• Asia Marketing Journal
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• v.6 no.1
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• pp.17-42
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• 2004

본 연구에서는 인터넷 쇼핑몰의 생존과 발전을 위한 단계로 방문빈도, 방문 지속성의 전략이라고 할 수 있는 쇼핑몰 밀착도를 결정하는 요인들과 플로우에 영향을 주는 요인, 전형성에 영향을 주는 요인, 인터넷 쇼핑몰 유형에 따른 인터넷 쇼핑몰 속성 태도와 인터넷 쇼핑몰 전형성의 관계, 소비자 행동 측면의 플로우 경험과 전형성의 영향정도 등을 조사한다. 이를 기반으로 인터넷 유형을 분류하여 인터넷 쇼핑몰의 특성 및 콘테츠 특성에 대한 전형성 정도를 세분화할 수 있다. 또한 밀착도와 충성도의 관계를 파악함으로 인해 쇼핑몰의 방문빈도 및 방문지속성의 유지가 기업의 장기적인 발전에 어느 정도 기여를 할 수 있는지에 대해서 파악할 수 있다. 본 연구결과 인터넷 쇼핑몰 특성은 전형성에 정(+)의 영향을 미치며, 콘텐츠 특성은 플로우에 정(+)의 영향을 미쳤다. 이를 통해 현재 오프라인을 기반으로 한 쇼핑몰인 경우 이 전에 오프라인에서 유지해 오던 상품제시, 보장, 명성 등이 온라인까지 확장되었다는 의미이며, 이러한 현상은 현재 오프라인 소매점에서 온라인 소매점으로 확장할 경우 이들 특성들이 전이(transfer)된다는 사실을 쇼핑몰 관리자들은 인지해야 한다. 또한 콘텐츠 특성은 오프라인 쇼핑몰보다는 순수 온라인 쇼핑몰이 플로우에 영향을 더 많이 미치는 것으로 나타났다. 그러므로 순수 온라인만을 주목적으로 창업하려는 쇼핑몰 관리자들은 콘텐츠 특성인 인터페이스 기능 강화, 톡특한 디자인 및 Lay-Out 등에 투자를 해야 한다. 위의 결과를 통해 플로우 및 전형성이 밀착도인 방문빈도 및 방문지속성에 영향을 미치며 이러한 밀착도는 소비자 충성도에 제고에 영향을 미칠 것이다.

• The Journal of Society for e-Business Studies
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• v.20 no.1
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• pp.45-59
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• 2015

As many companies have been interested in big data, they have invested a lot of resources to get more customer data. Some companies try to trade the data illegally. In order to collect more customer data, companies provide various incentive programs to customers. However, their results are normally much less than their expectations. This study focuses on exploring the relative importance of the factors which influence customer attitudes to providing his/her personal information. This study conducts a conjoint analysis to assess trade-offs among the five influential factors-monetary reward, concern for data collection, concern for secondary use, concern for unauthorized use, and concern for errors. This study finds that the customer attitude to providing personal information is most influenced by the concern for secondary use. Furthermore, it shows that there are some differences between the light internet user group and the heavy internet user group in the relative importances of these factors. The monetary rewards appeal to the heavy internet users, rather than the light internet users.

• Management & Information Systems Review
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• v.39 no.2
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• pp.163-179
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• 2020

Recently, impact investment has attracted attention all over the world. This is intended to effectively solve problems by combining private capital and various financial techniques with social and environmental needs, as it is recognized that it is difficult to solve social and environmental problems. Impact investment means a mixture of financial, social, and environmental aspects. This refers to an investment focused on such a blended value, through which it simultaneously achieves financial and social values such as return on investment. The purpose of this study is to study whether impact investment, which has become a new issue, is actually applicable in Korea. This study first considers the concept and method of impact investment, and a prior study on social enterprises and impact investment that pursue social values. In particular, after analyzing in detail the social performance-related bonds (SIB) and operational cases, we intend to explore the possible applicability of impact investment to Korea. The results and implications of this study are, first, changes in the government's attitude toward impact finance. The government should entrust innovative public works to market-proven service providers to enhance the professionalism and efficiency of public service projects. Second, the legal system must innovate. Impact investment should provide an institutional foundation to pursue social problem solving simultaneously, not maximizing financial performance. Third, when investing in public works in the private sector, impact investment must clearly demand social performance and clarify the evaluation accordingly. The project execution process should create an impact environment that is more free and active.

