• Title/Summary/Keyword: 디자인경영

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Suggestions of Bus Station Service in Gangnam - Using HCI methods - (서울시 강남역 광역버스 정류장 서비스 개선 제안 - HCI방법론을 중심으로 -)

  • Kim, Sora;Kang, Ji Yeon;Han, Hae Jung;Kim, Sora
    • Design Convergence Study
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    • v.13 no.5
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    • pp.131-145
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    • 2014
  • Considering the number of population commuting from Gyeonggi to Seoul, the development of the bus system is relatively slow. There are many problems to be solved but it has been overlooked, leaving the users in discomfort. The goal of this research is to improve the current system to satisfy the unmet needs, using HCI methods, which is composed of five steps, including Define, Find, Analyze & Synthesize, Ideation, Develop. In Define, we recruited the interviewees using the extreme user method to find their needs. In Find, we proceeded 'be the customer', shadowing for background research and in-depth interview. In Analyze & Synthesis, we analyzed the customer needs and clustered to similar needs to draw useful ideas. After that we suggested sophisticated ideas based on design principles from previous stage and visualized in user scenarios and mock-ups. Overall, the research suggests with text message service, informative light service and mobile application to improve the existing bus station.

A Study on the Presentation Technic of Industrial Design Process (산업디자인 과정별 프리젠테이션 기법연구)

  • 문금희
    • Proceedings of the Korea Society of Design Studies Conference
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    • 1999.10a
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    • pp.90-91
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    • 1999
  • 산업디자인을 행하는 디자이너는 프리랜서이건 기업의 디자이너이건 간에 누군가를 위해 디자인을 하게 된다. 물론 디자이너 스스로 제품의 생산판매까지를 담당하는 경우는 드물기도 하지만 제외하고서. 기업의 디자이너는 경영자에게, 프리랜서라면 클라이언트에게 자신의 디자인을 프리젠테이션하게 되고 그것을 통해 자신의 디자인이 받아들여 지도록 경영자 혹은 클라이언트를 설득해야만 한다.(중략)

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A Study on the Mutual relationship of Interior Design & Design Management (실내디자인과 디자인 경영의 상호 연계성 연구)

  • Kang, Hyun-Jung;Lee, Jae-Kyung;Han, Hae-Ryon
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2005.05a
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    • pp.138-143
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    • 2005
  • In order to more effectively respond to the rapidly changing situations of domestic and foreign interior design industries and to expect their further development, not only academic endeavor but also practical one, that is, the introduction of the new interior-design management is necessary. This research aims to establish a preliminary model of interior design management conducted not by customers but by designers who understand the characteristics and structure of business environment. To achieve this, we will investigate and analyze previously suggested theories on interior design management and case examples. In doing so, we hope that this research will facilitate future researches which in turn may come up with more persuasive models of interior design management.

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Character Design and Consumer Response (캐릭터 디자인과 소비자 반응)

  • Kim, Hae-Ryong;Hwang, Sun-Dai;Sung, Min
    • Asia Marketing Journal
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    • v.9 no.2
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    • pp.131-163
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    • 2007
  • Recently, the importance of 'character' is widely acknowledged by practitioners and academic arena. Character is the archetype of design product. Unfortunately, however, there have been limited character design studies. The purpose of this study is to identify the components of character design and then to verify the causal relationships among them. The research model of the current study is developed based upon the past studies on the consumer response model related to the product design. The result of the study shows that the dimensions of character design are converged into upper dimensions, including such as character appearance, character image, and character attachment with each lower dimensions, respectively. An analysis of relationship among these variables indicates that while the character appearance tends to trigger character image, the character image leads to character attachment. In addition, both the character image and the character attachment have a positive influence on the loyalty of the character. Understanding of the paths among consumers' responses will be able to be a good guideline for establishing character design strategy. And, finally, the authors discuss some theoretical contributions and managerial implications.

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A Study on the Introduce Necessary of Design Management In Interior Design Industry (실내디자인산업에 있어 디자인 경영의 도입 필요성에 관한 연구)

  • Kang Hyun-Jung;Han Hae-Ryon
    • Korean Institute of Interior Design Journal
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    • v.14 no.6 s.53
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    • pp.260-269
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    • 2005
  • In order to more effectively respond to the rapidly changing situations of domestic and foreign interior design industries and to expect their further development, not only academic endeavor but also practical one, that is, the introduction of the new interior-design management is necessary. This research aims to establish a preliminary model of interior design management conducted not by customers but by designers who understand the characteristics and structure of business environment. To achieve this, we will investigate and analyze previously suggested theories on interior design management and case examples. In doing so, we hope that this research will facilitate future researches which in turn may come up with more persuasive models of interior design management.

An Application of Service Sciences to the Design Field (디자인분야에의 서비스사이언스 적용 검토)

  • Kim, Hyun-Soo
    • 한국IT서비스학회:학술대회논문집
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    • 2007.05a
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    • pp.261-266
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    • 2007
  • 디자인은 과학적 접근이 어려운 분야로 인식되어 왔다. 그러나 디자인 분야가 발전하면서 과학적 접근을 조금씩 시도해오고 있다. 최근에 등장한 서비스사이언스가 디자인분야에 적용되면 디자인 효과성과 생산성이 높아질 가능성이 크다. 본 기초연구는 대표 IT기업들의 정보기기 디자인 사례에 서비스사이언스 개념이 적용되고 있는지를 분석하여, 발전 방향을 제시하였다. 따라서 본 기초 연구는 디자인경영 및 디자인프로세스의 과학화와 서비스사이언스의 실무적용 과정을 함께 보여주는 것이 목적이다. 그리하여 향후에 비가시적인 서비스활동이 보다 가시적이 되고 평범한 서비스 활동이 보다 혁신적인 활동으로 개선 될 수 있도록 아이디어를 제공하는 것이 목적이다.

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