• Proceedings of the Korean DIstribution Association Conference
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• 2007.08a
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• pp.159-186
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• 2007

In today's world, the ability to adapt to the rapidly changing environment is fundamental to the survival and success of any organizations. This is particularly true for the Korean retailing industry which is in the throe of sweeping developments. Against the backdrop of an increasing importance of the environmental factors, it is imperative to look into what efforts are required of corporate enterprises in order to achieve successful long-term partnerships between and among the parties involved in the retail value chain. In spite of the critical importance of the need to understand the environmental factors and their influences on the retail value chain, a serious theoretical and empirical study into this subject has never been conducted. Moreover, previous research has overlooked the various mechanisms influencing the value chain in terms of ,control strategy' and 'control structure'. The purpose of this study is to investigate the direct and indirect modes of influences environmental dynamism exerts on opportunism, one of important relationship factors. This study particularly delves into the indirect modes of influence in terms of control strategy (control mechanism) and control structure (bureaucratic structuring). To this end, a survey research has been conducted of 200 suppliers in business relationships with Korean hypermarket retailers. The survey results show that environmental dynamism has a positive correlation with the opportunism of suppliers. In addition, the control mechanisms such as monitoring and incentives employed by retailers, in turn, have an indirect influence on the opportunism of suppliers. In other words, the monitoring of retailers has a positive correlation with the opportunism of suppliers, while the use of bureaucratic structuring has a negative correlation with opportunism. This study discusses how both retailers and their suppliers should respond to the domestic retail business environment with highly dynamic characteristics, in order to achieve a long-term win-win partnership with one another. It also presents ideas to retailers with regard to what kinds of management strategies and management efforts required to effectively control the opportunism of suppliers.

• 한국벤처창업학회:학술대회논문집
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• 2023.04a
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• pp.93-99
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• 2023

경기 침체와 더불어 고용 불안, 그에 따른 사회의 혼란 속에서 국가의 성장 동력의 대안 중 하나로 창업 활성화의 요구가 높아지고 있다. 우리나라를 비롯한 많은 국가에서 창업 활성화를 중장기 목표로 설정하고 다방면으로 노력하고 있다. 이에 따라 창업의도를 높일 수 있는 요인에 대한 연구가 진행되어 왔고, 특히 자기효능감과 창업기회인식 등의 개인적 역량 요소가 창업의도를 높인다는 연구 결과들이 지속적으로 제시되고 있다. 이러한 창업의도를 높일 수 있는 자기효능감, 창업기회인식을 고취시키기 위해 학계의 연구활동 뿐 아니라 정부의 정책적 접근 또한 활발하게 이루어지고 있다. 창업교육 활성화부터 사회적 환경 조성을 위한 창업 롤모델 활용, 미디어를 통한 창업 활동 홍보 등 긍정적인 창업 경험을 공유하도록 하기 위한 연구 역시 계속되고 있다. 그러나 개인적 역량 요소와 사회적 환경 조성 외에 문화적 특성이 창업의도에 영향을 미치는지에 대한 연구는 부족하였다. 본 연구는 문화적 특성이 창업의도를 높일 수 있는 요인으로 개인적 역량 요소와 사회적 환경 조성과 함께 의미가 있을 것이라는 물음에서 시작하였다. 가설 검증을 위하여 SPSS 26버전을 활용하여 로지스틱 회귀분석 하였고 GEM KOREA의 2017년 데이터를 분석하였으며, 자기효능감과 창업기회인식은 창업의도에 긍정적인 영향을 미친다는 기존 연구 동일한 결과가 나왔다. 본 연구의 특징은 문화적 특성을 집단주의와 관계주의로 구분하여 자기효능감, 창업기회인식과 창업의도에 영향을 미치는 과정에서의 조절효과를 검증하였다는 것이다. 문화적 특성 중 집단주의 특성은 유의하지 않았으나 관계주의 특성이 유의하여 조절효과를 가진다는 결과를 얻어냈다. 이는 국가에 새로운 성장 동력이 필요한 상황에서 창업의도가 없거나 낮은 개인들도 관계주의 특성을 활용하여 창업의도를 높일 수 있다는 연구 결론으로 이어진다. 지금까지 알려진 바와 달리 한국은 집단주의 보다 관계주의가 강하기 때문에 관계주의 문화 특성을 고려하여 선배 창업가 또는 로컬 창업가들과의 관계를 만들고 유지할 수 있도록 하는 등의 정책을 수립할 필요가 있다는 것을 시사한다. 하지만 이미 설계된 GEM 데이터를 활용하였다는 점, 문화적 특성이 각기 다른 국가들과의 비교연구가 필요하다는 점 등은 본 연구의 한계라고 할 수 있다.

