• Title/Summary/Keyword: 다국적 기업

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Strategic GSCM of the Multinational Enterprises and its impact on the Market Performance (다국적기업의 전략적 그린 SCM 구축과 시장성과에 관한 실증적 연구)

  • Kim, Gil-Sung
    • International Area Studies Review
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    • v.15 no.3
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    • pp.513-532
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    • 2011
  • Green supply chain management(GSCM) has emerged as a key approach for firms seeking to become sustainable environmentally. GSCM is a system in which the firm takes life cycle responsibility of the products through material recycling, environment-friendly production, and reverse logistics in addition to the classical operations in a supply chain. This paper endeavors to identify the relationship between the GSCM practice implementation and firms' performance among a sample of Korean manufacturing firms. Based on a literature review, eight hypotheses are put forward. First of all, a factor analysis was conducted to derive groupings of GSCM practice from the survey data which included 54 responses. Then, the first regression was conducted to examine the link between GSCM practice implementation and firms' financial performance. The result shows that green purchasing and green production are significant. The second regression was conducted to examine the impact of GSCM practice implementation on the firms' competitiveness. The result reveals that green purchasing, green production, and reverse logistics are positively signifiant.

An Empirical Study on the Effect of Market and Technology Orientation on the Innovation Performance of Global Firms (글로벌 기업의 시장지향성과 기술지향성이 기술혁신성과에 미치는 영향의 실증연구)

  • Hwang, Sang Don;Lee, Seong Hwan;Lee, Woon Seek
    • International Area Studies Review
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    • v.22 no.4
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    • pp.145-166
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    • 2018
  • This study is due to global competition, the wall between regions is disappearing, customer needs are diversified, and market and technology are rapidly changing. Future growth engines, the importance of convergence capabilities for industrial competitiveness is being emphasized more. Therefore, companies should seek innovative means to increase the efficiency of the company by establishing optimized global management environment and establishing direction and strategy for utilization of convergence technology by improving industrial competitiveness. Firms must adopt and utilize related new technologies by strengthening their convergence capabilities through dynamic capabilities that are internal resource bases for new product development and process innovation. Globalize markets and technologies can expect higher innovation performance when aligning strategic direction with formalized technology competencies held by the firm and incorporating the convergence capabilities needed for technological innovation into processes. The study focuses on the effects of market and technology orientation on technological innovation performance, whether dynamic and convergence capabilities affect technological innovation performance, and dynamic and convergence capabilities to mediate between market and technology orientation. For the study, we surveyed 51.4% of global and multinational corporations that are internationally active or headquartered overseas. Based on the previous studies, hypotheses were established and the collected data were analyzed through utilization path analysis and Sobel test.

Influential Factors of Foreign Market Entry of Korean Fashion Firms (한국 패션 기업의 해외 시장 진입에 영향을 주는 요인에 관한 연구)

  • Cho, Yun-Jin;Lee, Yu-Ri
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.12 s.159
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    • pp.1768-1777
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    • 2006
  • As the fashion industry comes under the influence of globalization throughout all fields of industry, the globalization and the market entry strategies are required for Korean fashion firms. This study attempted to analyze the factors influencing foreign entry mode of Korean fashion business based on Eclectic Theory. Data collection has been carried out from November 25 until December 25, 2005. The questionnaires were sent through e-mail or fax to 622 trading companies. 67 questionnaires were returned for a response rate of 10.7%. Of these returns, 61 usable questionnaires were employed for data analyses. Descriptive analysis, factor analysis, discriminant analysis, and t-test were used for data analysis. First, the most important venture motivation was price competitiveness and many firms were engaged in both production and sales in their target countries, which were mainly in Southeast Asia. Second, the firm's ability and experience were found out as ownership advantage factor, investment stability and market potential as location advantage factor, and contract stability as internalization advantage factor. Third, the result of discriminant analysis showed that location advantage factor was a significant factor in predicting the entry of fashion firms into foreign countries.

Effects of Preferences for Foreign Product and Extrinsic Cues on the Perceived Quality and Customer's Loyalty : Focused on Products of Multinational Corporations (외산제품선호경향 및 외재적 단서가 지각된 품질과 고객충성도에 미치는 영향 : 다국적기업 제품을 중심으로)

  • Hong, Song-Hon
    • International Commerce and Information Review
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    • v.12 no.2
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    • pp.357-381
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    • 2010
  • The purpose of this paper is to investigate the effects of consumer's preferences for foreign products and extrinsic cues such as brand, country of origin, and corporate reputation on the consumer's evaluation which includes the construct of perceived quality, and loyalty. In addition, this paper is aimed to provide Korean firms insights in strategic approaches about foreign consumers behavior. A conceptual model is developed and empirically tested against a sample of university students in Korea, who have buying experience of products from multinational firms. 290 samples were used for this analysis. Results of multiple regression analysis using SPSS 18.0 show that consumer's preferences for foreign products, brand awareness, and corporate reputation have a significant effect on the perceived quality of the product from multinational firms. The most important factor to influence the perceived quality was found to be a corporate reputation. But country of origin had not significant effect. Also it is found that both product and product related service quality are positive and statistically significant in explaining the customer's loyalty. Implications for increasing perceived quality and customer's loyalty for Korean products in the global market are discussed.

