• Title/Summary/Keyword: 디자인경영

Search Result 503, Processing Time 0.037 seconds

A study on the Paradigm Shift in Design Management Through An Annotated Bibliography (문헌 주석을 통한 디자인 경영의 패러다임 변화에 관한 연구)

  • 정경원
    • Archives of design research
    • /
    • v.13
    • /
    • pp.93-103
    • /
    • 1996
  • Why are there semantic difficulties in the jargon, design management\ulcorner A series of changes in the meaning of design management during 40 years. since the beginning of 1950s when the term was used officially in the U.K., has been studied through a set of annotated bibliography. As a result, it is identified that such semantic confusions have been situated in relation to the shift in the emphasis on design management as a narrow sense of design - a broad sense of design - strategic management. This may imply that design management becomes an intrinsic part of corporate management in line with the increasing importance of design in the success of business.

  • PDF

우수디자인제품 선정이 창업기업 경영성과에 미치는 영향

  • Yu, Jeong-Heon;Bae, Byeong-Yun;Jeon, Gi-Seok
    • 한국벤처창업학회:학술대회논문집
    • /
    • 2018.04a
    • /
    • pp.93-97
    • /
    • 2018
  • 본 연구에서는 한국디자인진흥원의 우수디자인제품 선정이 기업의 경영성과에 미치는 영향에 대하여 분석하고, 상대적으로 경쟁력이 낮은 창업기업을 중심으로 경영성과에 대하여 연구하고자 하였다. KIDP의 2013년 통계에 따르면 제품 판매에 미치는 요소 중 디자인이 27.53%로 가장 큰 비중을 차지하고 있으며, 기업 규모에서는 대기업과 중기업에 비해 소기업이 제품판매에 미치는 요소 중 디자인 요소가 제일 높은 것으로 나타나고 있다. 또한 이번 연구를 위해 수집한 데이터의 업종별 추이를 살펴보면 기술 기반 업종이 도 소매업을 비롯한 기타 업종에 비해 증가율이 상대적으로 높게 나타나고 있는 것으로 나타나고 있다. 본 연구는 어려운 경영여건에서도 디자인의 중요성을 인식하고, KIDP로부터 우수디자인제품 선정을 받은 기업 중 186개(2013년, 2014년, 2015년)를 대상으로 업력이 7년 이하인 창업기업과 업력이 7년 이상인 계속기업의 경영성과에 차이가 있는지를 실증 분석하였다. 또한 우수디자인제품 선정기업 중 디자인의 역할이 상대적으로 크게 나타나는 제조업과 비제조업 간의 경영성과(매출액)의 차이에 대해서도 분석하였다. KIDP의 우수디자인제품 선정이 기업의 경영성과에 효과가 있는지를 선정연도를 전후 비교하여 "창업기업이 계속기업에 비해 경영성과(매출액)에 더욱 긍정적 효과를 미칠 것이다"라는 가설을 설정하고 실증분석을 한 결과는 창업기업이 경영성과에 긍정적인 영향을 미치는 것으로 나타났다. 또한 우수디자인제품 선정이 제조업과 창업기업 내의 제조기업 경영성과에도 유의미한 영향으로 나타나고 있다.

