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플랫폼 비즈니스 기업에 대한 투자결정요인에 관한 연구

  • 허태환;민경세
    • 한국벤처창업학회:학술대회논문집
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    • 2023.11a
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    • pp.79-84
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    • 2023
  • 플랫폼은 산업 전반에 걸쳐 막강한 영향력을 행사하며 비즈니스 생태계를 변화시키고 있다, 이러한 변화의 흐름에 따라서 플랫폼 기업의 가치가 빠르게 상승하고 있으며 좋은 플랫폼 기업을 발굴하여 육성하는 것이 곧 국가경쟁력 향상으로 이어지고 있다. 플랫폼 비즈니스 기반의 기업은 플랫폼 특성인 네트워크 효과와 수확체증 현상이 영향력을 발휘하기 전인 사업 초기에는 충분한 수익 발생이 어렵고 승자독식의 산업구조로 인해 치열한 선두 경쟁을 강요받고 있기에 기업 성장을 위해서는 투자유치를 통한 자금을 확보할 필요성이 있다. 본 연구는 플랫폼 비즈니스 기반의 기업에 대한 투자자의 투자결정요인을 도출하고 각 요인 간의 중요도 차이를 분석하여 투자를 준비하는 플랫폼 기업에게 투자자의 관점을 이해하고 사업을 검토하는 데 참고할 수 있는 시사점을 제시하여 플랫폼 기업의 투자유치 성공률을 제고 및 플랫폼 생태계 활성화를 목적으로 하고 있다. 투자자의 투자결정요인과 플랫폼 가치평가에 관한 선행연구를 바탕으로 플랫폼 기업에 적합한 14가지의 투자결정요인을 도출한 뒤 계층화를 통해 플랫폼, 시장, 창업자/팀, 재무, 제품/서비스의 5가지 주요 요인을 선정했으며 투자자를 대상으로 AHP 분석기법을 활용한 1:1 쌍대비교 설문을 진행하였다. 연구 결과 가장 높은 중요도를 나타내는 요인은 플랫폼 특성으로 확인되었으며, 이는 본 연구에서 선정한 플랫폼 특성인 플랫폼 규모, 핵심 참여집단 확보 여부, 가치 고착 용이성, 확보한 데이터 가치가 플랫폼 기업의 가치평가에 적절하다는 것을 시사한다. 추가로 플랫폼 기업에 대한 투자경험 유무로 그룹을 나누어 중요도를 비교한 결과 플랫폼에 투자한 투자자가 그렇지 않은 투자자에 비하여 플랫폼 기업이 확보한 데이터 가치에 대해 높은 중요도를 두고 있다는 것을 확인했다.

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A comparison of weight on SWOT factors of hidden champion between Korea and Germany (한독 히든챔피언 간의 SWOT요인 중요도 비교)

  • Lee, Sang Suk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.6
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    • pp.163-174
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    • 2016
  • The object of this study identifies the weights of SWOT factors in hidden champion. And the other purpose of the study is to test the differences of weight between Korea hidden champion group and Germany theirs group. The survey research is employed for the hidden champion CEOs of two countries. This research is employed the AHP(Analytic Hierarchy Process) for the weight of SWOT factors in hidden champion based on an empirical survey done to 61 firms which are to be fostered as Korean type hidden champion and 40 firms which are to be fostered as Germany type hidden champion. And then the t-test assesses whether the weight means of two groups are statistically different from each other. The weights of SWOT factors of hidden champion have been identified. There are the differences of weight between Korea group and Germany group. The order of Korea group's weight is following by the strength (0.3062), the opportunities (0.2344), the threat (0.1804), and the weakness (0.1157). The order of Germany group's weight is following by the strength (0.2603), the opportunities (0.2286), the threat (0.1604), and the weakness (0.1432). The technology capability of strength, the lack of knowledge on overseas market of weakness and the market uncertainty of thereat have statistically differences between two groups. However, the sub-factors of opportunities statistically have no differences.

