• Digital Contents
• /
• no.3 s.154
• /
• pp.39-46
• /
• 2006

모바일게임 시장에 변화의 바람이 거세게 불고 있다. 치열한 경쟁구도 속에서 살아남기 위해 업체들이 준비한‘ 필살기’를 속속 선보이기 시작한 것. 최근 성장률 둔화를 겪고 있는 모바일게임 업계로서는 보조금 지급, 고사양 단말기 확대, 와이브로 등 변화된 새로운 판위에서 다시 한번 비상을 준비하고 있다.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.21 no.12
• /
• pp.2387-2393
• /
• 2017

The Moon government, launched in May 2017, regards telecommunication service as part of people's welfare and is trying to save telecommunication costs. However, the direction of policy presented is assessed as symptomatic approach. This is largely attributable to the a partial improvement approach from the framework of the present mobile telecommunication industry. However if we restart from an essential point of view, the result is likely to be much better. The nation's mobile communication costs are not adequate because the government's role was not sufficient. There is a problem with the mobile phone supply chain, the subsidy payment mechanism, and the billing system. Addressing these complex issues requires the establishment of an independent system of handset distribution from telecommunication companies, ban on discriminative subsidies payment, and adoption of volume rate system. Telecommunications Business Act that defines the service charges to normalize the market might be somewhat useful, but the normal application of the Fair Trade Act is more important.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2015.10a
• /
• pp.136-138
• /
• 2015

Recently, with the rapid expansion of the mobile phone, such as the high price of the smartphone is being constantly handset subsidies at issue in the social harm caused by excessive competition in the mobile communications market. In this research, we aim to analyze factors influencing of the policy to subsidy regulatory on decision to continue purchasing intention of consumers. Predictor factors were selected the perceived usefulness, the perceived ease of use and the policy to subsidy regulatory on the previous study. Participants of this study be going to 200 mobile users in Busan Gyeongnam and Jeonbuk province in accordance with convenience sampling. IBM SPSS Statistics 19 were employed for descriptive statistics, Smart PLS(partial least squares) was employed for confirmatory factor analysis and path analysis of casual relationship among variables and effect. This study suggests practical and theoretical implications based on the results.

• 정보화사회
• /
• s.178
• /
• pp.12-13
• /
• 2006

올해 내수 휴대폰 시장은 최대 1600만대를 기대할 수 있을 것 같다. 휴대폰 제조업체 마케팅 담당 관계자들은 한결같이 "단말기 보조금의 영향으로 1600만대를 내심 바라고 있다"고 말했다. 물론 기대치가 한껏 묻어있는 전망이지만, 기대가 어긋나더라도 최소 1500만대는 낙관할 수 있는 분위기이다. 이는 2005년 시장보다 무려 100~200만대나 향상된 실적이다.

• Electronics and Telecommunications Trends
• /
• v.24 no.1
• /
• pp.101-112
• /
• 2009

IMT-2000으로 새로운 이동통신의 전기를 마련할 것으로 기대되었던 제3세대(3G) WCDMA 계열의 기술은 2006년 이후 하향 속도를 고속화시킨 HSDPA를 통해 국내외에서 급속한 서비스 확산이 전개되고 있다. 특히 최근 국내에서 HSDPA 가입자의 급속한 증가는 3G 서비스가 기존 이동통신과 달리 영상통화가 가능하며 무선 초고속인터넷을 이용할 수 있는 차별화된 특성이 수용의 영향요인으로 모두 작용한 것은 아니며, 단말기 보조금과 같은 사업자의 활발한 마케팅 활동에 따른 촉진조건이 수용의 영향요인으로 작용하였을 개연성이 높다. 그런데, 국내에서 제3세대 이동통신 서비스인 HSDPA의 수용에 영향을 미치는 요인들을 서비스의 내재적 요인과 외재적 요인을 통해 규명한 분석이 거의 없는 실정이다. 이에 본 분석에서는 기존 제2세대(2G) 서비스 대비 혁신성과 경쟁 서비스인 와이브로 대비 우위성의 서비스 차별성, 단말기 교체지원의 촉진조건과 요금부담감, 품질에 대한 비확신, 번호변경 부담감의 수용장벽이 HSDPA 서비스의 가입과 이용에 미치는 효과를 분석하였다. 분석결과, 기존 서비스 대비 혁신성, 단말기 교체지원의 촉진조건, 요금 부담감과 품질 비확신의 수용장벽이 수용의향에 영향을 미치는 것으로 나타났으며 이에 따라 HSDPA 서비스 활성화 방향을 제시하였다.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2001.10a
• /
• pp.226-229
• /
• 2001