  • PDF

품질경쟁력 평가모형에서 제품 디자인의 인과관계와 디자인 경영에 관한 실증적 분석 : 한국 제조업 부문을 중심으로

  • 임채숙;임양택
    • Proceedings of the Technology Innovation Conference
    • /
    • 2004.06a
    • /
    • pp.170-213
    • /
    • 2004
  • 생산자 중심에서 소비자 중심으로의 경영 패러다임이 변화함에 따라, 이제 디자인 경영(design management)의 시대가 도래하였다 즉, 제반 기능의 활동이 독립적이고 순차적으로 이루어지는 기존 경영방식(즉, 제품 개발 $\rightarrow$ 제품 디자인 $\rightarrow$ 제조 $\rightarrow$ 마케팅 $\rightarrow$ 판매)과는 달리, 디자인 경영은 디자인을 중심으로 제반 기능간의 통합과 조정을 이룬다. 이 결과, 디자인 경영은 조직간의 커뮤니케이션을 활성화시키며 소비자의 추상적인 욕구가 구체적으로 상품에 표현되도록 노력한다. 이렇게 함으로써, 디자인 경영은 기업 이미지 창조의 역할을 적극적으로 수행하는 것이다. 이와 같은 소비자 중심의 경영은 과거 제품의 판매(sales)지향적이던 기업 활동을 소비자와의 관계(relationship)지향적으로 변화시키고 있다. 본 연구의 분석 목적은 제품 디자인을 품질경쟁력의 결정요인으로서 포함시켜 품질경쟁력의 평가모형을 개발하고 품질경쟁력의 결정요인 및 상관관계와 품질함수를 추정함으로써 제품 디자인 및 디자인 경영의 기능적 역할을 규명하고 디자인 경쟁력 수준을 평가 및 측정할 수 있는 모형을 정립함과 동시에 이를 제고할 수 있는 정책방향을 제시하는 것이다. 이로써, 본 연구는 신상품의 개발과정에서 어떻게 제품 디자인이 연구개발, 제조, 마아케팅, 판매 등의 제반 기능들과 상호 작용하며 이들 기능들의 통합과 조정을 추구할 수 있는가를 보여주는 디자인 경영의 이론적 기초를 제공하고자 함이다. 상기와 같은 연구목적과 분석목표를 위하여, 한국 제조업 부문의 400개 표본기업에 대하여 소정의 설문조사를 통하여 추출된 측정변수들을 기초로 품질경쟁력의 결정요인을 분석하고 품질경쟁력 지수를 도출하여 산업부문별 및 제품유형별로 비교하였으며, 품질함수를 추정하였다. 전술한 분석결과를 토대로, 디자인 경영이론의 기초를 제공하기 위한 시도로서 제품 디자인의 파급효과와 인과관계에 대한 가설검정을 실시하였다. 본 연구의 분석 결과는 다음과 같이 요약될 수 있다. (1) 품질경쟁력의 결정요인으로서 주요 제품들의 기능성, 기본 성능, 제품성과의 기술적 성취도, 제품 수명(내구성), 신뢰성, 핵심 기술력, 사용 편의성, 서비스 편의성, 생산 용이성, 제품 디자인의 우수한 정도가 a=0.01 수준 하에서 유의적으로 추정되었다. 이들 변수들 중에서 품질경쟁력에 가장 큰 영향을 미치는 측정변수는 제품의 기본 성능, 수명(내구성), 신뢰성, 제품 디자인의 순서로 추정되었다. 이것은 한국 제조업이 아직 산업 디자인이 품질경쟁력에 크게 영향을 미치는 성숙단계에 이르지 못하였음을 의미한다. (2) 제품 디자인에게 영향을 끼치는 유의적인 변수는 연구개발력, 연구개발투자 수준, 혁신활동 수준(5S, TPM, 6Sigma 운동, QC 등)이며, 제품 디자인은 우선 품질경쟁력을 높여 간접적으로 고객만족과 고객 충성을 유발하는 것으로 추정되었다. 상기의 분석결과로부터, 본 연구는 다음과 같은 정책적 함의를 도출하였다. 첫째, 신상품 개발과 혁신을 위한 포괄적인 연구개발 프로젝트를 품질 경쟁력의 주요 결정요인(제품의 기본성능, 신뢰성, 수명(내구성) 및 제품 디자인)과 연계하여 추진해야 할 것이다. 둘째, 기업은 디자인 경영 마인드 제고와 디자인 전문인력 양성을, 대학은 디자인 현장 업무를 통하여 창의력 증진과 기획 및 마케팅 능력 교육을, 정부는 디자인 기술개발 및 디자인 교육지원의 강화를 통하여 각각 디자인 경쟁력$\rightarrow$품질경쟁력을 제고시켜야 할 것이다.

