• 한국의류학회지
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• 제44권4호
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• pp.691-707
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• 2020

This study used big data analysis as informatics that identified keywords related to new-tro fashion; in addition, it conducted differences and types of classification according to demographic characteristics. First, it has been shown that two different generations, the Millennials and the older generation, coexist as important keywords in the context of new-tro fashion. Second, according to age, it has been shown that the keywords that appear in new-tro fashion are taken differently. In most regional keywords that differed in the classification, respondents in their 20s, 30s and 40s were classified as emotional, while those in their 50s or older perceived as factual phenomena. The results of eliciting keywords in new-tro fashion through big data analysis, keywords that reflect phenomena, design details and considerations, fashion styles, fashion brands, fashion items, social media, influence, and emotional adjectives. This study confirmed the meaning of new-tro fashion based on past that can give enjoyment to the new generation and memories to the older generation.

• 한국의상디자인학회지
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• 제25권1호
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• pp.83-96
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• 2023

The purpose of this study is to compare and analyze the perception of retro fashion and new-tro fashion using big data. TEXTOM allowed the collection of big data on the words 'retro fashion' and 'new-tro fashion', which was refined afterwards. As for the data collection period, Jan. 1, 2019 to Nov. 30, 2022 was set. A top 50 list of words were extracted from this data based on appearance frequency. The extracted words were processed through Network centrality analysis and CONCOR analysis using Ucinet 6. The results are as follows. 1) In retro fashion, the appearance frequency of 'style' was the highest, followed by 'sensibility', 'color', 'trend', 'fashion', and 'brand'. These words came up with high TF-IDF values. Network centrality analysis discovered that 'color', 'style', 'trend', 'sensibility', and 'design' had high level of connectivity with other words. CONCOR analysis showed a total of four significant groups; trends, styles, looks, and photos. 2) In new-tro fashion, the appearance frequency of 'retro' was the highest, followed by 'trend', 'generation', 'style', 'brand', and 'fashion'. These words also came up with high TF-IDF values. Network centrality analysis found that 'retro', 'trend', 'generation', and 'brand' had high level of connectivity with other words. CONCOR analysis showed a total of four significant groups; style, brand, clothing, and trend. 3) New-tro fashion is included in retro fashion in that it reproduces the styles of the past. However, it is taken completely differently from generation to generation. Unlike the older generations, millennials actively accept newly created clothes and brands based on the past styles. They perceive it as a fashion that reveals their own unique tastes and tastes.

• 한국융합학회논문지
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• 제11권12호
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• pp.113-123
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• 2020

본 논문은 과거와 현재의 패션 트렌드와 패션 유행 주기에 관한 빅데이터 분석을 실시하였다. 패션 전문가나 패션쇼가 아닌 일반 사람들의 데일리룩을 위한 패션 트렌드를 분석하는데 집중하였다. 소셜 매트릭스 도구인 텍스톰을 활용하여 빈도수 분석, N-gram 분석, 네트워크 분석 및 구조적 등위성 분석을 수행하였다. 분석 결과, 첫째, 패션 전문가가 아닌 일반 사람들의 데일리 룩을 대상으로 과거(1980년대, 1990년대)와 현재(2019년, 2020년)의 패션 키워드를 도출하였다. 둘째, 과거의 패션이 현재의 패션으로 재현되는 순환성과 순환 주기가 30-40년 정도로 짧아졌음을 빅데이터 분석을 통해 과학적으로 검증하였다. 셋째, 도출된 패션 키워드들의 구조적 등위성 분석을 수행한 결과, 과거 패션에서는 청바지 패션, 레트로 코디, 애슬레저룩, 연예인 복고패션의 4개의 군집으로, 현재 패션에서는 레트로 청바지, 뉴트로, 레이디 쉬크, 레트로 퓨처리즘의 4개의 군집을 확인하였다. 넷째, 과거의 패션이 현재의 패션으로 재현되고 진화하는 네트워크 연결 관계를 확인하고 그 배경에 관한 이슈를 고찰하였다. 이와 같은 연구결과는 과거와 현재의 패션 키워드를 도출하고 이로부터 패션 유행의 순환 주기를 확인함으로써 과거를 통해 미래 패션을 예측하도록 하는데 의의가 있다.

