• Title/Summary/Keyword: 동적 가격

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Estimation of Dynamic Effects of Price Increase on Sales Using Bayesian Hierarchical Model (베이지안 다계층모형을 이용한 가격인상에 따른 판매량의 동적변화 추정 및 예측)

  • Jeon, Deok-Bin;Park, Seong-Ho
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2005.05a
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    • pp.798-805
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    • 2005
  • Estimating the effects of price increase on a company's sales is important task faced by managers. If consumer has prior information on price increase or expect it, there would be stockpiling and subsequent drops in sales. In addition, consumer can suppress demand in the short run. Above factors make the sales dynamic and unstable. We develop a time series model to evaluate the sales patterns with stockpiling and short term suppression of demand and also propose a forecasting procedure. For estimation, we use panel data and extend the model to Bayesian hierarchical structure. By borrowing strength across cross-sectional units, this estimation scheme gives more robust and reasonable result than one from the individual estimation. Furthermore, the proposed scheme yields improved predictive power in the forecasting of hold-out sample periods.

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Effect of WC Addition on the Mechanical and Magnetostrictive Properties of Fe-Co-Ge Alloy Composites (WC를 첨가한 Fe-Co-Ge 합금 복합체의 기계적 및 자기변형 특성)

  • 유광현;오승탁;강계명;김상우;윤용운;나석민;임상호
    • Proceedings of the Materials Research Society of Korea Conference
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    • 2003.11a
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    • pp.144-144
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    • 2003
  • Fe-Co-Ge 자기변형 합금 복합체는 낮은 자기장에서도 높은 자기 변형 민감도와 고분자 바인더에 의한 절연으로 인하여 저항이 크고, 와전류 손실이 작아 고주파영역 에서도 우수한 자기변형을 가지는 것으로 보고되고 있다. 그러나 희토류계 자기변형 복합체에 비하여 그 성능은 열세이지만, 제조 단가가 저렴하여 높은 성능/가격 대비 효과를 가지므로 초음파 발진소자와 같은 대량의 상업적 응용분야에 적용 가능한 소재로 있다. [1]. 한편 이와 같은 자기 변형 복합체는 고분자 바인더와 결합되어 있어 그 기계적 특성의 향상과 사용주파수 대역의 증가가 요구되어진다. 이에 이들 문제점을 보안하기 위하여 670 GPa의 큰 영률을 갖는 WC 분말의 첨가에 의한 합금복합체의 기계적 및 자기변형 (정적 및 동적) 특성에 미치는 영향에 관하여 연구하고자 하였다.

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A Heuristic Method for Ordering in the Dynamic Inventory System with Quantity Discounts (가격할인이 있는 단일품목 동적 재고모델의 발주정책을 위한 발견적 기법)

  • Lee, Yeong-Jo;Gang, Maeng-Gyu
    • Journal of Korean Institute of Industrial Engineers
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    • v.12 no.2
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    • pp.77-87
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    • 1986
  • This paper presents a heuristic method for solving the discrete-time ordering problem with quantity discounts and deterministic, time-varying demand. This algorithm utilizes a variation of the incremental cost approach(ICA) to determine a near optimal solution. The ICA is the method which reduces the total cost with reduction of the number of orders by one. In order to reduce the number of orders, if the incremental cost for one of the periods is negative, the demand of the period should be purchased in its immediate preceding period. In order to test the performance of this algorithm, an experiment is conducted that involves a large number of test problems covering a wide variety of situations. The result of the experiment shows that the proposed algorithm has 80.5% better solutions than the adjusted part period algorithm(APPA), which is known to be the best heuristic method.

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Discrete Choice Dynamic Pricing and Seat Control Problem in Airlines (항공사 이산형 동적가격 결정 및 좌석통제 문제)

  • Yoon, Moon-Gil;Lee, Hwi-Young;Song, Yoon-Sook
    • Korean Management Science Review
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    • v.29 no.2
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    • pp.91-103
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    • 2012
  • Revenue management problems originated in the 1970's in the context of the airline industry have been successfully introduced in airline industries. It has started on the capacity control by booking classes for available seats, and has been recognized as a powerful tool to maximize the total revenue. Changing customer behavior and airline market environments, however, has required a new mechanism for improving the revenue. Dynamic pricing is one of innovative tools which is to adjust prices according to the market status. In this paper, we consider a dynamic pricing and seat control problem for discrete time horizon. The problem can be modeled as a stochastic programming problem. Applying the linear approximation technique and given the price set for each time, we suggest a mixed Integer Programming model to solve our problem efficiently. From the simulation results, we can find our model makes good performance and can be expanded to other comprehensive problems.

