• Archives of design research
• /
• v.12 no.4
• /
• pp.79-88
• /
• 1999

A AD communication strategy is a inregrated strategy of business group for the purpose of attaining certain goals with a series of activities, which are systematically planned, investigated, fomulated,performed, and evaluated. The ad communication strategy should be established on the result of researching and analyzing the conditions of a company. And it can has to be commonly applied to every strategy to heighten the mutual effect. The purpose of the thesis is to suggest direction of an effective ad communication strategy and to recognize the importance of prantical example of ADcommunication strategy. The object of this thesis is the general aspect of strategy than specific aspect. The first chapter explains in general terms the purpose of this study and communication strategy. The second chapter explains the analysis of the market for seasoning products. A thorough investigation has performed to determin the entire market enviornment. The third chapter suggests the communlcayion strategy based on the market analysis of the seasioning product. Which can be applicable to any other products. The fourth chapter explains the results of this study and evaluates the K.J Sampoo ad communication strategy and given for the future.

• Information and Communications Magazine
• /
• v.20 no.6
• /
• pp.824-833
• /
• 2003

국내의 초고속인터넷 기반 성숙과 디지털 정보가전 기술의 발전은 가정에서의 홈네트워킹 도입 필요성을 증가시키고 있다. 홈네트워킹 분야에서는 시장에서 보편적으로 사용되어지고 있고 기술발전이 유망한 다수의 유·무선 네트워킹 기술들이 혼재되어 복합적으로 사용될 것으로 예상되고 있다. 기존의 네트워킹 장비는 개별 인터페이스와 서비스 위주로 시험되었으나 홈네트워킹 분야의 장비는 복수의 인터페이스 기술간의 상호 운용성과 VOD, VoIP 등의 다매체, 다기능 서비스에 대한 시험이 함께 고려되어야 한다. 본 고에서는 홈네트워킹 시장에서 주도적으로 사용되는 대표적인 네트워킹 기술과 서비스 위주로 홈네트워킹 분야의 기술 요구사항과 시험 방안에 대해 고찰하였으며 아울러, TTA에서 제공중인 홈네트워킹 분야의 인증시험 기술을 소개하였다.

• Proceedings of the Korean Information Science Society Conference
• /
• 2000.10b
• /
• pp.146-148
• /
• 2000

본 논문은 최근 물리적인 업무공간의 확보에 많은 비용을 부담해야 하는 상황에서 웹기반의 가상 오피스 시스템인 Extranet을 활용하여 정보의 공유와 정보전달을 위한 다양한 매체로서 활용이 가능하도록 구현하였다. 업무 전반에 인터넷의 이용률이 급격히 증가하며 업무 담당자간, 작업 그룹간의 원활한 커뮤니케이션 시스템이 필요하게 되었다. 영상을 이용한 다자간 통신 시스템의 경우 하드웨어 시스템의 확장으로 높은 추가 비용이 필요하다. 최근 커뮤니케이션의 도구로 다양한 형식의 통신 수단을 이용하고 있으나 정보의 저장과 재활용의 측면에서 많은 문제점을 가지고 있다. 이러한 문제점을 해결하기 위하여 웹 기반의 통신망을 작업 그룹간의 Extranet System을 설계하고 구현하였다.

• Journal of the Korea Convergence Society
• /
• v.11 no.10
• /
• pp.171-179
• /
• 2020

This study was attempted to identify the media preferences and the reasons of cancer patients. The data collection was conducted on 76 people. and they are 6 men, 70 women with 38 breast cancer patients, and 38 patients with other cancers. For measuring tools, self-written questionnaires and Mandala paintings were used for single-time art therapy. The data analysis compared the results of technical statistics, independence verification and chi verification using the SPSS WIN ver.25.0 with the Mandala painting. There were no significant differences in media preference by age and duration of the disease, and there were significant differences in media preference by disease. In the Mandala painting, the characteristics of the medium and the factors of specific disease showed that there were reasons and effects of preference media choice. This study is meaningful in that it concentrated on the art therapy access and support in terms of the cancer outpatients, which have been concentrated on inpatients so that they shed light to the support and intervention needed by the outpatients, and can be used as basic data for the development of art therapy programs to help stabilize the mind of cancer patients in the future.

• Proceedings of the Korean Society of Broadcast Engineers Conference
• /
• 2020.11a
• /
• pp.290-293
• /
• 2020

라디오 방송은 무선 통신 매체로써 가장 오래된 방송 역사를 가지고 있다. 최근에는 다매체의 등장과 인터넷의 발달로 위상이 과거에 비해 추락하였다. 하지만 다양한 매체 속에서도 라디오가 가지는 특수성이 있음은 분명한 사실이다. 따라서 이에 대한 청취자들의 수요가 꾸준히 존재하기에 본 논문에서는 라디오만이 갖는 오디오의 특성을 살려 청취자들의 흥미를 유발할 수 있는 멀티 채널 오디오 시스템을 제안한다. 이를 통해서 기존의 라디오 시스템에서 탈피하여, 청취자들이 선택적으로 오디오를 청취하는 시스템을 구축하고자 한다.

