• Journal of Digital Convergence
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• v.20 no.2
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• pp.141-154
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• 2022

This study aims to investigate how tie strength in business networks affects successful knowledge sharing, as well as the impact of environmental uncertainty on the relationship between knowledge sharing and tie strength. We gathered data through a questionnaire-based survey of 310 employees affiliated with a high-technology industry in Korea. The results highlighted the positive influence of strong ties on tacit knowledge sharing and weak ties on explicit knowledge sharing. Additionally, in this study, we determine that strong ties are strengthened to share tacit knowledge with exchange parties when environmental uncertainty is high, whereas weak ties may remain unaffected by environmental uncertainty. This study contributes to the literature on tie strength and knowledge sharing by applying social capital theory to a high-technology industry. The findings suggest that firms must take advantage of strong and weak ties to facilitate knowledge sharing to enhance competency, create novel knowledge, and obtain a competitive advantage.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.221-226
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• 2022

The purpose of this study is to explore the differentiated motivations of users of live commerce by focusing on the entry into untact consumption culture. In addition, we intend to verify the mediating effect of engagement in the relationship between the motivation and attitude of live commerce use. As for the research method, an online survey was conducted targeting live commerce users, and 245 valid samples were used for analysis. For data analysis, frequency analysis, exploratory factor analysis, reliability analysis, multiple regression analysis, and mediation regression analysis were performed. As a result of the analysis, the motivation for using live commerce was derived from four factors: Enjoyment of interaction, Substitutability of personal examination, Need for community, Trend setting. And Engagement was found to have a significant effect on attitude. Finally, engagement was found to have a partial mediating effect in the relationship between the motivation and attitude of live commerce use. The research results will provide implications for understanding non-face-to-face consumption culture and establishing effective strategies for the live commerce industry in the future.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.211-220
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• 2022

This paper proposes a green closed-loop supply chain network (GCSN) for optimizing closed-loop supply chains. The GCSN focuses on the application of the recycling express box in logistics circulation, accelerates the standardization of logistics operations and the use of express packaging in e-commerce companies, and promotes the reduction and greening of recycling express box in the e-commerce industry. The GCSN is represented as a mathematical formulation and implemented using LINGO. Greening, environmental protection, and wisdom are the general trends for promoting the growth of the e-commerce industry. Meanwhile, the price of raw materials has increased owing to a shortage of resources, which emphasizes the need for e-commerce enterprises to develop green packaging. Therefore, this study considers the shared circular packaging launched by e-commerce enterprises as the research object, and integrates the problem of facility positioning and path planning in the logistics system. The conclusion summarizes the significance of this study.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.283-295
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• 2022

The number of citations in a patent is one of the indicators of the qualitative value of a patent. In this study, negative binomial regression model analysis was performed focusing on 47,354 US patents of 14 global top automotive makers in order to examine the major factors affecting the number of patent citations. As a result of the review, it was found that, elapsed years since filing, the number of patent claims, the number of claim letters, the number of inventors, the number of patent family countries, and the number of patent families, as well as IPC diversity, had a positive and significant effect on the number of citations. The results of this study are expected to provide a basic basis for considering the IPC diversity index together in analyzing and evaluating future patents and establishing strategies for creating excellent patents.

• Smart Media Journal
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• v.13 no.2
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• pp.156-164
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• 2024

The Metaverse as a combination of physical and digital space, provides many consumers with a different process of search, evaluation, consumption, and disposal than before, based on hyper-connected and hyper-realistic services. Therefore, it is necessary to examine what kind of sensory experiences customers feel when performing various activities in the Metaverse and how these experiences affect customers' behavioral responses. This study measured the temporal and emotional experience of the Metaverse service environment felt during the Metaverse experience journey of customers experiencing medical tourism services. The results of the study showed that the emotional experience through Metaverse had a more positive impact on customer satisfaction and customer loyalty as the intensity of the Metaverse experience deepened. In particular, it was confirmed that the emotional experience at the end of the Metaverse service had a positive influence on repurchase behavior. These results show that, just as in the real world, customer experience in the Metaverse can provide important insight into understanding customers' post purchase behavior and how service providers can develop and implement effective customer experience strategies in the Metaverse environment.

