• 한국의류학회지
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• 제30권11호
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• pp.1618-1625
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• 2006

The purposes of this study were 1) to identify dimensions of fashion lifestyles of men of digital generation and online shopping mall service attributes, and 2) to find factors affecting general satisfaction and intention to purchase at online shopping malls. Data were obtained from 632 men aged between 15 and 39 who were using the internet. Fashion lifestyles produced five factors, fashion leadership, shopping enjoyment, brand pursuit, personality pursuit, and practicality pursuit. Internet service attributes included three factors, check-out service, after delivery service, and product presentation service. Significant determinants of general satisfaction were after delivery service, check-out service, product presentation service, and purchase experience in order. For intention to buy, after delivery service, check-out service, product presentation service, purchase experience, practicality, and household income level in order were significant. Finally, general satisfaction of purchase was a useful determinant of intention to buy. Implications were given for improving internet shopping mall services from the perspective of online fashion mall marketers.

• 한국의류학회지
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• 제20권1호
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• pp.87-97
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• 1996

Journal of the Korean Society of Clothing and Textiles Vol. 20, No. 1 (1996) p. 87∼9'F The purpose of this study was to identify the change and chracteristics of 20th men's fashion under the influences of America. The result of the study as follows: 1. England had led men's fashion and introduced new styles of men's fashion such as oxford bags, plus fours, drape cut etc. in the early of 20th century. But America, which had the strongest Political and financial power after World War I, II, proposed Americans cut, soot sit, bold look. 2. In the first half of 20th century men's fashion was no longer created by imitation royalty and students of private school. American movies exerted tremendous influences on the clothing styles. Genereal public adopted the dress of movie stars and American men's fashion magazines inspired the new fashion and generated sales. So America made a contribution towards democratization of men's fashion. 3. Automobile industry and leisure living of America changed American life styles and clothing styles. The wealthy made fashionable tours to foreign country and European beach resorts. So their casual styles, summer business suits and dinner jackets effected 20th men's fashion. Therefore America played an important role in casualization of men's fashion.

• 복식문화연구
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• 제13권1호
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• pp.133-149
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• 2005

Western designers have long been inspired by exotic and mysterious looks and feelings of non-western countries in their design works. The influence of Orientalism has been prevalent not only in fashion but also in overall aspects of Western cultures ad it dated back to the B.C period. Orientalism has been interpreted differently in different ages. Orientalism has been in effect since the strong emergence of Western powers beginning in the 13th century. There have been produced many studies to analyze the tradition of Western fashion under the framework of Orientalism, but most of them have focused on women's wear and the researches on men's wear have hardly been productive, particularly on men's skirts. This paper aims to analyze the restoration movement of men's skirt fashion in Western societies such as tin America and European countries from the standpoint of Orientalism and attempts to forecast its future. The paper shows how we can reveal the identity of the tradition of men's skirt in Western fashion by making a critical comparison between the pictures of western men's skirts and those found in the folk fashion tradition in non-western countries.

• 복식문화연구
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• 제14권4호
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• pp.596-608
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• 2006

The purpose of this study was to reveal the relationship between self confidence in fashion coordination and fashion information search of men. This study also examine the utility of services of fashion coordination in fashion store. A questionnaire was developed and data was collected from 248 male consumer in the age of $20{\sim}29$ living in Busan and it was analyzed by the statistical method of frequencies, factor analysis, analysis of variance and regression. The results of this study were as follows: First, information contents of fashion coordination include four dimension, such as fashion style information, knowledge about fashion item, way of putting-on for stylish appearance and beauty information. And degree of search fashion information was significant different among groups classified by consumer's level of self confidence in fashion coordination. Second, multiple regression analysis revealed that consumer's self confidence in fashion coordination could be predicted from the amount of search fashion information contents and information sources. In conclusion, fashion information search was important factor which influenced on self confidence in fashion coordination. and male consumers perceived fashion coordination services in fashion store will be useful information.

• 한국의류산업학회지
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• 제22권2호
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• pp.192-201
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• 2020

This study examined the relationship between Korean male consumers' perceptions of marketing promotion investment such as advertising expenditure and celebrity endorsement are the brand equity elements. It also compared if there were differences on this research model and two groups that selected Korean or foreign country-of-brand-origin in fashion product purchasing. Online survey responses from 414 Korean men in their 20s-30s were analyzed using confirmatory factor analysis (CFA) and structural equation modeling analysis (SEM). Perceptions of advertising expenditures were found to be positively related to brand association in only the group that selected Korean country-of-brand-origin. The results showed a non-significant effect of perceptions for advertising expenditures on perceived product quality in both groups that selected Korean or foreign country-of-brand-origin. The results indicated that celebrity endorsement had a significant effect on brand association for the two male consumer groups. The results also demonstrated that the relationship of celebrity endorsement and perceived quality was significant in only a group that selected Korean country-of-brand-origin. The results also revealed that the effect of brand association and perceived product quality on brand preference was significant in both male consumer groups. This study has useful managerial implications for enhancing the effectiveness of investment in advertising activities.

