• Journal of the Korean Applied Science and Technology
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• v.38 no.4
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• pp.1093-1106
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• 2021

This study attempted to investigate the influence of a beauty influencer's characteristics on makeup behavior and color cosmetics purchase intention against young female consumers in their 20-30s, who are a primary target for beauty influencer marketing. It aimed to provide basic data which are helpful in promoting marketing and expanding markets for color cosmetics through beauty influencers. For this, a questionnaire survey was conducted. Among a total of 563 questionnaires distributed across Seoul and capital region, 531 copies were used for final analysis, and the results found the followings: In terms of age, factors affecting beauty influencers' characteristics differed depending on reliability and expertise. Specifically, reliability and communicative competence had a positive effect(+) on all makeup behavior while expertise revealed a positive influence on base makeup only. In color cosmetics purchase intention, a positive effect was observed in reliability, communicative competence and attractiveness. In particular, reliability showed the largest influence. Therefore, there should be continued efforts to maintain a long-term relationship with consumers through communication based on beauty influencers' characteristics and by delivering more diverse makeup and color cosmetics-related information in an open and honest fashion.

• Applied Chemistry for Engineering
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• v.35 no.2
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• pp.122-127
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• 2024

Cosmetic preservatives are an important class of ingredients in terms of ensuring sustainable use and providing customer satisfaction. Recently, a great deal of interest has been drawn to the production and use of toxic-free, naturally derived preservatives. In this work, a new naturally derived preservative (laurimino bispropanediol, LB) was developed to replace the most widely used diol preservatives, such as 1,2-hexanediol or 1,2-octanediol. The basic properties of the obtained preservative were measured, and the solution behavior of the preservative in an aqueous medium was examined. The feasibility of micelle formation in the preservative solution was investigated using the fluorescence (FL) based pyrene method. Micelle formation was feasible owing to the relatively long hydrophobic chains and increased hydroxyl groups in the preservative molecules. The emulsification capability of the preservative was assessed using the Rosano and Kimura method, showing that the preservative possessed emulsifying capability in an organic solvent (benzene) and soy bean oil. In addition, the dispersion stability of cosmetic formulations, including the new LB preservatives such as essence and lotion, was demonstrated by comparing the light transmittance of the formulations. This article provides important information for future research regarding the synthesis and practical applications of new toxic-free naturally derived preservatives.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.40 no.3
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• pp.269-278
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• 2014

This study aimed to provide the fundamental data on the field of cosmetics by comparing heavy metal concentration in terms of domestic/foreign products, types and colors. The study determined the concentrations of lead, cadmium, arsenic, chromium, antimony, nickel, copper and cobalt in cosmetics such as lipstick, lip gloss, lip balm, foundation and eye liner. From the period of January to August, 2013, 121 samples were collected from cosmetic stores distributing to the general market. The average metal concentrations were as follows; $0.663{\mu}g/g$ for lead, $0.010{\mu}g/g$ for cadmium, $0.056{\mu}g/g$ for arsenic, $1.144{\mu}g/g$ for chromium, $0.008{\mu}g/g$ for antimony, $0.405{\mu}g/g$ for nickel, $0.319{\mu}g/g$ for copper and $0.108{\mu}g/g$ for cobalt. Except for chromium, the heavy metal concentrations were significantly higher in foreign products than in domestic products (p < 0.05). Also, The mean concentrations of heavy metal were significantly different (p < 0.05) when classified by cosmetic type. The highest mean concentrations shown in lipstick were $1.430{\mu}g/g$ of chromium, $0.616{\mu}g/g$ of lead and $0.385{\mu}g/g$ of nickel, in foundation $1.155{\mu}g/g$ of lead and $1.023{\mu}g/g$ of chromium. In eye liner, the highest mean concentrations were $1.424{\mu}g/g$ of chromium and $0.830{\mu}g/g$ of nickel. Additionally, The concentrations of heavy metal were significantly different by color (p < 0.05). Brown colored cosmetics were found to have the highest mean concentrations of chromium, nickel and copper, ivory colored cosmetics the highest mean concentrations of chromium and lead, and pink colored cosmetics the highest concentrations of lead and chromium.

• Proceedings of the Korea Multimedia Society Conference
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• 2002.05c
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• pp.524-529
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• 2002

본 논문에서는 매 단계마다 실시되는 여러 사용성 테스트들 중 프로토타입의 사용성 테스트에 초점을 두었다. 또한 휴리스틱 평가 방법에 기초 하여 사용성 평가 과정에서 이용할 수 있는 체크리스트를 설계하였다. 이 체크리스트를 '천연화장품' 전자상거래 사이트의 사용성 평가 과정에 적용한 결과 사용자의 생각을 정확하게 유도해내고 즉각적으로 피드백하여 제작 기간을 단축시키는데 효과적으로 사용되었다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.8
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• pp.236-250
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• 2016

This study was conducted to provide baseline data regarding functional cosmetics so that Inula. based cosmetics can increase its competitiveness in the market as well as to understand current trends to enable anticipation of demands for future product development. For this research, general consumers over the age of 20 residing in Seoul and the Gyeonggi district were surveyed. The results show consumers preferred serum-type products among various types of cosmetics, and that they purchased these once every 1-3 months. Consumers also preferred these products in less than 10-30ml capacity, and at costs of less than 30,000-50,000 KRW. For whitening, functional cosmetics consumers also preferred the serum type, in less than 30-50ml capacity and priced less than 30,000-50,000 KRW. Consumers preferred to purchase functional cosmetics in single units. The major purchasing location, with a high preference rate, was cosmetic stores, and the major sources of information, also with high preference rates, were 'experienced reviews from family, friends and acquaintances' and 'TV advertisements'. Respondents selected 'over 50,000 KRW' the most for all items when responding to 'Purchase Intent for Functional Cosmetics containing Inula', and responded that they were willing to pay 10%-30% more for functional cosmetics containing Inula compared to standard functional cosmetics. These results show that businesses in the cosmetics industry need to take consumer demand into account when developing new functional cosmetic products, as well as establish plans to create specialized spaces that provide better quality service and increase word of mouth effect through better utilization of various types of offline media, social media, and blogs. The study also shows a need for businesses to develop products fully utilizing the Inula flower, which has been shown to be effective as a natural skin whitener, wrinkle reducer and skin moisturizer, to appeal to the increasing number of customers interested in health and beauty.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.33 no.2
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• pp.117-126
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• 2007