• Asia Marketing Journal
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• v.5 no.3
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• pp.60-79
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• 2003

본 연구는 묶음화 판매에 있어서 혼합선도 묶음화, 부가할인 묶음화, 성능 업그레이드 단서 제공 묶음화에 있어서 분할가격의 제시가 제품평가에 어떤 영향을 미치는가를 분석하였다. 이를 위해 첫째, 혼합선도 묶음화에 있어서 분할가격 제시가 효과적인가, 둘째, 부가할인 묶음화에 있어서 분할가격 제시가 효과적인가, 셋째, 혼합선도 부가할인 묶음화에 있어서 분할가격 제시가 효과적인가, 넷째, 분할가격의 대상의 수가 많을수록 제품평가에 긍정적인 영향을 미치는가, 다섯째, 성능 업그레이드 시 추가비용을 분할가격으로 제시하는 것이 제품평가에 긍정적인 영향을 미치는가, 여섯째, 성능 업그레이드의 구성요소의 수를 많게 하여 분할가격으로 제시하는 것이 제품평가에 긍정적인 영향을 미치는가에 관하여 분석하였다. 분석결과 혼합선도 묶음화, 부가할인 묶음화, 혼합선도 부가할인 묶음화에 있어서 모두 묶음화의 구성요소를 통합가격보다는 분할가격 단서로 제공하는 것이 제품평가에 긍정적인 영향을 미치는 것으로 나타났다. 또한 이 경우 모두에서 분할가격 대상의 구성요소의 수를 많게 하면 제품평가가 절하되는 것으로 나타났다. 성능 업그레이드 시 추가비용 단서도 분할가격으로 제시하는 것이 통합가격으로 제시하는 것보다 제품평가에 긍정적으로 영향을 미치는 것으로 나타났다. 그러나 성능 업그레이드의 수를 많이 제시하여 분할가격으로 제시하는 것은 제품평가에 부정적인 영향을 미치는 것으로 나타났다.

• Information Systems Review
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• v.22 no.3
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• pp.143-156
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• 2020

Price promotion is one of the most frequently marketing strategies with a long history. According to various studies, the effect of price promotion is controversial. Some studies have argued that price promotion has a positive effect, while others have found that it has no effect or rather has a negative effect. This study aims to examine the effect of price promotion in a subscription-based service. First, we check the effect of price promotion on the repurchase of the consumer. And we investigate how this effect varies depending on the characteristics of the consumer. Using the data from one of the music streaming service in South Korea, the effect of consumers' price promotion experience, demographic characteristics, and behavioral characteristics on their repurchase is analyzed through logistic regression analysis. As a result of the study, it is found that consumers' experience of price promotion has a positive effect on repurchase. In addition, the positive effect of price promotion is relatively greater in younger and female consumers. This study has implications in that it not only confirmed the positive effect of price promotion in a subscription-based environment but also empirically confirmed that the characteristics of consumers should be considered when performing price promotion.

• Knowledge Management Research
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• v.24 no.4
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• pp.195-218
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• 2023

This study empirically analyzes the effect of a sports club's performance and social media operations on online information search volume, reflecting fan engagement. Additionally, it confirms that such effect can vary depending on the issuance of sports fan tokens. The analysis of the data resulted in the support of all four hypotheses presented in this study. The team's goal differentials during the games exhibited a significant and positive effect on the online information search volume by fans. Furthermore, the quantity of a team's social media posts also showed a significant and positive effect on the online information search volume. The aforementioned effects of the team's game-related performance and social media activity on the online information search volume appeared to be strengthened when the sports fan tokens of the team were issued. This study conducts an empirical analysis of fan engagement in sports clubs and delves into the marketing dimensions of sports fan tokens. By doing so, it broadens the research scope within sports marketing and offers practical insights for the development of marketing strategies by sports clubs.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.42 no.3
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• pp.391-398
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• 2022

The use rate of M-pass(transportation card for foreigners),developed and sold to provide convenience to foreign tourists, was only 0.0051 % of visitors to Seoul over the past five years. Even this poor sales fell to the 0.024 % level in 2020 due to COVID-19. The cause of the sluggish performance was that the Ministry of land, Transport and Maritime Affairs and the card issuer excluded transportation operating organizations, and problems such as poor public relation, irrationality in pricing, and limitied number of sales locations appeared. In order to solve this problem, the research result showed that business strategies such as the establishment of a digital marketing system, realistic pricing, and the establishment of a mobile sales system that fit the trend, as well as the development of new product that reflect the participation and opinions of all related organizations are necessary. It is expected that this study will not only provide convenience to foreign Seoul tourist in the age of Post Corona, but also help improve the management of subway operating organizations.

• Journal of the Korea Society of Computer and Information
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• v.28 no.7
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• pp.165-177
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• 2023

In this paper analyzed the impact of innovation of CEOs of small and medium-sized companies, which are rapidly shifting to a digital economy, on corporate performance and how data literacy performs mediating functions. It was confirmed that innovation has a positive effect on corporate performance and that data literacy partially mediates the relationship between innovation and corporate performance. Transformational leadership shows a moderating effect in the relationship between innovation and corporate performance, and transactional leadership showed no moderating effect. Laissez-faire leadership has a moderating effect in the relationship between innovation and data literacy. These results show that innovation is an effective means of improving the organization's management performance, and are expected to awaken the importance of laissez-faire leadership and contribute to the establishment of management strategies.