• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.109-117
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• 2013

This research is for selection of animal and establishment of guideline which for animal robot design for the purpose of emotionally disturbed children's psychotherapy. In the case of emotionally disturbed children because of poor expression about themselves's emotional condition, there are many restriction in the existing cure and educational method. Using research method of animal shape robot which is starting to make attempt since the late 1990s is effective to learning disturbed children. For the development of animal robot for psychotherapy of emotionally disturbed children first of all which animal is selected is very important. Therefore at the early stage of research preference surveyed to children including emotionally disturbed children and decide an object of animal robot. And what kind of shape is very preferred is also preference surveyed. Through focusing group interview about shape, color, facial expression, sound, and move which have an influence on outward shape design of robot, present the guideline which is needed to animal robot design for emotionally disturbed children.

• Journal of Digital Contents Society
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• v.12 no.3
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• pp.263-270
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• 2011

The importance of effective delivery of information in the mobile web is increasing in Korea, due to the growing number of smart-phone users. In this study, I took a look at the characteristics of mobile devices and the mobile web, and after researching Korea's portal websites' mobile web designs, we figured out the users' preferences of mobile web designs through surveys and interviews. To provide compressed information on a small screen, it is ideal for significant contents to show up in the state that does not require scrolling. Users preferred compact and neat designs, and menus that were made with icons that are easy to touch with fingers, in the mobile web. When receiving delivered information, users preferred not only texts but texts that were provided together with photograph images. If usability evaluations and examination of preferences are achieved together, I think it will serve as a mobile web guideline that enables efficient delivery of information in the mobile web.

• The Journal of the Korea Contents Association
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• v.19 no.7
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• pp.304-313
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• 2019

Centered on top ten brands of jasmine tea in China "Zhang Yiyuan(張一元), Wu Yutai(吳裕泰), EFUTON (藝福堂), Shumingrun(蜀茗潤), Chunlun(春倫),Jinghua(京華),Bitan Piaoxue(碧潭飄雪), Tenfuku meicha(天福茗茶), Xiao Guan Tea(小罐茶),China Tea(中茶)", this paper has summarized four elements of packaging design (logo, color, layout, shape), developed a questionnaire of consumer preference degree on this basis, and conducted reliability and validity analysis. According to the questionnaire survey, the most popular logo is the "Xiao Guan Tea", and the most popular color among all six colors is the gray group. Among the eight lay outs of the jasmine tea package, the most popular lay out is the type 2 and the most popular package shape is shape 2 (rectangle).In conclusion, this paper has analyzed consumer preferences for packaging design of jasmine tea gift box based on the questionnaire survey results.

• Journal of Digital Convergence
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• v.19 no.7
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• pp.319-325
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• 2021

The urban regeneration project is an activity that promotes the economy in underdeveloped commercial or residential areas and maintains urban communities through improvement of living in residential areas. Through this study, various successful cases of urban regeneration at home and abroad and surveys related to urban regeneration in Bongsan Village, Yeongdo, Busan were collected and analyzed. Key keywords for each case were derived, grouped, and top keywords were created. The 13 top keywords were evaluated using Likert's 5-point scale, and AHP was conducted for the 10 keywords that were finally selected. As a result of AHP analysis, the preference for "spatial and physical properties" was derived in the order of "publicity", "sustainability", and "identity". The preference of "content and system properties" was derived in the order of "resident participation", "convenience", "locality", and "local government participation". It is necessary to present a role as a design guideline for establishing urban regeneration designs in relation to various urban regeneration projects that will become more active in the future through the analysis of preferences of urban regeneration keywords derived through this study.

