• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.978-982
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• 2009

The strategyresearch between the advertisement of Nike and the advertisement of Lining, the comparison between these two brands which named Nike and Lining shows that Lining aims to search a kind of new effective advertizingform based on the success of Nike and contrasting to others. So Watch for this activity of advertisement marketing and give the analysis about the strategy of Lining brand comparing with the strategy of Nike brand.

• The Korean Publising Journal, Monthly
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• s.307
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• pp.50-50
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• 2001

• Patent21
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• s.74
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• pp.42-44
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• 2007

• Proceedings of the Korea Society of Design Studies Conference
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• 2004.05a
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• pp.168-169
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• 2004

• Proceedings of the Korean Institute of Communication Sciences Conference
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• 1996.06a
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• pp.89-93
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• 1996

• Knowledge Management Research
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• v.25 no.1
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• pp.43-66
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• 2024

In an era where digital technology reshapes brand-consumer interactions, this study examines the influence of Nike's Run Club and Adidas' Runtastic apps on loyalty and advocacy. Analyzing 3,715 English reviews from January 2020 to October 2023 through text mining, and conducting a focused sentiment analysis on 155 'recommend' mentions, we explore the nuances of 'hot loyalty'. The findings reveal Nike as a 'companion' with an emphasis on emotional engagement, versus Runtastic's 'tool' focus on reliability. This underscores the varied consumer perceptions across similar platforms, highlighting the necessity for brands to integrate user preferences and address technical flaws to foster loyalty. Demonstrating how customized technology adaptations impact loyalty, this research offers crucial insights for digital brand strategy, suggesting a proactive approach in app development and management for brand loyalty enhancement

• The Science & Technology
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• no.3 s.418
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• pp.86-89
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• 2004

사람의 호기심은 무한하다. 예를 들어 키가 몇이면 체중이 얼마이며 나이가 몇살이면 신체구조는 어떻게 변하는지를 알고 싶어한다. 이러한 특수한 쌍의 원리를 규명하려는 시도는 많이 있어왔다. 이번 호에서는 쌍의 불확실성을 규명하려는 양자역학의 불확정성의 원리를 알아본다.

• Clinical and Experimental Pediatrics
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• v.50 no.1
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• pp.65-73
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• 2007

Purpose : Short stature is an important complication that impairs the quality of life in survivors of childhood brain tumors. We studied their final adult height (FAH) to evaluate risk factors for short stature. Methods : We reviewed the medical data of 95 survivors of childhood brain tumors (64 males and 31 females) who had been followed up from 1982 to 2006, reached FAH, and had a more than five year-disease-free survival. Results : Final adult height standard deviation score (FAHTSDS: $mean{\pm}SD$) of the patients was lower than those of general population ($-1.15{\pm}1.72$), HTSDS at diagnosis ($-0.13{\pm}1.57$), and target HTSDS ($-0.49{\pm}0.69$). FAHTSDS of craniopharyngioma patients did not decrease ($0.57{\pm}1.17$), but those of germ cell tumor and medulloblastoma patients were significantly reduced ($-1.20{\pm}1.45$, $-2.70{\pm}1.46$; P<0.05). The patients treated with craniospinal radiation or chemotherapy had lower FAHTSDS ($-1.93{\pm}1.58$, $-2.27{\pm}1.44$; P<0.01). In the spinal irradiation group, the younger the age at diagnosis was, the more the loss of FAH (r=0.442, P<0.01). Growth hormone replacement (GHR) didn't improve FAHTSDS, but starting GHR under 12 years was an independent factor for improving FAH once treatment methods were taken into account (P=0.01). Conclusion : The younger age at diagnosis, spinal radiation and chemotherapy were all important risk factors of height loss, and height gain was expected in patients who received GHR under the age of 12 years. Therefore, regular check-ups of growth and early intervention with growth hormones are needed for high risk groups to improve FAH.

• The Journal of the Convergence on Culture Technology
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• v.9 no.4
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• pp.229-238
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• 2023

This study is to identify marketing methods that are different from the existing ones on the Metaverse platform, where new business models and industrial ecosystems are being formed. The purpose of this study is to identify how brand marketing methods are differentiated according to the type of metaverse and the characteristics of the main users who use metaverse. The research method was a case analysis method, and Roblox, which currently has the largest number of active users, was selected. We closely analyzed how Nike and Gucci brands market by reflecting the characteristics and consumption patterns of Alpha Generation and Generation Z, the main users of Roblox. The results of the analysis are as follows. First, it is approaching with enjoyable content, including games, rather than direct marketing. Second, the content provided contains the brand's story and philosophy. Third, it takes a method of linking virtual and reality. Lastly, through Metaverse, Brands are identifying the tastes of future potential customers and collecting data for customized services.

• The Journal of the Korea institute of electronic communication sciences
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• v.16 no.1
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• pp.117-124
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• 2021

Among growth disorders, 'Short Stature' can be improved through rapid diagnosis and treatment, and for that, it is important to detect early'Short Stature'. It is recommended to measure the height steadily for early detection of 'Short Stature' and checking the kid's growth process, but existing height measurement methods have problems such as time and space limitations, cost occurrence, and difficulty in keeping records. So in this paper, we proposed an 'Development of Kid Height Measurement Application based on Image using computer vision' method using smart phones, a medium that is highly accessible to people. In images taken through a smartphone camera, the kid's height is measured using algorithms from OpenCV, a computer vision library, and the measured heights were printed on the screen through 'a comparison graph with the standard height by gender and age' and 'list by date', made possible to check the kid's growth process. It is expected to measure height anytime, anywhere without time and space limitations and costs through this proposed method, and it is expected to help early detection of 'Short Stature' and other disorder through steady height measurement and confirmation of growth process.