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Factors Associated with Metabolic Abnormalities in None-Obese and Obese Postmenopausal Women (비(非)비만 및 비만 폐경 여성의 대사이상 관련 요인)

  • Jin Suk Ra
    • Journal of Industrial Convergence
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    • v.22 no.6
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    • pp.107-120
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    • 2024
  • This study aimed to identify factors associated with metabolic abnormalities in non-obese and obese postmenopausal women based on biopsychosocial model. Secondary data analysis was conducted using data from 5,335 postmenopausal women who participated in the Korean National Health and Nutrition Examination Survey (2015-2021). According to logistic analysis with applying a complex simple analysis in SPSS 26.0, biomedical (increased age; a family history of hypertension, type 2 diabetes, dyslipidemia, and cardiovascular diseases) and biosocial factors (low educational level) were associated with 1-2 metabolic abnormalities and metabolic syndrome, regardless of adiposity. Additionally, low familial socioeconomic status and prolonged sedentary behaviors were the biosocial and psychosocial factors associated with metabolic syndrome regardless of adiposity. Finally, insufficient physical activity was associated with metabolic syndrome in obese postmenopausal women. Based on these results, tailored strategies should be developed considering the significant factors associated with metabolic abnormalities and adiposity in postmenopausal women.

Influence of Sailing Yacht Experiences Participants of Flow on Satisfaction and Self-Esteem (요트체험 참가자들의 몰입도가 만족도 및 자아존중감에 미치는 영향)

  • Lee, Jae-Hyung
    • Journal of Navigation and Port Research
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    • v.37 no.6
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    • pp.673-680
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    • 2013
  • The purpose of this study is the Influence of Sailing Yacht Experiences Participants of Flow on Satisfaction and Self-esteem relates to the impact on leisure industry, the popularity of korean culture and yacht basis for the realization is to provide. To achieve this study, Busan, Ulsan, Gyeongnam area residents to target marine leisure and marine leisure experiences Academy experienced subjects participated in a total population of 428 people selected for the survey was conducted, data processing method frequency analysis, reliability analysis, validity analysis, a simple regression analysis, multiple regression analysis was used. Than as a result of research methods and data analysis through the conclusions are as follows. First, sailing yacht experience the flow degree of the participants to influence satisfaction were static. Second, the flow degree of the participants experienced sailing yacht self-esteem(general factors, family factors, work factors, social factors) was found to affect the static. Third, sailing yacht experience satisfaction self-esteem of the participants(general factor, family factors, work factors, social factors) was found to affect the static.

Cohesion Measure by the Decreasing Factors for an Object-Oriented Paradigm (객체지향 패러다임에서 저해요인에 기반한 응집도 척도)

  • Kim, Sung-Ae;Choi, Wan-Kyoo;Lee, Sung-Joo
    • The Transactions of the Korea Information Processing Society
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    • v.7 no.11
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    • pp.3372-3383
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    • 2000
  • 객체지향 패러다임에서 응집도가 높은 클래스들은 단 하나의 데이터 요소만이 정의되고 모든 메소드(또는 연산)들이 그 데이터 요소 상에서 수행되거나, 메소드와 데이터 요소간에 최대연결이 이루어진 클래스이다. 따라서 데이터 요소의 증가와 최대연결을 저해하는 연산들은 클래스의 응집을 저해하는 주 요인들이다. 본 연구에서는 이러한 저해요인들에 근거하여, 응집도에 관한 우리의 직관과 더욱 일치하는 측정을 할 수 있는 새로운 클래스 응집도 척도인 CM(Cohesion Metric)을 제안하였다. 본 연구에서는 응집도를 저해하는 요인의 식별을 위해 참조 그래프(reference graph)를 이용하고, 참조 그래프의 분석을 기초로 하여 클래스의 응집도를 측정하였다. 또한 제한된 CM 측정값이 응집도 척도가 만족해하는 특성들을 만족함을 보였고, 기존 응집도 척도들과의 비교평가를 통해서 CM이 기존의 척도들보다 향상된 측정을 제시함을 보였다.

