• Title/Summary/Keyword: 대형점

Search Result 813, Processing Time 0.031 seconds

대형 할인점 매출 데이터를 이용한 Semi-Variogram의 추정과 거리에 의한 할인점 이용권 지도 작성에 관한 연구

  • Yu, Seong-Mo;Yun, Yeon-Sang;Kim, Gi-Hwan
    • 한국데이터정보과학회:학술대회논문집
    • /
    • 2006.04a
    • /
    • pp.99-108
    • /
    • 2006
  • 대형 할인점 매출 데이터는 G-CRM, 에어기어 마케팅(Area Marketing)에 활용하기 위해 고객의 구매정보와 위치정보를 포함한다. TM중부좌표로 이루어진 고객 위치정보를 이용하여 지점간의 거리를 구할 수 있다. 서로 다른 위치에서 통시에 측정된 자료들이 공간적인 변인에 의하여 영향을 받는다면, 공간적인 변인의 함수식에 의한 예측모형을 설정하는 것이 타당하다. 본 연구에서는 공간적인 변인으로 거리가 주어졌을 때, 대형 할인점 매출 자료에 대한 세미베리오그램(Semi-Variogram)의 모형을 추정하고, 관측되지 않은 지역에 대한 할인점 이용권을 공간예측기법으로 예측하였다. 그리고 공간예측 기법을 통해 예측된 할인점 이용권을 토대로 할인점 이용권 지도를 작성하였다. 또한 매출 데이터의 공간이상치 탐지를 위한 방법을 제시하고 실례로 알아보았다.

  • PDF

Distribution Reality and Effectiveness of Distribution Structure of Fisheries in Busan Large Discount Store (부산 대형할인점의 수산물 유통실태 및 구조 효율화)

  • Song, Gye-Eui;Kim, Cheong-Yeoul
    • Journal of Korea Port Economic Association
    • /
    • v.25 no.2
    • /
    • pp.129-148
    • /
    • 2009
  • In 2006, the share of fisheries distribution in Busan amounted to 1.9 million ton, which was 41 percent of the whole country. In details, coastal fishery 334 thousand ton(14% of the whole country), deep sea fishery 452 thousand ton(82%), import fishery 964 thousand ton(70%), export fishery 157 thousand ton(43%) were distributed in Busan region, respectively. Recently, the share of fisheries sale through e-commerce is increasing owing to the growth of IT and competitive price of its products. and the sale share of large discount store is also on the 10% more increase owing to the effectiveness of distribution structure. Hereafter these structure changes of fisheries distribution in Busan will be more intensified. Therefore, after reflecting the change in distribution policy of Busan Fisheries, the directions of distribution policy should be established, as follows. Distribution policy to prepare for increasing of sales ratio in large discount store

  • PDF

The Relationship among Service Quality, Customer Satisfaction and Revisit Intention in Food Court - Focusing a Large Discount Store - (푸드코트의 서비스 품질과 고객만족, 재방문의도의 관계분석 연구 - 대형할인점을 중심으로 -)

  • Cho, Woo-Hyeong;Lee, Yeon-Jung
    • Culinary science and hospitality research
    • /
    • v.22 no.2
    • /
    • pp.252-269
    • /
    • 2016
  • This study was conducted to analyze the influence of the service quality of the food court on customer satisfaction, revisit intention in a discount store. Among the 400 surveys, 371 participants were collected and 350 respondents were analyzed for the statistical analysis to verify research purposes. SPSS 21.0 program was used to derive the following: factor analysis, reliability analysis, simple regression, and multiple regression analysis. Results shown that, first, service quality at the discount store can affect the customer's satisfaction. The factors which can affect the customer's satisfaction are type, empathy and credibility but guarantee and reactivity don't affect it. Second, service quality at the discount store can affect a customer's revisiting. The factors which can affect the customer's revisiting are type, guarantee, empathy and credibility but reactivity doesn't affect it. Third, the customer's satisfaction at the discount store can affect the customer's revisit intention. Through this study, food court service quality can affect not only the customers' satisfaction but also consumers' revisit intention. Therefore, the company and the management need to keep researching and developing various menus, customer service training, and hygiene training in order to set the customer at ease along with making a comfortable mood and set up a dine out & meeting system.

