• Journal of Korean Library and Information Science Society
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• v.45 no.3
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• pp.249-270
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• 2014

The purpose of this research is to suggest a library marketing model. To achieve the study purpose, this research adopted content analysis methodology. The research papers relating to the subject library marketing were analyzed using qualitative content analysis method. In addition, the study result was revised through the comparison with the general nonprofit marketing process model. As a result, library marketing model was proposed. The final library marketing model was composed of the following elements: 1)Customers(Library users), 2)Internal environmental changes, 3)External environmental changes, 4)Set library marketing goals, 5)Various library marketing strategies, 6)Specific marketing strategy tactics, 7)Implementation of the tactics, 8)Evaluation, 9)Positive evaluation result, 10)Negative evaluation result, 11)Customer satisfaction, 12)Increased library usage rate. and 13)Establishment the positive social value of library.

• Proceedings of the Korean Society for Information Management Conference
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• 2012.08a
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• pp.41-44
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• 2012

최근 도서관에서는 실업률 증가와 지역사회 정신보건 문제 등 총체적인 사회적 현상과 맞물려서 도서관 서비스에 불만을 품거나 이상행동을 하는 이용자들이 도서관으로 유입되면서 많은 문제행동을 일으키고 있다. 일부 이용자의 문제행동은 다른 이용자의 이용만족에 있어서 가장 중요한 역할을 하는 도서관직원에게 부정적 영향을 미치고, 이는 결국 서비스의 불만족과 이로 인한 도서관 조직에 악영향을 끼치며 전반적인 도서관 서비스의 질적 저하를 유발하는 중요한 요인으로 작용하고 있다. 본 연구는 도서관서비스에 대한 이용자 만족도를 제고하고, 친절하고 품위 있는 공공서비스 문화의 선진화를 촉진하기 위여 국가 및 공공도서관 직원을 대상으로 도서관 응대서비스 문제점 및 문제이용자 현황과 응대서비스 매뉴얼 개발에 관련된 요구사항을 분석하여 일반이용자 및 문제이용자 응대서비스 매뉴얼을 개발하였다.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.20 no.3
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• pp.187-207
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• 2009

Academic libraries need to increase library user and use rates to strengthen the competitiveness. It can be a way that academic libraries introduce and implement outreach service. The purpose of this study is to present the outreach service plan that is suitable for being implemented at academic libraries in Korea. This paper explored the significance of library outreach, the characteristic of academic library's outreach activities and related studies. After this study examined the cases of outreach service at foreign and Korean academic libraries, outreach service programs for user groups such as multicultural students, transfer students, graduate students, boarding students, professors, and lecturers and teaching assistants, and six steps of outreach activities were proposed.

• Journal of Information Management
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• v.38 no.4
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• pp.68-87
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• 2007

The purpose of the study is to understand the present state of practical use of electronic journal usage statistics at the academic libraries. For this purpose the study performed an online questionnaire survey to the 63 academic libraries located in Seoul and Gyeonggi Province. Based on the 48 responses, the study found out that the rate of satisfaction with the present usage data was low. Especially the rate of unsatisfaction with the absence of comparable data and the average usage rate of all the subscribing libraries appeared high. The study also examined 5 types of statistics for the evaluation of electronic journal.

• Journal of Information Management
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• v.39 no.1
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• pp.83-108
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• 2008