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Importance and performance of food and nutrition labeling for school adolescents in Seoul (서울 일부 지역 학교 청소년들의 식품/영양 라벨링에 대한 중요도-수행도 연구)

  • Yoon, Jeong-Yoon;Ha, Ae Hwa;Ju, Seyoung
    • Journal of Nutrition and Health
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    • v.50 no.4
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    • pp.383-390
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    • 2017
  • Purpose: This study investigated the importance and performance of food/nutrition labeling. The aim was to determine how important students consider food nutritional labeling, utilization of nutrition labels in daily life, and consumer satisfaction of current nutritional labeling. Methods: This study was conducted using a primary survey of students at one high school in Seoul. A total of 300 of 382 questionnaires were analyzed. Results: Regarding difference analysis of the importance-performance of food/nutrition labeling, importance showed higher scores than performance in all 10 attributes. According to the results of Importance and Performance Analysis (IPA), 'health, weight control and maintenance, proper dietary habits, and personal satisfaction' displayed both high importance and performance in the first quadrant. Importance of two factors (health and nutritional factor and effects of media and education) of the 10 attributes positively influenced overall satisfaction in the multiple regression analysis. Conclusion: To develop healthier food choices, it is necessary to educate adolescents about food/nutrition labeling and improve the food/nutrition labeling system.

Analysis of Influence Factors and Current Conditions for Korean Railway Export (철도산업 해외진출 영향요인과 여건 분석)

  • Mun, Jinsu
    • Journal of the Korean Society for Railway
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    • v.19 no.3
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    • pp.363-372
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    • 2016
  • This study identifies influence factors for Korean railway export and analyzes the importance and competitiveness of the factors. This study also suggests policy directions for each factor and analyzes the current situation of the Korean railway industry. All influence factors identified in this study turned out to have high levels of importance. Influence factors with higher importance levels for each field are as follows: man-power/experience and skill/technology in the engineering field; price, information and man-power/experience in the construction field; and information, technology, and price in the manufacturing field. However, the level of competitiveness of the factors turned out to be low. This study also suggested policy directions for each influence factor: overall, they turned out to have high levels of importance. Policy directions with high importance for each field are as follows: strengthening overseas' human network, training/educating experts for overseas projects, and accumulating experiences through Official Development Assistance projects in the fields of engineering and construction; and cost reduction and strategical cooperation with foreign companies in the manufacturing field. However, interviewees' satisfaction levels for each policy area turned out to be low. Finally, policy measures for Korean railway export for each influence factor were suggested.

Evaluation for Importance and Performance of Sanitary Characteristics by Bakers in Busan (부산지역 제과제빵종사자의 위생요인에 대한 중요도와 수행도 평가)

  • Kim, So-Hee
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.39 no.4
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    • pp.602-612
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    • 2010
  • This study was conducted to investigate the state of hygiene education aimed for by bakers, and the evaluations of the importance and the performance concerning sanitary characteristics by the bakers. The questionnaires were administered to 186 bakers in Busan and the data evaluated by 5 scales method of Likert were statistically analyzed. 20.4% of bakers have not received hygiene education. Only 32.8% of bakers have experienced hygiene education regularly. The more the bakers were educated, the more they practiced the contents of hygiene education. The major reason of education unfulfilment was due to insufficient equipments and facilities. The scores of the hygienic performance of educated bakers were significantly (p<0.05) higher than those of uneducated bakers in food sanitation, especially for sanitary characteristics on inspection, pre-preparation and distribution. The mean scores of the importance and the performance evaluated by bakers were 4.05/5.00 and 3.76/5.00, respectively. The bakers assessed the highest scores on the importance and the performance of personal hygiene. The gap score was -0.30 between the importance and the performance for sanitary characteristics. The baker recognized that sanitary management was not performed as much as they recognized its importance. The importance and the performance grid of bakers revealed that the items of checking the certification for the origin of new food ingredient, inspecting deliveries as quickly as possible, separation between preparing and breading time, thawing frozen food under running tap water/in refrigerator, separating disposal gloves and utensils by the purpose, putting products in cleaned and sterilized utensils, letting consumes know the expiration date of products, preventing a rubber hose from being left on the kitchen floor, checking insect nets frequently and so on showed lower scores compared to the mean scores of the importance and the performance. The levels of the hygienic performance by bakers were positively correlated (p<0.01) with the recognitions of the importance on sanitary characteristics. These results might provide basic data for hygienic training and play a role on the improvement of the sanitary management in bakery.

