• Title/Summary/Keyword: 디자인경영

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Detecting Similar Designs Using Deep Learning-based Image Feature Extracting Model (딥러닝 기반 이미지 특징 추출 모델을 이용한 유사 디자인 검출에 대한 연구)

  • Lee, Byoung Woo;Lee, Woo Chang;Chae, Seung Wan;Kim, Dong Hyun;Lee, Choong Kwon
    • Smart Media Journal
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    • v.9 no.4
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    • pp.162-169
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    • 2020
  • Design is a key factor that determines the competitiveness of products in the textile and fashion industry. It is very important to measure the similarity of the proposed design in order to prevent unauthorized copying and to confirm the originality. In this study, a deep learning technique was used to quantify features from images of textile designs, and similarity was measured using Spearman correlation coefficients. To verify that similar samples were actually detected, 300 images were randomly rotated and color changed. The results of Top-3 and Top-5 in the order of similarity value were measured to see if samples that rotated or changed color were detected. As a result, the VGG-16 model recorded significantly higher performance than did AlexNet. The performance of the VGG-16 model was the highest at 64% and 73.67% in the Top-3 and Top-5, where similarity results were high in the case of the rotated image. appear. In the case of color change, the highest in Top-3 and Top-5 at 86.33% and 90%, respectively.

A Design Marketing System using Social Big-Data (소셜 빅데이터를 이용한 디자인 마케팅 시스템)

  • Jeon, Jin-Hwan;Song, Jeo;Yoon, Yeo-Been;Lee, Sang-Moon
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2016.01a
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    • pp.213-214
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    • 2016
  • 디자인경영과 서비스디자인 등은 전 산업분야에 걸쳐 이슈가 되고 있으며, 기업의 경쟁력으로서 중요한 요소가 되고 있다. 산업디자인 분야는 제품디자인, 시각디자인, 포장디자인 등으로 분류될 수 있다. 각 분야의 공통점은 제품의 생산부터 유통까지 연계되어 관리되어 지며, 최근에는 저작권, 사회적책임, 시장영향력에 대한 부가적인 업무가 요구되고 있다는 점이다. 본 논문에서는 산업디자인과 관련한 이미지와 오피니언에 기반한 빅데이터를 이용하여 디자인 공급자와 수요자 간의 컨설팅, 디자인제작, 유통, 후속조치 등이 통합적으로 관리될 수 있는 시스템을 제안한다.

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A Study on the Strategic Design Analysis for New Product Development Strategy (신제품 개발 전략에서의 전략적 디자인 분석에 관한 연구)

  • Cha, Kyung-Eun;Lee, Hye-Sun
    • Archives of design research
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    • v.19 no.5 s.67
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    • pp.191-202
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    • 2006
  • Recently the market environment surrounding business firms has been remarkably changed due to the increasing variety of consumption value and taste. On account of technological gap becoming narrower among business firms, the most important thing is for the soft value, such as that of emotional and subjective factors, in order for business firms to be able to create such strategic positioning, for which business firms should first look carefully into latent needs and values of the consumers. Since such products possessing those factors are able to supply the consumers with an appropriate value in attractive forms and meanings, new product development for the valuable products initiates a very important strategic action for securing the strategic positioning. The purpose of this paper is to study the strategic position and role of design in new product development strategy. Design has become the momentous competence of an enterprise in the most recent. Design performs its strategic role as a bridge between a business firm and the consumers. Consumers perceive value added by their purchase of products with attractive designs offered by business firms and, then, satisfy their emotional and subjective value with the products. This study, however, reviewed a new angle on the role of design as an implement for discovering consumers' latent needs and values which could be main factors for obtaining the strategic positioning. In other words, this study intended to suggest a new strategic role of design as value suppliers in new product development strategy for firms formulating and implementing their business strategies. For the new angle on the role of design, this study discussed a new approach of design strategy and intended to formulate its system first. And then, it suggested a general idea for strategic design analysis and its methodology, ethnography, as a strategic value creator. Finally, the suitability and usefulness of strategic design analysis for new product development strategy was discussed.

