• Journal of Korean Library and Information Science Society
• /
• v.52 no.2
• /
• pp.85-106
• /
• 2021

The purpose of this study is to analyze the form and color of the letter layout among 31 expression methods of official posters during the library week from 1964, for 57 years, and to propose the direction of poster production in the future by revealing what citizens prefer most by conducting a survey based on the results. As a result of analyzing the poster expression form for achieving the purpose of the study, the most common character layout was 'the top position of the character' in 13 out of 31 (41.9%), and in color, 'chromatic color' in 30 out of 31 (96.8%), and the temperature of color with 'cold color', 'fading color' and 'shrink color' in 18 out of 31 (58.1%), respectively. The results of the survey showed that the most preferred was 'top position of characters' for letter layout, and 'chromatic color' and 'cold color', 'advance color' and 'expansion color' were the most preferred for the color classification. Therefore, the character layout of the weekly poster for the library needs to be produced using 'the center position of the letter', and the colors need to be made using 'chromatic color', 'warm color', 'advance color' and 'expansion color'.

• Journal of Korean Library and Information Science Society
• /
• v.51 no.3
• /
• pp.53-80
• /
• 2020

Library Week was established in 1964 and has continued without interruption for 56 years. It has grown to become one of the largest and most important activities within the library field today. The Korean Library Association publicly selects slogans to be used for Library Week publicity purposes and their poster advertising campaign. A study and evaluation analyzing slogan contents was performed to determine the overall effects of these slogans on the public and provide suggestions for more effective and focused slogans as part of a branding strategy. To achieve this purpose, the contents of 116 official slogans of the library week were analyzed according to the linguistic techniques and key words suggested by Young-Jun Park (2001). As a result, there were 103 slogans (88.79%) composed of only 'Korean characters'. And the key scoring type with the highest number of hits was the word 'sentences' 46 units (39.66%). Furthermore the word in the slogans resulting in the highest number of hits was 'library' with 111 units (96.52%). Therefore, it can be said that most of the weekly slogans of the library are 'sentence type' consisting of 'Korean characters' containing the word 'library'.