• Journal of Fashion Business
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• v.25 no.4
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• pp.36-60
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• 2021

This study aimed to provide basic data for establishing a sizing system for menswear by investigating body size changes and body shapes in adult men in their 30s to 50s. Data on 52 different upper body categories collected from 4,314 people during the 5-7th Size Korea surveys were analyzed. The waist height, hip height, torso and arm lengths, and torso and upper limb circumferences increased while the arm joint sizes decreased. According to factor analysis, factors 1 and 2 referred to 'the horizontal size of the upper body and limbs' and the 'torso height and upper limb length', respectively, while factors 3 and 4 represented 'shoulder size' and 'upper body length' respectively. In clustering analysis, types 1 and 2 were 'short and fat' and 'tall and thin,' respectively, while types 3 and 4 represented 'tallest and chubby' and 'shortest and small' respectively. Torso length increased in the 30 to 40s in type 1 while torso circumference increased in the 30s and late 40s in type 2. In type 3, shoulders got bigger in the 30s. In type 4, torso circumference increased in the early 30s, and torso length increased in the late 40s. 'Thin' was a typical body shape in the early 30s. Among early 40s men, distribution evolved from 'small' to 'thin.' In the late 40s, while the percentage of 'small' decreased, the ratio of 'obese' increased. In the 50s, 'small' was the most common.

• Journal of Fashion Business
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• v.25 no.2
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• pp.63-79
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• 2021

In order to expand the overseas market of the Korean fashion industry, it is necessary to investigate the fashion-related purchases and fashion consciousness of Muslim women, who are increasingly attracting attention as global fashion consumers. Therefore a survey was conducted to identify the fashion design preferences and fashion consciousness of Malaysian Muslim women. A total of 245 responses were collected and analyzed. The survey included questions on demographic characteristics, fashion product purchases, design preferences and environmental awareness. The data were analyzed through frequency, average and standard deviation. The analysis showed that the majority of respondents were young Malaysian Muslim women in their 20s and 30s. They preferred a modern, Sophisticated, and sporty image, and their preference for unpatterned fabrics was high. When choosing fashion products, these women seek to both pursue fashion trends and comply with Islamic laws. When the women buy clothes, they consider practicality and design elements. The women also collected fashion trend information through SNS and the Internet, and ues this information to purchase fashion products through the Internet and shopping malls. This study was based on a practical survey of local consumers. Therefore, it is expected that the results can be used as data for fashion-related studies and to expand overseas markets to reach Muslim women in Southeast Asia.

• Journal of Fashion Business
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• v.25 no.3
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• pp.144-158
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• 2021

The purpose of this study is to develop a bodice block suitable for women in their 20s with turtle neck syndrome. The problem of turtle neck syndrome body type was derived through the evaluation of bodice blocks. First, the length of the front bodice was longer and the length of the back bodice was shorter. Second, the front neck point, back neck point, and the shoulder line were not in place. Third, the side neck was pushed up. Fourth, the length of armhole was long and it floated. Fifth, the front hem was attached to the body and the back hem was away from the body. A finally developed pattern was designed by developing four test patterns to solve the problem that appeared in a selected bodice pattern, and a t-test was conducted to determine the difference in the appearance evaluation by virtual clothing between the two patterns, bodice block and the development pattern. According to the result, the fit was not good from the side body because the position of the side neck point was not in a place due to the characteristics of the body shape of turtle neck syndrome, but the problems of the anterior neck position, the position of the back neck point, the shoulder line position, and the armhole shape were improved in the developed pattern.