This study investigated the effect of the price and brand name on the consumer's evaluation of cosmetics. 363 women from 20's to 50's living in Seoul and the metropolitan area were asked to use and describe the given samples of cosmetic products for one week with different information of price and brand name. The results of this study are as follows: First, the assessment of the facial toner, moisturizer and cream does not show a significant statistical difference between the group of 'renowned' and 'renownless'. Second, the assessment of the facial toner, moisturizer, and cream shows a significant statistical difference between the user groups which received the prior information whether the cosmetics are 'high price' or 'low price'. Third, the assessment of the users' satisfaction of the 3 kinds of cosmetic products mentioned above is influenced by 'renown' an 'price'. Finally, the interaction of the factor 'renown' and 'price' influences on the cosmetics' effectiveness significantly. From this study, it was discovered that the evaluation and the degree of satisfaction on cosmetics were influenced by the price and brand names. This will improve the understanding of consumers' behavior and personal decision-making, which in be the key of marketing strategy.

• Journal of Fashion Business
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• v.9 no.2
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• pp.40-56
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• 2005

The purpose of this research is to analyze the patterns on consuming basic skin makeup products of female college students, and to provide basic information to understand the patterns of ordinary consumers. The survey was included 283 female students from 5 colleges located in metropolitan area of Seoul. The survey data were analyzed by one-way ANOVA, Duncan test, T-test, chi-scuare-test methods. The results are as follows : 1. 60% of the college students of metropolitan area are doing basic skin makeup for aesthetic reasons in most cases, eye makeup is regarded the most important part, so 92% students have experienced to buy imported cosmetic products because of it's better absorption to skin. 2. Significant correlations were found between the skin types and dissatisfaction about foundation after using. 3. According to demographic variables, significant correlations were found between grade and makeup extent, grade and the reasons why they use imported products. 4. According to demographic variables, significant correlations were found between grade and foundation types used, monthly average living expense and purchasing channels, grade and purchasing channels, price level of the currently using face powder and monthly average living expense, monthly average spending for cosmetic products and level of wealth, price level of the currently using foundation and monthly average living expense. 5. According to demographic variables, significant differences were found in monthly average living expense, monthly average spending for cosmetic product, mother's job, grade.

• Journal of Convergence for Information Technology
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• v.11 no.11
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• pp.288-295
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• 2021

This study was conducted to investigate the effect of end paper adsorbed with mask pack active ingredients on hair during permanent wave treatment. Permanent wave was performed with purchasing mask packs containing green tangerine, collagen, and Houttuynia cordate active ingredients among commercially available mask packs and adsorbing them to the end paper. As experimental methods, hair thickness, hair moisturizing power, tensile strength, hair epidermis observation using SEM, and hair constituent element analysis using EDS were performed. As a result of the experiment, it was confirmed that the experimental group treated with Houttuynia cordate active ingredient on the end paper had a hair protection effect as a result of hair thickness, tensile strength, hair epidermis observation, and hair component analysis. In addition, it was confirmed that the experimental group treated with green tangerine active ingredient on the end paper contained a relatively large amount of moisture in the hair moisturizing power test result. It is hoped that the development and research of various materials and tools will proceed so that basic cosmetic products containing active ingredients can be developed and used as hair cosmetics, and applied during chemical treatment in the industrial field.

• Journal of the Korean Applied Science and Technology
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• v.39 no.1
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• pp.1-9
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• 2022

1, 2-Octanediol (OD) as a cosmetic additive has been used simultaneously as a preservative and humectant. To solve the skin problem by 1, 2-octanediol (OD), we have synthesized 1, 2-octanediol galactoside (OD-gal) using Escherichia coli β-galactosidase (β-gal). Meanwhile, the optimal amount of β-gal, OD concentration, pH, and temperature for OD-gal synthesis were 4.5 U/ml, 150 mM, 7.0, and 37℃, respectively. Under these conditions, 150 mM OD was converted into about 55.9 mM OD-gal during 24 hours, in which the conversion yield (mole basis) was about 37.2%. In addition, OD-gal of 67.4 mg could be purified from a 9 ml reaction mixture, in which the overall synthesis yield from OD to the purified OD-gal was about 34.1% (weight basis) and 16.2% (mole basis), respectively. We are expecting that these results will be helpful to develop a safer additive in the cosmetic industry as basic data.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.48 no.1
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• pp.25-32
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• 2022

In this study, basic skin characteristics data were collected by measuring skin hydration, skin melanin, skin redness, and skin torsion elasticity from Korean women in from 20's to 40's ages, and then, age and correlation analysis were conducted. This was used to create a skin index, and cluster analysis was performed to classify the groups into 4 clusters, and the skin characteristics of each cluster were confirmed. Then, two prototypes were used for two weeks to confirm the improvement effect on skin moisture, skin redness, and skin dead mass reduction, and then analyzed which product was more effective in which cluster of subjects participated in the skin characteristics test. As a result of the study, the possibility of preparing for the customized cosmetics market was confirmed by applying the skin index and cluster analysis results to product efficacy evaluation.