• Review of KIISC
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• v.33 no.6
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• pp.89-109
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• 2023

최근 AI와 로봇기술 등으로 개인정보를 포함한 데이터의 처리가 일상화됨에 따라 한국정부는 개인정보 비식별 조치 가이드라인 및 데이터 3법을 발표함으로써 개인정보 비식별화를 돕고자 하였다. 하지만 복잡한 비식별화 절차와 이의 효과에 대한 불명확함으로 기업들이 개인정보를 포함한 빅데이터의 활용에 어려움을 겪고, 동시에 시민단체나 소비자단체에서는 현 가이드라인에 따른 비식별화 절차가 개인정보를 보호하기에 충분하지 않다고 지적하고 있다. 본고에서는 비식별화 현황과 기술을 검토하고 현 가이드라인의 한계점을 보완 함으로써 데이터 활용 업체와 기관들의 정확한 비식별화를 돕고 빅데이터 활용의 활성화에 기여하고자 한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2018.05a
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• pp.281-284
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• 2018

인터넷을 통해 정보를 쉽게 공유하게 되면서 소비자는 제품이나 서비스를 이용하기 전 효율적인 의사 결정을 위해 먼저 작성된 다른 사람의 의견을 참고한다. 또한 기업은 이러한 소비자의 의견을 수집하여 제품의 피드백이나 마케팅 등 비즈니스적인 측면으로 활용한다. 수많은 상품평과 후기에서 특정 제품 또는 서비스에 대한 감성을 식별할 수 있다는 점에서, 감성분석은 소비자와 기업 모두에게 주목받고 있는 기술이다. 합리적인 결정을 위해, 소비자는 해당 웹사이트에서 제공하는 데이터를 참고하며, 이 데이터는 웹사이트마다의 기준에 따라 필터링된다. 하지만 제품/서비스에 따라 개인이 중시하는 부분이 다르기 때문에, 실질적으로는 다른 사용자의 의견을 참고하여 합리적인 결정을 내린다. 본 논문은 호텔의 리뷰를 여덟 가지 특성으로 구분하고, 각 특성별로 극성을 분석한다. 또한 사용자가 선호하는 특성에 가중치를 부여하여 순위를 나타내는 시스템을 제안한다. 극성분석 단계에서는 주어진 리뷰를 여덟 가지 특성으로 분류하고, 긍정/부정의 극성으로 분류하는 기계학습 알고리즘을 사용한다. 각각의 특성에 대해 가중치를 적용하여 얻을 수 있는 순서는 기존에 제공되는 순서보다 사용자의 선호도를 정확히 반영한다, 또한 본 논문의 제안을 호텔뿐만 아니라 다양한 제품/서비스에 적용하여 선호도를 반영한 순위 정보를 제공한다면 소비자의 합리적인 의사 결정에 도움을 줄 것이다.

• Culinary science and hospitality research
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• v.9 no.4
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• pp.98-112
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• 2003

Approximately 0.7 millions dining business exist all over the country and the industry gains 33 trillions sales every year. Although the characteristics, preference factors, and consuming trends of the consumers in this area are diverse and unpredictable than those in other segments, it is actual that the industry has not been divided as a specified market suited to the real state of affairs in the nation. Therefore, in order for appropriate marketing strategies, it will be necessary to focus on extending product classification, diversifying brands, health marketing, and marketing by ages, by generations, and by life patterns. In addition, economically superior position can be established by subdividing strategies meeting various needs and expectations of consumers.

• Journal of Industrial Convergence
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• v.17 no.4
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• pp.59-67
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• 2019

This study examined the effects of corporate social responsibilities on company-consumer identification, Loyalty, purchase intention and trust. Questionnaires were distributed to 300 members of corporations. Of the returned questionnaires, 233 questionnaires were used for empirical study. Analysis of linear structural equation was used to test the model and the hypotheses. The overall adequacy was found to be allowable. Several important findings emerged from this research. First, corporate social responsibilities was related with company-consumer identification. Second, company-consumer identification had positive influences on purchase intention and trust. Third, trust was related with purchase intention. This study provides guidelines to help managers better understanding how to increase company-consumer identification, purchase intention and consumer's trust and make better decisions about procedures, outcomes and interactions for their consumers.

• Korean Business Review
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• v.23 no.1
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• pp.17-44
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• 2010

Even though it is generally recognized that entrepreneurship is complex socio-economic phenomena and entrepreneurial opportunities can be created from economic, social, technological, political and legal forces, entrepreneurship has been discussed in very narrow economic terms and focusing on narrow economic relationships such as consumers, suppliers, owners and employee. However, recently, a lot of researchers talk about social entrepreneurship. How can we explain social entrepreneurs? In our paper, employing stakeholder theory, we try to offer more realistic model to understand entrepreneurial opportunities. We claim that entrepreneurial exploitations can be successful only when entrepreneurs can identify ex post stakeholder inefficiencies. Thus, our efforts focus on the question of where, when, and how stakeholder inefficiencies occur?