• Journal of Fashion Business
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• v.23 no.3
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• pp.101-114
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• 2019

This study aims to analyze the color characteristics of Japanese cultural product shops and differences in business categories by analyzing the colors of the Gion Shopping Street in Kyoto, Japan. Through the study, the traditional colors are reflected not only in the domestic cultural products but also the interior colors of shops. That way, visitors can be influenced naturally and gain indirect cultural experience to form a good image of Korea, which can help to improve sales of cultural products. The analysis was conducted through the colors of Munsell to determine the overall, dominant, assort, and accent colors based on categories of goods to identify the characteristics of the traditional Japanese cultural product shop. Among the 85 shops that were surveyed, YR and W frequently appeared as chromatic and neutral colors. Dominant was W, and assort was YR. B, P and Y also showed up. In color combination analysis, 35.3% was contrasted. For the hue, 32.9% was dark. Based on goods categories, confectionary shops used YR mainly, while souvenir and fashion accessory shops used W the most. Restaurants mostly had W as thedominant and YR for assorting. Cafes and art shops used Bk the most. The interior colors of cultural products shops should maintain the atmosphere of tradition and convey images of the products well. Based on this research, Korea also needs to actively reflect the interior designs of cultural product shops using traditional colors.

• Journal of Fashion Business
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• v.23 no.1
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• pp.25-36
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• 2019

The purpose of this study is to offer a base line data to facilitate entrance of a Korean fashion company into the Uzbekistan market by conducting a survey of the Uzbekistan students in Korea. This is done in order to gather data on their clothes wearing condition and factors affecting the purchase intention for Korean fashion products. In this study, a survey was conducted to 260 Uzbekistan students in Korea. The results of the study were as follows: 1) Uzbekistan students bought clothes mainly from road shops and the Internet. They bought a lot of pants, shirts, jackets, jumpers, and preferred to wear black, white, blue, and red color. The dissatisfactory parts were shown in order of the width of trousers, the length of the sleeve, and the shoulder. The most unsatisfying products were the pants and T-shirt. 2) They considered the aesthetics of the fashion products evaluation criteria, the human source and the internet advertisement of the fashion information source, and the customer service of the store selection criteria. These students showed very favorable attitude towards Hallyu and Korea. In addition, their preference and purchase intention for KFP were high. 3) The level of satisfaction on 'quality', 'color', and 'care' of KFP were very high, but lowest on the 'size' and 'price' of the clothes. 4) It was revealed that the attitude toward Hallyu and Korea, the satisfaction and preference of KFP, and demographics have a significant impact on the intention toward purchasing fashion products.

• Journal of Fashion Business
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• v.23 no.1
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• pp.74-88
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• 2019

The purpose of this study is to explore university students' Hanbok rental behavior and to examine factors that influence their intention to rent Hanbok. Questionnaires were distributed in Universities in the Seoul metropolitan area, and the final 202 responses were used for data analysis. For data analysis, descriptive statistics, factor analysis, cluster analysis, t-tests, and multiple regressions analysis were used. Sixty-one percent of those who have experienced Hanbok rental said they rented Hanboks to experience tourism and 22 percent said they rented Hanboks to take pictures, and the main rental places are tourist attractions such as Jeonju Hanok Village. Respondents indicated that the design and color of Hanbok were important product attributes when they consider renting a Hanbok. They also indicated that the opinions of other users posted on the Internet/Social Network were their main source of information for Hanbok rental. The result of cluster analysis showed that there were two groups of Hanbok rental consumers based on clothing consumption values: novelty-seeking group and practicality-seeking group. The two groups were different in terms of few factors of the benefit sought of Hanbok rental, product attributes, and information sources. Regression analysis revealed that traditional culture perception, purpose-built Hanbok pursuit benefit, pragmatic pursuit benefit, attitude toward Hanbok, and the previous Hanbok rental experience significantly affected respondents' intention to rent Hanbok. Based on the results, this study summarizes the key features of each group and provides suggestion for developing strategic marketing activities.

• Journal of Fashion Business
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• v.23 no.2
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• pp.62-76
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• 2019

The importance of color is increasing in modern life and we call such present age that is 'color age'. These day that all areas of life are being getting fashionize, ordinary people as well as design specialist are required of culture and knowledge about color. Color design education is important curriculum at liberal arts course and in special design trainning course. Color expresses by hue, value and chroma in Munsell color system. But design spot is using mainly hue and tone color system. Therefore it is very important that educate tone concept in color design education. When think influence that increase of color, we must develop hue and tone color system in suitable for color design education. This research designed usable 'Hue and Tone 313 Colot System' for efficeint sensual color education. Also I designed 313 color papers with attached the Munsell notation which could reappear the spare color paper when needed. The 10 hues classification of this system are Red, Yellow Red, Yellow, Green Yellow, Green, Blue Green, Blue, Purple Blue, Purple, Red Purple. The 19 tones classification of this system are vivid, light, standard, deep, pale, soft, dull, dark, very pale, light grayish, medium grayish, dark grayish, very dark, off White, off Pale, off Light Gray, off Medium Gray, off Dark Gray, off Black. The special colors of this system are gold, silver and copper.

