• International Area Studies Review
• /
• v.13 no.1
• /
• pp.265-286
• /
• 2009

The purpose of this research can be said as follows. The close examination of competitive advantages of Korean enterprises who have been participating and dominating the management activities directly in India. And the Analysing of the correlation between the competitive advantages and the management performances of Korean firms there. That is, the factors which exercise their influence over the local management positively can be activated and developed reasonably and systematically while the others which exercise their influence over it negatively have to be eliminated, at least. The factors of competitive advantages on this paper are from ones which could generally be recognized on the basis of the preceding studies, and the management performances are divided by three sub-variables like sales, profits and management satisfaction. As empirically statistical method, Regression coefficient analysis as inferential statistics as well as Pearson's correlation as descriptive is implemented for this paper of testing some hypotheses.

• International Commerce and Information Review
• /
• v.4 no.2
• /
• pp.155-175
• /
• 2002

본 연구는 전자무역을 혁신수용의 관점에서 기술하고 있다. 관련 문헌의 고찰을 통해 천자무역 특성요인과 수용자(무역업체) 특성요인을 도출하고, 이를 바탕으로 연구모형의 개발 및 연구가설을 설정하였다. 연구가설은 인터넷리서치를 통해 수집된 자료를 다중회귀분석기법을 이용하여 검정하였다. 그 결과를 요약하면 다음과 같다. 첫째, 전자무역의 특성변수들(지각된 유용성/편의성/위험성)이 전자무역 수용도에 미치는 영향관계를 검증한 결과, 지각된 유용성과 지각된 편의성이 높을수록 전자무역 수용도가 높은 것으로 나타났다. 둘째, 혁신 수용자로서 무역업체의 특성변수들(혁신성향, 정보인프라 성숙도)이 전자무역 수용도에 미치는 영향관계를 검증한 결과, 혁신성향과 정보인프라 성축도 모두 전자무역 수용도에 긍정적인 영향을 미치는 것으로 나타났다. 이는 혁신성향이 높을수록 그리고 정보인프라가 성숙된 업체일수록 전자무역 수용도가 높게 나타난다는 일반적인 견해와 일치되는 결과이다. 셋째, 두 특성변수들(전자무역 특성, 무역업체 특성)간의 상황적 관계에서는 혁신성향이 낮은 무역업체일수록 전자무역의 정보위험성을 높게 인식하여 천자무역 수용(현재 활용정도와 지속적 이용의도)을 거부할 가능성이 높게 나타났다. 또한 정보인프라 성숙도가 낮은 무역업체일수록 정보위험성을 높게 인식하여 전자무역 수용을 거부할 가능성이 높게 나타났다. 넷째, 전자무역을 통한 수출입 경험여부에 따른 전자무역의 향후 이용의도와의 관계를 분석한 결과 무경험업체의 경우는, 혁신성향이 높고 정보인프라가 성숙된 무역업체일수록 향후 이용의도가 높은 것으로 나타났다. 또한 정보인프라 성숙도가 낮은 무역업체일수록 전자무역의 편의성을 낮게 인식하여 전자무역 수용을 거부할 가능성이 높게 나타났다. 유경험업체의 경우는 전자무역에 대한 향후 이용의도가 높은 무역업체일수록 전자무역의 편의성을 오히려 부정적으로 평가하는 경향이 드러났는데, 이러한 현상은 유경험업체가 인식하는 편의성에 대한 기대수준이 무경험업체에 비해 높기 때문인 것으로 나타났다. 또한 혁신성향이 높은 무역 업체가 향후 전자무역을 지속적으로 이용하기 위해서는 전자무역의 편의성을 더 높게 요구하는 것으로 나타냈다. 전자무역의 수용도를 높이기 위해서는 전자무역의 특성요인들에 대한 잠재적 수용자의 태도변화를 파악하는 것도 중요하지만, 수용자 집단의 특성에 맞는 상황적 전략수립이 동시에 필요하다. 그러한 의미에서 본 논문은 전자무역 수용 촉진 전략을 수용자 집단의 특성별로 그리고 상황적으로 수립할 수 있는 기초자료를 제공할 수 있을 것으로 기대된다.

