• International Area Studies Review
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• v.13 no.3
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• pp.439-458
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• 2009

In this paper, Two countries have invested directly using the two models Multinational Enterprises, foreign companies doing R&D subsidy policy analysis in their activities to attract. Multinational Enterprises to get the spillover effect from competitors, the introduction of subsidiary R&D resources with an incentive to R&D activities. The government has established a subsidiary to bring the country to foreign Multinational Enterprises for the purpose of improving the technological capabilities of Multinational Enterprises with their parent company R&D to increase the resources by foreign companies in their R&D investment to subsidize R&D activities that have an incentive to attract. In addition, foreign companies and government cooperative R&D by two things also increase the rate of funding for activities to bring the two subsidiaries of multinational R&D has increased the amount of additional resources, the economic interests of both countries get more will increase.

• International Area Studies Review
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• v.13 no.1
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• pp.309-340
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• 2009

Multinational Corporations (MNCs) are increasingly establishing globally-distributed R&D (Research and Development) centers in which sites around the world work collaboratively to develop new manufacturing and product technologies. Following new globalization strategies, these projects more often include sites in Emerging/Newly Industrializing Economies (E/NIEs). The success of these ventures promises to be increasingly important both for the bottom line of MNCs and for the development ambitions of E/NIEs. This study attempts to identify these trends and to compare R&D transfer between Korea and China. The study identifies specific factors on MNC's R&D transfer and compares those operating factors between the R&D centers in Korea and China, which attract many MNCs in the world. Among those eight dimensions relating to MNCs' operation, there are significant differences in site selection, market characteristics, government support, and R&D networking between Korea and China. The analysis show more positive factors on China than Korea regarding R&D operations. The result will be helpful for both MNC's managers and governments' decision makers with respect to R&D transfer.

• International Commerce and Information Review
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• v.16 no.3
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• pp.357-380
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• 2014

Buyers' Trust in suppliers is critical in all commerce, but particularly in the relationship between foreign provider and local consumer due to the liability of foreignness. This study examines (1)how local consumers trust in the product of MNCs is affected by their perceptions of the product attributes, (2)does the product trust affects customers loyalty, and (3)whether Global Corporate Citizenship moderates the relationship between the product attributes and trust. Based on previous researches, hypotheses are formulated and the statistical method used to test them was a moderated regression analysis using SPSS 20. 330 respondents from the university student group in Korea were used for this analysis. The results of this study are follows: Service communication and product perceptions such as quality, technological newness, design, and brand value have a significant effect on the product trust. The Effectiveness of product-related service communication had greater than that of the physical characteristics of product. But, price fairness is not significantly. The trust then has a positive relation to customers loyalty. When global corporate citizenship as the moderating role is introduced into the model, the interaction terms with 'price fairness' are verified to be significant. Therefore, global corporate citizenship moderates the relationship between price fairness and product trust. The results of the empirical study provide important implications for Korean firms operating in foreign markets. But, the findings are limited to the University students and to manufacturing sectors. Thus, the generalization of the results of this research remains limited.

• Journal of Distribution Science
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• v.2 no.1
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• pp.39-62
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• 2004

국내에 진출한 Carrefour, Wal-Mart, Tesco(home plus) 등 다국적화된 소매기업들을 통하여 주 2 휴일제 실시로 변화가 예상되는 그들의 점포운영방안을 실적을 분석해봄으로써 보다 효율적인 경영전략과 운영 방안을 모색해보고자 하였다. 국내 할인점의 포화기 진입단계에 들어선 시점에서 국내 진출 다국적 기업들은 국내 선두 기업과 비교하여 짧은 진출 역사에도 안정성과 수익성 측면, 활동성 부문에도 양호한 결과를 나타내고 있으며, 이들의 운영의 전략적 측면은 구매 부문의 EDLP와 운영부문에 EDLC가 선 순환되고 유통·물류정보시스템과 결합하면서 Low Cost Operation이 추진하고 있음을 알 수 있다. 다국적 소매기업들은 표준화와 현지화를 대립이 아닌 양립과 조화로 보면서 현지화 부문에서는 MD(VMD) 부문 개선과 고객서비스를 개선함으로써 국내 기업들의 강한 경쟁자로서 접근하고 있다고 판단된다. 일부 우려에 대한 다국적 기업의 실적 저조에 대한 판단은 그들의 경영전략과 현지화 단계에서의 차이를 감안하면 이른 판단으로 사려 되며, 이러한 다국적화 소매유통기업에 대한 운영방안에 대한 고찰은 다국적 소매기업 및 국내 소매업체들의 경쟁력 향상에도 기여할 것으로 본다.

