Journal of Korean Library and Information Science Society (한국도서관정보학회지)

Korean Library and Information Science Society (한국도서관정보학회)
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Analysis of the Preference in Expression Style for the Library Weekly Poster

도서관 주간 포스터의 표현 방식에 대한 선호도 분석

  • 임성관 (경기대학교 교육대학원 사서교육전공)
  • Received : 2021.05.20
  • Accepted : 2021.06.09
  • Published : 2021.06.30
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Abstract

The purpose of this study is to analyze the form and color of the letter layout among 31 expression methods of official posters during the library week from 1964, for 57 years, and to propose the direction of poster production in the future by revealing what citizens prefer most by conducting a survey based on the results. As a result of analyzing the poster expression form for achieving the purpose of the study, the most common character layout was 'the top position of the character' in 13 out of 31 (41.9%), and in color, 'chromatic color' in 30 out of 31 (96.8%), and the temperature of color with 'cold color', 'fading color' and 'shrink color' in 18 out of 31 (58.1%), respectively. The results of the survey showed that the most preferred was 'top position of characters' for letter layout, and 'chromatic color' and 'cold color', 'advance color' and 'expansion color' were the most preferred for the color classification. Therefore, the character layout of the weekly poster for the library needs to be produced using 'the center position of the letter', and the colors need to be made using 'chromatic color', 'warm color', 'advance color' and 'expansion color'.

본 연구는 1964년부터 57년 동안 이어진 도서관 주간의 공식 포스터 31개의 표현 방식 중 문자 레이아웃 형식과 색채를 분석하고, 그 결과를 바탕으로 설문조사를 실시하여 시민들이 가장 선호하는 것을 밝혀 향후 포스터 제작의 방향을 제안하는데 목적이 있다. 연구 목적 달성을 위해 포스터 표현 형식을 분석한 결과 문자 레이아웃은 '문자의 상단 위치'가 13개(41.9%)로 가장 많았고, 색채에서 색의 분류는 '유채색'이 30개(96.8%), 색의 온도감은 '한색'과 '후퇴색', '수축색'이 각각 18개(58.1%)로 가장 많았다. 이어서 설문조사 분석 결과 문자(표어) 레이아웃의 경우 '상단 위치'를, 색의 분류에서는 '유채색'과 '한색', '진출색'과 '팽창색'을 가장 선호하는 것으로 나타났다. 따라서 도서관 주간 포스터의 문자 레이아웃은 '문자의 중심 위치'에, 색은 '유채색'과 '난색', '진출색'과 '팽창색'을 활용해 제작할 필요가 있다.

Keywords

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