• The monthly packaging world
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• s.245
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• pp.98-112
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• 2013

친환경 디자인이란 환경과 생태적 측면을 고려한 제반 디자인 활동이나 경향을 의미하며, 최근 많은 기업체에서 친환경 제품이나 서비스를 통해 일반 소비자들과 소통하는 중요한 분야로 인식되고 있다. 따라서 본 연구에서는 백화점 쇼핑백 디자인의 재활용 여부와 경험, 횟수, 관심도, 조형성 평가를 통해 주요 3개국(한국, 일본, 미국) 백화점 쇼핑백에 대한 일반소비자들의 친환경적 소구에 대한 인식과 선호도 연구결과를 조사하는데 목적이 있다. 본 연구에서는 분석을 위해 연구범위를 주요 3개국 고급백화점으로 제한하였으며, 분석 대상업체의 개수를 한국 4업체, 일본 4업체, 미국 6업체 등 최종 3개국 14업체를 분석대상으로 선정하고 통계분석(spsswin18.O)하였다. 본 고는 한국브랜드디자인학회 통권 제24호에서 발췌했다.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2001.11a
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• pp.79-99
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• 2001

웹기반 경매사이트는 전자상거래시장을 대표할 만한 높은 수익성을 올리고있는 인터넷비지니스 수익모델이라고 할 수 있다. 현재 온라인경매를 사용하는 소비자는 경매사이트에서 제공하는 풍부한 정보의 양에 의존하여 전자상거래를 접하고 있다. 기존연구는 온라인 경매사이트의 제공자는 소비자의 입찰에 대한 태도와 참여 의도을 유인하기 위하여 온라인 경매 모델의 형태와 정보의 질에 집중하였던 것을 언급하고 있다. 온라인경매는 웹 인터페이스(Web Interface)를 활용하는 특징을 보유하고 있다. 그러므로, 웹기반 경매사이트의 디자인요인은 온라인경매에서 매출액 신장과 입찰에 대한 태도와 입찰 참여 의도를 유인하기 위한 중요한 요소라고 할 수 있다. 그럼에도 불구하고, 온라인 경매사이트의 매출액 증진을 위하여, 온라인경매에서 입찰 참여 의도와 웹기반 경매사이트의 디자인 요인간의 관계 연구는 수행되지 않았다. 본 연구의 목적은 웹기반 경매사이트의 디자인 요인과 소비자의 입찰 참여 의도간의 관계에 관한 연구이다. 특히, 아르헨티나를 사례연구로 실증분석을 수행하였다. 웹기반 경매사이트의 디자인 요인은 (1)사이트 구조측면과 (2)정보의 디자인 측면 그리고, (3)정보의 내용측면을 추출하였다. 웹기반 경매사이트의 디자인요인과 소비자의 선호도 변수들과의 비교분석이 이루어진다. 소비자 선호도 변수는 (1)웹디자인의 유용성 인지도와 (2)정보의 유용성 인지도 그리고, (3)웹사이트의 용이성 인지도가 사용되었다. 본 연구의 분석결과에 의하면, 웹기반 경매사이트의 3가지 디자인요인에 해당하는 사이트의 구조측면과 정보의 디자인측면 그리고, 정보의 내용 측면은 모두 소비자의 입찰에 대한 태도와 입찰 참여 의도에 긍정적으로 영향을 미치는 것으로 나타났다. 그리고, 소비자의 특성에 따른 차이점이 입찰 참여 의도에 긍정적인 영향을 미치고 있음을 결과로 제공하고 있다.

• The Journal of the Korea Contents Association
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• v.13 no.6
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• pp.116-124
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• 2013

This study aims to develop colored gemstone products based on the analysis of color preference. Colored gem stones were classified by their colors using Munsell's ten basic colors and the color preference of women consumers in their twenties was analyzed, in consideration of trend analysis and design image description analysis, which led to the direction of product development. The analysis of color preference seems to suggest that consumers preferred blue quartz, cahnite, spessartite garnet, the colors of which are rather less known to ordinary consumers, to the other more common kinds of gem stones. Through the analysis of the trends and adjectives to describe preferable design images, the current study has made it possible to explore the designs for the future development of colored jewelry products, which would satisfy the consumption value and individual tastes of the consumers. It is expected that the current study may contribute to the jewelry industries and designers as a basic data for developing colored gem stone products.

• Journal of Digital Contents Society
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• v.12 no.3
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• pp.263-270
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• 2011

The importance of effective delivery of information in the mobile web is increasing in Korea, due to the growing number of smart-phone users. In this study, I took a look at the characteristics of mobile devices and the mobile web, and after researching Korea's portal websites' mobile web designs, we figured out the users' preferences of mobile web designs through surveys and interviews. To provide compressed information on a small screen, it is ideal for significant contents to show up in the state that does not require scrolling. Users preferred compact and neat designs, and menus that were made with icons that are easy to touch with fingers, in the mobile web. When receiving delivered information, users preferred not only texts but texts that were provided together with photograph images. If usability evaluations and examination of preferences are achieved together, I think it will serve as a mobile web guideline that enables efficient delivery of information in the mobile web.

