• 한국의상디자인학회지
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• 제21권3호
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• pp.55-66
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• 2019

The makeup experience service in a theme park was analyzed for the study on the makeup service using experiential marketing based on recent consumer experience. The results of the study showed that the utilization, marketing effect, and lifestyle in makeup service at the Experiential marketing are analyzed. In other words, according to the variables, the purpose of this study is to the effect on the satisfaction, loyalty, and Intent to revisit. In this study, in order to achieve this, literature research and Empirical study on the same time. In literature review, Theories and previous studies were considered which are about experience marketing, lifestyle, makeup service, loyalty, satisfaction, and the intent to revisit. Then, a research model and a hypothesis were established. In empirical study, Based on this, it was applied to the makeup service in a theme park and verified through analysis methods such as frequency analysis, reliability verification, factor analysis, and structural equation modeling. The results showed that experience marketing and lifestyle had a significant influence on satisfaction, loyalty, and return visit intention. Based on this research, the makeup service using experience marketing would be hopefully more practical as a typical culture content marketing.

• 한국융합학회논문지
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• 제11권12호
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• pp.31-37
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• 2020

모바일 인터넷의 급속한 발전과 더불어 컴퓨터 게임의 단말이 PC에서 모바일로 점차 바뀌고 아울러 모바일 게임은 많은 사람들이 여가 시간에 삶의 즐거움을 향유하는 절호의 선택이 되고 있다. 최근, 다양한 타입의 모바일 게임 가운데 FPS 타입의 게임 사용자가 큰 폭으로 증가되고 있다. 본문은 도날드 노먼 (Donald Norman)의 《Emotional Design》에 기초하여 중국에서 가장 인기 있는 FPS 게임인 《Game for peace》과 한국에서 가장 인기있는 FPS 게임인 《배틀그라운드》의 인터랙션 디자인을 비교하면서 이 두 게임의 공통점과 차이점을 분석하고 이를 근거로 감정 인터랙션 디자인의 삼차원 이론을 총결산하였다. 삼차원 이론은 본능층과 행동층, 사고층으로 나뉘며 각각 인터렉티브 인터페이스, 인터랙티브 행동, 인터랙티브 체험이 이 두 게임에서의 감정적인 표현이다. 또한 이 이론은 모바일 게임을 비롯한 정보화 산업의 인터랙션 디자인에 조언을 제공한다.

• 한국실내디자인학회논문집
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• 제16호
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• pp.106-115
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• 1998

Latest modernism shows general idea of phenomenal space through nature of place motility and experience sinceded from standard form and it has general idea of space. therefore this study presents the tension and the relaxation as a method looking for spatal change and value that in spatial experience. For the analysis of work the Conference Pavillon of Tadoa Ando in the furniture company in Vitra Fire Station of Zaha Hidid is analyzed in spatial experence. As the result the result the systematic straight mixture that has a superrimotion with long retangle which the space acts independently and is shown in the drawing of absolutism is formed and collapses theregularity of construction form by decomposition annexation mixing collision and ambivalence. The spatial experiance in this unstable form changes the grade of rank of space by opposite phenomenon by the change of spatial flowing the disorted and vague space that is occurred by superrimotion which has no direction and change of lirht and place and consolidates dynamic strain makes possible to construct against the gravity. And it also creates experienced space thatis reaxed with maintenance of organization of unity harmony, and stsbility.

• 한국실내디자인학회논문집
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• 제19호
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• pp.3-10
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• 1999

This study is to examine the contradictional phenomenon from the standpoint of philosophical thoughts, experiencing the modern Museum opened recently while anlyzing the perceptive phenomenon of the space as well as what architect is thought of the Museum, so that it is aimed at finding the aesthetic value and substantiality of its space concept. As for the construction of the Museum for the space experience, the contradictional expression of the architectural space was analyzed by going through Richad Meier of Barcelona Museum, Renzo Piano of Beyeler Museum and Mario Botta of Tingly Museum at first-hand.

• 한국실내디자인학회논문집
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• 제38호
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• pp.258-265
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• 2003

The design of space, which focuses on human senses and perception, has become more prominent. It can be understood as the space needed for a field of experience. Phenomenological attitude focuses on the relations between human in the context of their environment. The experiences generated were used as a method of design. The method guides a formation of active space through phenomenological experience in interior space as well as architecture. To stimulate a phenomenological sensitive experience, the parameters for certain experiences were connected to the five senses, finally creating a concrete space. Water, light, air, vapor, and earth as architectural media are connected to the five senses and lead to intermediation from abstract to actual. In particular, water is deeply rooted in peoples subconsciousness and stimulates our instincts. Using water by effectively combining its symbols and physical characteristics will be a method to reinforce the experience with a given space. This study will examine the need for space experience and characteristics of water as an essential elements for perception experience and present possible experimental design.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2004년도 춘계학술발표대회 논문집
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• pp.131-135
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• 2004

The purpose of this research is to improve exhibition effectiveness by implementing hands-on exhibition technique that best provides adults with cultural resting place and children with outdoor education which simply supports school curriculum. By completing this research, the museum of natural history will become defined innovatively as a place that enables people actively develop creativity. Seodaemun museum of natural history was selected for this research and itinerary tracking method of Robinson and Melton was adopted to find out adults' and children's particular movements in the museum. At the same time, observation method was used to get information on each room's visiting and viewing rate. In order to understand adults' and children's movements, their behavior was encoded.

