• Title/Summary/Keyword: 깔때기모형

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Customer journey in the digital age (디지털 시대의 고객여정)

  • Chung, Byoung-gyu;Jung, Sang-hee
    • Journal of Venture Innovation
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    • v.1 no.1
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    • pp.29-47
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    • 2018
  • As the radical advances of digitalization, our daily life have been fundamentally changed. As a result, the customer journey also changed as compared with previous periods. This study analyzed customer journy of digital age. First, historical trends and issues of customer journey research were analyzed. Second, Comparative analysis of customer journey of digital and previous age were conducted. No more funnel model of customer journey which assumed hierarchical and linear paths was valid. Customer journey of digital age will be non-linear and circular paths.

A Study on Characterizing the Boundary Shape and Size of Land Use Patches in Mountain Village, South Korea: Cases of Sansu and Ajick Villages in Gimje City, Jeonlabukdo (산촌마을의 토지이용 패취 크기와 경계형태 특성에 관한 연구 - 전북 김제시 금산면 선동리 아직마을과 산수마을을 대상으로 -)

  • 황보철;이명우
    • The Korean Journal of Ecology
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    • v.26 no.5
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    • pp.237-246
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    • 2003
  • A mountain village is defined as that which is autogenously formed over at least 100 years and supported by agricultural yields and forest products and forest area portion of which is over 70% in Guidelines for the Comprehensive Development Planning of Mountain Village. Recently, concerns about management planning of the Green and Eco-Village causes researches related to the Mountain Village's economics, tourism attractiveness, experience programming and investigation of the ecosystem and environment based on the village area. This kind of eco-village project should be supported by ecological evaluation of its spatial structure. But there is rare research of the village spatial structure studied from the ecological viewpoint originally. The purpose of this study is to interpret the spatial structure of Korean mountain village on the landscape ecological paradigm. The paradigm components are patches, corridors, networks, and matrix which explain the land and spatial structure at landscape scale. For this purpose, we selected two case study areas- Sansu and Ajick villages in Gimje city, Jeonlabukdo. We interpreted and evaluated the spatial structure by three steps: (1) to clarify the existing land mosaic pattern by land use mapping (2) to estimate the pore size as development area in matrix (3) to investigate the funnel effect of patch shape. These landscape ecological steps and frameworks could be applied for the proper methodology as fundamentals of eco-village planning and design.

Influential Factors of Digital Customer Experiences on Purchase in the 4th Industrial Revolution Era - Focusing on Moderated Mediating Effects of Digital Self Efficacy- (4차 산업혁명시대의 디지털 고객경험과 구매간 영향관계 - 디지털 자기효능감의 조절된 매개효과를 중심으로-)

  • Jung, Sang Hee;Chung, Byoung Gyu
    • Journal of Venture Innovation
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    • v.3 no.1
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    • pp.101-115
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    • 2020
  • In the era of the 4th Industrial Revolution customers living began to come out, not inside the purchase funnel. Due to the diversity of product selection and the increase in digital channels, the way customers search for information and purchase it is changing innovatively. So, the customer journey in the digital age is much more complicated than the traditional funnel model suggests. Unlike many previous studies, this study was conducted for 1,200 customers in four product groups of fashion, automobile, cosmetics, and online shopping malls. As a result of the study, we investigated how digital self-efficacy plays a role in purchasing in a series of processes in which digital experience affects customer satisfaction and finally affects purchase. As a theoretical implication, as a result of introducing and testing digital self efficacy as moderated mediation effect. the digital self-efficacy between customer satisfaction and customer loyalty were determined to play a moderated mediation effect role. As a practical implication, it was necessary to actively utilize digital marketing for customers with high digital self-efficacy, but it was suggested that customers with low digital self-efficacy need to be careful about digital marketing fatigue.