• Journal of Korea Society of Industrial Information Systems
• /
• v.19 no.2
• /
• pp.105-117
• /
• 2014

The change of social media market toward multimedia environment makes users select social media according to preference factor's gratification and this also causes competition among various social medias. So this study focused on competition among social media from the perspective of users' gratification while considering multimedia environment of social media market. The widely known Niche theory is used to confirm competitions among media in an environment with limited resource. According to research result, (1) Facebook and Kakao Talk mostly satisfies users' expectations; (2) Facebook and Kakao Talk form leading group and Blog, Youtube and Twitter form chasing group in this competition; (3) Kakao Talk greatly satisfies users' various expectations. The research result implies that, for social media to have competitive advantage in the market, it is better to provide convenience and real-time responsiveness in mobile environment and to improve service so that users could more easily utilize network.

• Journal of Korea Entertainment Industry Association
• /
• v.13 no.7
• /
• pp.39-60
• /
• 2019

The purpose of this study is to examine new types of political participation using the new media of digital convergence generation. For this purpose, groups were classified according to age and characteristics of media usage to investigate whether there are differences in media-related tendencies, SNS and characteristics of Smartphone usage political-related characteristics, and political participation by types. The results of the study is that the media usage characteristics by generation showed a difference between groups according to the high and low motivation for using media, and there was a generation differences in politics-related characteristics and types of political participation. Digital generation showed lower political involvement, political efficiency and offline political participation than Web 1.0 generation. In addition, political efficacy showed the moderating effect that had the greatest effect on political participation by types.

• Journal of IKEEE
• /
• v.15 no.2
• /
• pp.179-189
• /
• 2011

This paper presents an SVC based multi-channel transmission technique. Transmission of high definition multimedia and its service efficiency can be significantly improved by the proposed method. In this method, the HD stream is divided into the two layer streams, i.e., a base layer stream and an enhancement layer stream. The divided streams are transmitted through a primary channel and an auxiliary channel, respectively. The proposed technique provides a noble mode switching technique which enables a seamless service of HD multimedia even under the conditions of abrupt and intermittent deterioration of the auxiliary channel. When the enhancement layer stream is disrupted by the channel monitoring in the mode switching algorithm, the algorithm works further to maintain the spatial and time resolution of the HD multimedia by upsampling and interpolating the base layer stream, consequently serving for the non disrupted play of the media. Moreover, the adoption of an adaptive switching algorithm significantly reduces the frequency of channel disruption avoiding the unnecessary switching for the short period variations of the channel. The feasibility of the proposed technique is verified through the simulation study with an example application to the simultaneous utilization of both Ku and Ka bands for HD multimedia broadcasting service. The rainfall modeling and the analysis of the satellite channel attenuation characteristics are performed to simulate the quality of service performance of the proposed HD broadcasting method. The simulation results obtained under a relatively poor channel (weather) situations show that the average lasting period of enhancement layer service is extended from 9.48[min] to 23.12[min] and the average switching frequency is reduced from 3.84[times/hour] to 1.68[times/hour]. It is verified in the satellite example that the proposed SVC based transmission technique best utilizes the Ka band channel for the service of HD broadcasting, although it is characterized by its inherent weather related poor reliability causing severe limitations in its independent application.

• 프린팅코리아
• /
• v.8 no.5
• /
• pp.82-83
• /
• 2009

만화는 남녀노소 누구나 즐길 수 있는 매체다. 한 컷의 만화를 통해서도 세상의 많은 의미를 해학적으로 혹은 독설적으로 표출할 수 있는 것이 만화가 갖는 큰 매력이다. 만화가 단순한 그림책이 아닌 시대를 반영하는 문화의 장르로 구분되는 연유도 여기에 있다. 최근에는 문자만 가득한 일반 광고물에 만화나 캐릭터 등을 가미시킨 독특한 광고들이 제작되는 등 광고 분야에도 만화가 활용되고 있다.

• Digital Contents
• /
• no.1 s.80
• /
• pp.38-46
• /
• 2000

너무나 친숙한 단어 인터넷. 삶의 주위에는 언제나 인터넷이 있다. 인터넷이 발전을 거듭하면서 우리 주변의 모든 것을 바꾸어 놓고 있다. 얼마 전부터 TV광고나 언론매체에 각 이동통신 사업자의 무선인터넷에 대한 현란한. 그러나 목숨을 건 광고가 계속되고 있다. 우리들에게 친숙한 핸드폰에서 인터넷을 사용할 수있다는 광고가 바로 이것이다. 핸드폰과 인터넷의 만남으로 대표할 수 있는 무선인터넷의 세계로 들어가보자.