The Effect of the Perception on the Physical Environment in Discount Stores on Customer Satisfaction and Intention (대형할인점의 물리적 환경에 대한 지각이 고객만족과 의도에 미치는 영향)

  • Koo, Yeoung-duk
    • Journal of Distribution Science
    • /
    • v.3 no.2
    • /
    • pp.29-55
    • /
    • 2005
  • Since discount stores should be operated mostly by the non-human resources regarding the natural characteristics of the business, it is possibly said that their physical environments have been extremely significant. This study attempts to develop the measurement items and construct factors which are especially relevant to the physical environments of the discount stores and examine how the customer satisfaction and intention influence on these construct factors. These provide a useful framework for understanding the problems of measuring and evaluating the physical environments of discount stores. The final factor analysis for each construct factors resulted as four factors, and two categories(amenity and convenience) represented the characteristics of same construct such as the visibility. Then convenience is eliminated, and an attempt was made to add the new variable what is called the visibility. As a result, final construct factors that would be used in this study are made of four items; amenity, accessibility, POP and visibility. This study utilizes the LISREL 8.12 to evaluate the validity of factor structures and measurement model involving the physical environment in discount store. Finally, for the success of the projects, I think that it is necessary to provide comprehensive efforts continuously.

  • PDF

안전명인 인터뷰 - 기본과 실천의 안전관리 추구, '오픈 점포의 안전달인' 이마트 제천점 권오일 안전팀장

  • Im, Dong-Hui
    • The Safety technology
    • /
    • no.192
    • /
    • pp.22-23
    • /
    • 2013
  • 20년 전인 1993년 11월 12일 우리나라 대표 대형마트인 이마트(대표이사 허인철)가 탄생했다. 그리고 지금으로부터 4년 전인 2009년 12월 21일에는 아름다운 청풍명월의 고장인 충북 제천시에 제127호 이마트 매장이 들어서게 된다. 이마트 제천점은 연매출 600억 원의 점포로, 직영사원 140명과 매장협력임대사원 300명의 상생협력을 통해 제천시 강제동 유통업무지역의 대표적인 대형할인점으로 굳건히 자리 잡았다. 이곳 이마트 제천점의 안전을 책임지고 있는 권오일 안전팀장은 오픈 점포와 유독이 인연이 있으면서 '오픈 점포의 안전달인'이라는 별명을 가지고 있다. 2003년 신세계 이마트에 입사하여 청주점, 아산점, 그리고 현재 제첨점까지. 그가 몸담아 왔던 곳이 모두 오픈점이었는데, 오픈 점포에 맞는 안전시스템 구축에 탁월한 역량을 발휘하면서, 청주점 무재해 3배, 아산점 무재해 2배, 제천점 무재해 3배 달성 등을 이끌어왔다. 이로 인해 안전보건공단 공로표창장 및 상패(3회), 대전지방고용노동청 청주지청 및 충주지청장 표창(2회) 등 많은 공적을 남겼다.

  • PDF

기상 조건이 대형 할인점 가공 식품 판매량에 미치는 영향 - 음료, 주류, 빙과류를 중심으로 -

  • 박신애;이승호
    • Proceedings of the KGS Conference
    • /
    • 2004.05a
    • /
    • pp.49-49
    • /
    • 2004
  • 본 연구에서는 대형 할인점의 가공 식품 중 음료, 주류, 빙과류 판매량을 중심으로 기상 조건과의 관련성을 파악하고자 하였다. 이를 위해 음료와 주류, 빙과 품목에 대한 일별 매출량 자료와 기상청에서 제공하는 기온, 강수량 등의 일별 기상 자료를 사용하였다. 음료, 주류, 빙과류의 판매량은 기온 요소와 밀접한 상관관계를 갖는다. (중략)