• Knowledge Management Research
• /
• v.21 no.4
• /
• pp.211-225
• /
• 2020

We investigate factors affecting chatbot use intention of online shopping mall users. We identify theoretical foundations from the literature and postulate that accuracy, personalization level, intelligence, intimacy, social presence, and piracy concern should affect intention to use more or negative intention to use. Based on 300 responses from online shopping mall chatbot users in Korea, we run the statistical analysis to assure the reliability and validity of the measurements. From the multiple regression analysis, we find that personalization level, intelligence, social presence, and privacy concerns significantly affect intention to use more. In contrast, we find that accuracy and privacy concerns significantly affect negative intention to use. This work will present pragmatic implications upon the design and management of chatbot in order to not only incent customers to use more but reduce factors that may cause negative use intention. Among functional factors, personalization and intelligence increases the intention to use more while accuracy decreases negative intention to use. Among emotional factors such as intimacy and social presence, we find that only social presence significantly increases intention to use more. Privacy concerns is found to decrease intention to use and increase negative intention to use.

• Journal of Internet Computing and Services
• /
• v.25 no.1
• /
• pp.79-90
• /
• 2024

This study focused on user trust in ChatGPT, a generative AI technology, and explored the factors that affect usage status and intention to continue using, and whether the influence of trust varies depending on the purpose. For this purpose, the survey was conducted targeting people in their 20s and 30s who use ChatGPT the most. The statistical analysis deploying IBM SPSS 27 and SmartPLS 4.0. A structural equation model was formulated on the foundation of Bhattacherjee's Expectation-Confirmation Model (ECM), employing path analysis and Multi-Group Analysis (MGA) for hypothesis validation. The main findings are as follows: Firstly, ChatGPT is mainly used for specific needs or objectives rather than as a daily tool. The majority of users are cognizant of its hallucination effects; however, this did not hinder its use. Secondly, the hypothesis testing indicated that independent variables such as expectation- confirmation, perceived usefulness, and user satisfaction all exert a positive influence on the dependent variable, the intention for continuance intention. Thirdly, the influence of trust varied depending on the user's purpose in utilizing ChatGPT. trust was significant when ChatGPT is used for information retrieval but not for creative purposes. This study will be used to solve reliability problems in the process of introducing generative AI in society and companies in the future and to establish policies and derive improvement measures for successful employment.

• The Korean Journal of Financial Studies
• /
• v.11 no.1
• /
• pp.217-242
• /
• 2005