• 한국의류학회지
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• 제38권5호
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• pp.743-754
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• 2014

This study identified the internal motives for the purchase behavior of Korean male consumers in multi-brand fashion stores by conducting in-depth interviews with 8 men in their 20s and 30s. All respondents had significant experience with this type of store. Data were analyzed in an inductive way and compared with Bohemianism to interpret and described the results as a recent phenomenon of men's fashion. The five internal motives were extracted from analysis: the pursuit of freedom of expression, the counter-cultural resistance to department stores and domestic fashion brands, which tend to copy designs from international brands, the pursuit of mobility and adventure for trying to search and wear a new fashion style, the pursuit of pleasure through store experience, and the pursuit of artistic value by considering goods purchased in multi-brand fashion stores as artistic and cultural goods.

• 한국의류학회지
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• 제43권5호
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• pp.768-777
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• 2019

This study established a lower garment sizing system for elderly men over 65 years of age based on 535 males selected from the 5th Korean Anthropometric survey. The results are as follows. Most elderly men body measurements were smaller for adult males (except for the waist area); however, abdominal obesity has changed to body type. The standard deviation was applied around the average values of waist circumference and hip circumference for the suggestion of a lower garment sizing system for elderly men. The interval between the designation was ${\pm}2.5cm$ with an average waist circumference of 86 cm and ${\pm}2cm$ with an average hip circumference of 92 cm. A total of 13 designation sections were established in consideration of the cover ratio and cover efficiency. The cover ratio in the 13 nominal sections was 77.2%. The segmental distribution rate presented in the results will also be useful for production planning in specific sizes and enable rational production.

• 한국의류학회지
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• 제45권3호
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• pp.510-524
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• 2021

Selfie practices on social media can result in negative body image for men. The current study investigated the dual body image pathway model for the relationship between selfie practices on social media and body satisfaction, with internalization as a mediator. Structural equation modeling analyses supported our research model when studying 446 young Korean male Instagram users. The results indicated that selfie editing behavior, but not selfie browsing behavior, significantly predicted an increased internalization of a body ideal. The positive associations between internalization, muscularity dissatisfaction, and body fat dissatisfaction were confirmed. Additionally, the indirect effects of selfie editing behavior on muscularity and body fat dissatisfaction due to internalization were significant. The study confirmed the detrimental effects of selfie behavior on body satisfaction for male social media users. The results provided valuable information that selfie editing may be a risky behavior since it can result in developing muscularity and body fat dissatisfaction. Theoretical contributions and practical implications were discussed. Future research should address the age and cultural differences that may elucidate the impacts of selfie practices on men's body image concerns.

• 한국의류학회지
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• 제45권1호
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• pp.1-16
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• 2021

This study classified short adult male body types and identified characteristics by body type according to Size Korea's 7th human system measurement data for men in their 20s to 60s. There were four body types for short adult males. Type 1 was a 'short bird legs-normal body shape' with an average body size, low body height, short torso length, thin legs, and no sagging shoulders. Type 2 was a 'short torso thin body' with a small body size, a slim body, a high body height, a short torso length and no sagging shoulders. Type 3 was a 'thick leg-overweight body shape' with a large body size, thick legs, low body height, small shoulder length and obesity. Type 4 was a 'long bird legs-normal body' with a normal body size, high body height, thin legs, long torso and sagging shoulders. The development of clothing design and pattern reflecting the body shape characteristics of short adult males should be improved to fit clothing and suitability. It is necessary to increase the satisfaction of ready-to-wear for consumers with various body types by adding the size for shorter men through a subdivision of the ready-made size system.

• 복식문화연구
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• 제31권5호
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• pp.627-639
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• 2023

This study seeks to increase the satisfaction of elderly men when purchasing and wearing ready-to-wear clothes by designing a slacks pattern suitable for their body type, which is determined by analyzing their lower bodies using virtual avatars and 3D virtual simulation system. The study found the following. First, based on virtual visualization of the comparison slacks pattern, the waistline position was consistently the lowest scored question among the evaluation survey items. Interpretation of this dissatisfaction suggests that, because the front waistline falls below the abdomen, the lower body, and especially the abdominal shape, is unpleasantly emphasized. Second, by using a virtual simulation system, the study developed a new slacks pattern that considered the concerns of elderly men. The primary measurement changes were as follows: front waist girth W/4+1.5cm+0.5cm, back waist girth W/4+1.5cm-0.5cm, front hip girth H/4+2.5cm-0.5cm, back hip girth H/4+2.5cm+0.5cm. Third, the new slacks pattern's appearance was evaluated more highly than the comparison pattern, confirming the new pattern's appropriateness for elderly men. This study demonstrates how slacks and other clothing patterns designed in a 3D virtual garment simulator can be used to design more appealing clothing for elderly men, increasing the satisfaction of wearing ready-made clothes at older ages.