• Journal of the Korea Society of Computer and Information
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• v.28 no.11
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• pp.209-226
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• 2023

Cross-border e-commerce has emerged as a crucial force in stabilizing China's foreign trade, driving the transformation and upgrade of China's foreign trade, and contributing to global economic development and stability. As a result, promoting the high-quality development of cross-border e-commerce has become a common challenge within the Chinese industry. However, with the rapid growth of cross-border e-commerce, it faces new phenomena and challenges, such as a mix of quality, fierce competition, and price competition. Brands serve as distinguishing markers for identifying entities, and brand building is a prudent choice for achieving high-quality development in cross-border e-commerce. This article utilizes brand theory, employing a combined qualitative and quantitative approach, with a specific focus on key elements within the operations of cross-border e-commerce enterprises. Through an analysis of the key elements influencing the formation and development of brands within the internal operations of Chinese cross-border e-commerce enterprises, it investigates their internal formation mechanisms and assesses the significance of these critical factors in influencing brand formation. The research process is based on data from overseas consumers, conducting empirical analysis, ultimately providing certain guidance for brand development in cross-border e-commerce enterprises.

• Informatization Policy
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• v.18 no.1
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• pp.24-44
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• 2011

The evolution of cloud computing over the past few years is potentially one of the major advances in information technology. However, if cloud computing is to achieve its potential, there needs to be a clear identification and understanding of the various issues involved, both from the perspectives of the providers and the consumers of the technology. While a lot of research is currently taking place in the technology itself, there is an equally urgent need for understanding the business-related issues surrounding cloud computing service. As more and more information on individuals and companies are placed in the cloud service, concerns are beginning to grow about just how safe and reliable an environment it is. For successful implementation of cloud services, it is necessary to establish the certification systems to ensure the safety and reliability of cloud services. This paper provides a safe and reliable framework for cloud service certification systems. In order to develop it, the critical issues related to service quality and certification of cloud services have been identified and the systematic framework for certification systems of cloud services and service provider domains have been developed. An evaluation method for the developed certification systems is also proposed.

• Archives of design research
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• v.16 no.3
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• pp.241-252
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• 2003

Currently while a phase of the Internet as an advertising media is firm, and Internet advertisement utilization of a company rises, and the consumers contact with various Internet advertisements. A lot of Internet advertisements of various forms made with new technology to develop rapidly are executed and will disappear again. Now, It is necessary to classify various types of the Internal advertisement which was made by a sharp environment change, and was tested of the last ten years and to classify expression techniques systematically. At the same time, we have to check a development direction of domestic Internet advertisement and trend. It is a point of time that Internet advertisement must be designed in a macroscopic dimension like the four medium advertisement by an advertisement strategy and an expression strategy. In this paper, first I classified a type of domestic Internet advertising into marketing, an advertisement purpose, an expression form, manufacture technology, and an express on method systematically in five sides so far And I tried to consider the form and characteristics. By next time, while examine change of internet marketing paradigm, I checked trend of recently domestic Internet advertising in accord to a change of consumer's use tendency and a change of Internet advertisement manufacture technology, and tried to consider the development course in the marketing side, the manufacture technical side, and the creative side. Finally, I wish to propose necessity of expression strategy establishment to promote development of the interactive advertisement technique that considered the creative side in order to raise an effect of Internet advertisement.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.1
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• pp.144-156
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• 2014

This study analyzes effects of color marketing on brand charisma and marketing outcomes, specifically focused on agricultural goods co brand. that is color marketing refers to the extent to which people like color marketing and consists of symbolization, association and discrimination, and so called variables of marketing outcome is defined as the extent to which a color evokes meaning (loyalty, satisfaction, and switching barrier of brand). We collected statistically usable data from 266 questionnaire respondents who live in national provinces and analyzed them with SPSS 20.0 and Amos 5.0 to achieve research's goals. Based on the past studies, a total of three hypothesis are addressed in the study. Analysis results revealed that, first, color marketing of symbolization and association had a positive impacts on brand charisma. Second, the survey found that symbolization has q positive influence on brand loyalty and satisfaction except for switching barrier, association had an effect on brand loyalty, and discrimination had an effect on brand satisfaction. Third, brand charisma had an effect on brand loyalty and satisfaction. specially switching cost had not meaning on all hypothesis by reason of do not fully understand meaning of switching barrier. Summary and strategy implication will be mention in conclusion.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.30 no.3
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• pp.513-525
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• 2020

Until today, the personal information of subjects has been centralized in many companies or institutions. However, in recent days, the paradigm has gradually changed in the direction that subjects control their personal information and persue their self-sovereignty. Globally, individual data sovereignty is strengthened by the European Union's General Data Protection Regulation(GDPR) and the US California Consumer Privacy Act(CCPA). In Korea, a few alliances consist of various companies are creating technology research and service application cases for decentralized ID service model. In this paper, the current decentralized ID service model and its limitations are studied, and a improved decentralized ID service model that can solve them is proposed. The proposed model has a function of securely storing decentralized ID to the third party and a linkage function that can be interoperated even if different decentralized ID services are generated. In addition, a more secure and convenient model by identifying the security threats of the proposed model and deriving the security requirements, is proposed. It is expected that the decentralized ID technology will be applied not only to the proof of people but also to the device ID authentication management of the IoT in the future.