Improving of the Fishing Gear and Development of the Automatic Operation System in the Anchovy Boat Seine-I -Underwater Geometry of the Model Net- (기선권현망어업의 어구 개량과 자동화 조업시스템 개발-I -시험어구의 수중형상-)

  • 장충식;김용해;안영수
    • Journal of the Korean Society of Fisheries and Ocean Technology
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    • v.36 no.4
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    • pp.299-308
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    • 2000
  • A model experiment on the anchovy boat seine was carried out in the southern sea of korea to analyze the vertical opening and the underwater geometry. The model net A was made of half size in the length and width of the prototype net. The model net B was attached floats and chain to the model net-A. The vertical opening and the underwater geometry of the model net were determined by distance of Minilog position with the combinations of the distance between paired boats and the towing speed. The results obtained can be summarized as follows; 1. Vertical opening of the model net was gradually lowered according to the increase of the distance between paired beats and the towing speed. 2. Vertical opening of Wing net, In side wing net, Square, Fore bag net, Flapper and After bag net of the model net A according to the distance between paired boats were varied in the range of 10.8~9.0, 12.0~8.3, 12.6~9.0, 10.4~6.6, 4.6~5.2, 8.8~7.7m respectively, varied in the range of 36~30, 21~15, 31~22, 80~51, 80~96, 59~51% of the normal opening respectively 3. Vertical opening of Wing net, In side wing net, Square, Fore bag net, Flapper and After bag net of the model net B according to the distance between paired boats were varied in the range of 9.1~8.5, 9.8~6.5, 11.2~8.0, 11.0~8.1, 4.7~5.0, 7.0~7.5m respectively, varied in the range of 30~28, 18~12, 27~20, 85~62, 87~93, 47~50% of the normal opening respectively 4. Vertical opening of each a part of the model net according to the towing speed was as same as the former. 5. Model net was appeared apparent the pocket shape, because Wing net and Inside wing net was opened 30% of the normal opening. 6. The bosom and the bag net of the model net A were risen up to the upper lazer, this phenomenon was more apparent as the distance between paired boats and the towing speed increase, but the model net B was almost constant. 7. Working depth of the model net was gradually hallowed according to the increase of the distance between paired boats and the towing speed

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Vitamin D and Risk of Respiratory Tract Infections in Children: A Systematic Review and Meta-analysis of Randomized Controlled Trials (비타민 D와 소아 호흡기 감염의 위험성: 무작위 대조 연구에 대한 체계적 문헌고찰 및 메타분석)

  • Ahn, Jong Gyun;Lee, Dokyung;Kim, Kyung-Hyo
    • Pediatric Infection and Vaccine
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    • v.23 no.2
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    • pp.109-116
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    • 2016
  • Purpose: Recent observational studies have found that vitamin D deficiency is associated with respiratory tract infections. However, randomized controlled trials (RCTs) regarding the efficacy of vitamin D in childhood respiratory tract infection (RTI) have yield inconsistent results. We performed a systematic review and meta-analysis to evaluate the association between vitamin D supplementation and the risk of RTI. Methods: A comprehensive search was conducted using MEDLINE, EMBASE, and the Cochrane Central Register of Controlled Trial. Randomized controlled trials of vitamin D supplementation for prevention of RTI in children were included for the analysis. Cochrane Collaboration's tool for assessing the risk of bias was used to assess the quality of the studies. Pooled risk ratios with 95% confidence intervals (CIs) were meta-analyzed using Review Manager 5.3. Results: A total of seven RCTs were included in the meta-analysis. According to a random-effects model, the risk ratio for vitamin D supplementation was 0.82 (95% CI: 0.69-0.98) and $I^2=62%$ for heterogeneity. On subgroup analysis, heterogeneity decreased in the subgroup with follow-up less than 1 year, participants ${\geq}5years$ of age, patients subgroup, and subgroup with dosing daily. Funnel plot showed that there might be publication bias in the field. Conclusions: The present meta-analysis supports a beneficial effect of vitamin D supplementation for the prevention of RTI in children. However, the result should be interpreted with caution due to limitations including a small number of available RCTs, heterogeneity among the studies, and potential publication bias.