• The Journal of the Korea institute of electronic communication sciences
• /
• v.13 no.4
• /
• pp.795-802
• /
• 2018

This study describes the semantic theoretic interpretation through the extensive use of semantic metaphors for intensive web interface with information and the metaphoric value of metaphors for interface design. Common factors that influence web design are empirical establishment and verification for generating web symbols and these are have important elemental perspectives that are used to assess the usefulness and key elements of the site. In addition, the structure of the screen has begun to change dynamically from the application of web technological functions, and the media functions have become important to make web standards when implementing visual structuring from the perspective of semiotic. Instead of using a technical expression approach to examine semiotic, a semiotic approach is applied to create aesthetic codes through the human-computer interface in terms of semiotic in a variety of natural and universal fields. Based on this, it is used as means of communication to convey the intended meaning to users so as to highlight the importance of the usability issues and metaphors user interface.

• Korean journal of communication and information
• /
• v.18
• /
• pp.231-268
• /
• 2002

This is a study about the audience's aspect of decoding the photography and words comprising photojournalism. For this study, the way of audience's decoding five pictures depicting a foreign worker's death and the captions for each were analyzed. Ethnographic method was used to find distinctive features of the audiences in decoding the pictures. Picture images without any title and caption shown to audiences bring quite different decodings from those of picture images titled and captioned. This led to the following three conclusions. First, picture image added by caption transforms the way the audience decode. Second, the cultural background of an audience works as a major variable, which means how the audience decode the picture image depends on what sort of cultural background the audience has. Third, it is also learned that picture image not captioned would not be able to represent the reality faithfully. The author made an experimental trial in this thesis how the communication process works successfully in a reality that photojournalists tried to represent and the way the audience decode it for the successful communication in photojournalism.

• The Journal of the Korea Contents Association
• /
• v.16 no.6
• /
• pp.54-62
• /
• 2016

This study conducted semiotic analysis of drama . Based on Paradigm, Syntagm concept, I apprehended the characteristics of descriptive structure of drama, characters and contemplated on ideology reflected in the drama. As a result, it has approaching method of Critical Pluralism which strongly exposes resistance ideology. The drama intensified Classical Ideology such as gender role, hero, and family ideology, also it consists of Humane Introspection Ideology such as self-understanding, mutual-understanding, and self-serving bias.

• Journal of Digital Contents Society
• /
• v.9 no.4
• /
• pp.669-677
• /
• 2008

Since the great success of the Disney animations like , the classification of audience target in animation according to an age group started a possibility of edutainment in the industry. Especially, a few animations for preschool children made by Korea have been largely successful in domestic and foreign markets. The study analyzed a distinguished structure of a story stressed by character by Greimas's theories in the educational animation. The animation for kids as this study target is one of successful contents in edutainment. It also analyzed as one of parallel contents in abroad. It is a meaningful study which considers a story structure of the animation as aspects of edutainment contents for preschool children.

• 한국HCI학회:학술대회논문집
• /
• 2006.02b
• /
• pp.258-266
• /
• 2006

시대의 흐름에 따라 문화적 차이를 극복한 전략적인 제품 디자인의 중요성이 커지고 있다. 이에 따라, 문화의 성향을 파악하여 적절하게 대응할 수 있는 디자인이 필요하지만, 지금까지는 제품에 대한 선호도 또는 감성어휘 중심의 설문조사를 통해 각 문화의 통계적인 경향성을 파악하는 것이 대부분이었다. 그러나 디자인의 선호에 차이를 발생시키는 근본적인 문화 배경적 원인을 파악하지 않으면 체계적이고 지속적인 디자인 전략의 수립이 어렵다. 본 연구는 상이한 문화권에서 발생하는 제품디자인 선호 차이에 대한 원인을 문화적 성향의 차이에서 찾으려고 하였다. 또, 문화적 성향이 제품의 선호에 미치게 되는 원인을 문화연구 방법의 하나인 기호학을 통해 분석하고, 그 관계를 체계적인 모델로 설명하고자 하였다. 이를 위해 한국과 프랑스, 두 문화권에서 웹 기반 설문조사를 실시하여 문화적 성향과 모바일 폰 이라는 제품에 대한 기본적 개념을 파악하고 선호하는 디자인을 조사하였다. 그 결과 첫째, 문화적 성향이 모바일 폰의 개념 형성에 영향을 미쳐 한국에서는 필수품이자 자신을 표현하는 제품으로, 프랑스에서는 필수적이지 않으며 개인에게 유용한 도구로 여기며 그에 따라 한국에서는 디자인을, 프랑스에서는 기능적 요소를 중요하게 생각하는 등의 차이가 발생하는 것을 발견하였다. 또, 상이한 제품개념이 디자인 선호에 차이를 유발하여 프랑스에서는 유(柔)하고 정적인 디자인을, 한국에서는 강하고 동적인 감성의 디자인을 선호함을 분석할 수 있었다. 더 나아가 이러한 결과를 종합하여 기호학적 개념에 입각하여 체계적인 모델을 제안함으로써 상이한 문화에서의 상이한 디자인 선호에 대한 원인을 규명할 수 있었다.

