• Journal of Korean Library and Information Science Society
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• v.45 no.3
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• pp.169-190
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• 2014

This research aims to provide alternative policy guidelines and suggestions to enhance reading culture in the country. Analyzing "Reading Culture Promotion Act", which is the keystone legal frame to promote readership in Korea, followed by major foreign policies, this study identified three main policy areas including 'Reading infrastructure', 'Tax support', and 'Public Campaign'. In addition, the study conducted Delphi survey of experts' assessments of how much is the recognition of, contribution to, pubic support of, and actual applicability to the reading promotion for the readers. Through the survey along with the Focus Group Interviews of different age groups, this study could develop useful guidelines and suggestions to strengthen existing reading promotion policies. The findings also suggest that the society should realize that reading is not just educational purpose but 'enjoyment' itself and for that matter, the government needs more careful and active public campaigns.

• The Korean Publising Journal, Monthly
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• s.299
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• pp.40-41
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• 2001

• The Journal of the Korea Contents Association
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• v.16 no.8
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• pp.147-159
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• 2016

The purpose of this study is to provide PR campaign strategies for revitalization of reading culture that are pertinent to Korean situation through analyzing successful international PR campaign cases of advanced countries in reading. For analyzing successful international PR campaign cases for revitalizing reading culture, this study selected four international PR campaign cases from Europe, North America, South America, and Oceania. In addition, this study analyzed the goals and objectives, strategies and tactics, and strengths and weaknesses of the selected PR campaigns in order to draw a way for establishing effective PR campaign strategies for expanding social support about reading culture and diffusing reading culture. According to the findings of this study, the selected PR campaigns are maximizing PR effect by getting attentions of news media and public through using unique and ingenious ideas, and utilizing convenience for public to participate PR campaign easily as a main PR strategy. Furthermore, the selected PR campaigns are improving public's participation in the PR campaign by targeting readers who usually like reading as a main target audience, and maximizing public's participation in the PR campaign by using interesting elements that are attracting attentions from the public.

• KLA journal
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• v.42 no.1 s.326
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• pp.4-10
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• 2001

지난해에는 문화관광부의 '도서관정보화추진계획' 발표, '학교도서관살리기국민연대'의 결성, '문화개혁을 위한시민연대'의 도서관 자료구입비 증액 캠페인, 남ㆍ북도서관협회 대표단의 역사적인 회합 등 도서관발전을 위한 각계 각층의 관심이 활발했던 한 해 였다. 하지만 '저작권법시행령' 개정공표로 도서관에서의 복제전송 문제가 불거지고 '도서관및독서진흥법'의 개정으로 '도서관및독서진흥위원회'와 '도서관및독서진흥기금'이 폐지되어 도서관계를 안타깝게 하기도 하였다. 그 어느때보다도 도서관의 사회적 역할이 증대되고 있는 지금, 우리 도서관계 각 단체의 올 한해 각오와 사업방향 등을 알아보았다. 편집자 주

• The Korean Publising Journal, Monthly
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• s.320
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• pp.25-25
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• 2002

• KLA journal
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• v.39 no.3 s.310
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• pp.2-3
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• 1998

• Journal of Korean Library and Information Science Society
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• v.38 no.2
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• pp.165-184
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• 2007

The purpose of this study is to examine the characteristics of several reading promotion campaigns for children carried out by public libraries in other countries. "Listen Out! - The Stuttgart Reading Project" in Germany, "Chatterbooks" in the U.K., "Born to Read, Read to Bond" in Singapore and "Grandparents and Books(GAB)" in the U.S.A. are examined. While the first three campaigns started in the 2000s, GAB has been carried out by Los Angeles Public Library since 1989. The characteristics of these campaigns are as follow: First, reading books with adults is emphasized. Second, it is important to get some support and sponsor from organigations and individuals in the community. Third, various media, program and activities related to books are used to promote interests in reading. Fourth, discussion and reading are equally emphasized. Fifth, the geographical boundaries of reading campaigns can be extended in the global community.

• The Korean Publising Journal, Monthly
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• s.237
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• pp.24-25
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• 1998

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.17 no.1
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• pp.99-113
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• 2006

As society has more interest in reading activities, it has become possible to secure social value of libraries through the promotion of reading. In this regard, the study aimed to analyze social tasks that the libraries face and suggest concrete methods through bibliographical examination. Currently, various regions of the nation have an increasing interest in libraries, particularly, children's libraries. The public libraries can expand their social roles by meeting these social requests. As a variety of activities by the public libraries to promote reading have helped people recognize the importance of libraries, more aggressive reading promotion activities are considered to help expand the roles of the public libraries and secure social base. Accordingly, the libraries need to take the initiative in implementing various measures by establishing a committee to adjust various reading promotion activities in the government and the public and private sectors, coming up with legal base, pursuing development of voluntary reading promotion programs, establishing an information network for reading and books, publishing book reviews, leading campaign for reading and reading promotion activities, supporting reading at home and expanding award system with regard to the promotion of reading.

• Convergence Security Journal
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• v.13 no.5
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• pp.187-196
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• 2013

Recently, school violence has come to the fore as a social phenomenon. "Comprehensive countermeasures for eradication of school violence" as a policy safety are created by Safety Administration bureau and Ministry of Education, Science and Technology under the chairmanship of the Office of Prime Minister on Feb,2012. This policy is supposed to be test-operated for a year from March, 2012. but voices of concern about effectiveness have been brought up by some critics greatly. So 172 teachers in high school in Seoul were surveyed in order to examine the effectiveness of "Comprehensive countermeasures for eradication of school violence" with a questionnaire composed of 5 point Likert-type. Among the fundamental measures, there were a total of 12 countermeasures about 'Practices for personality education' (with the exception of unrelated one question). 'Expanding opportunities of various art education and Supporting reading activities' of them ranked highest on average. Then, 'Reflecting results of special feature related to character develops to the Selection of Admission officers and Self-directed learning was the next. And among the three countermeasures about 'Reinforcement of roles of the family and society', 'Pan governmental conducting annual campaign related to broadcast, press, civic group to combat school violence was highest. Finally, among the 7 countermeasures about 'Countermeasure about harmful factors of games and internet addiction', 'Reinforcement of preventive discipline about game and internet addiction' was highest and 'Development and Promotion of various educational contents for preventive discipline about game and internet addiction' was the next.