• Archives of design research
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• v.14 no.4
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• pp.77-85
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• 2001

In order to sustain competitive advantage through strategic product differentiation in global market, this research aims to establishment of strategic design conditions for domestic manufacturing firms through the means of product image alignment and positioning, using visual character of product as the foundation for establishing corporate image. Case studies on how globally successful multinational companies manage design strategy and corporate culture uniformly for coherent product image management are reviewed. To establish product image alignment methodology for manufacturing firms, the criteria for product image positioning and aligned product image development process are developed in three stages. First, in image positioning stage, it is important to set the direction for corporate image and design strategy by identifying consumer needs through market trends analysis and forecasting as well as comparative positioning of the analysis results of the firms's own corporate image and that of the competitor's. Second, in awareness building stage, before building the product image alignment, firm-wide shared awareness of differentiated corporate and product image, establishment of designer's role as the consolidated manager of product image, sharing form language, and building the infrastructure for defining form information should be preceded. Third, in managing the aligned product image stage, the condition for setting up image information management guideline, management of decision making process for arriving at logical decisions on product form, development of guideline for increasing efficiency and its evaluation system, and co-development of related design should be induced. Further research on the product image alignment with corporate image should be conducted through various empirical studies on image and form, building an information system of related design language, and continuous assessment and management of applied solutions.

• Korean Architects
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• s.647
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• pp.120-123
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• 2023

• Proceedings of the Korea Institute of Convergence Signal Processing
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• 2000.08a
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• pp.193-196
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• 2000

최근 컴퓨터를 이용한 CAD 디자인 시스템이 날염디자인제도(textile printing design trace)에 널리 사용되고 있다 CAD를 이용한 날염디자인은 기존의 수작업에 비해 공정을 간편하게 하고, 상당히 많은 시간과 경비의 단축을 가능하게 하였다. 그러나 CAD를 이용한 날염디자인제도 역시 상당부분 숙련자들의 수작업을 요구하고 있다. 본 논문에서는 날염디자인제도에서의 컬러 분할 전처리 과정으로 원 이미지를 저주파 통과 필터링하고 컬러분할을 수행하였다. 이렇게 분할된 이미지의 윤곽선을 추출하고 스플라인(Spline)기법을 사용, 더 부드럽고 완만한 곡선을 생성하도록 하였다. 모든 과정은 Matlab을 사용하여 구현하였으며 분할된 이미지를 날염제도공정으로의 적용 가능성에 대해 검토하였다.

• Science of Emotion and Sensibility
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• v.11 no.1
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• pp.57-68
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• 2008

With the shift of consumer’s spending behaviors further into emotionally-driven purchases, the role of brand is becoming even more important, which in turn, expands design’s role in the brand image strategy. The contact point between the consumers and the brand is the primary channel for building strong brand image through experience. Therefore, it is critical to comprehensively plan and manage the consumer contact point for any brand. Given the changing market conditions, the objective of this study is to define and structure an integrated design development and management system for building successful brand image. In order to do so, the research analyzed the characters of brand image, the conditions for consumer experience and the roles of emotion. The analysis into the correlation between images and emotion process model yields three natures of an image. The image 1) is based on empirical decisions, 2) expresses and conveys emotional aspects and 3) builds mental values through a sense of sympathy. Through case studies of successful designs that meet all three characteristics, the roles of a brand icon in building strong brand image and the needs for integrated design approach for implementation are defined. The methods for integrated design include 1) providing a focal point through brand image positioning, 2) utilizing visual themes based on brand image plot, 3) building a Total Identity Program to holistically manage brand images and 4) developing brand icons for brand image reinforcement.

• Science of Emotion and Sensibility
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• v.1 no.1
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• pp.161-169
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• 1998

제품의 “감성이미지”란 제품의 기능과 함께 제품의 전달하는 감각적 요소 그리고 사용자가 제품을 통해 표현하고자 하는 개념적 표상을 통합하는 이미지이다. 감성이미지의 국제 비교 연구는 사용자가 특정 제품에 대해 가지고 있는 이미지를 구가나 문화의 맥락 속에서 해석하고, 이들 이미지를 상호 비교 평가하고자 한다. 생활문하 속에서 사용자들이 제품에 대해 가지는 감성이미지를 계량적으로 규명하고 비교 평가하며, 이 정보를 기초로 각국의 문화와 정서에 적합한 제품 디자인의 모형을 제시하는데 본 연구의 목적이 있다. 구체적인 연구활동으로 다음과 같은 방법이 제시되었다. 먼저, 각 문화 집단을 특징 지울 수 있는 표상개념으로 “언어 이미지” 스케일을 구성하였다. 이 언어 이미지에 대응하는 디자인 요소로 색채를 활용하여, 언어 개념과 색채 요소에 상응하는 자동차 제품의 감성 이미지가 각 문화 집단에 따라 상이하게 나타날 수 있는지를 비교하고자 하였다. 본 연구에서 나타난 각 문화 집단들이 특정 제품에 대해 적용하는 감성 이미지는 언어와 색체 요소로 구체화 될 뿐 아니라, 이들 집단이 형성한 사회적 표상(social representation)의 개념으로 비교될 수 있는 것을 보이고자 하였다.