Anytime Multimedia Service based on Low-Speed Networks (저속통신망에서의 Anytime 멀티미디어 서비스)

  • 김광수;최태상
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 1998.11a
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    • pp.437-441
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    • 1998
  • 1990년 중반 경에 주문형 비디오 서비스와 같은 고품질 실시간 대화형 멀티미디어 서비스가 많은 기대에도 불구하고 서비스 실용화에는 실패했었다. 실패의 주 요인으로는 충분한 대역폭 및 품질 보장 서비스를 지원하는 기반 네트워크의 부재 때문으로 현재 56Kbps 모뎀 혹은 64Kbps ISDN 통신망이 주요 통신 기반이다. 한편, 컴퓨터 저장 장치 기술의 눈부신 발전으로 인해 저장장치 가격이 기하급수적으로 내리고 있다. 이러한 사실과 디지털 형태로 정적.동적 멀티미디어 정보를 댁내 저장장치로의 비실시간 전송 기술은 저속통신망에서의 새로운 개념의 다양한 멀티미디어 서비스 응용을 가능하게 한다. 서비스 예로는 오락 및 교육 컨텐츠 전달, 내장 참조링크, 그리고 시청 중 방송 프로그램 캡쳐 응용들이 있다. 이는 사용자와의 상호대화 없이 임의의 시간(예, 통신망 사용율이 낮은 시간대)에 멀티미디어 컨텐츠를 전달하고 자유로운 시간대에 서비스 사용을 가능하게 하며, 또한 멀티캐스트 기능을 활용함으로써 서버 및 통신망의 부담을 격감시키는 효과를 가진다. 이 논문에서는, 댁내 저장장치를 활용한 저속통신망에서의 Anytime 멀티미디어 서비스의 구조를 제안하였다.

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Estimation and Forecasting of Dynamic Effects of Price Increase on Sales Using Panel Data (패널자료를 이용한 가격인상에 따른 판매량의 동적변화 추정 및 예측)

  • Park Sung-Ho;Jun Duk-Bin
    • Journal of the Korean Operations Research and Management Science Society
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    • v.31 no.2
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    • pp.157-167
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    • 2006
  • Estimating the effects of price increase on a company's sales is important task faced by managers. If consumer has prior information on price increase or expects it, there would be stockpiling and subsequent drops in sales. In addition, consumer can suppress demand in the short run. These factors make the sales dynamic and unstable. In this paper we develop a time series model to evaluate the sales patterns with stockpiling and short-term suppression of demand and also propose a forecasting procedure. For estimation, we use panel data and extend the model to Bayesian hierarchical structure. By borrowing strength across cross-sectional units, this estimation scheme gives more robust and reasonable result than one from the individual estimation. Furthermore, the proposed scheme yields improved predictive power in the forecasting of hold-out sample periods.

마그네틱 베어링의 소개

  • 한동철
    • Journal of the KSME
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    • v.30 no.5
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    • pp.454-459
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    • 1990
  • 마그네틱 베어링으로써 일반베어링의 사용할 때에 있었던 수많은 문제점들이 모두 해결되는 것 처럼 보인다. 여러 가지 특징 및 장점을 갖고 있으므로 가까운 장래에 회전기계 분야에 중요 하게 사용될 것으로 판단된다. 그러나 받아들여질 수 없는 몇 가지 요인들과 산업체에서 완전히 수용하기 이전에 좀 더 기술되어야 할 사항들은 다음과 같다. (가) 신뢰성 : 좀 더 연구할 필 요가 있다. (나) 안정성 : 동적 안정성의 측면에서 연구되어야 한다. (다) 축방향 베어링 : 앞 에서 설명한 바와 같이 원주속도의 한계치가 21,000m/min이고 따라서 그보다 직경이 작은 반경 방향 베어링의 한계 원주속도는 12,000m/min가 된다. (라) 전기적 장애 : 고정자와 절연된 회 전자 사이에는 방전이 일어나게 되고 이에 따라 포텐셜의 장애가 나타나게 된다. (마) 가격 : 크기가 작을 경우에는 일반 베어링에 비해 약 1.5배가량 비싸며 크기가 클 경우에는 약 80%가 된다. 그리고 운전비용은 일반 베어링에 비해 저렴하다.