본 연구에서는 부도기업의 부도 후 회생여부와 부도발생시의 주식시장의 반응과의 관계를 조사하였다. 즉 증권시장이 부도기업의 사후적인 회생 또는 회생실패에 대한 통찰력을 부도시에 이미 갖고 있는지를 부도처리시의 주가반응을 분석함으로써 검정하고자 하는 것이다. 이를 위하여 외환위기 후 상장기업의 부도가 빈발하였던 1998년에서 2000년 사이에 부도가 발생한 상장회사 55개 기업을 대상으로 후에 회생한 기업(31개기업)과 그렇지 못한 기업(24개 기업)을 구분하여 후에 회생한 기업의 부도시의 주가반응이 회생하지 못한 기업의 부도시의 주가반응보다 덜 부정적이었는지를 검정하였다. 실증분석 결과 부도기업 중 후에 회생한 기업(31개기업)의 분석기간 ($-10{\sim}+10$)중 평균초과수익률과 누적평균초과수익률이 비회생기업(24개기업)의 그것에 대하여 유의한 (+)의 차이가 나타나지 않았다. 또한 부도기업의 누적초과수익률을 종속변수로 하고 회생여부를 나타내는 더미변수, 전년도감사의견이 적정의견인지의 여부, 부채비율, 총자산(억원) 자연 로그값, 사전적 폭로정보 대용변수로서의 지난 1년간 주가반응을 의미하는 (-230, -11)윈도우 누적초과수익률을 독립변수로 하여 다중회귀분석을 실시하였으나 부도후 회생여부를 나타내는 더미변수의 회귀계수는 유의적이지 않았다. 따라서 초과수익률 차이분석결과 회생기업의 부도시의 주가반응이 비회생기업의 그것에 비하여 유의한 (+)의 차이가 없고, 또한 회귀분석 결과 부도시의 초과수익률과 부도후 회생여부는 유의한 관계가 없으므로 부도처리시의 주가반응에서 후에 회생하는 기업이 그렇지 않은 기업보다 덜 부정적일 것이다라는 연구가설은 기각된다.등에 대한 평가기준의 재정립이 강구되어야 할 것이다.한 변동성에서 큰 위험프리미엄이라는 연결고리를 거쳐 코리아 디스카운트라는 현상으로 귀착되는 현상에 주목하고 있는 본 연구의 결과가 실무에서 유용하게 사용됨은 물론이요 또한 본 연구의 방법론 자체가 매우 정교하고 포괄적이어서 금융시계열을 포함한 다른 여러 분야에 크게 응용될 수 있는 외부효과도 기대된다.R 효과는 전통적 의미의 일반적으로 낮은 PER종목이 초과수익률을 내는 것이 아니라, 기업규모가 크더라도 그 기업의 개별특성을 고려했을 때 이와 비교해 상대적으로 PER가 낮은 종목에 투자하면 초과수익을 낼 수 있음을 의미한다. 발견하였다.적 일정하게 하는 소비행동을 목표로 삼고 소비와 투자에 대한 의사결정을 내리고 있음이 실증분석을 통하여 밝혀졌다. 투자자들은 무위험 자산과 위험성 자산을 동시에 고려하여 포트폴리오를 구성하는 투자활동을 행동에 옮기고 있다.서, Loser포트폴리오를 매수보유하는 반전거래전략이 Winner포트폴리오를 매수보유하는 계속거래전략보다 적합한 전략임을 알 수 있었다. 다섯째, Loser포트폴리오와 Winner포트폴리오를 각각 투자대상종목으로써 매수보유한 반전거래전략과 계속거래 전략에 대한 유용성을 비교검증한 Loser포트폴리오와 Winner포트폴리오 각각의 1개월 평균초과수익률에 의하면, 반전거래전략의 Loser포트폴리오가 계속거래전략의 Winner포트폴리오보다 약 5배정도의 높은 1개월 평균초과수익률을 실현하였고, 반전거래전략의 유용성을 충분히 발휘하기 위하여 장단기의 투자기간을 설정할 경우에 6개월에서 36개월로 이동함에 따라 6개월부터 24개월까지는 초과수익률이 상승하지만, 이후로는 감소하므로, 반전거래전략을

• Journal of Service Research and Studies
• /
• v.9 no.4
• /
• pp.81-95
• /
• 2019

The concept of customer satisfaction is very important issue in the service firms. All service firms should delight theirs customers? Which service contexts creating customer delight results in better positive performance? This study is to examine the moderating effect of service type on the customer delight-behavioral intention relationship. Data from consumers across two distinct service contexts (retail banks and upscale restaurants) were obtained. Using the multiple moderating regression analysis, the proposed hypotheses in this study were tested. The results reveal that customer delight had a greater positive impact on both revisit and referral intention in the hedonic service than the utilitarian service. This study suggests specific service contexts where customer delight strategies generate better desirable results. The customer delight strategy is able to be applied in both hedonic and utilitarian services, but it is more effective to lead customer loyalty in the hedonic service than utilitarian services. Service firms need a strategic approach to customer satisfaction strategies. This study provide strategic implications for service firms to efficiently manage and allocate resources, and can help them in making decisions about establishing and implementing customer satisfaction strategies.

