The Effect of Local Festival Service Quality to Purchasing Intention of Local Start-up Company Products: Focus on Hampyong Butterfly Festival (지역축제 서비스품질이 지역기반 창업기업 제품 구매의도에 미치는 영향: 함평나비축제를 중심으로)
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- Asia-Pacific Journal of Business Venturing and Entrepreneurship
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- v.12 no.1
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- pp.61-71
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- 2017