A Study on Goods Purchase and Facility Use in Badminton Club Members Using the IPA Matrix Analysis (IPA Matrix 분석을 이용한 배드민턴 생활체육 동호인의 용품구매 및 시설 이용에 관한 연구)

  • Ahn, Yong-Duk;Shin, Jeong-Hun
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.5
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    • pp.115-128
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    • 2021
  • The purpose of this study is to examine the importance and satisfaction perceived in the purchase of goods and the use of a court in badminton club members. The results will be used for basic data to increase club members and present the methods to activate badminton. The survey on goods, price, programs, facilities, staff, and publicity was conducted. The IPA matrix was applied for data processing. The following conclusions were drawn. First, as a result of analyzing the ranking of importance and satisfaction, the first place of importance was coach's professionalism of staff factors, followed by safety of facility factors and program contents and effects of program factors. The first place of satisfaction was cleanliness and management of facility factors, followed by coach's professionalism of staff factors and staff's kindness of staff factors. Second, as a result of the IPA matrix of importance and satisfaction, Quadrant I included appropriateness of training time and program contents and effect of program factors, parking size and cleanliness and management of facility factors, coach's professionalism and staff's service attitude of staff factors, and customer service and complaint resolution of publicity factors. Quadrant II showed appropriateness of price, value for money, and discount policy of price factors and materials and design of goods factors. Quadrant III included excellent customer service of goods of goods factors, various program construction of program factors, court location and accessibility, and various convenient facilities of facility factors, and various publicity and event programs, website construction, and various publicity strategies of publicity factors. Quadrant IV showed brand value of goods, awareness, and brand specialty of goods of goods factors.

The Effect of Well-being Disposition and Appearance Concern on Cosmetic Purchase Intention and Brand Loyalty for Elderly Women (노년 여성의 웰빙 성향과 외모관심도가 화장품 구매의도 및 충성도에 미치는 영향)

  • Hong, Byung-Sook;Cho, You-Hyun;Baik, In-Sun;Lee, Eun-Jin;Park, Sung-Hee;Kwon, Yoo-Jin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.12 s.159
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    • pp.1778-1787
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    • 2006
  • Appearance concern of elderly women has been rapidly increasing with the expansion in aesthetic desire for growing old gracefully and pursuing a healthy and qualitative life. In this regard, the cosmetic industry has great possibilities and it is necessary to develop actively elderly women-oriented silver marketing. The purpose of this study was to review well-being disposition and appearance concern of elderly women. Furthermore, this study investigated the influence of well-being disposition and appearance concern on cosmetic purchase intention and brand loyalty. The sample of this research consisted of 209 elderly women over 55, which was selected from Seoul and the metropolitan area. Frequency analysis, factor analysis, the analysis of confidence level and regression analysis were used for the data analysis using SPSS. The study results showed that the factor of well-being disposition for elderly woman can be classified into an environment-oriented factor, an life satisfication factor and a physical health factor. In addition, the factor of appearance concern can be classified into 3 factors: serious consideration of appearance, appearance care and skin care. Among these factors, the physical health factor of well-being disposition and the factor for serious consideration of appearance related to appearance concern had effects on cosmetic purchase intention, which fumed out to be a potent influence on brand loyalty.