• The Journal of the Korea Contents Association
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• v.8 no.1
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• pp.367-376
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• 2008

The purpose of this essay is to check what are the problems of the current Korean independent films and to find the solutions for effective circulation of the Korean independent films in terms of its intimacy to public. For this, I would like to define 'independent film' and 'its ambiguous distinction', and then I presented the current issues of the Korean independent films and suggested the alternatives of the effective circulation of its production and distribution. Independent films can be defined through our understanding and identification, and it is significant of mutual communication with the audience, so that I will classify the cases of box office of the independent films. The effectiveness of production can be suggested by lower budget and many financial supports, and the effectiveness of distribution is to have many occasions to release, to benefit with them and to release in many festivals. The effort of independent filmmakers, mutual communication between filmmakers and the audience, and the official supporting system will make it possible for effective production and distribution. With this possibility, the future of Korean independent film will be bright.

• Proceedings of the Korea Contents Association Conference
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• 2006.11a
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• pp.317-321
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• 2006

To know the delivery effect and the disagree problem of an image meaning for an independent film, we analyzed the understanding level and problem of the film focused the self-producted "The way". The results which applied an interview question to general undergraduates and film major postgraduates, they admitted the film as an artistic film. But it was difficult for the film to delivery an image meaning to general spectator. Also they couldn't understand completely the film messages without having the entire acknowledge of movie. Namely, the film has been failed a spectator mobilization, because it had a strong mania propensity. Moreover, film-major specialists couldn't stand the correct understanding of the film without explaining the planning intention and the synopsis. Most people presented the opposite opinion about the sympathy of an image meaning.

• Proceedings of the KAIS Fall Conference
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• 2011.05b
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• pp.540-543
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• 2011

본 논문은 저예산영화의 흥행을 위해 구전마케팅을 하기위한 마케팅툴의 개발이 목적이다. 무선인터넷과 모바일의 컨버전스로 천만 명의 사용자를 갖게 될 스마트폰의 저예산 독립영화의 애플리케이션을 개발을 통해 최적의 애프릴케이션 서비스, 기능, 환경 등을 알아낸다. 이로써 저예산 독립영화의 마케팅 기반을 구축하여 한국영화 산업의 발전에 기여하고자 한다.

• Proceedings of the KAIS Fall Conference
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• 2011.12a
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• pp.93-96
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• 2011

본 논문은 저예산영화의 흥행을 위해 구전마케팅을 하기위한 마케팅툴의 개발이 목적이다. 무선인터넷과 모바일의 컨버전스로 천만 명의 사용자를 갖게 될 스마트폰의 저예산 독립영화의 애플리케이션을 개발을 통해 최적의 애프릴케이션 서비스, 기능, 환경 등을 알아낸다. 이로써 저예산 독립영화의 마케팅 기반을 구축하여 한국영화 산업의 발전에 기여하고자 한다. 이를 위해 컨조인트 설문과 일반 설문을 종합하여 컨조인트 분석을 실시하였다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.4
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• pp.1525-1531
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• 2012

This study has been developed to make a marketing tool for word-of-mouth marketing for "Low-Budget Movie". By developing an application program of Low-Budget Movie for 20millions of Smart-Phone user, it can find out the best environment of service, function, etc. Hereby, it could contribute the progress of Korean film industry with this marketing tool of Low-Budget movie. For the research, conjoint analysis has been done through conjoint survey and general survey.

• The Journal of the Korea Contents Association
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• v.20 no.8
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• pp.375-385
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• 2020

This paper attempts to understand the reality of Netflix on the Korean film distribution market environment, and to verify the possibility of developing domestic content centered on independent films in the OTT market, led by Netflix. The research significance of finding the way for Korean diverse films and independent films that cannot be provided with investment and distribution opportunities in various Korean Wave contents will be studied, and the characteristics of Netflix in the Korean film market will be explored. Netflix disseminates Korean contents such as Korean movies and Korean dramas, contributes to the spread of the Korean Wave, and is re-adjusting the paradigm of the distribution market, raising issues that cause a virtuous cycle of profits, controversy over net usage fees, and flooding of Hollywood movies. Considering the nature of intercultural exchange, the interaction between independent film content, Netflix platform, audience, and global market will expand interactive communication opportunities. In other words, just as Netflix uses the Korean media market to make profits, Korea should also use Netflix to try to expand the global market of Korean film contents (K-Film)and maintain a cultural and economic reciprocal attitude.

• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.351-352
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• 2013

다양성은 문화산업의 기반을 풍부하게 해주는 중요한 요소이다. 다양성영화는 비주류, 다문화, 소수, 마니아 적인 성격을 가지고있는 예술영화, 다큐멘터리, 독립영화를 포괄하는 개념이다. 이러한 개념을 바탕으로 하는 다양성영화는 지역의 다양한 소재를 활용하고 다양한 의견을 포괄할 수 있어서 문화적인 풍부함을 이룰 수 있게 하는 근간이 된다. 이 글에서는 다양성영화가 문화산업의 기반 구조를 충실히 하는 중요한 매개가 될 수 있음을 보이고 이를 고찰하였다.

• Proceedings of the Korea Information Processing Society Conference
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• 2021.05a
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• pp.316-318
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• 2021

영화 수익에 있어 영화의 흥행 여부는 중요한 영향을 끼친다. 영화 흥행 요인은 영화 산업의 규모가 커지면서 많은 제작사들 및 투자자들이 고려해야 하는 사항이 되었다. 따라서 영화의 흥행을 예측하기 위한 많은 모델이 연구되었다. 본 연구의 목적은 선행연구에서 흥행에 유의미한 영향을 끼친다고 밝혀진 스크린 수, 감독명, 제작사명 등의 내재적인 속성과 더불어 온라인 구전 변수를 사용하여 영화 흥행 예측 모델을 만드는 것이다. 이때 기사 수, 블로그 수와 같이 온라인 구전의 크기를 나타내는 변수들을 사용하는 대신 개봉 후 첫 주간의 관람객 리뷰를 텍스트마이닝을 이용하여 전체 리뷰 중 긍정 리뷰의 비율에 따라 점수를 매긴 후 독립변수로 사용한다. 그 후, 데이터 마이닝 기법을 활용하여 만든 모델에 앞서 언급한 독립변수를 입력 값으로 사용하여 영화의 흥행을 예측한다. 최종적으로 의사결정트리와 로지스틱회귀를 수행한 결과 영화 흥행에 영향을 주는 독립변수를 찾고 모델의 성능을 평가하였다. 로지스틱회귀의 결과 관객 수, 평점이 영화의 흥행에 특히 유의한 영향을 끼치는 변수로 선정되었고 리뷰 역시 유의한 변수로 선정되었다. 이때 만들어진 모델은 약 90%의 높은 수준의 정확도를 보여주었다. 의사결정트리의 결과 관객 수가 가장 중요한 변수로 선정되었다.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.228-241
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• 2011

This study aims to consider the effects of the change in communication culture affected by 'Social Media' on the film marketing. Particularly, Twitter, a kind of Social Media which shows the most rapid growth recently, is examined for what kind of benefits it's functional characteristics would provide for film marketing. Twitter, which has distinctive characteristics such as free access, the high level of attention resulting from its simplicity, alarming speed of spreading information and low costs, offers a variety of marketing opportunities not only for general commercial films but for low budget or independent films that do not have sufficient marketing opportunity. In the case of the documentary film (2010, Woo-jung Kwon), starting from the process of the film production through release to the time after the screening, it continued to communicate with potential audiences via Twitter and tried every tool of film marketing like advertising, PR, promotion and word of mouth. By doing so, it provides a model for low budget or independent films about what alternative activities they might be able to conduct for film marketing.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.486-505
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• 2014

is the winner of Grand Jury Prize in World Cinema-Dramatic at Sundance Film Festival 2013 and made high Box Office performance in Korean Indie Film distribution. tells the story of the horrific massacre of 30,000 civilians at Jeju Island in Korea in 1948. Civilians were killed by Korean Army under the supervision of U. S. Army and by the Korean Communist partisan. From the Statistical Style Analysis, has a lot in common with Ming-liang Tsai's movies and similar traits of art cinema. According to David Boardwell, Art Cinema is intensify the traditional continuity through selection and concentration rather than become the Alternative, Oppositional film practice of Mainstream Classical Hollywood Cinema.