• Proceedings of the Costume Culture Conference
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• 2003.12a
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• pp.45-60
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• 2003

본 논문의 연구는 소규모의 디자이너 브랜드를 가지고 내셔널 브랜드로 만들기 위한 목적을 가지므로, 현재 우리나라에서 소규모 디자이너 브랜드를 운영하는 디자이너를 직접 만나서 인터뷰를 하는 것을 중심으로 연구를 진행한다. 또한 우리나라에서 내셔널 브랜드로 도약을 하는 디자이너브랜드를 서적 및 인터넷과 인터뷰를 이용해서 분석하였고 특히 한국의 디자이너브랜드로서 가지는 한계를 극복하고 나아가 세계시장에서도 경쟁력을 인정받은 이유에 대해 집중 탐구하였다. (중략)

• Proceedings of the Korea Society of Costume Conference
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• 2004.05a
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• pp.63-63
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• 2004

본 연구의 주된 목적은 다양한 규모와 특성을 가진 국내 의류업계에서 패션 디자이너의 업무에 대한 이해를 도모하는 것이다. 국내 여성복 브랜드의 패션디자이너들이 집중적으로 활동하고 있는 세 가지 브랜드 유형 내셔널 브랜드ㆍ디자이너브랜드ㆍ무브랜드(동대문 의류상가)를 중심으로 상품기획 과정에서 패션디자이너들이 수행하는 업무의 내용과 수행정도의 차이점을 규명하고자 하였다. (중략)

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.6
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• pp.779-794
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• 2019

This study examines the effects of brand belief of a mass offline retailer on the perceived value, attitude, and purchase intention toward the products of emerging fashion designer brands in the context of marketing collaborations between emerging fashion designer brands and a mass offline retailer. We invited 198 adults aged 20 to 59 to an online survey who were asked to read a news article and respond to a questionnaire. The results of structural equation modeling show that brand belief of a mass offline retailer positively influences the perceived value of the products of emerging fashion designer brands. The perceived value also positively influences the attitude toward the products that subsequently enhances purchase intention. The findings suggest that emerging fashion designer brands should strategically select a mass offline retailer as their collaboration partner by considering consumer perceptions of the retailer brand because the brand belief of the retailer may have a halo effect on a consumer evaluation of the products of emerging fashion designer brands.

• Fashion & Textile Research Journal
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• v.22 no.6
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• pp.705-715
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• 2020

The domestic fashion industry of the middle and late 20th century emphasized the importance of a standardized design process; however, the values of differentiated brand individuality have become increasingly important with the qualitative·quantitative growth of designer brands. Therefore, paying attention to designer individuality (or a differentiated element of a designer brand growing up in the domestic fashion industry) this study reestablished factors of the designer brand individuality. An in-depth interview was conducted with 13 designers and consumers for empirical analysis. In order to identify concepts of designer individuality based on the theory of the brand personality by Aaker along with precedent studies, the study devised a theoretical frame to explain a conceptual structure of designer brand individuality as well as reestablish its factors as the designer individuality, design and non-design factors through empirical research. Empirical research derived the designer individuality factors as an external designer image, designer taste, design philosophy and designer personality. Design factors were derived as concept, working process and method, style and formativeness. Non-design factors were also extracted as wearing experience, wearer image, lookbook image, fashion shows and exhibitions. It is meaningful that little empirical research has been conducted on domestic fashion designers who actually run designer brands and that this study helped understand designer brands through a new approach called designer individuality.

• Journal of the Korean Society of Costume
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• v.60 no.8
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• pp.38-50
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• 2010

Many fashion designers are actively pursuing strategic alliances with other brands. The purpose of this study is to identify the differences in images between the original brands and the alliance brands made by fashion designers. This study also aims to review consumers' purchasing attitudes towards alliance brands products. Questionnaires were distributed to adults in their 20s and above, which were then collected. The research findings illuminated the differences in images between original brand products and the alliance brand products made by fashion designers. It was found that the fashion designer (A) brand mainly had luxurious, attractive and quality images, while its alliance brand mainly had practical and durable images. On the other hand, the fashion designer (B) brand mainly had quality and durable images, while its alliance brand mainly had luxurious, characteristic and attractive images. The fashion designer (Ga) brand mainly had characteristic, sophisticated and quality images, while its alliance brand mainly had trendy, attractive and practical images. The fashion designer (Na) brand mainly had trendy, characteristic and attractive images, while its alliance brand mainly had practical images.

• Proceedings of the Korea Database Society Conference
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• 1997.10a
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• pp.358-375
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• 1997

가. 패션 디자인 기초 정보 수집/분석 - 국내외에 산재하는 패션디자인 정보의 기초자료를 입수 - 디자이너별/ 컬렉션별/주제별로 분류 - 가공 나- 패션디자인정보의 멀티미디어 DATA BASE개발 - 화상(IMAGE)/해설(TEXT)/ SOUND의 복합 DATA BASE SYSTEM - PC통신망 서비스를 위한 DATA개발 다. 패션디자인 관련자료의 DB화 - 패션디자인 이론서 - 패션디자인 컨테스트 / 이벤트 정보 - 패션디자인 교육기관 정보 - 패션브랜드 정보 (내셔널 / 디자이너 / 수입) 라. DATA BASE 공급 서비스 - PC통신망을 통한 서비스(DOWN LOAD 가능) - 디자인작품 IMAGE 및 CONCEPT/ DETAILS/ CAPTION - PC통신을 이용 디자인 인력 구인/구직정보 활용 - 패션디자인 해외유학 정보 마. Inter-NET 서비스 - Inter-NET을 이용 국내디자이너작품 해외 소개(중략)

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.6
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• pp.838-851
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• 2015

This study explores the level of designer brands' market oriented attitude through a conceptual framework of market orientation. Designer brands have rapidly increased in the Korean fashion market with a competitive environment that pushes designers to improve market oriented attitudes and strategy. Designers working for 20 brands that the government designated as 'promising creative designer brands' were invited for in-depth interviews, 19 designers from 18 brands participated in this study. The generation of market intelligence that composes market orientation meant that the designers were confirmed to collecting different types of information according to information sources. They showed interest in collecting information on the exploration of design trends from overseas designers as well as operational and managerial information from domestic designers. Fashion-related stakeholders mainly collected feedback on design concepts from the press and public institutions. They collected customer feedback from buyers; however, appropriate feedback was inadequate. Designers generally appeared to place less value on the collection of customer responses and opinions; however, two groups of designers showed customer-oriented attitudes according to accumulated experience. The market-oriented attitude of top designers had an important role in designer brands; consequently, top designers should be properly trained to improve market-oriented attitudes to increase market performance.

• Proceedings of the Korea Society of Costume Conference
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• 2001.04a
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• pp.34-34
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• 2001

• Fashion Information and Technology
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• v.13
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• pp.23-33
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• 2016

• Journal of Digital Convergence
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• v.11 no.2
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• pp.413-418
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• 2013

This paper studied the revitalization of brand identity. We analysed smartphone applications development company's brand identity and presented revitalization case. Brand revitalization is achieved through the ongoing communication of companies and designers. And should reflect the company's brand strategy.