• 기호학연구
• /
• no.54
• /
• pp.37-63
• /
• 2018

In this study, we tried to represent representative animals in traditional dance and study about cultural symbolic representations that symbolize them, thus meaning Korean worship of animal worship and philosophy of life and discuss the identity of Korean traditional art. This is to ask fundamental questions about Korean culture and art, and to express the cultural philosophical reason for the representation of animal imitation. Therefore, Korean animal imitation dance was able to get a glimpse of Koreans' recognition of artistic value which is reflected in dance beyond simple cultural code. In other words, it was found that not only magic and sexual metaphors but also the adaptive attitude through natural friendly life and the ethical practice in reality were inspired by artistic aesthetics.

• Archives of design research
• /
• v.17 no.1
• /
• pp.319-328
• /
• 2004

The communication environment made by digital technologies has made it possible to exchange information and deliver messages fast and easily among people of various classes in virtual space beyond time and space. Net-generation, who is accustomed to this virtual space, couldn't be satisfied with the linear text-oriented language any more, and began to make signs by use of computers in order to differentiate itself from others and to express its desires. Among the signs, emoticon created by joint of popular culture and digital communication centering around young generation is a new visual sign and emotional sign that can deliver a sender's feelings contained in a message. This paper has studied social phenomena, their relationships with emoticon and background of its creation through documentary review of media development, changes in the communication environment and popular culture. Furthermore, it has analyzed the meaningful action and roles of emoticon as a sign in terms of semiotics and also, studied a possibility of using emoticon as a new emotional sign. The study results say that emoticon can play the roles of a non-linguistic sign just like general signs that make mutual exchange through meaningful action, and also that it can be used to effectively deliver messages not only in virtual space, but also in advertising, posters, magazines and CI. However, emoticon is better at emotional expressions yet than other textual signs or visual signs, but in order to position itself as a universal and popular sign, emotional expressions should be clear, any difference in understanding messages should be removed, and message delivery should be more efficient.

• Proceedings of the Korea Contents Association Conference
• /
• 2003.05a
• /
• pp.117-126
• /
• 2003

A semiotic approach to modern visual arts has emerged since French post-structuralism was introduced to Anglo -American academics by "deconstruction" or "postmodernism." It views a work of art as a sign, which is its methodical assumption ana at the same time makes its application more accessible In the milieu of modern visual arts'effort to be intimate to with general audience, modern art photography is now faced with the request to be a familar and universal domain instead of being left only in photo books as artistic and academic achievements More specifically, various photo images 1mm such visual media as newspapers TVs, and computer graphics to such megaexhibitions as "Gwangju Biennale," "Media City Seoul," and "Pusan International Art Festival," are main objects of s030y. A coherent and scientific analysis of visual semitotics is still on the way; however, it is an urgent task how to read and interpret a photo image with multiple meanings This study argues that visual semiotics can be a powerful tool to enhance the understanding of art photography. After all, semiotics is a product of age; we live in the age of legibility, that is, of reading the work of art well as the social events and phenomena.rk of art well as the social events and phenomena.

• The Journal of the Korea Contents Association
• /
• v.19 no.6
• /
• pp.72-79
• /
• 2019

This study tries to study the poetic beauty of the space deconstructed by the medium appearing in Moon Sam-seok's children's poetry to help with simultaneous education and guiding methodology. The research method is based on the assumption that semiotics spatial image is read. In other words, we intend to derive the poetic beauty of the space in which the great pole space built by is deconstructed by the intervention of by the medium term . Among Moon Sam-seok's series of works, the research text is "The Wind and the Fire," "The Wind and the Empty Bottle," "The Wind and Salt," "The Wind and the Rock." According to the study, the wind deconstructed a space that was differentiated by the presence or absence of matter into a "coexistence space." These poetic spaces symbolize poetic beauty as ideal places of life that coexist in a distinction but not discrimination. Second, the wind has eliminated the gap between alienation, suffering and solitude. In other words, the wind deconstructed poetic space produced poetic beauty with the 'space of communication' based on homogeneity of the nature of existence. In conclusion, Moon's poetic speech can be seen that he intended to express the discreteness of the poetic space as 'communication' and 'common life' by deconstructing it with deviation and convergence by introducing a medium.

• Korean journal of communication and information
• /
• v.46
• /
• pp.245-279
• /
• 2009

UCC, an abbreviation for User Created Contents, is not only a symbol of desire but also a product of creativity that a producer contains his or her subjective disposition. More and more UCC tend to have significantly increased in Web 2.0 environment. However, the research on the contents as a creative product has rarely been processed. It may be fairly said that this results in the indifference of researchers in the special field like the political contents since UCC is usually produced by amateurs. Producers' various desire is unlikely revealed, which leads to the flow of users into open media such as the Internet. It could also be available to represent the property, of plural visual language signs in a field. Moreover, UCC has the attribute of re-mediation in effective communication, so the differences between the semiotic properties in the Internet contents could be a significant material for researches. This could contribute to establish a theoretical system for the visual communication. Therefore, this study aims to analyse the signification of the political video UCC, . To develop this analysis, I apply Greimas' Generative Trajectory of Signification Theory to the text, or the UCC. He classifies it as three structures: deep structure, superficial structure, and discourse structure. As a result, the text shows meaningful contents delivering core political messages. In addition, this approach could exam that 'Obama Syndrome' in American recent presidential campaigns is caused by web 2.0 based on Internet campaigns including video UCC.