• Journal of Digital Convergence
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• v.16 no.6
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• pp.75-84
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• 2018

Although many logistics companies are interested in project logistics, the existing research has been limited to the growth potential of project logistics market and the high barrier and importance of project logistics. This study analyzes using DEA the operational efficiency of forwarding companies registered in major overseas construction EPC companies and performing logistics services for overseas plant construction projects. For efficiency analysis, Super-SBM analysis and Malmquist analysis are used among DEA analysis techniques. As a result of the Super-SBM analysis, DMU 5 ranked first at 1.807. DMU 5 is more efficient than the other large corporations because it has the stable supply of its parent company H and the smallest input and output variables among the large corporations. As a result of Malmquist analysis, TCI, which is a technological development, showed a fluctuation while TECI showed a relatively stable variation. In addition, there is a difference in scale between major companies and small and medium sized companies. So, it is necessary to identify the efficiency improvement strategy for each group and apply it to the practical work.

• Journal of Digital Convergence
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• v.16 no.6
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• pp.163-173
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• 2018

The purpose of this study is to find the role of intellectual property belief between brand concepts (Symbolic vs. Functional) and brand extension. For this purpose, three parent brands (Rolex vs. Casio, Prada vs. Coach, Benz vs. Toyota) and three extension products (bracelets, shoes, vehicles) were selected as stimulants through focus group interviews and pre-tests. 296 sample data across the country were collected and the final analysis was conducted with 290 respondents except for the inappropriate respondents by SPSS 21.0. The results of this study confirm that the trademark meditates the relationship between belief brand concepts and brand extension and thinking style of consumers meditated-moderates between belief brand concepts and brand extension. The results of this study are based on implication that intellectual property belief induce consumers positive reactions on brand extension and that the acquisition and utilization of IPRs bring corporate's continuous growth and enhance the corporate brand value.

• Management & Information Systems Review
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• v.33 no.5
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• pp.1-34
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• 2014

This study suggests internal and external virtuous behavior in organization influenced employees' organizational citizenship behavior (OCB), organizational loyalty and emotional exhaustion through mediated effect of affective commitment and collective self-esteem. Virtue in organization has received attention as critical attribute of positive organizational scholarship. Cameron(2003) defined the study of virtue as a study of the capacity, attributes, and reserve in organization that facilitates the expression of positive deviance among organization member. Accordingly, this study presumed that virtuous behaviors within organization positively associate with OCB, and organizational loyalty through affective commitment whereas the virtuous behaviors negatively influence emotional exhaustion. On the other hand, we assumed that external virtuous behaviors positively associate with OCB and organizational loyalty and negatively associate with emotional exhaustion individually. In study 1, we conducted interview with Korean employees created items for internal and external virtue, and implemented empirical study for 253 employees of domestic companies in study 2. This study contributes to the empirical investigation on how internal virtue (i.e. the employees' virtue for their organization) and external virtue (i.e. the organization's virtue for society), used as independent variables, influence employees' organizational citizenship behavior (OCB), organizational loyalty and emotional exhaustion after creating items for the two virtuous behaviors through qualitative research.

• Journal of Digital Convergence
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• v.16 no.2
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• pp.179-188
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• 2018

In this paper, we analyze accident factors that occur in the unloading of steel cargoes and try to derive priority of importance among factors. The Fuzzy-AHP, which enables hierarchical analysis through pairwise comparison of factors, is used to derive priorities of safety factors to consider when unloading steel cargo. In the top factor analysis results, weights were ranked in order of human factors, safety education, equipment and facilities, and business environment. The purpose of this paper is to contribute to the improvement of the safety consciousness of the field workers and enterprises and to reduce the incidence of accidents in the unloading and unloading operations by deriving the relative importance between the factors. In the future, it is necessary to study the cargoes of other disasters such as container cargo as well as steel cargo.