This thesis investigated disabled students' actual status of applying for university libraries. This thesis investigated how many times the university disabled students utilized the libraries, if facilities, apparatuses, materials, and regular employees were operated properly, and if they were established actually on the target at thirty private university libraries located at Seoul and Gyeonggi regions in operation of specially screening the objective students for special education in 2008. The investigation found that the general operation level of university libraries for disabled students were less than "medium"(average 2.38). As for utilization ratio, the most university students responded that "they didn't utilize libraries so many times(60%)". As for the response ratio of university library facilities and services, the most university students responded, "very insufficient", 99 items(32.27%), and the least university students responded, "very excellent", 28 items(7.0%). On the other hand, as for the analysis of each field, building facilities, in all of the items, were established more than "medium"(average 3.26), but material preparation level(average 1.8 point), employee education for softly supporting disabled students, and library utilization education on the target at disabled students(average 1.87) were less than "insufficient". Especially, the field of service was "insufficient level"(average 2.48), and standard deviation was more than 1.4. Manpower stationing and material delivery services have the biggest standard deviation between universities. So, this investigation found that university libraries reformed access to facilities a lot, but that its level of fundamental policy for library, such as materials, manpower, and the education on utilization, were in insufficient level.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.25 no.1
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• pp.319-342
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• 2014

This study investigates the evaluations, preferences, and opinions of students' experiences with their academic library blog and to identify student suggestions on how to improve the utilization such blogs. For this study, the D academic library blog was selected for study, while employing survey and focus group research methods. The results include the students' subjective evaluations of the library blog's operations, suggestions on how to improve the operation, and how to stimulate the utilization of the blog. This study may provide insights on how to improve academic library blog operations with access, updates, content, and marketing strategies.

• Journal of Korean Library and Information Science Society
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• v.42 no.1
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• pp.51-72
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• 2011

This work investigated the social, cultural, and economical impacts of the services that S Children's Library provides to local community and its residents. In this study I analyzed the user statistics by using Korean Library Automation System III, practiced a comparative analysis with other libraries over circulation efficiency, and reviewed the user's evaluation through user survey. The achievement of this study is to find out the value of S Children's Library by verifying the service status of S Children's Library based on the analyzed data, assessing the role and meaning of the children's library within the community, and measuring the economical contribution through user evaluation.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.32 no.1
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• pp.247-265
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• 2021

Recently, public libraries have increased in quantity, while various problems have arisen regarding the operation of public libraries, such as lack of librarian manpower and facilities. Additionally, an increase in the number of public libraries does not correlate to an increase in the utilization of public libraries, and thus developing various services is needed to maintain the continued use of public libraries. This study examined which types of use motivations affect the intention of knowledge exchange in public libraries when using public libraries based on the self-determination theory. It also looked at how the use motivations and the intention of knowledge exchange vary depending on the frequency of public library use. According to an online survey of 230 users of public libraries, extrinsic motivation, intrinsic motivation, autonomy, competence, and relatedness as independent variables had a positive impact on the level of knowledge exchange. In addition, the higher the frequency of public library use, the higher the needs for autonomy and relatedness were. Based on the results, it was suggested that the knowledge exchange needs to be established as a new service of public libraries by offsetting extrinsic motivation that emerged from by negative influences and promoting intrinsic motivation, autonomy and competence.

• Journal of Information Management
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• v.39 no.2
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• pp.27-43
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• 2008

This paper analyzes feasibility studies regarding the structure, applications and issues of the library RFID system. In this study, the structure and principle, operation mode and middleware of library RFID system are reviewed in detail, Finally this paper analyzed and proposed the RFID applications that could be efficient to information management and user service of library and the major problems and improvements of library RFID system.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.28 no.4
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• pp.247-268
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• 2017

The purpose of this study is to investigate and analyze the actual case of service about how podcasts are provided in domestic and foreign public libraries and to suggest the possibility of expanding the service field using podcasts in domestic public libraries. As a result, foreign public libraries provided library events and use guides, book reviews, library promotions, information and contents, and often provided podcasts by age and library news. But the utilization rate of podcasts in domestic public libraries was low. A Podcasts of domestic public libraries were introducing to new books and recommending books. In the Incheon Yulmok Library, conducted a podcast program that librarians directly read the passages in the book and recommend new books. As a result, the book borrowing and utilization rate of the books have increased. In this way, domestic public libraries should apply podcasts to provide useful information to users and expand service area through various contents development that can increase motivation and interest.