• 한국실내디자인학회논문집
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• 제20권4호
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• pp.92-100
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• 2011

Under social changes focusing diversification, human-oriented ecological values and emotional and pscyhological satisfaction have been considered more important in space. Such trend has developed into interest in the effect of architectural space and shape on human perception and consciousness, and space has been considered as interactive in ecological, psychological and behavioral, and aesthetic terms rather than physical environment. In particular, exhibition space where interactive sympathy between environment and users through emotional experiences is more important, can have appropriate interaction through intended relationships between environment and humans in space. Therefore, this study aims to understand affordance, an internal mechanism of space recognition and human behaviors. Then it analysed representative types of exhibition space for emotional experiences as a characteristic of affordance Based on the results analysed, it is expected that introduction of affordance as real information in space will be helpful for effective connection of space with human emotional experiences.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2004년도 추계학술발표대회 논문집
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• pp.40-45
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• 2004

From 20th century, the perception of the problem on self-loss originated from philosophy and emerged in the pursuit of study on humans in real life, not from metaphysical questions. In particular, Phenomenon theory originating from Husserl has been unfolding around, above all, body concepts about human experiences. This is the part where Phenomenon theory finds its meaning as an analytical method of real space concepts. In addition, subjects' perception of situation is done through sense organs not only with sight but also with space-sensible aspects. And since these perceptions are done in consecutive and procedural times, they are done in the experience which shows transitional attributes. The experience elements of transitional senses in situation should be considered more about perception experience of human beings than other spaces, and classify into physical and program elements the introductory parts of eating and drinking spaces where the movements of active perceptionists and the flow of spaces can be felt. And this grants experimental, not usual, characteristics

• 한국항해항만학회:학술대회논문집
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• 한국항해항만학회 2021년도 추계학술대회
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• pp.142-144
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• 2021

고령화로 인해 어촌마을은 소멸위기에 직면해 있으며, 어업인구의 감소로 인한 소득감소, 기반시설 부재와 일자리 부족으로 인한 인구유출 등은 위기를 가속화 시키고 있다. 어촌마을이 자생력을 확보하기 위해 지역자원을 활용한 활성화 계획이 수반되어야 하며, 특히 오늘날 급증하고 있는 국민여가시장과 연계가 필요하다. 본 연구에서는 지속성에 대한 위기의식을 갖고 있는 어촌마을을 활성화 할 수있는 마스터플랜을 제안함으로써 지속가능한 어촌마을의 가능성을 제안하였다.

• 감성과학
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• 제11권1호
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• pp.57-68
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• 2008

소비 시장이 감성 소비 환경으로 바뀌면서 브랜드의 역할이 더욱 중요해졌고, 이를 위한 브랜드 이미지 전략으로서 디자인의 역할이 확장되고 있다. 브랜드와 소비자가 소통하는 지점인 소비자 접점은 체험을 통한 브랜드 이미지가 형성되는 경로이므로, 기업이 지향하는 이미지로 각인시키기 위해서는 소비자 접점에 대한 총체적인 기획 및 관리가 필요하게 되었다. 위와 같은 배경에서, 이 연구의 목적은 변화된 시장 환경에서 성공적인 브랜드 이미지를 구축하기 위한 통합 디자인의 구성 방법을 정의하는 것이다. 이를 위해 브랜드 이미지의 특성, 소비자 체험의 조건, 감성의 역할을 이해하고, 이미지와 감성 처리 모형과의 상관성을 해석하여, 이미지의 3가지 특성을 도출하였다. 이미지의 특성은 1) 경험적 판단에 근거하며, 2) 감성적 내용을 표현 전달하고, 3)관념적 공감에 의한 심리적 가치를 만드는 것이다. 이러한 이미지를 창출하는 디자인의 조건을 성공적인 브랜드의 사례연구를 통해 분석하여, 강력한 이미지를 구축하기 위한 브랜드 아이콘의 역할과 이를 위한 통합 디자인의 필요성을 밝혔다. 이 통합 디자인을 구성하는 방법은 1) 브랜드 이미지 포지셔닝에 의한 이미지 집중화, 2) 브랜드 이미지 플롯에 의한 시각적 주제 활용, 3) 이미지 통합 관리를 위한 Total Identity Program, 4) 브랜드 이미지각인을 위한 Brand Icon 개발 등이다.