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Conjoint Analysis of Restaurant Attributes on Customer Intentions to Choose Restaurant (컨조인트 분석을 이용한 레스토랑의 선택 속성에 관한 연구)

  • Jo, Mi-Na
    • Culinary science and hospitality research
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    • v.16 no.1
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    • pp.254-268
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    • 2010
  • The purpose of this study is to determine the relative importance of restaurant attributes, preference in choosing a restaurant and to find out differences between segments. The web survey was conducted among 400 customers(aged from 20~39 years old) who lived in Seoul and Kyunggi, Incheon Province, from the period of August 23 to September 4, 2009. The statistical data analyses were performed using SPSS/WIN 12.0 for the conjoint analysis. The main results of this study were as follows : according to the analysis on the attributes and the levels of restaurants, the relative importance of restaurant attributes was assessed in taste (43.46%), price(27.62%), restaurant type(18.49%) and atmosphere(10.44%). Differences were found among three segments by the cluster analysis. Relative importance of restaurant attributes was assessed in price (45.96%), restaurant type(40.00%), taste(11.93%) and atmosphere(2.11%) in segment 1, taste(50.93%), price (33.37%), restaurant type(10.75%) and atmosphere(4.95%) in segment 2 and taste(56.24%), restaurant type (22.60%), price(14.06%) and atmosphere(7.10%) in segment 3. The results of the conjoint analysis indicated that customers preferred a restaurant with 'tasty food & various menu items', 'food priced 10,000~20,000 won', 'calm atmosphere' and 'the type of family restaurant'. The customers in segment 1 preferred a restaurant with 'not tasty food & simple menu', 'food priced more than 20,000 won', 'calm atmosphere' and 'the type of fine-dining restaurant'. The customers in segments 2 preferred a restaurant with 'tasty food & various menu items', 'food priced less than 10,000 won', 'exciting atmosphere' and 'the type of fine-dining restaurant' and the customers in segments 3 preferred a restaurant with 'tasty food & various menu items', 'food priced 10,000~20,000 won', 'calm atmosphere' and 'the type of family restaurant'.

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An Analysis on the Asymmetric Time Varying Spillover Effect between Capesize and Panamax Markets (케이프사이즈와 파나막스 시장간의 비대칭 시간가변 파급효과에 관한 분석)

  • Chung, Sang-Kuck
    • Journal of Korea Port Economic Association
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    • v.27 no.3
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    • pp.41-64
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    • 2011
  • This article investigates the interrelationships in daily returns using fractionally integrated error correction term and volatilities using constant conditional correlation and dynamic conditional correlation GARCH with asymmetries between Capesize and Panamax markets. Our findings are as follows. First, for the fractionally cointegrated error correction model, there is a unidirectional relationship in returns from the Panamax market to the Capesize market, but a bidirectional causal relationship prevails for the traditional error correction models. Second, the coefficients for the error correction term are all statistically significant. Of particular interest are the signs of the estimates for the error correction term, which are all negative for the Capesize return equation and all positive for the Panamax return. Third, there are bidirectional volatility spillovers between both markets and the direction of the information flow seems to be stronger from Panamax to Capesize. Fourth, the coefficients for the asymmetric term are all significantly positive in the Capesize market, but the Panamax market does not have a significant effect. However, the coefficients for the asymmetric term are all significant, implying that the leverage effect does exist in the Capesize and Panamax markets.

Strategies to Attract Transshipment Container Cargoes among Main Competitive Ports in North (East Asian Region) (동북아 경쟁항만간의 환적화물 유치전략 (부산항을 중심으로))

  • 정태원;곽규석
    • Journal of Korean Society of Transportation
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    • v.20 no.7
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    • pp.43-50
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    • 2002
  • Competition to attract the increasing container cargoes of North China and the West Japan in North-East Asia region is fairly intensed in recent days between the main ports of Korea, China, and Japan. Inducing a new container cargo make those countries possible to invest enormous fund to mordernize its port facilities, as well as to improve efficiency in Port operation and management. In this situation, Strategy to attract transshipment cargoes is of the immediate necessity, This study, therefore, aims to establish the feasible strategies to attract transshipment container cargoes in the North-East Asian region by empirical analysis, he major output of the research is as follows : First, Busan Port to attract transshipment cargoes is required to adjust port tariff and free storage period with flexibility for liner shipping companies and freight forwarder. Second, Price-Demand function of Busan port between main competitive ports in North-East Asian region that is derived from strategies to attract transshipment cargoes, helps marketing manager to fix scientifically port price as understanding the change of demand quantity.