• The Journal of the Korea Contents Association
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• v.7 no.9
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• pp.34-43
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• 2007

2002 was the first year that the export of Korean TV programs exceeded the import. Particularly, there is no doubt that dramas, as for a genre, dominated the market, from 64.3% in 2001 to 93.6% in 2003. Especially, the increasing demand from the Chinese block such as Taiwan, China and the neighbor countries like Vietnam, Indonesia, Malaysia, and the preference of Korean drama in Japan shows the continuation of booming Korean wave. Questions frequently asked in this current circumstance may be what kind of dramas are better to be exported and to which country Korean dramas are exported. Based upon those needs, this paper examines the determining factors of Korean drama exports to foreign countries. Especially, this study examines the internal factors to the drama influencing export by countries. For this study, 594 Korean dramas aired on MBC and exported between 2002 and 2005 will be analysed by chi-square analysis.

• (The) Research of the performance art and culture
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• no.35
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• pp.203-227
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• 2017

In this thesis, I examined the characteristics of modernism in this work, focusing on the melodrama "Sarang ye soggo donye wulgo(means 'Crying in Love and Crying for Money')", which was popular in the 30s when the consciousness of modernity was overflowing. There has never been an example of a connection between modernism and drama in the 1930s. The characteristic of modernism is clearly embedded in the representative drama of "Sarang ye soggo donye wulgo(means 'Crying in Love and Crying for Money')" at that time. In the title "Sarang ye soggo donye wulgo(means 'Crying in Love and Crying for Money')". 'Don' reveals modern elements. 'Love' can be seen as revealing melodramatic elements. The flair of modern art, which is a background to reveal modern elements, is spread throughout the works. Hongdo fails to complete the relationship with his family, as well as with the couple. It became a person who accepted the modernistic phenomenon by showing the domination of matter. While the typical method of constructing conflicts in the pre-modern narrative works is horizontal and sequential, it can be said that it was in the form of a train station, while the post-modern era of narrative conflict formation from the 30s forms a plurality of conflicts simultaneously, can do. The fear of the ordinary people who see the reality that urban and western values are already rampant by attempting new contents that lead the change of values in "Sarang ye soggo donye wulgo(means 'Crying in Love and Crying for Money')" became a factor to transfer into internal conflict again.