• International Area Studies Review
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• v.21 no.1
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• pp.59-77
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• 2017

Diversification strategy is important for the enterprise which intends to expand its competitive advantage. However, it is not always a success because of its different form and level which brings us totally different results also. This study analysis the effect from diversification strategy on firm performance and we divided the diversification strategy into two different level: products diversification level and international diversification level. We select financial data from 88 China listed enterprises during the year from 2008-2013 and use fixed effect model to do the analysis. According to the result, there is a positive effect between diversification strategy and firm value. A company which has the higher products diversification level and international diversification level will more possibly achieve success in diversification strategy. However, there is no significant effect on firm's profit. Considering the time effect of profit, we used after 1 year profit data and find that the enterprise which has a higher level of international diversification will have less profit, but there is also no significant effect between product diversification and firm's profit.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.4
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• pp.75-89
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• 2019

In the case of SMEs, entrepreneurship that organizes only core functions with the minimum number of people is increasing, and a responsibility management system focusing on core functions is emphasized, so that the interest in innovation behavior and survival strategy of enterprises is getting bigger. However, in the case of SMEs, it is not easy to pursue continuous innovation due to lack of capital and lack of professional manpower. The purpose of this study is to investigate the effect of SME on innovation behavior by selecting exploratory study and literature study for SMEs. The data for this study were 545 out of the total 600 copies distributed to employees in SMEs. The data were analyzed using SPSS 21.0 and amos18.0. First, product diversification, strategy formulation, and R & D have a significant effect on innovation behavior, and market diversification has no effect on innovation behavior. Second, working variables such as product diversification, market diversification, strategy formulation, and R & D do not control the influence of innovative behavior on innovation behavior. Third, the rank variable, which is the controlling variable, controls the magnitude of the effect of product diversification, market diversification, strategy formulation, and R & D on innovation behavior. As a result, corporate managers should lead the organization in order to promote product diversification, market diversification strategy, R & D and innovation activities. After discussing the conclusions and implications of this study, this study presented the direction of the research for the follow-up study.

• Journal of Digital Contents Society
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• v.11 no.3
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• pp.399-406
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• 2010

This study deals with the proposition of the diversification strategy for participation contents service based on the open IPTV policy, and the strategic implication for IPTV players. This paper demonstrates implication for activation of participation contents to IPTV players with reference to differentiation of usages and needs to internet and television. Thus this paper proposes for diversification of player's competency (1) variety of production channels for contents, (2) enhanced accessibility, and (3) the strategic consistency for industrial eco-system. Moreover, this paper suggests that device differentiation for creation of demand, boosting customer satisfaction & immersion through closely interlocking contents.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.2
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• pp.21-33
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• 2013

This study analyzes the effects of diversification on business results and enterprise values of KOSDAQ-listed venture companies to inquire into the effective diversification strategies of venture companies after an initial public offering (IPO). In particular, this study used the Berry-Herfindahl index as a proxy variable regarding the level of diversification of venture companies, and categorized the diversification methods into M&As, strategic partnerships and establishment of subsidiaries to analyze the effects of the mutual interaction among such methods. The following is a summary of the results of the analysis. First, diversification did not have any statistically significant effects on business growth. However, it was found that there was an inverted U-shaped relationship between diversification and the profitability of the company. Second, although no statistical significance was found between enterprise values measured based on diversification and market value, a U-shaped relationship or positive relationship was found. Third, M&As were found to moderate the relationship between diversification and business results and enterprise values. Fourth, strategic relationship and establishment of subsidiaries was found to moderate the relationship between diversification and the profit results of the company. Based on the above findings, this study discovered the practical implications regarding the diversification of venture companies after listing on the KOSDAQ.

• Digital Contents
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• no.9 s.64
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• pp.20-26
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• 1998

불과 몇 년전에 다가왔던 데이터 웨어하우스의 개념이 이젠 정보산업의 핵심으로 부상하고 있으며 IT업계 전체를 변화시킬 태세를 취하고 있다. 기존의 DBMS업체와 데이터 웨어하우스 업체, 그리고 신생 소프트웨어 업체들이 데이터 웨어하우스 시장에 뛰어 들고 있으며 고객관리시스템의 핵심인 CTI관련 업체들도 데이터 웨어하우스 업체와의 전략적 제휴를 통해 사업을 확장시키고 있다. 또한 데이터 웨어하우스가 속속 구축되면서 DW관리를 위한 도구 시장도 대두되고 있으며, 인터넷 쇼핑몰 업체는 매출을 높이기 위해 전자상거래와 데이터 웨어하우스를 연동시키고 있다. 다각화되는 데이터 웨어하우스의 시장 동향과 관련업계 전략을 살펴봤다.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.11a
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• pp.915-940
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• 2017

