• Proceedings of the Korean Society of Community Living Science Conference
• /
• 2004.05a
• /
• pp.87-96
• /
• 2004

가, 공급자시장의 변화 일반미에서 유기농 및 계약재배미로 변화 나. 유통시장의 변화 1) 산지와 소비자에서 다양한 유통주체, 유통경로 간 경쟁체제가 형성되고 있음. 2) 산지유통센터-농협유통센터 -대형 매장집 하장-인터넷쇼핑몰 3) 무역의 변화 : 본격적인 글로벌 시장시대의 돌입으로 수입농산물과 경쟁심화 4) 시장의 글로벌화가 모든 분야에서 가속 대형화 추세 경영마인드를 가진 유통활동 5) 고품질 농산물의 생산 등 품질경쟁력의 향상 기본 6) 일시적인 판매가 아닌 지속적 관계 거래 기본 7) 고객 감성유도 -농산물 선물권 -견우직녀의 날 (중략)

• Proceedings of the Korean Society of Community Living Science Conference
• /
• 2004.05a
• /
• pp.61-78
• /
• 2004

상품화 목적 : 순창지역에서 생산되는 농산물을 이용한 2차가공 식품 개발을 통한 농특작물 생산 활성화, 기호성과 기능성이 다량 함유되어있는 천연과실을 이용한 순창전통고추장 품질향상, 수요의 한계상황극복 : 현 시점이 고추장 판매의 정점에 있다고 봄. 새로운 판매 및 수요층 확보. 식문화의 변화가 심각 : 장류의 새로운 변화모색 (중략)

• The Journal of the Korea Contents Association
• /
• v.14 no.10
• /
• pp.279-286
• /
• 2014

In this study, the local government proposes to improve agricultural products of the mall. Based on precedent studies, the variables that influence Customer Satisfaction are defined as; Product Quality, Delivery, Price. The result of study model verification is as below. Product Quality, Delivery and Price have positive influence on Customer Satisfaction. Price and Customer Satisfaction have positive influence on Repurchasing intention. Agricultural products through e-commerce transactions is increasing. But, the decreasing sales of professional Mall. Agricultural products have a variety of distribution channels. Because of the distribution system in a variety of price differences. People think that the most important factor is the price. Improvement is as follows. (1) To offer accurate product information, (2) Continuous content maintenance, (3) Conducted a variety of events, (4) To provide consumers with various benefits, (5) Offer a variety of product configurations, (6) Select the appropriate sales methods, (7) Provide ease of search.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2011.10a
• /
• pp.850-852
• /
• 2011

As safety agricultural product has become more interest, attempt for safety agricultural is more active. One of them is GAP(Good Agricultural Practices) information service. This service is supply system which is agricultural safety supervision of produce to sale. In this paper, This system provide GAP information service using RFID(Radio Frequency Identification) and consequently consumer easily use this system.

• Journal of agriculture & life science
• /
• v.43 no.3
• /
• pp.63-75
• /
• 2009

The purpose of this study is to find out suggestions for government policy and expansion of consumption of environmental-friendly agricultural products(EFAP). For this purpose, we did research on purchasing pattern of EFAP and understanding of government environmental-friendly agricultural policy. First, the purchase of EFAP has been increased, because EFAP is safer. Consumers prefer department store because it is easier than any other marketing. Difficulties which consumers are facing when they purchase EFAP are price and credibility and small number of stores. Most favorable item is vegetable and the price of rice which consumers are willing to pay is really high. Second, not many consumers do recognize the label and system of EFAP. Third, most famous authentication institution agricultural products quality management service and other institutions are not recognized. Consumers recognize the certificate of origin. The government policy for safe food consumption is to intensify government supervision on foods. Suggestions from these results are as follow: First, the urgent problem to expand consumption of EFAP is credibility of EFAP. To make consumers trust EFAP, these are considered as useful solutions, i.e. recall, quality management service, standardization, and better quality. Second, government should be continue public relation, education and supervision of EFAP. Third, quality management should be continued. Not only central government but also local quality management institutions should continue quality management service. Last, local government should help farmers of EFAP to solve the difficulties of marketing.

