• Title/Summary/Keyword: 농촌개발

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Planning of Exhibit Halls in Rural Tourism Villages Applying Experience Factor(4Es) Theory (체험요소(4Es) 이론을 적용한 농촌마을의 테마전시관 계획 연구)

  • Lee, Jeung Won;Kim, Eun Ja
    • Journal of Agricultural Extension & Community Development
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    • v.19 no.4
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    • pp.1067-1094
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    • 2012

  • Building of exhibit halls in rural area has been a new trend with increasing investments in rural development. Exhibit hall can be an effective way to specialize rural village with amenity resources which is now in a flood of agritourism. However, most of exhibit halls being operated by rural villages have similar display on similar themes and are poorly managed. To aggressively promote rural amenity resources in villages and make visitors satisfy through their experiences, this research reviewed experience economy theory of Pine and Gilmore(1998) and derived planning guidelines of rural theme exhibit hall applying experiential factors(Educational, Esthetic, Escapist, and Entertainment experiences). Finally, we applied these planning guidelines to a site, Igil village which is located in Cheorwon County, Gangwon-do, with a theme of a red-crowned crane for verification.

  • https://doi.org/10.12653/jecd.2012.19.4.1067 인용 PDF KSCI