• Journal of Distribution Research
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• v.16 no.5
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• pp.211-231
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• 2011

RYUTSUKEIRETSUKA(Vertical Marketing System) developed by the Japanese Leading Manufacturers began to turn weak with the presence of the large- scaled retail enterprises since 1980’s. Therefore the alliances between major manufacturers & large distributors that were in the conflict relations for a long time began to progress. In accordance with this change in the distribution channel practice, the stance of the distribution channel theory in Japan had also changed. As the normative researcher group who had been critical to RYUTSUKEIRETSUKA and sympathetic to the task of merchant judged that it would disappear sooner or later, they considered positively the alliances between major manufacturers & large distributors which the latter were in dominant position. On the other hand, even the empirical researchers who supported the affirmative function of RYUTSUKEIRETSUKA changed their standpoint. They recognized the new channel practice, in other words the vertical alliances between the power companies, would be the frontier of research in accordance with the impetus of positivism in terms of the Marketing methodology. Thus, researchers of distribution channel theory in Japan who supported the normative approach become few and even changed to hurry to absorb in the empirical research, while moving the main focus of the research from RYUTSUKEIRETSUKA to the Alliances. In the long run, the distribution channel theory which was regarded as the leading principle of the Japanese Marketing has just made the methodological paradigm shift. The author suggests a critical viewpoint against the current Japan’s academism with the assumption that RYUTSUKEIRETSUKA has negative aspects.

• Management & Information Systems Review
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• v.32 no.3
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• pp.189-220
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• 2013

This article sheds light on how corporate social responsibility (CSR) perception influences organizational commitment through compassion, a mediator based on empirical data. In other words, we expect that CSR is related to team members' sense-making and then triggers changes affecting team members' attitude and behavior. Compassion plays a pivotal role in organizational life by attenuating others' pains at work. Scholars widely agree that compassion involves sympathetic consciousness of others' distress and sufferings, and caring for those others often in communicative or behavioral ways. Kornfield (1993) defines compassion as "the heart's response to the sorrow". We also define compassion as a response to other's suffering that an individual sees with the eyes of others, hears with the ears of others, feels with the heart of others, and takes actions that demonstrate his or her own compassionate acts. We also assume that CSR increases organizational commitment. According to our empirical data based on employees of 400 Korean companies, CSR perception is likely to positively influence compassion, which itself is likely to influence another dependent variable, organizational commitment. Our findings reveal a partially mediated effect, which causes CSR perception to influence organizational commitment through compassion. Finally, interpersonal justice serves as moderating elements in the relation of CSR perception and compassion whereas perceived organizational behavior has a moderating effect on both compassion and organizational commitment.

• Journal of Korea Port Economic Association
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• v.29 no.3
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• pp.113-133
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• 2013

Since 1995, Korean enterprises have been rapidly expanding their business, especially to Eastern European countries such as Poland, Slovakia, Czech Republic, Hungary and so on. After the establishment of Korea-EU FTA in 2011, close relationship between the two through economic cooperation has been maintained. To efficiently connect the seaport regions to inland factories located in Eastern European countries, researches on mode choice in the intermodal sector are needed to perform. However, there is a scant of research for mode choice factors on intermodal transportation service in Europe. Therefore, the aim of this research is to understand the current situation of intermodal transportation sector in Europe, identify key factors of mode choice, and weigh the importance among factors influencing intermodal selection in the perspective of Korean exporters or forwarders with overseas cargo to Europe. A survey and in-depth interviews to CEOs and executives who have more than 20 to 30 years of career in logistics sector were carried out from April 01 to May 01, 2013. Using the fuzzy theory as the methodology, 'Reliability of arrival time', 'Transit time', and 'Freight Rate' are equally ranked as the most important factor in the selection of intermodal transportation.