• Archives of design research
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• v.14 no.2
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• pp.27-36
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• 2001

This study examines consumer\` and manufacturers\` perceptions and preference on the bamboo industry and bamboo craft products made in Korea. Also, this study investigates the possibilities of modem bamboo blind production by applying various new materials, techniques, and design patterns. The results of the survey to consumers and bamboo product manufacturers were that ordinary Korean consumers evaluated negatively the quality of bamboo products, particularly the design of them and the manufactures themselves evaluated negatively the design of their products and eagerly desired to team new design techniques for their product improvements. The result of experimental study was that the combinations of fabric materials, natural dyeing, and design techniques in the development of bamboo blinds yielded modernized bamboo blind image that could be appealed by consumers. This study could be judged as a good example for the modem recreation of traditional art. This study proposes the product devolvement and commercialization of traditional culture through the collaborations between bamboo craft industry and Universities.

• Science of Emotion and Sensibility
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• v.17 no.4
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• pp.109-122
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• 2014

The present study focused on frustration emotion investigated the variables evoking frustration and the process in which sense of frustration would be overcome, and explored the principle of aesthetics the consumers under the frustration might prefer in choosing goods. The results of this study are as follows. First, consumers usually felt frustration rather than anger when it became obvious that their objectives could not be met and that they failed to achieve their objectives due to uncontrollable cause. Second, consumers who felt frustration wanted to receive emotional support and comfort from close acquaintances rather than to cope actively with the unsuccessful situation by renewed challenges. Third, consumers, once frustrated, preferred harmony principle rather than emphasis principle in terms of esthetics in choosing design of goods. Therefore, marketing managers are advised to approach to the consumers who felt frustration on the basis of harmony principle in design of goods.

• Cartoon and Animation Studies
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• s.45
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• pp.283-298
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• 2016

Design is a fatal factor to differentiate and survive one product from the other in fierce competition of the market, when other conditions such as price or quality makes no much difference. Among many marketing tools, package design is known as a direct communication that visualizes and forms the very initial brand image of a product. Package design is not only for packing, transporting, storing and loading but for engraving the brand image in a consumers' mind and lead them to purchasing. One of recent package design trands is various ways of using character, not just as a printed image on the surface but as a part of three dimensional structure of package. If it succeed, the package design could give out the secondary fun and impact to the consumers. The package design with an effective character is itself a great marketing tool and valuable design asset, which can bring a further profit to the company. Especially, character-package can be a powerful and effective marketing method for various local products, in needs of further publication and sales with limited cost. It should motivate the sales of the products by grabbing their attention and taken as a souvenir. This research takes a character package as a useful marketing method for a local brand in Jeonju, South Korea, and tries to design a three dimensional package using its own character. Through the process, the research aims to propose an important design strategy for repositioning or enhancing an existing brand.

• Archives of design research
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• v.12 no.3
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• pp.17-26
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• 1999

We use humorous expression in general dialogue. And this humor os especially good methods for expressing more creative and persuasive thoughts. If could not effective data for developing expression techniques, because most of the studies on humor focused on advertising, especially effectiveness for product purchase until now. So, we need the data objectively tested and we can use the data for persuasive, agreeable and effective communication. This study presents new expression methods with humor, classifies the expression type with humor and analyses the specific characters each type. It was as follows. first, which expression types are existing in typography with humor, and how to apply to typography. Second, how to change the propensity to perceive through the communication method and through types of humor Third, what is more effective between typogratphy with humor and typography without humor Miore study based on this must be followed in order to plan objective and agreeable design and improve communication effects.

• Journal of Digital Convergence
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• v.17 no.4
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• pp.279-284
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• 2019

The purpose of this study is to investigate the direction of communication design through in-depth interviews on the topic of gender equality, which is an active theme of social issue happening worldwide, and to suggest a direction to provide better social issue communication direction. In order to do so, firstly, I researched case studies and investigated the characteristics of gender magazines such as If, Ferm and Womankind. Secondly, I conducted an empirical study of in-depth interviews to identify the emotional adjectives by women and men by different age groups from gender equality storytelling magazine experience. As a result, I was able to grasp two points necessary. First of all, for the gender equality content messages closely related to everyday stories level down the barrier and become easier to empathize with. Second of all, the more complex the social issues are, the more sustainable and credible if the content developed steadily and contingently. This study is meaningful in that it suggested a series of directions for communicating gender equality issues. Future research should complement the suggested directions for gender equality communication design and contribute to guiding further directions.

