• Title/Summary/Keyword: 디자인전개

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A study on the renewal design development of marketing strategy (마케팅 전략에 따른 리뉴얼 디자인 전개에 관한 연구)

  • 신홍재;함재룡
    • Archives of design research
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    • no.16
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    • pp.1-14
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    • 1996
  • As the marketing strategy of corporations has been changing in various ways, the type of new product development has also bC'en changing in dim~rent ways. The types of changes include, among oiller things, product development. wit.h a new concept., revolut.ionary product development., new brand product. development., improvement. of existing product. and development. in model changes. The design development has similarly advanced with the growth in scient.ific approach in t11e design process of new product. development. in relat.ion t.o each t.ype of product development.. Ilowever, in view of the design approach or st.rat.egy for each t.ype, different. kinds of method of development is necessary. In order to increase t.he life cycle of an existing product. which has reached its mature stage and to respond t.o the changes 111 time t.hrough product improvement., it is becoming more imtxJrl.ant for Ule corporation to confonn wiU1 the changes in time by being able to sat.isfy the consumer! s needs, way of thinking and luxury inclination by utilizing the changes in design. However, it is very difficult to decide on a design using different development. methods which would clearly meet such neL'

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A Computer Mediated Design Development System for Design Innovation - the Focus on the Creative Thinking System for Idea Development in Product Design (디자인 혁신을 위한 창조적 발상지원 시스템 연구)

  • 우흥룡
    • Archives of design research
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    • v.14 no.3
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    • pp.77-85
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    • 2001
  • This paper focuses on the idea development as a creative thinking process for design innovation. The process of thinking has the thinking structures of abduction and transformation. After we had studied the design thought, we found a structure of a thinking system, and created a creative thinking model with this. Using job analysis, we examined the duster of design jobs, which form the design process, and verified the thinking model. The findings suggest that our idea development has the creative process not only of divergent thinking and convergent one, but also of transformation in design. In same time, the design thinking shows their pattern of transition from abstract concept to concrete object. Between the design jobs, idea development shows higher difficulty than other jobs - marketing, product planning and follow-up. Combining the D-T-C (Divergent-Transformation-Convergent) thinking with abstract-concrete thinking, we designed a DFD(data flow diagram) for an early model of computer mediated thinking system (CMTS). This has implications for design support.

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A Study on The Process of Design Idea - Focused on An Expansion and A Diversity of Idea (디자인 아이디어 전개에 관한 연구 - 사고의 확장성과 다의성을 중심으로)

  • 이한성
    • Archives of design research
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    • v.17 no.2
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    • pp.67-76
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    • 2004
  • The main stream of consumption about the products is tend to transfer from low price value with mass production, to the second value of products, such as pleasure, familiarity, humor, and metaphor. This second value is closely connected to a redundancy which are also related to modern science as well as product design. These terms such as matrials, identity, and gravitation, disappeared gradually, and these are substituted with an uncertainty principle, a fortuity, a contradictory concept, entropy etc. In sum this study focuses on the tendency of intelligency issue the recent design trends. This result shows that The 4th Column Thinking and Formation System which is related to an expansion and diversity of design intellectual ideas.

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러시아 혁명기 패션 디자인의 조형성에 관한 연구

  • 이혜주
    • Proceedings of the Korea Society of Design Studies Conference
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    • 1999.05a
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    • pp.34-35
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    • 1999
  • 러시아 패션 디자인은 전 세계의 찬양과 비판을 동시에 받았던 공산주의 혁명이라는 사회적 변혁의 시기와 더불어 발전되었다. 이 시대 패션 디자인에 나타난 조형적 특징은 이 후 세계적으로 전개된 모더니즘의 초석이 되었다는 점에서 높은 평가를 받고 있다. (중략)

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디자인과 기술의 융합은 어떻게 이루어져야 하는가?

  • Choe, Ji-Min
    • Journal of the KSME
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    • v.55 no.8
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    • pp.32-35
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    • 2015
  • 디자인-기술 융합 R&D는 디자이너 주도의 R&D를 의미하는 것이 아니라 사용자 중심의 사고에 의한 R&D를 의미하며 엔지니어를 포함한 R&D 프로젝트 조직 구성원 모두의 적극적인 디자인적 사고에 의한 아이디어 전개와 기술정보 공유에 의해 이뤄져야 한다.

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분야별 포장 디자인 현황 -화장품 포장디자인의 변천 및 동향-

  • 이영준
    • The monthly packaging world
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    • s.67
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    • pp.88-91
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    • 1998
  • 현대는 소지자 중심 시대로써 자기만의 독특한 스타일을 지향하며 창조적인 소비생활을 해나가고 있다. 화장품 패키지디자인도 기존의 내용물 보호와 유통상의 개념보다는 판매촉진과 함께 부가가치를 높이는 요소로 인식이 바뀌었다. 이에 따라 화장품 디자인의 변천과정과 최근의 경향을 통해 향후 화장품 디자인 전개방향을 알아본다.

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