• Journal of Distribution Research
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• v.14 no.2
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• pp.1-30
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• 2009

The purpose of this study is to investigate the direct and indirect modes of influences environmental dynamism exerts on opportunism, one of important relationship factors. This study particularly delves into the indirect modes of influence in terms of control strategy (control mechanism) and control structure (bureaucratic structuring). To this end, a survey research has been conducted of 200 suppliers in business relationships with Korean hypermarket retailers. An analysis of the collected data indicates that while environmental dynamism has a positive influence on the control mechanisms such as monitoring and incentives, it does not have a negative influence on the control structure such as participation. And then it has a positive influence on the opportunism of suppliers. In addition, participation has a negative influence on the opportunism, but monitoring and incentives do not have a negative influence on it. This study discusses how both retailers and their suppliers should respond to the domestic retail business environment with highly dynamic characteristics, in order to achieve a long-term win-win partnership with one another. It also presents ideas to retailers with regard to what kinds of management strategies and management efforts required to effectively control the opportunism of suppliers.

• The Journal of Information Technology
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• v.5 no.1
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• pp.113-131
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• 2002

The purpose of this study is to investigate the influences of transaction information and reputation about alliance partner on opportunism and alliance performance. In this study, a structural model and several hypotheses were developed regarding the relationships between transaction term, transaction records, reputation of alliance partner, opportunism, and alliance performance. Based on the collected data, the structural model was analyzed with Lisrel 8.12. The results can be summarized as follows. First, the longer the transaction term, the lower the opportunism and the higher the perceived alliance performances. Second, the better the transaction records, the lower the opportunism and the higher the perceived alliance performances. Third, the reputation of alliance partner company has not any influence on the opportunism and the perceived alliance performances. Finally, the lower the opportunism of alliance partner, the higher the perceived alliance performances. At the end of the paper, managerial implications and future research directions are discussed.

• International Commerce and Information Review
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• v.17 no.3
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• pp.225-250
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• 2015

While strategic alliance of multinational corporation has boost, opportunistic behavior is also increased recently. This study examines the cause of opportunism in strategic alliance by focusing on the development of opportunistic behavior, a process in which resource complementarity and risk perception decides attitudinal direction, ultimately leading to opportunism. Empirical test based on 257 alliance participants shows that risk perception had a greater influence on firms' attitudinal and behavioral directions compared to benefit perception. Notably, relational risk heavily influenced firms' competitive attitude and opportunistic behavior. Finally, the study concludes that firms' competitive and independent attitude caused by risk perception negatively influence alliance outcome. Based on the results, it is drawn that alongside the external tools such as surveillance, control, monitoring or legalistic pleas, management of risk perception during the alliance process has significance influence on the achievement of alliance goals.

• Journal of Digital Convergence
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• v.10 no.10
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• pp.31-46
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• 2012

Drawing upon Griffin and Neal's safety climate and performance model, this study developed an information security climate model. Research model is composed of three research variables that include information security climate, information security compliance attitude, and opportunistic security behavior. Results of the study strongly support the fundamental proposition that the organizational security climate has significant positive influence on the individual's opportunistic security behavior. However, the study also reveals that the organizational climate may not directly associate with the reduction of opportunistic security behavior. Rather the organizational security climate nurtures the favorable attitude of the employee towards the compliance of information security, which in turn discourages opportunistic security behavior.

