• Title/Summary/Keyword: 동서양 이미지

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Preference Tendency to Western Images through Advertising Pictures (광고를 통해 본 여대생의 서구 이미지 선호경향)

  • Lim Jin-Young;Na Young-Joo
    • Science of Emotion and Sensibility
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    • v.7 no.4
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    • pp.1-6
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    • 2004
  • The purpose of this study was to investigate the female college students' preferences to the images of both western and eastern pictures, and positive/negative perception on to the model's nationality in the apparel advertizing pictures of fashion magazines. 100 students participated in the survey, and 20 stimulus pictures were shown to them. The results were as follows: The female college students preferred the western images than the eastern images in the pictures of bedroom, palace and beer, while they preferred the eastern images in the pictures of snack and famous drawings of a beauty. But they showed more positive attitude to all the western models' advertizement pictures than the eastern models' ones, in casual wear, formal wear, watches and inner-wear divisions except in men's formal wear division. This meant that the perception of female students on western images was positive and it seems stimulating the consumers preferences of brand images.

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The analysis of the moon symbolism in female characters expressed in the eastern and the western video contents (동서양 영상콘텐츠에서 표현된 달의 여성 상징성 분석)

  • Huang, xin-yan;Choi, dong-hyuk
    • Proceedings of the Korea Contents Association Conference
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    • 2019.05a
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    • pp.53-54
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    • 2019
  • 과거부터 사람들은 달을 인지해왔으며, 인류는 지속적으로 달을 관찰하고 탐구를 멈추지 않았다. 지역문화와 민족문화가 다르기 때문에 달의 이미지에 관한 다른 이해를 바탕으로 미술, 건축, 종교 등에 반영되어 왔다. 영화기술의 발전과 더불어 다양한 영상콘텐츠에도 달이 등장해왔다. 하지만 달에 대한 상징성 연구가 미흡하여 영상콘텐츠에서의 달 이미지 활용에 어려움이 있어왔다. 때문에 본 연구를 통해 영상콘텐츠에서 표현된 달 이미지를 연구하여 달의 의미를 분석하고 표현 방법에 대한 전문성을 높이고자 한다. 연구방법은 첫째, 지역 및 문화별 달의 의미를 제시한다. 둘째, 달과 여성의 이미지 사이의 관계를 이론적 배경으로 제시한다. 셋째, 달의 여성상징적 의미에 관한 영상콘텐츠 작품 사례를 분석하였다. 연구결과 동서양 신화에 등장하는 달의 여성상징은 영상콘텐츠에서 등장인물의 이름과 디자인의 활용 등이 주를 이루었다. 본 연구를 통해 달에 대한 상징에 대한 동서양의 특징을 도출하고, 향후 영상콘텐츠 작품 창작에 활용되기를 기대한다.

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Black in Along with the Gods (<신과 함께>의 검정, (비)물질과 지각의 상호작용)

  • Kim, jong-guk
    • Proceedings of the Korea Contents Association Conference
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    • 2019.05a
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    • pp.119-120
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    • 2019
  • 이 글은 물질의 본질로 규정한 아리스토텔레스의 색채론과 디지털이미지의 비물질적 특성으로서의 검정을 전제로, <신과 함께>의 서사를 주도하는 인물과 이미지를 구성하는 공간에 채워진 검정의 의미를 분석한다. 할리우드영화에서 검정은 악의 근원이며 공포이다. 검정에 관한 예외적이고 특별한 특성을 성찰하는 철학, 회화, 문학에서의 비유와 달리, 대중영화에서 검정은 가장 보편적인 의미를 표현한다. 삶과 죽음의 경계를 오가는 <신과 함께>에서 검정은 저승의 공간과 차사라는 인물을 구성한다. 한국영화에서 검정은 상상의 공간을 상징화하는 유용한 색이다. 이 글은 한국영화 <신과 함께>에 사용된 검정을 통해 동서양 색채문화의 차이를 살펴보고, 사회문화적 맥락에 따라 상호작용하는 의미를 분석한다.

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Cultural Differences and Cognitive Process in Global Advertising Imagery: Holistic vs. Analytic thought between Korean and Americans (글로벌 광고의 비주얼 이미지에 대한 한.미 대학생의 인식차이 비교: 니스벳의 종합적 사고와 분석적 사고의 차이를 중심으로)

  • Oh, Hyun-Sook;Kim, Youn-Soo
    • Korean journal of communication and information
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    • v.47
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    • pp.96-119
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    • 2009
  • Although there ate many studies on cross-cultural comparison of advertising appeals, very little is known about how receivers from different cultures process visual images in global advertising. The purpose of this study is to examine how cultural differences between East Asians and Westerners influence the cognitive process of visual images from standardized global advertising by employing the Nisbett's framework of holistic/analytic thought. Nisbett contends that East Asian tend to attend to the context and the relations between objects and contexts as holistic thinkers while Americans tend to see the worlds analytically. The results of a experimental study conducted using 80 subjects from Korea and the United States suggest that Korean participants are more likely to mention relatively peripheral, nonsalient, or background information than are American participants. Thus, this study support the Nisbett's notion that East Asians are more sensitive to contextual information than are Westerners and challenge the belief that standardized visual images are part of a "universal language".