  • PDF

재래시장과 대형마트 고객의 점포 선택요인 비교분석

  • Ji, Seong-Gu
    • Proceedings of the Korean DIstribution Association Conference
    • /
    • 2007.11a
    • /
    • pp.353-371
    • /
    • 2007
  • 이 연구는 재래시장과 대형마트 고객들이 점포를 선택하는 요인을 비교분석하고, 고객만족을 결정하는 요인을 규명하여 재래시장 활성화에 대한 시사점을 제공하고자 하는 목적을 두었다. 기존 연구를 검토하여 점포선택요인과 고객만족 결정요인들을 도출하여 이를 재래시장과 대형마트 이용 고객에게 설문조사하였다. 연구결과, 재래시장 이용고객은 가격저렴성이, 대형마트 고객은 상품다양성이 가장 중요한 선택요인으로 도출되었다. 재래시장의 고객만족의 결정요인을 분석하고자 다중회귀분석을 실시한 결과, 쇼핑편리성, 상품, 접근편리성, 판매원 그리고 서비스가 유의한 정(+)의 영향을 마쳤다. 이러한 연구결과를 바탕으로 시사점을 논의하고, 연구의 한계와 미래 연구방향을 제시하였다.

  • PDF

A Empirical Study on Preference Property for the Private Brand(PB) of Large Discount Stores in Gyeonggi-Do (경기지역의 대형할인점 유통업체브랜드(PB) 선호특성에 대한 실증연구)

  • Kim, Jeong-in;Lee, Jae-hak;Han, Kyu-baek
    • Journal of Distribution Science
    • /
    • v.5 no.2
    • /
    • pp.101-117
    • /
    • 2007
  • Recently, in the process of distribution industry's growth, distribution environment is changing rapidly by appearance of new business condition and strategy of multiple store. According to the intensification of competition, recently large discount stores are developing private brand(PB) products for the purpose of product differentiation and profitability. But after the economic crisis in 1997, young housewives and salaried man's that have rational and practical buying pattern become the core consumer's in the large discount stores. Hence low price strategy is not new things for the consumer's anymore. In addition to, acquiring new consumer, many discount stores are establishing new stores at the rural area. But they undergo hardships of establishing new stores at the rural area because of disparity consumer's behavior, income level and consumption's pattern among regions. So, when they try to establish new stores, they need to know consumer's behavior at the region. Therefore the purpose of this study is to analyze preference property for the private brand(PB) of large discount stores in Gyeonggi-Do.

  • PDF

Seismic Response Analysis at Multi-layered Ground During Large Earthquake (대형지진시 다층지반의 지진응답해석)

  • 김용성
    • Journal of the Korean Geotechnical Society
    • /
    • v.18 no.4
    • /
    • pp.55-64
    • /
    • 2002
  • In the present study, in order to apply a cyclic viscoelastic-viscoplastic constitutive model to multi-layered ground conditions during large earthquake, the numerical simulations of the 1995 Hyogoken Nanbu Earthquake at Port Island, Kobe, Japan, were performed by the seismic response analysis. From the seismic response analysis, it was found that the acceleration calculated from the cyclic elasto-viscoplastic model and cyclic viscoelastic-viscoplastic models for clay was in close agreement with the recorded accelerations at the Port Island down-hole array, and the cyclic elastic-viscoplastic and viscoelastic-viscoplastic constitutive models showed little different behavior characteristics near clay layer. Thus, the propriety of viscoplastic model for clay was convinced. Therefore, it can be concluded that a cyclic viscoelastic-viscoplastic constitutive model can give a good description of the amplification and also it showed accurate damping characteristics of clay during large event which induces plastic deformation in large strain range.

Effects of Food Selection Attribute on Post-purchase Consumer Behavior in Big Discount Stores (대형 할인점에서 식품 선택 속성이 소비자의 구매 후 행동에 미치는 영향)

  • Jung, Gi-Jin
    • Culinary science and hospitality research
    • /
    • v.15 no.3
    • /
    • pp.248-261
    • /
    • 2009
  • The purpose of this study is to examine the effects of selection attribute in big discount stores upon post-purchase consumer behavior and provide reference materials required for big discount stores to develop customer satisfaction strategies. As a result, this study shows the following findings: First, product-related factors had positive effects on post-purchase consumer behavior. Second, service-related factors had positive effects on post-purchase consumer behavior. Third, store-related factors had positive effects on post-purchase consumer behavior. Conclusively, it is advisable that big discount stores provide a variety of personalized services for customers to create and attract their trust, motivating effective recommendation to their acquaintances.

  • PDF