• Journal of Fashion Business
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• v.25 no.1
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• pp.80-95
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• 2021

In the modern fashion industry, the application of different materials along with an emotional design is emerging as an important factor stimulating consumer sentiment. This has led to the diversity of materials and continued active research on materials. Traditional Korean paper is expressed in various ways in the field of visual arts based on Korean sentiment and unique formative characteristics. Hanji costumes have been produced in various ways over the past 20 years utilizing Hanji's physical characteristics, showing unique surface texture and various techniques that differentiate them from existing fabrics, making it symbolic in expanding the area of fashion materials. In this work, various techniques were developed by utilizing the nonwoven characteristics and excellent variability of Hanji while considering visual images, focusing on the delicate decorations and materialistic representations of wedding dresses. In addition, minimal wedding dresses with unique textures were produced to realize fantasy ideas and show surface aesthetics, confirming as a fashion material different from that of existing wedding dresses. The direction of high value-added creation for the industrialization and globalization of Hanji wedding dresses was presented, and the usefulness and scalability of Hanji materials for practical and industrialization were identified in materials that expressed visual art. To in the fashion industry, which is changing in both the wedding industry and the global market, the development of materials with high sensitivity images and original and solid identity should continue.

• Journal of Fashion Business
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• v.26 no.2
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• pp.15-27
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• 2022

The purpose of this study is to perform research of ecology concepts expressed in fashion and to propose a new ecology fashion design based on the results. As a specific research method, first, to determine the concept of ecology, the contents related to ecology were extracted and organized through literature research, and then a fashion collection research was conducted to acquire basic design data, such as silhouettes, materials, details, and colors. From WGSN, and a total of 57 images were selected and used as basic data for the design suggestions. As a result of collecting the collection images, it was found that cotton or denim fabrics were mainly used, and in particular, the frequency of use was high mainly for bright tones. The use of chambray, lace, and wrinkles, was also frequent, and the use of expression techniques using burn-out, bleach, and bleaching effects or parts, or entire dyeing was often noticeable. The colors showed neutral and pastel-toned characteristics, and the silhouette was mainly composed of long silhouettes centered on maxi, such as a top or calf based on the knee, rather than a mini. Fabrics for the final designs were linen and sappan wood, and they were used for the dye and red was used as the overall color. The silhouettes were simplified, and care was taken to prevent unnecessary waste, such as paper or materials, from being generated during the production stage. We tried to achieve the purpose of eco-logy by refraining from excessive trimming, except for essential subsidiary materials, such as zippers.

• Journal of Fashion Business
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• v.26 no.5
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• pp.1-21
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• 2022

Purpose of this study is to develop fashion design with greater added value and to seek the expandability of its expression domain by applying special computer code and tape embroidery machine capable of creating more special and fancier fashion to the development of fashion design by focusing on the fashion decorations that are becoming increasingly more computer systematized. For this purpose, expression techniques and effects of computer embroidery machine code and tape trimming decoration techniques, and cases of modern fashion design are examined. Major images are then deduced to designing and production of actual 6 creative pieces equipped with creativity and commercial value by applying such images deduced. As the results, it is not only possible to develop highly value added fashion design by utilizing mixed computer embroidery machine code and tape trimming decoration technique but also to produce countlessly new and unique surfaces by inducing changes in diversified pattern expressions, thickness of cord thread, and width, color and texture of material, etc. of the tape. This can maximize the expression domain of design, and fulfill the fashion desires of consumers wanting modern enhancement of quality and individualization. If multilateral attempts and studies for the aforementioned purposes can be expanded continuously, it is deemed possible to broaden the range of expression techniques in fashion design and, moreover, to make contribution towards enhancement of competitiveness of fashion industry.