• Journal of Digital Convergence
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• v.15 no.8
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• pp.169-182
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• 2017

The purpose of this study is to empirically examine a behavior improvement of unethical information sharing through the ethics program in organization. An unethical behavior of information sharing on organization members is to be get to private interests through divulgence of company's confidential information. An unethical information-sharing of individual is the opportunist and selfish behavior for an expansion of social capital and shows a negative ripple effect in organization. When conducting the research methods, the analysis order performs the cluster, discriminant, t-test and multiple regressions. According to the study, There are differences the behavior of unethical information sharing between opportunist and non-opportunist. The opportunist member for unethical behavior improvement required the program operation both value and compliance oriented program. Non-opportunist member required only the value-oriented program. The upcoming research needs to explore both ethics program's frequency and action of a punished person.

• Proceedings of the Korean DIstribution Association Conference
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• 2005.05a
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• pp.165-191
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• 2005

While a number of studies have recognized the importance of environment of channel systems and consequences of changed environment, only limited studies have dealt with this issue theoretically and practically. The purpose of this study is to empirically validate whether one dimension of environment, called dynamism, has an influence on the relationship characteristics such as transaction specific investment, opportunism and conflict or not; further, it is designed to delve into whether these relationship characteristics have any influence on one crucial relationship quality, 'trust' and its two constituent dimensions - credibility and benevolence. In order to provide empirical validation, a survey was conducted to 163 sales office managers at a major newspaper publisher in Korea. An analysis of the data retrieved from this survey indicated that while environmental dynamism has a positive influence on the publisher's opportunism and conflict perceived by the sales office managers, it did not show a direct influence on the transaction specific investment made by the publisher. Furthermore, while publisher's transaction specific investment had a positive influence on the credibility and the benevolence respectively, publisher's opportunism and level of sales office conflict had a negative influence on the credibility and the benevolence respectively. Currently, a publisher is facing an unprecedentedly dynamic environment. This study should provide ample implications for the publisher in establishing trust, which is a crucial condition in developing and maintaining a long-term successful relationship with its sales offices.

• Journal of KIISE
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• v.42 no.7
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• pp.929-938
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• 2015

In opportunistic networks, each message is delivered to the destination by repeating, storing, carrying, and forwarding the message. Recently, with the vitalization of social networks, a large number of existing articles have shown performance improvement when delivering the message and considering its social relational networks. However, these works only deliver messages when they find nodes, assuming that every node cooperates with each other unconditionally. Moreover, they only consider the number of short-term contacts and local social relations, but have not considered each node's average relation with the destination node. In this paper, we propose novel message sending techniques for opportunistic networks using nodes' social network characteristics. In this scheme, each message is delivered to the destination node with fewer copies by delivering it mostly through nodes that have high intimacy with the destination node. We are showing that our proposed scheme presents a 20% performance increase compared to existing schemes.

• The Journal of the Korea Contents Association
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• v.21 no.10
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• pp.378-387
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• 2021

This study aims to confirm the effect of government support on the capability of socially disadvantaged enterprises (SDBs) and to explain the opportunistic behavior of SDBs to acquire more external resources such as government support. By dividing government support into policies and procedures, the difference in influence on corporate ability is analyzed by clarifying government support, and the impact of corporate capability on opportunistic behavior is analyzed using the structural equation (SEM) to provide government support The purpose of this study is to present the policy direction, the necessity of procedural development of government support, and the preceding factors to avoid opportunistic behavior. As a result of analyzing 261 questionnaires targeting SDB executives and employees, the relationship between government support policy and corporate ability was rejected. It was found that the government support procedure had a positive (+) effect on corporate ability, and that corporate ability had a negative (-) effect on opportunistic behavior. The implication is that, among the two components of government support, only the government support procedure was found to be significant. There should be publicity and in-depth consideration of government support policies.