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Aesthetic Value of Orient-West Culture Fusion Image in Fashion (패션에 나타난 동서양 문화 퓨전 이미지의 미적 가치에 대한 연구)

  • Ryu, Hyun-Jung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.13 no.3
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    • pp.45-54
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    • 2011
  • The purpose of this study is to help understanding of east-west culture fusion in fashion since 2000 years, to play a guideline's role in the development on fashion designs study. The methods of this study are academic literatures as well as practical study through case studies about actual works. Tendency of east-west culture fusion in fashion since 2000 years is shape and performance, pattern, accessary. Shape and performance are reinterpreted through east folk fashion transforming on west fashion, pattern shows traditional pattern of each nations, but letters of typical of each nations appears for new pattern which expresses nation identification. Accessary is in the harmony with east -west fashion culture like that without transform. Aesthetic value of east-west culture fusion in fashion since 2000 years is summerised opening, co-ownership, and amusement. First, opening is positiveness of acception and acknowledgment for other. Second, co-ownership turns towards humanism, and proves participating in globalism and really global village. Third, amusement is to express freedom, and to reveal privately emotion concealing in public area.

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A Study on the Postmodern Identity in Madonna Costume -Focusing on the intertextuality- (마돈나 의상에 나타난 포스트모던 정체성없음)

  • 김주영;양숙희
    • Journal of the Korean Society of Costume
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    • v.51 no.8
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    • pp.123-139
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    • 2001
  • 본고는 공간, 시간, 계급, 종교 등 하위문화 텍스트의 병행인용 즉 상호텍스트성(intertextuality)을 통해, 20세기 대중 문화의 상징 마돈나 뮤직 비디오와 공연 등의 인체, 의상, 이미지 등에 나타난 포스트모던 정체성을 연구함으로써, 현대 미디어 문화를 관통하는 주체적 여성 정체성과 미적 주관성을 이해하고자한다. 첫째, 상호공간텍스트성 복식은 스패니쉬룩. 태국룩. 게이샤룩, 테크노펑크룩, 테크노 카우걸룩 등의 동서양의 지리적 소외감을 통해 비권위적 다양한 시선을 제시함으로써, 다국적 자본주의와 함께 확장된 미적 체험을 하게 한다.; 둘째, 상호시간텍스트성 복식은 중세 엠파이어 드레스, 18세기 로코코시대의 robe'a la francaise, 미래적 제 3의 종 룩 등 동시적 몽환적 이미지를 통해 유희적 유토피아를 지향하였다.; 셋째, 상호계급텍스트성 복식은 그라피티룩, 펑크룩, 키치룩, 먼로 룩, 보깅(voguing), 에비타 룩 등 상하류층, 하위문화, 빈부, 권력의 유무를 병행인용하여, 좋은/나쁜 취향, 창녀/성녀 이분법을 해체하고 반부르조아적 저항과 물질주의를 찬양하는 탈계급적, 양면적 정체성을 구축하였다. ; 넷째, 상호종교텍스트성 복식은 상징적 가부장인 카톨릭교 텍스트를 인용하여 펑키크리스찬 룩, 에로틱 크리스찬 룩 등의 선/악, 신성성/관능성, 미추, 정숙성/비정숙성의 이분법, 비장미를 해체함으로써 예술의 자율성, 무의식이 강조된 쾌락주의적, 반권위주의적 정체성을 주장한다. 섹슈얼리티에 있어, 시선, 권력, 쾌락의 주체가 됨으로써, 미적 범주에 있어 선악, 미추, 정숙성과 비정숙성의 이분법을 해체함으로써, 유동적 자아를 구성한 마돈나 의상의 포스트모던 정체성은 여성에게 확대된 가능성을 제공하며 내부로부터 해체된 열린 복식을 지향한다.

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The meaning of art revealed by The origin of the work of art and An outline of art (『예술작품의 근원』과 『예개(藝槪)』에 나타난 예술의 의미)

  • Kim, Hyounjong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.8
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    • pp.123-129
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    • 2020
  • In this study, I want to find the meaning of art by revealing the common points of art in two books: Heidegger's The origin of the work of art and Heejae You's An outline of art. This is maybe not only two men's view but also the very basic concept of general art. This study is divided by three main parts. First, "How are language and thought connected?" and "How could the meaning of art be considered through this concept." Heidegger insists that language is the important medium that determines thought of 'being itself', not just a way of conversation. In An outline of art, Heejae You presents similar concepts. Second is the connection between Heidegger's "Art is basically a dichtung" and An outline of art's view. Dichtung is not simply reading the meaning of text or image, but also incorporates speculation about the part without being thought. Third, Heejae You's corresponding point about Heidegger's 'das besinnliche Wissen'. The main study finding is the commonness between Eastern and Western art by comparing Heidegger's art view and Heejae You's art view, who studied the ancient China's overall literature.