본 연구는 산업조직이론과 자원기반관점을 통합하여 사업 다각화에 대한 산업환경요인과 기술역량의 결정요인들로 구성한 통합모형을 설계하고, 제안한 모형을 스마트공장 ICT융합기술(애플리케이션 및 플랫폼 분야) 특허 출원기업 272개사의 6개년(2010년~2015년) 특허 및 재무데이터를 이용하여 실증적으로 분석하였다. 고정효과 패널모형을 분석한 결과, 기업의 사업다각화 의사결정에 영향을 미치는 요인들 가운데 기술경쟁력은 사업다각화 수준을 높이는 긍정적 효과가 검증되었다. 추가적으로 2단계 최소자승 고정모형을 분석한 결과, 출원특허수 보다 특허의 기술융합수준이 기술경쟁력을 증대시키는 유의미한 긍정적 효과가 있음을 검증하였다. 본 연구 결과에 근거하여 기업의 ICT융합기술자원 및 역량을 바탕으로 한 사업 다각화 전략기획방향과 정부 R&D 정책과 관련하여 융합기술자원의 사업화 지원방안에 대한 시사점을 제공하고자 한다.

• Korean Association of Arts Management
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• no.53
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• pp.153-177
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• 2020

Arts organizations commonly face a range of operational challenges, from a lack of skilled workers to limited financial resources and thus are dependent on subsidies from the government. Yet, to fully realize their mission arts organizations must both develop strategies to effectively utilize government support and seek a way forward that does not depend on public subsidies. Business diversification, a strategy from corporate management, entails the expansion of products and services, and entry into new industries, enabling companies to disperse risks and increase profits. We propose that business diversification can be effectively applied to arts organization to address the myriad operational difficulties they face. To understand how an arts organization might deploy business diversification we conducted a case study of an organization that is actively pursuing the strategy: Sanwoollim Theater. We interviewed staff members of Sanwoollim including the executive director, as well as selected audiences, to understand how the business diversification model was being applied at Sanwoollim. Our findings indicate that, in a complex arts and cultural space, business diversification is a fresh and flexible new strategy that can enable private cultural arts organizations to thrive sustainably. It is also evident that government support in the initial stages of the process encourages diversification and that successful private arts organizations will leverage government subsidies into a sustainable business plan.

• Journal of Global Scholars of Marketing Science
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• v.3
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• pp.215-234
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• 1999

본 연구의 목적은 IMF의 어려운 경제환경하에서 과거와는 달리 기업이 생존 및 번영을 위해서는 어떤 신제품개발 전략을 세우고 그 전략은 기업의 신제품 성과에 어떤 영향을 미치는지를 알아보기 위함이다. 이를 위한 연구 질문으로 기업은 신제품개발을 위한 상이한 경영전략을 사용하는가 ? 그리고 신제품개발 전략은 신제품개발 성과에 영향을 미치는가를 파악하고자 하였다. 본 연구는 신제품개발 전략유형 즉 신제품 특성, 시장특성, 기술특성 그리고 프로그램 특성의 4가지 유형에 의해 실증분석을 한 결과 균형전략, 다각화전략 그리고 시너지추구 전략군 등 3가지 유형으로 집단화할 수 있었다. 균형전략군은 기술지향성과 마케팅지향성을 동시에 보유하고 있는 전략군이고, 다각화전략군은 새로운 고객의 욕구충족을 위해 새로운 유통경로와 촉진활동을 촉진하는 전략군이며 마지막으로 시너지추구 전략군은 상대적으로 낮은 R&D비용을 지출하고 위험성이 낮고 기술수준이 낮은 신제품을 개발하는 전략유형이다. 그리고 신제품전략 유형에 따라서 신제품개발 성과에 가장 많은 영향을 미치는 것은 제품특성(3.4524)이고 그 다음으로 시장특성(3.4470), 기술특성(3.4270) 순으로 나타났다. 따라서 위의 분석 결과들은 IMF시대의 불확실한 경영환경에 대처하면서 기업의 생존 및 번영을 책임지고 있는 신제품개발 담당자들에게 경영적 함의를 제시할 것이다.

• Korea Petroleum Association Journal
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• no.9 s.55
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• pp.19-23
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• 1985

• Information and Communications Magazine
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• v.14 no.6
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• pp.55-61
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• 1997