Journal of the Korea Academia-Industrial cooperation Society
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v.21
no.11
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pp.777-787
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2020
With the development of the Internet and the spread of mobile devices, the online market is growing rapidly. As the number of customers using online shopping malls explodes, research is being conducted on the analysis of usage behavior from customer data, personalized product recommendations, and service development. Thus, this paper seeks to analyze the overall process of online shopping malls through process mining, and to identify the factors that influence users' purchases. The data used are from a large online shopping mall, and R was the analysis tool. The results show that customer activity was most prominent in categories with event elements, such as unconventional discounts and monthly giveaway events. On the other hand, searches, logins, and campaign activity were found to be less relevant than their importance. Those are very important, because they can provide clues to a customer's information and needs. Therefore, it is necessary to refine the recommendations from related search words, and to manage activity, such as coupons provided when customers log in. In addition to the previous discussion, this paper proposes various business strategies to enhance the competitiveness of online shopping malls and to increase profits.
In this study, the Pine & Gilmore(1998) and Schmitt(1999, 2003), based on previous studies. Recent trends in large department stores and distribution outlets, discount stores and large retail centers, such as the consumer's experience is divided into internal and external fashion brand stores navigation study. Fashion Brand Stores are defined as the inside of the fashion brand store of the form that sells only the products of a fashion company's brand. Meanwhile, shopping center is defined as all the places at the inside and out of the shopping center excluding the inside of the fashion brand store. Likewise, definitions are clarified as such for use. As for the research method for this study, semi-structured focus group interviews were used since they could provide many more data compared to in-depth interviews. Accordingly, data was collected while carrying out free discussions while two to three subjects listened to each other's opinion regarding the key words raised by the interviewer and while thinking about their experience at the inside and outside of the fashion brand stores. As for the subjects, female consumers between the ages of 20 and 50 were targeted, and the interviews conducted with four, seven, four and three women in their 20s, 30s, 40s and 50s, were used, respectively. Likewise, there were a total of 18 subjects. Exploratory Study of Customer Experience area was classified into integration of significance and categorization. In particular, the contents were classified into elements of experience inside the fashion brand stores and fashion brand stores outsider experience in the shopping center elements and the elements of the common experience of fashion stores and shopping centers based on the results concerning the key contents identified in-depth from the customer aspect. The key experience elements at the inside of fashion brand stores were identified as VMD experience, emotional experience, and experience of the service provided by sales representatives. As for the key experience elements at the shopping center which is at the outside of the fashion brand store, they included service scape experience, cultural event experience, playful behavior experience. Meanwhile, elements of common experience included educational experience and exclusivity experience and human respect experience, which demonstrated some difference in terms of the contents.
Journal of Advanced Marine Engineering and Technology
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v.37
no.4
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pp.368-377
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2013
The Urea-SCR system commercialized shows a remarkable performance to reduce NOx emission in heavy duty diesel engines. However, Urea-water solution injected upstream a mixer, which is set up inside a exhaust pipe to promote exhaust gas-atomized droplet mixing, bumps up against the wall of a exhaust pipe as the droplets flow downstream through the exhaust gas. The urea deposited on the wall of the exhaust pipe is changed into the Urea-salt, resulting in the decreased life-time of the SCR catalysts. Therefore, the development of the urea deposition avoidance technologies is being treated as an important issue of the Urea-SCR systems. An experimental study was carried out to investigate the effects of the wall flow characteristics around the mixer-housing assembly with the variation of the mixer housing surrounding and supporting the mixer, which is designed to increase the wall flow and then to reduce droplet deposition. The flow characteristics was investigated by using a hot-wire anemometry for 2-D simplified duct model, and the housing tilt angles and the position of the mixer were changed : angle of $0^{\circ}$, $1^{\circ}$, $2^{\circ}$, $3^{\circ}$, and mixer positions of 0L, 0.5L, 1L. The results showed that the wall flow onto the exhaust pipe was improved with changing the tilt angle of the mixer housing, and the wall flow improved more when the position of the mixer was on 1L.