• Journal of Korea Port Economic Association
• /
• v.26 no.4
• /
• pp.122-146
• /
• 2010

This purpose of this study is to analyze the causal relation among constituent concepts and verify the relation among internal marketing, service quality and customer satisfaction in shipping companies. To achieve the goal of this study, the author studied literatures on internal marketing, service quality and customer satisfaction, and carried out a survey targeting people working for shipping companies and international logistics freight forwarders to make an empirical analysis. The results are as follows. It was confirmed that education and training, reward system, empowerment among internal marketing elements of a shipping company have a positive effect on the service quality and customer satisfaction of the shipping company, and the service quality of a shipping company also has a positive effect on customer satisfaction. As it can be known from these results, it would be necessary to concentrate on internal marketing of a shipping company in order to increase service quality and customer satisfaction.

• Journal of Digital Convergence
• /
• v.19 no.12
• /
• pp.261-271
• /
• 2021

This study was conducted to empirically analyze the effect of the physical work environment of SMEs on work satisfaction and work performance. For the research, the physical work environment was subdivided into Focusing on Personal Working space, co-working space, and amenity space to establish a research model. For empirical analysis, a questionnaire survey was conducted targeting small and medium-sized enterprises(SMEs) workers. 250 valid copies were taken for analysis. Hypotheses were tested by multiple regression using SPSS 24. The study results were as follows. Focusing on Personal working space, co-working space, and amenity space all had a significant positive (+) effect on job satisfaction of SME employees. In addition, Focusing on personal working space, co-working space had a significant positive (+) effect on job performance. Amenity space was not tested for a significant influence on job performance. The contribution of this study was to identify the causal relationship between the physical work environment and the employee's job satisfaction and job performance in the absence of studies. In future research, it is ultimately necessary to identify the relationship with the business performance of a company.

• Journal of Korean Society of Transportation
• /
• v.35 no.4
• /
• pp.321-331
• /
• 2017

The objective of this study is to analyze the factors affecting the pedestrian accidents of roundabout near schools. To this end, this study has focus on the comparative analysis of pedestrian accidents across different school areas. The traffic accident data from 2007 to 2014 are collected from TAAS data set of Road Traffic Authority. To develop the pedestrian accident rate model, the linear regression model has been utilized in this study. 28 explanatory variables such as geometry and traffic volume factors are used. The main results are summarized as follows. First, the null hypotheses that the number of pedestrian accidents are the same are rejected. Second, 5 multiple linear regression accident models with higher statistical significance (adjusted $R^2$ of 0.651~0.788) have been developed. Third, while the common variables of 3 models (model I~III) related to school location are evaluated to be the pedestrian island, crosswalk, types of roundabout, elementary school and bus stop. Fourth, while the common variable of 3 models (model III~V) related to near school area or not is evaluated to be pedestrian island, type of roundabout, sidewalk, elementary school, speed hump, speed limit sign and number of entry lane. As a result, the installation of pedestrian islands and crosswalk might be expected to decrease the number of pedestrian accidents near schools.

• Journal of Distribution Research
• /
• v.10 no.4
• /
• pp.1-22
• /
• 2005

The major objectives of this study are twofold. The first is to discover which in-store tactics influence store performance when a retailer implements category management in variety enhancer and fill-ins categories. The second is to analyze how and why specific in-store tactics achieve better or worse performance than other in-store tactics across categories. The data were collected using scanner data and direct observations in 'A' discount store which is one of the representative discount stores in Korea. The in-store tactics were measured by product assortment, temporary price discount, price and non-price promotion, and shelving. The store performance was measured by sales and gross margin return on inventory investmant(GMROI). Empirical results analyzed by multiple regression were as follows: In variety enhancer category, the significant factors affecting sales were product assortment, temporary price discount, price promotion, and shelving. Non-price promotion also influenced GMROI positively but product assortment impacted on GMROI negatively. In fill-ins category, the significant factors affecting sales and GMROI were product assortment and shelving. However, the other factors such as temporary price discount, price promotion, and non-price promotion had no significant influence on both sales and GMROI. This paper presents a number of theoretical and managerial implications of the empirical results and concludes by addressing limitations and future research directions.