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Three-dimensional sensitivity design pattern development of Mobile Metal Case which used EF(INNET) (E/F(INNET)을 이용한 Mobile Metal Case의 3차원 감성 디자인패턴 개발)

  • Cheon, Sang-Hyeon;Ji, Sang-Won
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2009.11a
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    • pp.20-24
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    • 2009
  • Mobile의 기술발달과 보편화에 따라 소비자들은 Mobil이 자기 개성 표현인 액세서리화되고, 더욱 감성적이고 차별화된 디자인을 요구함에 따라, 기업들은 이런 소비자들의 개성화 감성화의 니즈를 표면처리 디자인 기술로 효율적으로 적용해 소비자의 감성만족을 시키려 하고 있다. 국내외 Mobile 시장에서 Metal Case 외장의 2차원적인 디자인패턴은 다양한 표면처리 가공 접근이 용이하지 못하고, 패턴디자인의 한계에 이르렇다. E/F(INLET)의 도금 가공 기술의 Concept은 "원활한 모재의 제품 박리성" 에 있으나, 역발상으로 "Metal 모재와의 밀착성"으로 제품디자인을 구현하여, 제품의 도금 두께층 및 신뢰성 기술 확보함으로, 표면층에 사진, 그림, 인물 풍경, 자연물이미지 등의 다양한 감성디자인패턴의 구현이 가능해졌다. 산업기술자원부의 디자인혁신센터로 중소기업디자인개발 지원을 위해 설립된 중앙대학교 디자인경영센터와 SR I-TECH의 기술력으로 3차원 감성디자인패턴을 개발하게 되었다.

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A case research for standard of cost in design service (디자인서비스의 대가기준 사례조사 연구)

  • Ahn, Jinho;Lee, Jeungsun;Kim, Injun
    • Journal of Service Research and Studies
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    • v.9 no.3
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    • pp.61-72
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    • 2019
  • Design is a knowledge service industry that is undervalued in Korea despite its large impact on the development of high - tech industries such as national industrial policy and the fourth industrial revolution. In the design industry, the strategic outsourcing system collapses. This phenomenon is not confined to the domestic market, and the design service companies of design-developed countries such as Europe and the US are also struggling with the classic. Accordingly, some implications were found through the case study of domestic design projects, including overseas, that private companies are more concerned with design cost reduction and cost structure to secure liquidity rather than improving design quality level and pursuing innovation through design outsourcing. It is big. As design is a core competency of a company, internalizing core design tasks, and as products and services become platforms, regional design countermeasures have been reduced, which has led to a decline in the cost standard for large companies' design service outsourcing. In design service industry, design outsourcing is performed at the request of the client, and the service value of the outsourcing is received. In the early 2000s, the importance of design management led global consulting companies to pursue M & A rather than cooperate with design service companies, and Samsung Electronics and other large corporations acquired a large number of excellent design personnel and developed their own design management research institute. This study investigated the design service outsourcing cases of public and private companies (large corporations, midsize companies) widely in relation to the design service price criterion, and grasped the indicators of the actual size and level of the design industry. I will make suggestions about the value and direction of the global design industry through interviews with experts and literature on the changes and influences of these cost criteria.

The Development of Design Knowledge Management System Using Data Mining (Data Mining 기법을 활용한 디자인 지식경영 시스템 구축)

  • 양종열;오민권;최경은
    • Archives of design research
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    • v.16 no.2
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    • pp.281-290
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    • 2003
  • In the knowledge and information-based age of today, it would be fair to say that the compatibility of each person, enterprise, and nation can be evaluated by how each of them manages and maintains the knowledge created from data and information. Since the importance and necessity of knowledge management has been acknowledged, there have been studies to create, apply, and evaluate the knowledge concerning design. Previous studies done on this subject can be divided into three main categories - CRM, online statistical research, and eCRM - according to the materials used to create knowledge. These studies are meaningful in that they can create knowledge in their respective fields, although they are somewhat inadequate because the designers can't create as much knowledge as can be applied in business; design-related consumers demand composite knowledge integrating the characteristics of all three fields. In other words, they want to know the ordinary customers'preferences in the previous off-line market in the CRM field, the research results of statistical questionnaires to the various elements of design in statistical research fields, and even the pattern of preference and consumption of many and unspecified persons transcending the time and place in eCRU field. This study proposes to solve the problem related with web-based design knowledge maintenance through the synthetic application of CRM, Statistical Research, and eCRM The information proposed in the solution can De expected to help designers working at design-related enterprises, as well as research institutes, to develop the knowledge necessary to design more consumer-oriented products.

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