Owing to handset subsidies, large growth in the Korean mobile telephony subscribers has occurred. While most of firms create artificial switching costs by rewarding customers for repeated purchases to retain their customers, mobile telephone carriers discriminate against loyal customers through handset subsidies. This article examines the effect of switching cost on the prices and profits in a two-period, differentiated product duopoly model.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.19 no.3
• /
• pp.493-499
• /
• 2015

In Korea mobile phone subscribers exceeded 1 million people in 1995, and ten million people in 1998. Prevalence of the mobile phone increased dramatically over 110% compared to the population. Almost every family members including children uses more than one mobile terminal. Mobile phone is obviously more necessary good than washer, vacuum cleaner and passenger car. Our daily life are conveniently positioned with mobile communication, but communication related costs including the price of the device and service charges become a big burden on the household. But the government does not seem to do the right role at the right time to prevent the market failure to maximize consumer welfare and social welfare through supporting fair competition. This principal-agent problem issues of mobile communication policies will be understood in perspective of public choice against joint use of the mobile communication network, number portability, separation of phone distribution and phone service, network neutrality, mobile phone subsidy since the early 1990s when mobile phone service was introduced in Korea.

• Journal of Information Technology Services
• /
• v.15 no.1
• /
• pp.81-96
• /
• 2016

This study analyzes how breach fee under long-term contract and/or cap regulation on the breach fee can affect the impacts of "Mobile Device Distribution Improvement Act" on handset bundle price, average revenue per unit (ARPU), and social welfare. We conduct comparative analysis with an economic model of duopoly competition in price when users are under long-term contract and the breach fee can be regulated. The results show that the Act lowers the equilibrium prices, lower than incumbent price without the Act. Price of non-dominant Mobile Network Operator (MNO) can be lower than poaching price without the Act if significant portion of switching cost is breach fee or the market is significantly asymmetric. Under the significant circumstances, the Act can raise ARPU even though it improves social welfare. By contrast, the Act increases consumer surplus without affecting social welfare if breach fee is the only source of user's switching cost and is capped by the regulation, and more symmetric market and the stronger cap leads to higher consumer surplus.

• Journal of Distribution Science
• /
• v.15 no.12
• /
• pp.53-60
• /
• 2017

Purpose - This paper analyzes the effect of the handset subsidy and the Mobile Number Portability subscriber subsidy regulation, which are the main regulation adopted in "Law on the Improvement of the Mobile Terminal Distribution System" (Mobile Terminal Distribution Act), on the social surplus, the consumer surplus and profits of telecommunications carriers. We focus our analysis on whether the service charge competition is stimulated enough so that it can compensate for the loss of subsidies. Research design, data, and methodology - We use simple economic model to assess the impact of the handset subsidy and the Mobile Number Portability subscriber subsidy regulation. Unlike the former researches on this topic, we depart from using Hotelling model, and instead use the switching cost model, which uses switching cost as a parameter of market powers of telecommunications carriers. We also study the effect of the two different regulations when they are adopted both independently and concurrently. Results - If the market powers of telecommunications carriers are over certain threshold, contrary to the regulatory agency's assertion, the service charge competition would not be stimulated enough to compensate for the deduction in the subsidies, and thus the consumer surplus is compromised. Number Portability subsidy, especially, undermines the rival's market power and thus reduces the service charge. On the other hand, the regulations will also increase the profits of telecommunications carriers. However, social surplus is maximized when both of the regulations are present because the regulations reduces the frequency of switching handsets inefficiently. Conclusions - In enacting the Mobile Terminal Distribution Act, the telecommunications regulatory agency asserted that the regulation on subsidies will stimulate service charge competition, and in the long run, enhance the consumer surplus. However, contrary to the regulatory agency's assertion, subsidy regulation, especially the regulation on Number Portability subsidy, reduces consumer surplus. On the other hand, the Mobile Terminal Distribution Act can also increase the profits of telecommunications carriers because it decreases competition among the telecommunications carriers. However, the Mobile Terminal Distribution Act can increase the social surplus because it reduces inefficient switching of handsets.

• The Journal of Korean Institute of Electromagnetic Engineering and Science
• /
• v.30 no.5
• /
• pp.356-364
• /
• 2019

The Ministry of Science and ICT recently announced its policy direction that involves charging the economic value of radio spectrum for promoting its efficient usage. According to the policy, there will be much efforts to estimate the economic values of various usages of radio spectrum. In this study, the economic value of radio spectrum is estimated for trunked radio system(TRS) by employing the least cost alternative methodology. The proposed methodology estimates the value of radio spectrum according to the cost of an alternative that can be employed for providing the same service. The value of radio spectrum for TRS was determined on the basis of the cost associated with the provision of TRS through the LTE network, wherein the value of radio spectrum for TRS comprises the LTE network cost, capital expenditure for the LTE service, subsidy for the LTE handset, and compensation cost for migration. Results obtained from this study can aid in calculating the economic values of radio spectra for other services and applications.