• Archives of design research
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• v.15 no.3
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• pp.39-52
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• 2002

The importance of color is increasing in modern life and we call such present age that is color age. These day that all areas of life are being getting fashionize, ordinary people as well as design specialist are required of culture and knowledge about color. Color is important factor of marketing because ability that color appeals to human's sensitivity is bigger than form. Color design education is important curriculum at liberal arts course and in special design training course. Color expresses by hue, value and chroma but design spot is using mainly hue and tone color system. Therefore, it is very important that educate tone concept in color design education But research of hue and tone color system is insufficient in domestic. We educate foreign color system and use mainly imported color paper. When think influence that increase of color, we must develop hue and tone color system in suitable for color design education and plan the color paper that conform to it. This research designed usable "Hue and Tone Color System 253" for general color design education. Also I designed 121 color papers for primary grade, 181 color papers for intermediate grade, 253 color papers for higher grade of color design education as specific practical use of "Hue and Tone Color System 253".or System 253".

• Archives of design research
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• v.20
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• pp.185-196
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• 1997

There were several methods of conception in seeking a visul idea of the advertising design. However, such conventional methods had a tendency that the degrees of utilization and satisfation are lacking. Also, in a thumbnail sketch phase, there was a great tendency to seek an idea based on pictorial elements only and thus depended chiefly on the existing references. Accordingly, originality was not high. Further, under the background which any common methods of a designer and a copywriter, if they have effective. I would like to propose a visul idea conception method, a condensing & amplification method for maintaining a logical system of advertising intelligence and for facilitating creative visualization through a language-oriented approach. The condensing & amplification method is the method of conception, in which after an appeal point as per advertising intelligence is passed through sentence and phrase and then condensed with word, various variation for the word develop, and by selecting the most creative word of the results, the thumbnail sketch commences based on the results amplified with the phrases and sentences.

• Archives of design research
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• v.17 no.1
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• pp.25-36
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• 2004

The purpose of this study is to analyse and interpret the way of differentiated expression and changing creative trend following 5-day workweek which has been recently adopted. For this aim 11 pieces of distinctive advertising text were analysed. The criteria for selection of analysing text were relativeness with 5-day workweek and cognitive inconsistency. These texts were negative phrases, exaggerated expression, and excessively humorous appeals. The study revealed the followings: First, 5-day workweek concerned advertising texts were considered as high attention getting and successful in stimulating advertising audiences' curiosity by using the elements opposing the value and belief system formed in the existing audience. Second, consumption-driving lifestyle was found in most expressions for credit cards advertising. Third, hedonic need-oriented lifestyle was typical in young consumer products category. Fourth, family centered lifestyle emphasized meaning of rest and solidarity of family.

• Science of Emotion and Sensibility
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• v.10 no.3
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• pp.355-366
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• 2007

The human's emotion has been used as a key factor in the design area and a marketing technique in a company. Therefore, a company is very interesting in human' emotional factor for the marketing and the design development recently. There have been very few studies carried out on enhancing how to use the emotional design and the emotional marketing in the kitchenware industry. Besides, almost all of the research works, which attempted to encourage how to use emotional factor for the design and the marketing, was carried out in the theory research level rather than a practical research. This research has been conducted both a qualitative research and a quantitative research in the field. The research methods were as follows; first, this research studied what is the emotional design and the emotional marketing through the previous literature research works. second, the researchers set up the hypothesis and research aims through the previous empirical research works from the researchers who are doing this research. Third, as the main body of this research, this research was conducted through the analysis of companies' data, the data come from the interviews by managers, and the data from questionnaire by the users. The results was produced after analyses of the above all the data. As a results, this research has introduced the successful case study which used the emotional design concept and the emotional marketing as a strategic level in the kitchenware industry. This research results would be able to help some one who wants to use the emotional design as a strategic level in order to increase their market share.

• The Journal of the Korea Contents Association
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• v.7 no.4
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• pp.241-249
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• 2007

This article addresses considerations, processes of drawing concepts and design approaches in compiling a corporate brochure set in the practice of editorial design. A well-made brochure does not simply refer to listings of the current state of a company and a fantastic visualization of their visions. It necessarily involves the utilization of strategic core keywords appropriate to the industry, proper and classy metaphors that fit the target, a certain harmony between direct and indirect narratives, and bringing all of these aspects under the hat of creative and purposeful design in a single brochure. Thus, it also calls for variety and changes to captivate the eye when leafing through brochures. 1. Does the brochure reflect accurate diagnoses on the position of the market environment, the industry and their needs? 2. Does it offer solutions to given tasks, does it claim to be able to solve problems a company may have, does it satisfy their expectations, and does it cover the topics in an in-depth manner? 3. Referring to questions 1 & 2, does it address existing cases of competitors, leading players and global trends? 4. Does it have an appropriate design language that can communicate intrinsic issues and global trends as well as appropriate rhetorical visual aids that stand out?