• Title/Summary/Keyword: 김동인

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Marketing Strategies for Mobile Commerce (성장동인 분석을 통한 무선 전자상거래의 시장활성화 전략)

  • 김문구;정동헌
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2002.05a
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    • pp.373-376
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    • 2002

  • 본 연구에서는 무선 전자상거래의 조기 시장성장 및 활성화에 초점을 맞추어 무선 전자상거래의 개념 및 특징, 국내외 시장현황 및 전망, 무선 전자상거래의 가치전달시스템과 참여기업의 특성, 성장 동인과 시장활성화 전략 등을 종합적으로 논의하고 분석을 전개해 나갔다.

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Drivers Influencing Demand Chain Integration Strategy: Analysis of Intelligent Collaboration Cases (수요사슬 통합전략에 영향을 미치는 동인에 관한 연구: 지능형 협업 사례 분석)

  • Kim Yon Tae;Kim Chulsoo
    • Journal of Intelligence and Information Systems
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    • v.10 no.2
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    • pp.189-209
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    • 2004

  • The collaboration between businesses in a demand chain has three layers: Integration, Exchange, and Synchronize. The latter the layer is, the stronger the collaboration gets. This paper investigated drivers influencing intelligent demand chain integration strategy (supply integration, demand integration, demand chain integration) in Korea manufacturing and services. The drivers are classified into two types: rational efficiency driven and bandwagon driven. We find tile differences in the characteristics of drivers affecting the strategies. Besides, this study suggests the better integration strategy for Korea firms. In conclusion it says that demand integration strategy is chosen to improve efficiency, whereas supply integration strategy is influenced by external pressure.

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