• Journal of Venture Innovation
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• v.6 no.2
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• pp.159-172
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• 2023

This study aimed to empirically analyze the factors influencing the career search intention of college students. The research model was derived based on the Social Cognitive Career Theory (SCCT), considering the unique characteristics of university students. Self-efficacy and outcome expectations were investigated as independent variables, while mastery experience, verbal persuasion, vicarious learning, and positive emotions were considered as antecedent variables. A survey was conducted among college students in the metropolitan area, resulting in 217 valid responses for analysis. Empirical analysis was conducted using structural equation modeling with AMOS 24. The findings revealed that mastery experience, vicarious learning, and positive emotions had a significant positive effect on self-efficacy. Furthermore, verbal persuasion and positive emotions significantly influenced outcome expectations. However, the impact of verbal persuasion on self-efficacy was not found to be significant, and the relationship between mastery experience, vicarious learning, and outcome expectations was not examined. Both self-efficacy and outcome expectations were found to have a significant positive effect on career search intention, with outcome expectations exhibiting a stronger influence. The empirical results contribute to the understanding of college students' career exploration and provide implications for academic and practical contexts.

• The Journal of the Convergence on Culture Technology
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• v.6 no.4
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• pp.527-533
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• 2020

The purpose of this study is to explore the experience of graduates' career success who actively participated during their school days. The experience of participation in education has been explored from three perspectives: input, environment, and output. The first factor which is the input includes the admission process, motivation for application, and methods of appropriating tuition fees. The second factor which is the environment includes the interrelationships with both in and out of school activities, in-class activities, and in-college members. Lastly, the output factor of university education includes the results of university education and the perception of social advancement. The subjects of the study were 21 students who succeeded in entering society based on their goals. The interviews and surveys were conducted, and the factors affecting their career success were analyzed by dividing them into three upper categories and each category is to create implications for the future direction of university education.