• Proceedings of the Korea Society for Industrial Systems Conference
• /
• 2002.06a
• /
• pp.452-458
• /
• 2002

The tremendous growth of the internet technologies and applications has resulted in dynamic changes in business environments including agricultural industry. Electronic commerce(EC) has brought significant changes in marketing channels and has led to a redefinition of industry value chain. This paper is devoted to develop EC model and investigates vitalization of on-line shopping mall for Punggi ginseng products. The result of this paper can also be used as a sample model for other agricultural products.

• Journal of KIISE:Computing Practices and Letters
• /
• v.15 no.9
• /
• pp.661-674
• /
• 2009

Recently, there has been much research and many attempts to enhance converged information technology services using new technology such as ubiquitous sensor networks (USN) in medical, environmental, industrial, and logistic areas. There has also been much research and various attempts to apply this new technology to agricultural areas. However, applications to the agricultural areas should be considered differently against the same areas such as medical, environmental, industrial, and logistics. Therefore, this paper suggests that an agricultural cultivating management and traceability system. This system is a unified system that supports the processes sowing seeds through selling agricultural products to consumers. Farmers can be provided with an effective calendar for cultivation and weather information in real time as well as the monitoring of the growth of farm products on the farm in real time using this system. Farmers can also control all equipment installed on the farm directly or remotely and the equipment can be controlled automatically when the measured values such as temperature and humidity deviate from the decent criteria which are set by farmers or this system. Additionally, the reliability for and the better quality of the agricultural products can be improved because farmers can use this unified system to cover all processes from sowing seeds to selling to consumers.

• The Hankook-Saengyark Bo
• /
• no.256
• /
• pp.2-2
• /
• 2003

중국산 황기 4,862kg 국내산으로 위장판매 적발 - 안동시 노하동 한방생약 상가 조성 - 평창군, 희귀약용식물 직불제 실시(황기 만삼 하수오 토천궁 등 10종) - '사스'덕 홍삼 수출 활기

• Life and Agrochemicals
• /
• s.279
• /
• pp.16-17
• /
• 2012

일본은 '1일 채소 5개접시와 과일 200섭취를 통해 건강을 유지하자'는 핵심 슬로건을 제시하고 채소와 과일소비를 촉진하는 전략을 세워 특정 농산물 판매 홍보가 아닌 국가전체의 소비확대를 꾀하기 위한 노력을 하고 있다.

• 한국벤처창업학회:학술대회논문집
• /
• 2019.04a
• /
• pp.37-43
• /
• 2019

본 연구에서는 귀농 귀촌인들이 성공적인 정착을 할 수 있는 계기를 마련하고자 '소셜미디어' 활용 사례를 연구하였다. 연구를 위해 귀농 귀촌 현상을 살펴보고 소셜미디어의 중요성을 알아보았다. 귀농 귀촌인 대상을 선정하여 인터뷰를 진행하였으며 필립코틀러의 마켓4.0의 5가지 마켓경로(인지, 호감, 질문, 행동, 옹호)와의 연관성을 사례분석을 통해 살펴보았다. 연구결과로 첫째, 귀농 귀촌인이 직접 재배하는 친환경 농산물을 성공적으로 판매할 수 있었던 주요 원인은 다음과 같다. 첫째, 소셜미디어를 적극적으로 활용했다. 둘째, 계절마다 농산물을 재배하고 수확하는 과정을 체험할 수 있는 프로그램을 운영하여 농산물에 대한 만족도를 높였다. 셋째, 현장체험 및 농산물의 사용 후기, 가격 등을 다양한 채널에서 검색을 가능하게 했으며 각 채널마다 고객과의 소통을 원활하게 했다. 넷째, 소셜미디어 운영에 있어 지속적으로 새로운 콘텐츠를 노출하여 연속적인 구매활동을 유도했다. 다섯째, 구매 후기를 활용하여 재구매를 유도했다.