The development of the economy and network environment has a great impact on physical stores, and physical bookstores are gradually upgrading and transforming with the pace of the times. This study takes the modern bookstore under the concept of the third space as the research object. The purpose of it is to understand the needs of consumers for the space of the modern bookstores, explore the characteristics and development direction of them, which provides theoretical guidance for the follow-up development of the modern bookstore. Based on the concept of the third space and the theory of lifestyle shops and reorganizing theoretical investigation and prior research, the researcher extracts the characteristic elements of modern bookstores in line with the concept of the third space. Moreover, the research analyzes five bookstores opened in large-scale commercial facilities after 2010 as research cases. Through the analysis of the results, it shows that the modern bookstore is a multi-functional and compounded space which is gradually transformed from a single bookseller to a seller of selling lifestyle proposal. And through the analysis of big data to predict the changes in market consumption, we can find out the different needs of consumers, so as to carry out the targeted design of bookstore space and then improve the value of it. In the context of the co-development of economy and culture, the transformation of modern bookstores actually conforms to the change of consumer demand and realizes a virtuous circle.
The purpose of this study was to conduct eye-tracking experiments to target large spaces and to analyze the characteristics of pupil gaze by gender. By analyzing the change of pupil size in the eye-tracking experiment, we suggest a template for objective and scientific analyses of gender observation data. Additionally, based on the difference between gender and time to pupil size change, we noted the characteristic of time that gather the visual perception data information and showed that females attend to interesting elements of visual information one to two seconds slower than males. In the initial "$1sec{\rightarrow}2sec$", the pupil size has been increased in leap condition of male and in fixed condition of female. In addition, if condition limits to fixed observation to view the change rates on gender then the pupil size of female was larger than male before 9 seconds, while male's pupil size was larger after 9 seconds. This indicates that females obtain visual information through a relatively larger pupil size during the first 1-8 seconds after stimulus presentation, while males acquire it between 10-15 seconds after input. However, based on the result that the pupil size of female was larger than male on the change of observation time, the pupil size movement on female was energized to watch more interest element after a certain period of time.
Journal of the Korea Academia-Industrial cooperation Society
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v.19
no.5
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pp.89-97
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2018
In the past, hospitals were planned with a minimum of public space for the sole purpose of treatment. On the other hand, modern hospitals have more public space as the importance of the healing environment increases and are planned taking into consideration the patients, guardians, and medical staff. In addition, the lobby shape is developed from a HALL type and planned as a STREET type or CONCOURSE type, increasing the public area. Unlike past hospitals, which were used as reception, waiting, and procedure spaces, modern hospitals are used as commercial, hobby, and cultural space. The purpose of the study was to evaluate the healing environment of the hospital lobby based on the shape of the plane surface by deducting the elements of general hospitals' healing environment from preceding studies as a framework. The hospital lobby is an important place where many actions occur. Therefore, 3 types of cases were evaluated based on the plane form. As a result of the study, the STREET type showed a better healing environment than the HALL type, but the accessibility, roof garden, and resting place showed similar results. Because the case was based on a large general hospital, which had sufficient planned space, the factor has little to do with the style of the lobby. Among the STREET types, the linear atrium showed a better result in terms of the sense of space and inflow effect of natural lighting than the four-sided atrium because the linear atrium has large open volume ratio. When the lobby plane is the HALL type, a cross section of the courtyard had a large open volume ratio. Therefore, the shape of the cross section is as important as the plane form of the lobby.
Journal of the Korea Academia-Industrial cooperation Society
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v.19
no.1
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pp.714-721
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2018
In this study, we investigate a design technology intended to radically increase the buckling strength of vertically curved panels. Recent studies proposed a buckling strength formula which properly reflects the effect on the local plate buckling strength of flat plates when they are stiffened by closed section ribs. Herein, we attempted to quantitatively evaluate this effect on curved panels and to reveal the correlations with the design parameters. The commercial finite element software, ABAQUS, was used to build a three dimensional numerical model and numerical parametric studies were conducted to evaluate the variation of the buckling strength. In the case of flat panels, the local buckling strength of stiffened curved panels increases proportionally with increasing rotational stiffness of the closed-section ribs. After attaining a limiting value, an obvious tendency was found that the local buckling strength of the stiffened curved panel would converge towards a fixed value when the panels are supported along both sides. The parametric studies performed using the influential design parameters confirmed that the estimated partially-restrained curved panel strength is well correlated with the proposed formula.