• Science of Emotion and Sensibility
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• v.11 no.4
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• pp.489-500
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• 2008

The purpose of this study was to determine the preference and purchasing intention on necktie pattern designs according to male consumers' fashion lift style. Written questionnaires were handed out to 300 male consumers of the 20-40 years old in Seoul and surroundings, who were accessed by a convenience sampling method. The questionnaires were to classify male consumer groups according to the fashion life style, to examine characteristics, needs and wants of each group. The stimuli of 8 kinds of necktie patterns in black & white, and the semantic differential scale were applied to evaluate the preference and purchasing intention on necktie pattern design. A total of 265 samples were analyzed by factor analysis, cluster analysis, ANOVA, crosstabs and $X^2$-test through SPSS package program. Six factors in their fashion life style were extracted as follows: those were 'fashion-oriented', 'traditional conservative', 'brand-flaunting', 'personality-oriented', 'practicality-oriented' and 'unconcerned' life style. With these life style sub-dimensions, male consumers were segmented into five groups: these groups were 'strong personal seekers', 'practical brand seekers', 'traditional personal seekers', 'active fashion seekers', 'unconcerned group'. Each of these groups of male consumers showed significant differences in the preference and purchasing Intension of necktie pattern designs according to their fashion life style.

• Proceedings of the Korea Society of Design Studies Conference
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• 2002.05b
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• pp.12-13
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• 2002

• Proceedings of the Korea Society of Design Studies Conference
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• 2003.11a
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• pp.134-135
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• 2003

• Korea Science and Art Forum
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• v.23
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• pp.347-358
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• 2016

The design of children's hospitals is highly dependent on color schemes. As a space shared together by both adults and children, the design of children's hospitals require color coordination that takes account of the users' characteristics. However, because the majority of prior research on color perception has focused overly on the emotional aspects, there is a necessity for more rational and scientific analyses to identify the characteristics of the visual perception of colors. Adopting this perspective in analyzing the characteristics of the visual perception of colors, this study aims to move beyond the abstract to focus on more objective methods, such as eye-tracking experiments, to examine the characteristics of hospital visitors' visual attention with respect to colors. Visual perception tracking experiment was conducted on the 2 chosen experimental images with a target group made up of adults and children, the following results were found. Firstly, spaces created with the preference colors of the different groups were found to develop a characteristic of developing higher attention. Secondly, observing the common tendencies for attention for adults and children, the highest region for visual concentration was formed towards the middle, as attention progresses to lower stages visually focused area changes in the order of upper-middle, left and right, and lower regions and edge regions show characteristics of not triggering attention Thirdly, it is understood that children's level of attention drops a lot faster than adults when identifying space therefore it is suspected that children need more elaborate color coordination than adults.

• Archives of design research
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• v.19 no.2 s.64
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• pp.121-128
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• 2006

The elements to enhance preference in symbol design are mainly related to consumers' response and aesthetic elements. Because certain aesthetic elements in design affect consumers' response and it is actually presented through (the different level of) preference. This study through surveying case studies examines whether a certain aesthetic element in symbol design gives rise to much preference. According to the result of study, high preference in symbolic design depends on high level of Rhythm, Balance, Harmony, Elaboration, Round, Gestalt, Organic, and Artificial/Natural among aesthetic elements. In comparison, it is founded that Simplicity/complexity, Objective/Abstract, depth, and symmetry should be designed at the moderate level, and proportion, repetition of elements be at the low level. Additionally(or Besides) this study makes out that symbol design cases with high preference have shapes from natural material or patterns of traditional culture, while cases with low preference have shapes from geometric figures. On the basis of these results, a guideline of symbol design could De offered(or suggested) to fit preference of consumers. But, this study is mostly concerned with only affect among emotional reactions of consumer in a scope of study, and is considered only in the aspect of form excluding color and texture.

• Archives of design research
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• v.18 no.2 s.60
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• pp.123-132
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• 2005

In the highly developing industrial society, design has been playing the central role in the managerial strategy of a company and has been one of the central agendas in determining the economical competence of a country, and has also been regarded as a means to acquire sustainable superior competence. Thus, these trends suggest that the aesthetic value of a product has become more important than its technological function. In this study we reviewed theoretically esthetic factors influencing the preference and the evaluation of a product and made a list of eight esthetic factors based on various referential studies which include simplicity, balance, unity, rhythm, style, novelty, typicality, and proportion. We investigated the esthetic factors affecting consumers preferences and the basis for evaluating a product. Conclusively, this study aimed at providing materials for developing product design by presenting an esthetic guideline and to put these materials to practical use. The study also investigated other considered elements classified by manufactures and the importance of esthetic factors and its influence on consumer tastes.