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French-Korean Computer-Assisted Translation Workbench, TransFranCo (불-한 전문분야 기계보조번역 워크벤치 TransFranCo)

  • Jeong, Hwi-Woong;Lim, Yong-Seok;Yoon, Ae-Sun
    • Proceedings of the Korean Society for Cognitive Science Conference
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    • 2005.05a
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    • pp.255-260
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    • 2005
  • 번역 메모리(Translation Memory)는 오늘날 기계번역에 있어 통계기반 접근법이나 형태-통사적 접근법 모두에 있어 가장 중요한 요소로 평가되고 있다. 그러나 번역 메모리는 언어의 자질 및 각 용례를 통합적으로 관리해야 하며, 이를 기계가 자동으로 처리해주어야 하는 어려움이 있다. 최근에는 이러한 문제점을 해결하기 위해 다국적 기업을 중심으로 기계보조번역(Computer Aided Translation) 환경에 대한 연구가 활발히 이루어지고 있으나, 언어적인 특성 보다는 번역 메모리의 저장/대치적 측면에서 주요 연구가 이루어지고 있다. 이 논문에서는 번역 메모리 정보가 보다 높은 재사용성을 보이기 위해서는 다양한 언어자질값을 담을 수 있어야 한다고 보고, 이를 효율적으로 관리/구축할 수 있는 기계보조번역 워크벤치의 framework을 제시한다. 언어분석을 위한 대상언어로는 교역 및 기술 측면에서 영어, 일어, 중국어 다음으로 영향력이 높은 불어를 채택하며, 기존 기계보조번역 방식에 대한 고찰을 통해 개선된 번역 메모리 관리, 자동분석/번역 모듈 및 협업(collaboration) 방안에 대해 소개하고, 향후 발전방향에 대해 논의한다.

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드론 핵심 기술 및 향후 과제

  • Yun, Gwang-Jun
    • The Optical Journal
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    • s.158
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    • pp.52-54
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    • 2015
  • 최근 무인항공기를 지칭하는 드론 관련 산업이 미래를 이끌 신산업으로 부상하고 있다. 드론은 20세기 초에 군사용으로 개발되어 정찰 감시 및 폭격과 같은 군사임무를 수행하여 왔으나 최근 들어 독일 DHL, 아마존, 구글 등과 같은 다국적 기업들이 상업적 용도로 활용을 선언하며 연구 개발에 뛰어 들면서 그 시장이 예상보다 빨리 커지고 있다. 미국 틸 그룹의 보고서에 의하면 2013년 세계 드론 시장의 규모는 66억 달러였고 그 중 군사용이 90% 이상을 차지하고 있으나 향후 민수용 시장 비율이 상당히 커질 것으로 예상된다. 2022년에는 114억 달러 규모로 커질 것으로 예상하고 있다. 현재 민수용으로 사진 촬영용 소형 드론으로부터 정밀농업, 인프라 관리, 택배 및 화물 수송 등으로 운용 범위를 확대하고 있다. 국내 드론 산업은 군수 위주로 시작되어 세계 7위권의 기술력을 확보한 것으로 평가되고 있다. 무인기 분야의 연구개발은 국방과학연구소와 한국항공우주연구원 등 정부출연연구소가 주도하는 가운데, 한국항공우주산업, 대한 항공이 주로 체계종합(System Integrator) 및 비행체 개발을 담당하고 LIG넥스원, 삼성탈레스, 삼성테크윈 등의 대기업을 포함한 중소업체들이 부체계 기술을 개발하고 있다. 최근 소형 드론을 중심으로 시장형성이 가시화되는 민수 시장에서는 가격, 기술 경쟁력의 열위에 있어, 국내 산업 경쟁력 확보와 미래 시장을 선도할 핵심 제품 개발이 시급한 실정이다. 또한 무인기의 비행체 국산화는 상당한 수준으로 진행되었으나, 광학(EO) 적외선(IR) 카메라 등 핵심 부가가치를 구성하는 탑재 임무장비의 경우 원천기술의 부족으로 해외에 의존하고 있다.

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What Determines the Performance of Multinational Corporation's Global R&D Activities?: Parent Company vs. Host Country vs. Home Country (다국적 기업의 글로벌 R&D 활동 성과 결정 요인에 관한 연구)

  • Cho, Jung-Eun;Kim, Dong-Hee;Kim, Soo-Wook
    • Korean Management Science Review
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    • v.27 no.2
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    • pp.1-20
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    • 2010
  • Many firms are trying to acquire innovative technologies and relative knowledge by offshoring R&D work. Although research to date has focused on the multinational corporations' motivations of R&D offshoring, such as cost reduction and market expansion, little is known about external or environmental factors influencing the performance of global R&D activities. We investigated the relationship between the offshore R&D performance and the technical capabilities of the parent company, the host country and the home country as enhancers from outside R&D facilities. The analysis uses European patent data and EU R&D scoreboard of 134 overseas R&D labs from 46 multinational corporations in 2005. Also, we calculated total patent number of each country for this. Results from path analysis supported our main hypothesis that the technological capabilities of the parent company and the host country positively affect the overseas R&D performances. By multi-group analysis, we also found that the relationships among the variables are different for each industry.