A study in the fusion of dragon image performance of Chinese MingDai and the European middle ages in the method of dragon character design of Chinese MMORPG (중국 명대(明代)와 유럽 중세의 용(龍) 비교를 통한 중국 MMORPG 용(龍) 캐릭터디자인 분석)

  • Yang, Yuan;Lee, Je;Jung, Seuc-Ho;Lee, Dong-Lyeor;Ryu, Seuc-Ho
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.221-226
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    • 2009
  • The character design in Chinese game by the strong impact of the western game. Chinese plays have being the intense feeling to the dragon image in Western. Therefore the dragon which in the game dragon role design is necessary to use the Chinese tradition dragon. First, consider of the cultural and the design and style expression and analysis the existing dragon role in MMORPG. Proposed that the game dragon role using the suggestion which the East and West dragon modelling fuses.

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Tableware Design Development for Woo Il Yo (우일요 테이블웨어 디자인 개발 연구)

  • 이재정;김연희
    • Archives of design research
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    • v.14 no.4
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    • pp.65-75
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    • 2001
  • The movement towards fashion and east-west culture in housewares has placed a requirement upon tableware to be varied and segmentized meals have become more than simply what to eat, where to eat, and how to eat This issue created demand for both practical and aesthetic tableware, that satisfies modern eating habits and lifestyles. Therefore, the following research was commenced in order to assess the development of contemporary tableware and tablecloths that try to harmoniously accommodate tradition and modernity while evoking a younger feel and sophistication. The direction of this study lies in introducing an innovation to tableware, one not based on predetermined combinations, but on an unlimited number of open coordination concepts, an innovation that satisfies movements towards itemization, specialization, and variation of the fashion and fusion represented in the culture of the dining table, and furthermore, the objective of this study lies in the transformation of the conservative image of the Woo Il Yo brand in order for it to exhibit modern sensibilities through a harmonious combination of tradition and modernity, as seen in a new tableware design that provides various table settings that implement color coordination through a mix and match concept The development objective of the design efforts was focused on lunch ware comprising of the following: 15 pieces of tableware items based on 15 tableware designs, 4 pieces of tablecloth items based on 3 tablecloth designs, all combined, comprising 19 pieces of design. Additionally, a dinnerware line was also developed comprising of 8 pisces of tableware items originating from 8 tableware designs and one tablecloth design resulting in one item. As a result of the research, S/S lunch ware line was developed comprising of 15 items of tableware and three tablecloth designs, and a F/W oriented dinnerware line was developed comprising of 5 items.

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Effects of Scutellaria scordifolia Fisch. ex Schrank Extracts on Biofilm Formation and the Activities of Klebsiella pneumoniae (Klebsiella pneumoniae균의 바이오 필름 형성과 활성에 대한 병두황진 추출물의 효과)

  • Yook, Keun-Dol;Ha, Nayoung
    • Korean Journal of Clinical Laboratory Science
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    • v.50 no.4
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    • pp.438-443
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    • 2018
  • The emergence of biofilms have generated urgent alarm in clinical and medicine manufacturing fields engaged in the search for novel antimicrobials from ethno-medicinal plants. The National Institutes of Health (NIH) has estimated that 70% of all microbial infections in the world are associated with biofilms. In addition, the emergence of strains resistant to conventional antibiotics has become a serious threat to global public health. Therefore, finding alternative medicines is a major issue in the field of integrative medicine. In this study, four different herb extracts were screened for biofilm formation and the activities of Klebsiella pneumoniae. Of them, Scutellaria scordifolia Fisch. ex Schrank extracts had inhibitory effects on bacterial growth and biofilm formation. The Scutellaia scordifolia Fisch. ex Schrank extracts did not cause any cytotoxicity to L929 cells. The growth of K. pneumoniae was inhibited compared to other comparators in the experimental group containing Scutellaia scordifolia Fisch. ex Schrank. In a group of experiments with plant extracts, a maximum of 60 times the level of living bacteria was confirmed compared to the controls without the addition of the Scutellaia scordifolia Fisch. ex Schrank extracts. In a group of experiments with a significantly lower level of fluorescence extraction, differential interference contrast imaging showed that the number of K. pneumonae was reduced. These results suggest that extracts of this plant be applied as antimicrobial agents against K. pneumoniae, particularly in biofilm forms.