• International Area Studies Review
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• v.14 no.3
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• pp.290-311
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• 2010

This study aimed at exploring the primary motivations in the behavior of MNCs' setting up R&D Labs in China, four main subjective motivations were founded. R&D Labs consisted of the following four types: local market support Labs, local technology support Labs, global technology center, and internationally interdependent Labs.he choices of the R&D Lab type features are different because of the various R&D investment motivations. Provided that MNCs' investment motivations in China are in order to obtain Chinese markets and customers, local market support Labs are supposed to be chosen so as to support Chinese markets; provided that investment motivations are in order to gain talents and science and technology resources, global technology centers are supposed to be used to achieve the highest synergy result; provided that investment motivations win an absolute competitive advantage in China, local market support Labs are extremely necessary in preoccupying markets; last but not the least, provided that investment motivations are environmental owing to their instability, local technology support Labs are a good choice for their relatively low R&D expenses.

• International Commerce and Information Review
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• v.18 no.2
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• pp.195-218
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• 2016

This study seeks to find out the determinants of subsidiary performance. In addition, moderating effect of autonomy on the relationship between subsidiary competence, subsidiary relationship and subsidiary configurational focus, and subsidiary performance. In studying the moderating effect of autonomy on subsidiary performance, the results will give invaluable insights to foreign subsidiaries in Korea to better compete in competitive Korean market. The results of empirical study showed that subsidiary with higher level of interaction with its intra-MNC network has higher level of performance. Thus, active interaction with headquarter and its affiliates will lead to better performance. Subsidiary with higher level of competence has higher level of performance. Thus, subsidiary should attain higher level of competence to better compete in Korea. Subsidiary autonomy has moderating effect on the relationship between configurational focus and performance. Thus, optimal MNC subsidiary configuration and attainment of subsidiary autonomy is needed to secure competitiveness in Korean market.

• Management & Information Systems Review
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• v.34 no.1
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• pp.35-49
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• 2015

Recently, researchers and practitioners are emphasizing the importance of integrated-strategic perspective between market and non-market strategies. In this perspective, this study was designed to examine the relationships between cultural distance and the degree of localization strategy and also the moderating effects between them. Using CSR data together with the localization index data (from 2010 to 2012) of multinational companies competing in Chinese market, the three hypotheses proposed in the study were examined. The results of multiple regression analyses show that cultural distance is positively related to the degree of localization strategy of multinational companies. The corporate social responsibility is also positively related to the degree of localization strategy of multinational companies. However, there is negative moderating effect of corporate social responsibility on the relationship between cultual distance and the degree of localization strategy. The findings of this study representing the complementary effects between localization strategy and corporate social responsibility imply that the effect of market competitive strategy can be complemented by non-market strategy. Thus, firms should plan their non-market strategies in the perspective of integrated strategic perspective with market strategy to compete with competitors and increase performance more efficiently.

• Venture DIGEST
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• s.45
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• pp.14-15
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• 2004

국내의 벤처기업들은 이미 알려진 틈새시장만 지향할 것이 아니고, 상세한 MBTA 또는 기술연구를 통해 Reassembled Affordable Technology를 활용한 새로운 틈새시장을 창출하려는 노력이 필요하며, 이 때에 다국적 기업의 통상적인 M&A와, Strategic Alliance 기회를 잘 활용하는 것이 필요하다. 이렇게 되면, 국내 벤처기업들이 대기업 의존형의 M&A제휴를 피할 수 있으며, 부가적으로 다국적 기업의 네트워크를 활용한 공동 Geographic Expansion도 가능해진다.

• KDI Journal of Economic Policy
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• v.10 no.1
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• pp.3-17
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• 1988

다국적기업(多國籍企業)은 100% 직접투자(直接投資), 합작투자(合作投資) 및 기술(技術)"라이센싱" 등 여러 가지 경로를 통하여 해외시장(海外市場)에 진출하고 있다. 본고(本稿)에서는 시장진출형태(市場進出形態)의 선택은 다국적기업과 유치국의 파트너간 협상과정에서 양측이 갖고 있는 위험회피성향(危險回避性向) 및 정보(情報)의 구조(構造)에 따라 결정된다는 것을 보인다. 그리고 이같이 진출형태가 결정되는 상황에서는 투자유치국(投資誘致國)에 의한 직접투자의 제한은 생산량에 비례한 로열티를 지급하는 기술(技術)"라이센싱"을 유도하게 되며 이는 투자유치국(投資誘致國)의 정태적(靜態的) 효율성(效率性)을 저하시키는 결과를 초래한다.

• International Area Studies Review
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• v.15 no.3
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• pp.605-625
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• 2011

Doing business in multiple countries, multinational corporations (MNCs) are warmly welcomed for additional choices of products and services available to local consumers. But in other markets, they are viewed negatively as a means of cultural imperialism even though MNCs do not change their strategies much. While the literature remains muted about such unpredictable consumer reactions, this study explores how consumers form their cultural imperialism perceptions on incoming MNCs using the consumer attitude theory.