  • PDF

A Basic Study on the Implementation of Knowledge Management for Design (디자인에 있어서 지식경영의 도입에 관한 기초연구)

  • 서홍석
    • Science of Emotion and Sensibility
    • /
    • v.5 no.4
    • /
    • pp.33-43
    • /
    • 2002
  • The world is in the great change by the digital revolution and is changing fast to knowledge-based society beyond information society. That is to say, Knowledge is the most powerful source of competitiveness. This change of environment needs new paradigm in design. As of today, There is need to study systematically and approach practically about knowledge management. So that, we are intend to reconstruct theoretical system from design-oriented viewpoint and propose knowledge-creation paradigm through the importing technique of knowledge management into design. This study is to develop theoretical frame work of knowledge management in design as a basic study on the implementation of knowledge management for design. By the method of study for this, It was studied literature and precedent. Further more, proposed the appropriate direction of knowledge management implementation in design. Also, It was composed knowledge management system of the infra system, information system, decision-making support system and knowledge competency. Finally, The technical feature of knowledge management system was analyzed from a information technology point of view.

  • PDF

A Study on Ways of Promoting Design Management in Domestic Small and Medium Businesses (국내 중소기업의 디자인경영 활성화 방안에 관한 연구)

  • Lee, Soo-Bong
    • Archives of design research
    • /
    • v.17 no.4
    • /
    • pp.177-190
    • /
    • 2004
  • The purpose of this study is to provide domestic small and medium manufacturing businesses with effective ways of introducing and promoting design management, earnestly, as a key strategy for raising corporate competitiveness. For the purpose, this researcher discussed the management property of small and medium businesses, the introducing process and method and the necessity of promoting design management in small and medium businesses. Then the researcher reviewed and analyzed existing empirical studies to know the current status of design introduction and design management promotion i domestic small and medium businesses. Results of the study can be described as below. Prerequisite to the successful introduction by domestic small and medium businesses of design management are three CEO determinations - the firm will to the necessity of design introduction, the firm conviction in design efficacy, and the clear recognition of the existential value of design - and the establishment of at least five infrastructures -design organization, CDO, designers, design policy, and design strategy. For the promoting and succeeding in the execution of design management, design management system should have established based on such determinations and infrastructures, and CEOs should have design management mind firmly established and driven and realized next activities in the process of product development. 1) Set the principle of design priority in a new product development and establish an appropriate production system and environment. 2) Decide a new design development as the top-priority task of management and then practice it in a strategic way. 3) Be positive in design investment while accepting design management as a concept related not to cost, but to investment. 4) Utilize design extensively under the understanding that design management has something to do with corporate design system as a whole. 5) Treat design as the most valuable resource of business under the recognition that design is the most important determinant of corporate competitiveness.

  • PDF

Case Study on Public Support for Design Management in UK;Focusing on Early-stage Enterprises (벤처기업의 디자인 경영 지원체계와 그 성공사례;영국을 중심으로)

  • Kim, Do-Hyeon;Yi, Jae-Kyung
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.2 no.3
    • /
    • pp.1-32
    • /
    • 2007
  • The term of design management has become more and more widely used. It reflects the expectation, both practical and academic, that the combination of design and management expertises will open a new chapter of management. This study is to review current situation and related annecdotes on design management in UK where "design management" is first coined and became government agenda. It reviews the definition and understanding of design management by policy makers, and the use of various measures to enhance design management capabilities of UK firms. The focus of the study is early-stage enterprises, in which the success is much dependent on the innovative capability believed to be linked with design management capability.

  • PDF

A Study on the Actual Conditions and Usage of Korean Design Right (한국 주얼리 디자인권 실태 및 이용에 관한 연구)

  • Chang, Chin-hee;Ko, Seung-Geun
    • Journal of the Korea Convergence Society
    • /
    • v.10 no.2
    • /
    • pp.227-233
    • /
    • 2019
  • In order to suggest the utilization measures suitable of the 4th industry and design right in the management of jewelry company and also applying it to Korean jewelry industry, Also, the current status of Korean jewelry industry and design right was researched. Based on the theoretical background, the hypotheses were set up. After conducting a survey on the 4th industry, design right, management mind, and management intention targeting jewelry industry workers focusing on the set-up hypotheses. In the results The job currently working for in the jewelry industry and the job desired in the future were the design with the highest ratio, so that the importance of design was high in Korean jewelry industry. Also, design was the first priority of management mind, important elements of jewelry industry management, and successful management strategy while technology showed a bit less importance than factors of marketing, capital, and personal connections.