• Journal of the Korean Society of Costume
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• v.64 no.4
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• pp.76-90
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• 2014

The purpose of this study is to develop high-valued added socks by utilizing consumer design preference research in design. The study was performed by investigating literatures including previous studies, and researching the recognition and design preference of consumers. As a final step, socks designs were developed to reflect the results of the research. Gender differences have been found in the choice of socks. Women put more importance to the design, color and trend and prefer geometric, animals and plants patterns, and unique images compared to men. In terms of fashion interest level, 'high' group preferred design, color, and trend than 'middle' and 'low' group, and also preferred geometric, abstract patterns. Women's and unisex socks were designed for people in their 20s, the age group with the highest level of interest in fashion, after taking results of the consumer design preference research into account. Main themes for the lady's socks are 'Soft Shape' and 'Line Composition' in order to express delicate, soft sensibility. For the unisex socks, 'Daydreamer' and 'Free Zone' are the themes used to express young energy and the sense of freedom. 12 styles were developed by creating 3 styles per theme using Photoshop CS5 and Illustrator CS5 programs. As a result, it is confirmed that design strategies in segmented market are necessary for the high-valued added products. Also, the understanding of changes in consumer's tastes and needs through regular market research is needed for the competitive socks design planning.

• Korean Institute of Interior Design Journal
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• no.38
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• pp.125-133
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• 2003

The apartment house is one of the representative housing types in Korea. However, it has not met the diverse and individualized needs of their residents. This study was intended to identify the residents' preference of interior design in apartment houses and suggest the guidelines for the diversity of Intoner design In apartments. The subjects were 412 apartment residents who lived in Haeundae, Busan. They were asked about their preference for interior images of each room and finishing materials. The findings were as follows. 1) The apartment interior images were composed of nine main factors. 2) The residents preferred to 'practical' interior image in apartment and different interior images for each room. 3) The residents preferred interior images were different by their housing sizes and space organization types. 4) The residents preferred to different finishing materials for each room..

• 한국벤처창업학회:학술대회논문집
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• 2023.11a
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• pp.173-178
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• 2023

스타트업이 초기 시장진출의 진입장벽을 극복하고, 신제품의 시장 진출 이후에 경쟁력을 잃어 실패하고 마는 데스밸리(DeathValley)를 극복해내기 위해서는 시장 진입 및 시장에서의 지속가능한 성장을 위한 다양한 마케팅 역량이 중요하다고 할 수 있으며, 스타트업이 실패하는 주된 원인에 대한 조사 결과 시장이 원하지 않는 제품을 개발하는 것이 주된 이유로 조사됨에 따라 고객의 요구에 부합하도록 상품을 만다는 것에 대한 중요성이 더욱 대두되고 있다. 다만 상대적으로 대기업이나 중소기업에 비해 자본력과 지속성에 약점을 갖고 있는 스타트업에 있어서는 마케팅에 어려움을 겪고 있고 있다. 본 연구는 이러한 문제를 해결하기 위해 스타트업 제품선택속성이 제품 선호도에 어떠한 영향을 주고 구매의도 및 구전의도까지 연결이 되는지를 확인하여 스타트업이 제품 개발 시 소비자의 수요에 부합한 제품을 개발하고, 효과적인 마케팅 전략을 도출할 수 있도록 기초자료를 제시하는데 목적을 두었다. 본 연구의 주요 내용은 첫째, 선행연구를 통해 제품 구입 시 영향을 미치는 선택 속성을 가격, 디자인, 편의성, 기능으로 구성하여 각각의 제품 선택 속성이 제품 선호도에 미치는 영향에 대한 연구를 진행했으며, 둘째, 선호도가 구매의도에 미치는 영향과 선호도가 구전의도에 미치는 영향에 대한 연구를 진행했다. 본 연구결과를 통해 제품 선택 속성과 제품 선호도, 구매의도 및 구매의도 간의 연관성을 파악할 수 있으며, 이에 따라 제품 선호도, 구매의도 및 구전의도에 영향을 미치는 제품 선택 속성에 대한 중요성을 제시할 수 있다. 아울러, 본 연구결과는 스타트업이 소비자의 구매행동을 이해 및 예측한 제품을 개발하고 이를 반영한 마케팅 전략을 수립함에 있어 적용할 수 있는 기초자료를 제공하고, 이를 통해 문제 해결 실행 대안을 제시하는 것에 그 의미가 있다.

• Proceedings of the Korea Society of Design Studies Conference
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• 2002.11b
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• pp.44-45
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• 2002

• Proceedings of the Korea Society of Design Studies Conference
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• 2001.05a
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• pp.110-111
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• 2001

• The monthly packaging world
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• s.330
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• pp.61-75
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• 2020