한국광기술원 LED광원 개발현황

  • Yu, Yeong-Mun
    • Photonics industry news
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    • s.38
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    • pp.10-13
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    • 2007
  • 현재 조명용 LED 광원모듈의 세계시장규모는 약 200억불로 Osram, GE, Philips 등의 다국적기업이 시장의 70-80%를 독점하고 있으며, 국내업체는 기술력 부족 등으로 세계 시장진입을 못하고 있는 실정이다. 국내시장 규모는 약 6,000억원 규모로 약 80%이상을 Osram, GE, Philips 등으로부터 수입하고 있는 실정이다. 특히, 백색조명용 LED 광원모듈은 세계적으로 기술개발 단계이거나 시장진입 초기로서 동 개발제품의 기술을 국내업체가 이전해 온다면 반도체 조명시장 조기진입 및 세계시장 선점에도 크게 기여 할 것으로 예상된다. 우리나라에서도 차기 LED조명시장을 염두에 두고 한국광기술원을 중심으로 연구에 박차를 가하고 있다. LED/반도체조명연구사업부가 개발한 2,500 루멘급 백색조명용 LED 광원모듈 시제품의 개발 성공은 백색조명용 LED 광원모듈의 핵심 원천기술 확보에 한발 더 나아가 결과이며, 시제품 개발결과가 조명제품으로 이어진다면 2010년에는 3,000억원의 무역역조가 개선될 것으로 전망하고 있다. 또한, 국내 최초로 개발된 3mW급 380nm UV(자외선) LED는 위폐감지기, 살균기 등 의료.환경.바이오산업 등에 적용 가능하며, 조명용 백색 LED 제작을 위한 펌핑광원으로 활용이 가능하다. 아울러 20mW 급 380nm UV LED 개발이 완료되는 2008년에는 반도체조명산업과 의료/환경산업 등에 활용되어 약 연 10억불 이상의 수입대체 효과를 가져 올 수 있을 것으로 예상된다. 한국광기술원 LED/반도체조명연구사업부는 다양한 LED 광원모듈의 연구개발을 통해 원천기술을 확보하고 LED광원 모듈의 국산화에 일익을 담당하고 있다.

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The Globalization and Corporate Culture of Nestle and Samsung Electronics in Vietnam (다국적기업의 현지화를 위한 경영문화 연구 - 베트남 진출 네슬레와 삼성전자의 사례 비교 -)

  • Lee, Sing-Young;Kim, Hyoun-Chul
    • International Commerce and Information Review
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    • v.9 no.4
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    • pp.375-393
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    • 2007
  • The purpose of this study is to define the different stage of global management cultures for localization from the case study of two respective multinational corporations, Nestle and Samsung Electronics invested in Vietnam, and then to find out on how Korean multinational corporations can reduce the gap of global management culture compared to global multinational corporations. In fact, Samsung has been pretty much being on a right track from the global marketing management perspective, however still stand at the beginning stage in terms of leading the global corporate culture. In comparison to Nestle with over 130 years of worldwide business experience, Samsung Electronics having only a decade global experience as a Korean multinational corporation has been found to have an obvious gap in terms of globalization which is mainly caused by global corporate culture. Even though it doesn’t seem realistic for Korean multinational corporations to immediately catch up the gap of global corporate culture against global multinational corporations with long years of global experiences and history, Korean multinational corporations need to track the foot print of every steps of globalization particularly focused on the local management culture of global multinational corporations, so that they will be able to shorten the timing to develop the true meaning of global corporate culture being evolved from the Korean management style.

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A Study of the Global Marketing Strategy Being Followed by Making IT of Multinational Corporations (다국적 기업의 IT화에 따른 글로벌 마케팅 전략에 관한 연구)

  • Lee, Kwang-No
    • The Journal of Information Technology
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    • v.5 no.3
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    • pp.169-179
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    • 2002
  • International marketing, which is target market that overseas market is differ from environments and given conditions with a domestic market, is infinite variety shape of market as well as is differ from language, customs, sales habit, structure of market, and system of law, is changing dynamically. It is very difficult to develop, maintain and enlarge this market without practice of efficient sales promotion. But, majority of corporations in a country cannot recognize the importance of this, actually, they had been doing marketing by rule of thumb. So corporations of our country have to pass over simply importing and exporting, they have to promote international marketing strategy with an eye for a long period including technology and sales practice. Ultimately, they have to enlarge range of overseas business in quality and quantity. International marketing which is more advance and progressive sales strategy, has to collect overseas markets information speedily and exactly, and practice more specific marketing mix strategy based on collecting marketing information.

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