Developed in this study were Octagonal-hollow-section(OHS) struts, whose compressive strengths against flexural and local buckling is higher than H-shape or rectangular-hollow-section(RHS) struts with the same unit weight. OHS members are also advantageous in handling and storing compared to circular hollow sections(CHS). OHS members were fabricated from HR Plates by cold forming and fillet welding. 5 numbers of 20m long OHS struts were assembled, each of which consist of two 9.6m long OHS member and two end connection elements made of cast iron. The compressive strength of the OHS strut was evaluated by comparing the test results, design codes and FEM analysis each other. Test results show that all of the struts have almost same or larger compressive strength than Korean Road Bridge Design Code(KRBDC) (2012). The initial imperfections can be estimated by using measured strains and are turned out to be less than L/450 for all the struts tested. The results of FEM analysis show that the variation of initial imperfection has less effects on the compressive strength for struts with vertical surcharge than for those with self-weight only, while the strength decreases as the initial imperfection increases. As the result of this study, the allowable initial imperfection for 20m long OHS struts is recommended to be less than L/350 on job sites.
As the natural aggregates such as sand and clay are getting exhausted, the quantity of utilizing geosynthetics is being increased in the solid waste landfill. Especially, the waste landfills have been constructed at the gorge in the mountainous area and reclaimed land from the sea in the Korean Peninsula. Those areas are not favorable for construction of waste landfill in geotechnical engineering aspect. In this study, the frictional characteristics of geosynthetics that used in the waste landfill were estimated. Then, the studies of the behavior of geosynthetics and stability of LDCRS (Leachate Detection, Collection, and Removal System) of side slope were conducted in the waste landfill by means of the pilot test, and numerical analysis. Geocomposite which is combined type or separated type is influenced on the strain itself, and also implicated in the stress and strain of geomembrane at the lower layer. The strain on the combined type of geocomposite is about 50% smaller than that of the separated type at the side slope. The lateral displacement and settlement of top at the slope with the separated type are three times greater than that of the combined type. In the numerical analysis, discontinuous plans in between ground and geosynthetic, geosynthetic and geosynthetic, goesynthetic and waste have been modeled with the interface element. The results gave a good agreement with the field large-scale model test. The relative displacements of geosynthetics were also investigated and hence the interface modeling of liner system is appropriate for analysis of geosynthetics liner system in the waste landfill.
Journal of the Earthquake Engineering Society of Korea
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v.12
no.4
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pp.19-33
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2008
Dynamic response measurements from natural excitation were carried out for 25- and 42-story buildings to evaluate their inherent properties, such as natural frequencies, mode shapes and damping ratios. Both are reinforced concrete buildings adopting a core wall, or with shear walls as the major lateral force resisting system, but frames are added in the plan or elevation. In particular, shear walls in a 25-story building are converted to frames from the 4th floor level downwards while maintaining a core wall throughout, resulting in a fairly complex structure. Due to this, along with similar stiffness characteristics in the principal directions, significantly coupled and closely spaced modes of motion are expected in this building, making identification rather difficult. By using various state-of-the-art system identification methods, the modal parameters are extracted, and the results are then compared. Three frequency-domain and four time-domain based operational modal identification methods are considered. Overall, all natural frequencies and damping ratios estimated from the different identification methods showed a greater consistency for both buildings, while mode shapes exhibited some degree of discrepancy, varying from method to method. On the other hand, in comparison with analysis results obtained using the initial finite element(FE) models, test results exhibited a significant difference of about doubled frequencies, at least for the three lower modes in both buildings. To improve the correlation between test and analysis, a few manual schemes of FE model updating based on plausible reasons have been applied, and acceptable results are obtained. The advantages and disadvantages of each identification method used are addressed, and some difficulties that might arise from the updating of FE models, including automatic procedures, for such large structures are carefully discussed.
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