• 한국의상디자인학회지
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• 제25권3호
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• pp.81-95
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• 2023

The purpose of this study is to analyze the newtro fashion style and extract key descriptive terms for visual image evaluation based on the style. To achieve this, a literature review, case study, and survey were conducted. The results are as follows: 1) Newtro fashion exhibited a variety of styles depending on the items being considered. In particular, the windbreaker style is composed of windbreakers, sweatshirts, and training pants, the blazer style consists of blazers, sweatshirts, and denim pants, and the padding style is characterized by short padding, sweatshirts, and jogger pants. 2) A total of 28 terms were identified as vocabulary to represent the visual images of newtro fashion. Among these, 17 terms appeared with a frequency of 30 or more times across the three styles. Commonly used terms included 'emotional', 'desirable', 'empathetic', 'unique', 'moody', 'retro', 'sophisticated', 'stylish', 'vintage', 'confident', 'youthful', 'trendy', and 'modern'. 3) By examining terms with a frequency of 50 times or more, the visual images associated with each style were compared. For the windbreaker style, the newtro fashion image was predominantly described as 'desirable', 'youthful', 'modern', 'stylish', and 'emotional'. The blazer style was associated with 'retro', 'unconventional', 'stylish', 'trendy', 'empathetic', 'modern', 'intricate', and 'unique'. In the padding style, the newtro fashion image was characterized as 'youthful', 'intricate', 'cute', 'stylish', 'modern', 'unique', and 'confident'.

• 패션비즈니스
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• 제24권2호
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• pp.32-43
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• 2020

The purpose of this study is to analyze the granny look of the new-tro trend via Alessandro Michele's Gucci collection and to provide a reference standard for future design developments by identifying the representation of the granny look. To analyze the new-tro trend and the granny look, basic concepts were analyzed through aesthetic and art books and the photographic data were collected through Internet sites. A total of 186 fashion images were considered as granny look by five clothing experts. The images were subdivided into silhouettes and items, materials, patterns, and colors to analyze the modeling factors and identify the intrinsic inner meaning based on the theory of Nostalgia. The analysis showed that the silhouette was expressed naturally without exaggeration or shrinkage. The thermosetting materials included fur, velvet, knit and quilted materials, while the colors showed raw and faded shades based on the use of natural colors. The patterns were mostly natural, such as flowers, leaves, and stalks, which were aimed at nature. The inner meaning of the granny look is based on the theory of Nostalgia, primarily because it is an emotional fairy tale and second, it reflected the sessions of nature. Also, it is a reinterpretation of the narrative. In conclusion, the academic and fashion industries need to understand the various emerging trends in accordance with the social and cultural backgrounds to derive a positive benefit.

• 한국의류학회지
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• 제46권5호
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• pp.789-804
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• 2022

Retro fashion is emerging among young people as an approach to discovering a new meaning in Korea's historical culture. Research on Korea's unique retro fashion culture is required because there is no research on retro fashion culture based on Korea's historical background. Therefore, this study examined how retro fashion culture has progressed based on Korea's historical background from a nostalgic perspective. All retro-related newspaper articles from 1950 to 2020 were collected, and content analysis was conducted for each semantic unit. The results revealed that personal nostalgia is based on personal experience and is extending to younger generations. In terms of nostalgia in interpersonal relationships, the younger generation reinterpreted the fashion culture of the older generation after the 2010s. In terms of vicarious nostalgia, a retro culture reminiscent of the 1990s with a background in economic development and consumption culture appeared after 2012. The youth culture and university culture of the 1970s and 1980s were reinterpreted as street fashion. Since the late 2010s, the younger generation has been exhibiting cultural nostalgia, believing that the historical Korean culture is not outdated but has a unique heritage formed during the modernization process. Symbolic nostalgia appeared in Korean fashion culture during modernization.

• 한국의상디자인학회지
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• 제21권3호
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• pp.137-147
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• 2019

The purpose of this study, I investigate the new trend, 'new-tro', through the music video costumes of young generations, and analyze the meaning and characteristics of 'new-tro'. The research method is, select 30 music video with new-tro fashion style on the music sites, and the fashion styles were analyzed in 11 music videos checked and selected by 100 students. As a definition of the term, 'retro' refers to a phenomenon in which the past reappears in modern time, and 'new-tro' is a new retro trend, a social phenomenon that enjoys the old with a modern sense, and is a compound word of 'new' and 'retro'. 'new-tro' is a modern reinterpretation and rebirth of the past style, and 'fu-tro' is a style of coexistence between the past and the future. In the music video, fashion is a media language and cultural code, and it creates trend or new fashion, that communicates with the public, stimulating emotions. As a result of the research, the common trend phenomenon expressed in the music video costume of 'new-tro' trend which appeared in 2000s is as follows. 1. New-tro style starts with items that were famous in the past. 2. It is one of postmodern marketing using color, print and logo. 3. It spreads quickly by the influence of culture that is characteristic of the Internet and SNS world. 4. It is bottom up propagation phenomenon of street fashion. 5. It is a time game where modern people connect the past with the present. 6. "new-tro" continues to evolve for that time, based on 'retro'. New-tro, an evolutionary version of the 21st century retro wave. and it is a key to marketing effectiveness as a sympathetic elements of 1020 generations with the reproduction of memories.