A Study on design management of the design industry and 10 strategic industries in Busan Metropolitan City (부산광역시 10대전략산업과 디자인산업의 디자인경영에 관한 연구)

  • Park, Kwang-Cheol;Cho, Kyoung-Seop
    • Management & Information Systems Review
    • /
    • v.30 no.4
    • /
    • pp.293-314
    • /
    • 2011
  • The current study investigated the position of future strategy analyzed from the perspective of design management in relation to 10 strategic industries implemented through 3 steps based on promising growth and advancement of Busan industries and evidence provided from a study on the development program of design industry in Busan. It elucidated the role of design industry as a key role from the perspective of design management in an age of creative revolution of futures values. It analyzed the associations between composition of future strategy and design industry in 10 strategic industries of Busan, and explained the relationships with the strategic industries. The perspective of design management involves that design as a ground of values is an industry of the future values, which performs a key strategic function and role, and a theoretical investigation examined the relationships between main functions of design management and business management. Chapter 3 organized items proposed in the design development program in Busan and examined goals and systems which become basic formation of establishment of design strategy in Busan and conditions for design industry in the associations with strategic industry. Chapter 4 described priorities of practicability by step through analyzing and grouping top 30 projects in Busan industry including meanings as key strategy, position relations, and policy priorities by analyzing elements of design management of strategic industry and describing and analyzing the concept of promoting Busan design. The theme of the present study is to change perception of design management as a key value and a condition to decide creativity industry into future industry and to evaluate vision of Busan design industry and meanings proposed as proceeding strategy. The early 21st century is an age when agrarian society has changed into industrial society is dominated by knowledge economy of the information revolution and one should prepare for the growth phase of creative innovation based on creative revolution of the 4th wave of creative society by design management which has become a center in 2000s on the whole. With the advent of creative paradigm and based on the function and role of the current creative economy age new innovation DNA of design management will be created. Design process has changed through information and knowledge-oriented trends of digital through convergence between industries from industrial design to convergence of industries, and it is expected that integrated design of value creation using information and technology will play a key role in Busan design industry development and top 10 strategic industries.

  • PDF

A Study on design management strategy for venture/small enterprises (중소벤처기업을 위한 디자인 경영 전략 -대전시 벤처·중소기업을 중심으로-)

  • Seo, yong-mo;Cheon, myung-hwan;Cho, seung-ock;Oh, chi-gyu;Song, han-wook;Roh, hwang-woo;chang, soo-deok
    • Proceedings of the Korea Contents Association Conference
    • /
    • 2009.05a
    • /
    • pp.244-249
    • /
    • 2009
  • At the 21th century management environment with the emotion and creativity, as design has recognized the core element of management strategy, the combination of design and management, design management, has been increased the importance worldwidely. In the rapid changing enterprise environment, the small or venture enterprises in flexible management environment than the large enterprise have advantage on management process. The design management has created the various field of knowledge in the integrated solution, the integrated approach methods of management are the effective operative process in the importance of design management. As CEOs in small/venture enterprise take part in the innovation of design management, a specialistes in recognition of specificity and design management are defined and created the design management process through the enterprise resource planning programs. With the understanding on the above situation, the purpose of this study is to suggest the design is strategically applied in the management level of Daejeon region small/venture enterprises and the recognition of design management as a strengthen the competitiveness.

  • PDF

A Study on the Design Strategic Managemnet System Utilizing the Concept of Balanced Scorecard (균형성과표를 활용한 디자인 전략 경영 시스템에 관한 연구)

  • 제현주;정경원
    • Proceedings of the Korea Society of Design Studies Conference
    • /
    • 1999.10a
    • /
    • pp.76-77
    • /
    • 1999
  • 급속한 경영환경의 변화는 기업의 포지션과, 장기적인 개발 기획등에 초점을 맞추던 전통적인 기획과는 다른 전략 경영 기법을 요구하고 있다. 경영환경의 변화는 전략의 실행 과정을 운영/통제 모드에서 변화 유도 모드로 변환시키고 있기 때문이다. (중략)

  • PDF