• Archives of design research
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• v.13 no.3
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• pp.39-48
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• 2000

Under the ambiguous situation that design aim is not defined, this study would help designers with 1. overcoming the limitation of form generation ability by establishing visual application system, 2. accepting users'opinions by generating images dynamically, analysing and giving information on the preferred ones on the web on real time, 3. identifying tendency of preference so that they can generate preferred colors and images in future by updating image combination and dropping low-preferred ones. This system would play a role as an idea or form generation application in the product design development process.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2007.05a
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• pp.139-142
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• 2007

본 연구의 목적은 특정 목적을 가진 제품들의 특성들을 파악하여 디자인 개발시 이러한 특성들을 제품 컨셉 또는 디자인 형태에 응용하고자 함이다. 이를 위해 먼저 실험 대상을 설정하였고, 실험 대상을 선택한 후 실험 대상에 관한 기초 설문과 실험 대상 이미지 분석을 실시하였다. 이후 실험 대상의 디자인과 기능적 요소를 추출하여 코딩하였다. 그리고 실험 대상의 이미지분석 후 얻은 요소와 실험 대상의 요소의 관계를 증명하였으며, 실험 대상의 특성 추출을 위한 설문을 실시하였다. 이러한 실험 프로세스를 거쳐 특정한 제품에 특성들을 추출함으로써 디자인 개발 시 소비자 니즈의 분석이 가능하며, 제품을 이해하는 기초 자료로 사용이 가능하다. 또한 디자이너가 제품을 쉽게 이해하고 디자인 개발 시 컨셉 설정에 큰 기초가 된다. 본 연구의 MP3의 경우 MP3의 이미지 분석 결과 음악성, 확장성, 휴대성, 사용성, 신체 부담감, 인터페이스, 그리고 개성으로 나타났으며, 이들과 각각 연관된 특성들을 찾았다. 이로써 MP3를 디자인할 때 중요 특성들을 제시하였다. 이러한 기초 연구를 통해 보다 효과적인 소비자 니즈 파악이 가능하고, 디자인 기초 학문 발전을 가져올 것이다.

• Archives of design research
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• v.15 no.3
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• pp.15-28
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• 2002

The purpose of this research is to identify the concrete imagery terms that characterize Korean cultural identity and to express Korean feelings and images through those words. We classified the selected imagery terms into the elements of design, the principles of design, abstraction, expression and function. As a result, new aspects of the Korean Image are as follows. 1, It recognized that the colors representing the Korean image are not only achromatic but also splendid. 2. Noble images with common images have taken up a large part of Korean traditional image. 3. Pleasant images as well as sad images should be presented as a new perspective to express Korean cultural identity. 4. Indirect image rather than direct image appears frequently, while positive/active image appears frequently. Since this image accounts for a large portion of Korean present image it cannot be overlooked as Korean traditional Image. 5. Korean traditional architecture is expressed as functional and rational. Up until now, representative imagery terms about Korean cultural identity appear to be positive and active and we know that Korean feelings and images are implying more variety to the image generally recognized at this time. Therefore, if today's various information technology, and values are compared and the continuity and changes of designs are appropriately combined above Korean cultural identity with these results, this will provide an essential direction for the development of global Korean designs.

• Archives of design research
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• v.16 no.3
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• pp.371-380
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• 2003

Modern consumers expect the goods which is sewed more sensitive and emotional satisfaction. It is necessary to apply the knowledge of sensibility analysis to the design of car. The design of wheel for car is regarded as important because consumers want to have unique cars and spend on decorating their cars. This study is to understand the image of consumer's idea about the design of wheel for far through the sensibility analysis that is understood from a part of new design way. According to consumers'needs and emotion, the images of 'harmonious', 'fresh' and 'strong' are representative for the design of wheel for car. The wheel of spoke type stands for the image of 'harmonious', the wheel of mesh type for the image of 'fresh' and the wheel of dish type for the image of 'strong'. Therefore, the emotional image that consumers have of the product is extracted by the sensibility Analysis. In turn, the suggestion of a design direction that satisfies the consumers is possible.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.237-244
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• 2023

Today, AI is being applied to various industrial fields, leading to a paradigm shift in the overall industry. In the fashion industry, AI is also used to predict trends and provide various services for consumers, and in particular, AI image creation tools have the potential as a tool for fashion design development. This study investigated the possibilities and limitations of using Midjourny for fashion design development by creating images using Midjourney among AI image creation tools and identifying its characteristics. The characteristics of images created in Midjourney are as follows. First, it has the intuitiveness to create images by intuitively applying or combining images corresponding to commands. Second, there is randomness in which different images are generated when the same command is entered at different times. Third, when using existing images and commands together, the image created in Midjourney is more dependent on the existing image than the command. In conclusion, Midjourny's various image creation functions and the ability to change images according to commands can be helpful in developing original fashion designs. However, it is important to note that fashion designs that cannot be worn or made are sometimes presented. It is expected that the results of this study will serve as basic data for the use of AI image creation tools for fashion design development.