과적임을 주장하고자 한다. 즉, 기술적 완벽성보다는 사용자 편리성에 의한 실질적인 저작권보호와 법률과 사용자 계도를 통한 프라이버시 보호를 제안한다.

• Journal of Digital Convergence
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• v.11 no.1
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• pp.107-119
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• 2013

The purpose of this study is to find an answer why internet users are unconcern about their privacy information. We found that perceived privacy risk and website usability have a significant effect on privacy unconcern. That is, individuals who have experiences privacy incidents are more likely to be unconcern about their privacy information. Accordingly, organizations who supply services on the web have to pay more attention to these individuals to increase a privacy concern. Implications and Conclusions are discussed.

• Journal of Digital Convergence
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• v.15 no.12
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• pp.265-272
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• 2017

As Location-based services on smartphone are getting more popular, users have more concern on exposing their location information. This study developed a research model to identify how smartphone users perceive on providing information pertaining to their location based on privacy calculus theory. 203 responses were analyzed with SmartPLS 2.0. The outcome of this research is quite interesting because conventional belief of privacy calculus perspective does not hold. The privacy calculus theory is based on assumption that human being is rational and decision to provide privacy information is determined by risk and benefit aspects. However, the result of this study is in accordance with behavioral economics perspective in which emotional judgment and behavioral judgement are affected by different factors.

• Journal of Digital Convergence
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• v.14 no.12
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• pp.1-12
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• 2016

Today, with the popularity of smart phones and the proliferation of SNS, anyone is exposed to the risk of personal information leakage. Unlike the prior studies of privacy, this research aims to identify the privacy factors affecting the provision intention of individual information from the SNS Users. This study also analyses how the perceived privacy risks and corporate trust affect the provision intention of individual information. The analysis results of empirical data show that despite experiencing the privacy leakage such as direct hacking and being aware of the risk, people are providing firms with personal information. The most influential variables to perceived privacy risk are information privacy policy, information privacy concern, previous privacy experience and information privacy awareness in the decreasing order of importance. Those to the corporate trust are information privacy policy, information privacy awareness, previous privacy concern and information privacy experience. Besides, the corporate trust and the perceived privacy risk also affect the provision intention of personal information. Finally, this study proposes the implications for personal information privacy.

• The Journal of Society for e-Business Studies
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• v.10 no.4
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• pp.53-81
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• 2005

Current DRM system has limitation in protection of user's privacy Therefore, many troubles are expected in service providing if it comes into the ubiquitous times of context-aware environment. HKUST Proposed a watermark-based web service DRM system. However, the relevant study does not consider ubiquitous environment and cannot provide service that considered a context. And privacy protection of a user is impossible. On the other hand, Netherlands Phillips laboratory indicated a privacy problem of a DRM system and they proposed an alternative method about this. However, in relevant study, a Sniffing/Replay attack is possible if communicated authentication information are exposed between a user and device. We designed web services adaptable privacy-aware DRM architecture which supplements these disadvantages. Our architecture can secure user authentication mechanism for sniffing/Replay attack and keep anonymity and protect privacy Therefore , we can implement the privacy-aware considered web service DRM system in Context-Aware environment.

• Knowledge Management Research
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• v.24 no.1
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• pp.51-72
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• 2023

Digital literacy is vital knowledge and ability of an individual in the information society. As the level of digital literacy increases, the interest in privacy protection increases. This change may hinder the use of digital technologies and services. This research examines (1) the mediating effect of online social participation and information veracity on smart device literacy and privacy concerns, and (2) the moderating effect of privacy literacy. Using Korean media panel survey data reported in 2020 and in 2021, this study analyzes the responses of 7,737 people who use smart devices and participate in online activities. SPSS and PROCESS Macro are used to test the research model and hypotheses. In the analysis of 2020 and 2021 survey, this research shows that smart device literacy has major effects on privacy concerns; confirms that the mediating effect of online social participation; moderated meditating effect of privacy literacy. Although information veracity is not significant in 2020, mediating and moderated mediating effects are found in 2021.

• Journal of KIISE:Information Networking
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• v.30 no.2
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• pp.189-198
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• 2003

As people are damaged increasingly by personal information leakage, awareness about user privacy infringement is increasing. However, the existing DRM system does not support the protection of user's personal information because it is not necessary for the protection of copyrights. This paper is suggesting a license administration protocol which is more powerful to protect personal information in DRM. To protect the exposure of users identifier, this protocol uses temporary ID and token to guarantee anonymity and it uses a session key by ECDH to cryptography and Public-Key Cryptosystem for a message so that it can protect the exposure of personal information and user's privacy.

• Journal of Digital Convergence
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• v.16 no.10
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• pp.445-452
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• 2018

In a world where everything in life is being digitized, the amount of data is increasing exponentially. These data are processed into new data through collection and analysis. New data is used for a variety of purposes in hospitals, finance, and businesses. However, since existing data contains sensitive information of individuals, there is a fear of personal privacy exposure during collection and analysis. As a solution, there is privacy-preserving data mining (PPDM) technology. PPDM is a method of extracting useful information from data while preserving privacy. In this paper, we investigate PPDM and analyze various measures for evaluating the privacy and utility of data.

• Proceedings of the Korean Society of Computer Information Conference
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• 2020.01a
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• pp.241-242
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• 2020

홈/개인 IoT 환경에서 모바일 기기나 유무선 공유기는 IoT 기기의 트래픽을 중계하는 경우가 많다. 본 논문에서는, 홈/개인 IoT 환경에서 IoT 기기들이 서버로 전송한 패킷들을 프라이버시 보호 측면에서 더 안전하게 상류로 전송하는 기능을 제공하는 트래픽 자동 분류기반의 상류 프라이버시 보호 계층을 제안한다. 트래픽의 목적지 주소를 기반으로, 직접 연결, 프락시를 통한 연결, VPN을 통한 연결, Tor 익명 네트워크를 통한 연결 방식 중 하나를 선택하고, 선택된 연결 방식으로 상류로 패킷을 전달한다. 별도의 사용자 인터페이스를 통해 목적지 주소 및 적합한 연결 방식을 설정할 수 있다. 제안 계층은 모바일 기기 및 유무선 공유기에 적용 가능하며, 현재 모바일 기기용 개념 증명 예제를 구현하였다.