• Industry Promotion Research
• /
• v.7 no.3
• /
• pp.9-16
• /
• 2022

In the midst of increasing interest in the environmental responsibility of companies, this study investigates how eco-friendly activities affect the creation of management performance. To this end, the effect of companies' green marketing on consumers' word-of-mouth intention, the mediating effect of brand reliability, and the moderating effect of consumers' pro-environmental behavior were verified. The results of the collected data analysis are as follows. First, companies' green marketing has a positive (+) effect on consumers' word-of-mouth intention. Second, brand reliability takes a positive (+) mediating role in the relationship between companies' green marketing and consumers' word-of-mouth intention. Third, consumers' pro-environment behavior has a moderating role between Brand Reliability and their word-of-mouth intention. Therefore, companies' eco-friendly strategies and their implementation will help enhance both brand reliability and consumers' word-of-mouth intention. By revealing the effect of companies' eco-friendly strategies and their implementation on brand reliability and consumers' word-of-mouth intention it is meaningful to analyze the relationship between green marketing and the possibility of consumers' spontaneous word-of-mouth intention. The results suggest to companies that it is necessary to establish an eco-friendly marketing strategy for sustainable growth.

• Proceedings of the KIEE Conference
• /
• 2008.04b
• /
• pp.128-130
• /
• 2008

제조물책임(Product Liability, 이하 PL)법은 2002년 7월 1일부터 국내에서 시행되고 있으며, 대기업뿐만 아니라 중소기업에서도 자사제품에 대한 신뢰성과 제품향상을 위해 많은 관심을 갖고 있다. PL법 환경에서 전력기기에 대한 제조결함과 사고의 연관성은 PL법의 적용대상이므로 국제화시대에 제품결함에 의한 전력설비 사고발생시 이의 정확한 원인규명 등을 통하여 기업에 있어서는 동일사고 예방 및 제품의 신뢰성 향상과 소비자에 있어서는 피해구제 마련 등 PL분쟁시 정확한 사고원인규명과 처리기준에 대한 자료구축이 필요한 실정이다.

• Proceedings of the Korean Information Science Society Conference
• /
• 2008.06d
• /
• pp.66-70
• /
• 2008

진화되고 위협적인 사이버공격 및 피해가 증가함에 따라 기업이나 기관의 정보보호에 대한 책임도 증가하게 되었다. 이에 종합적인 컴퓨터 범죄 재현과 정확한 침입경로 및 피해규모, 정보의 신뢰성을 파악하기 위한 컴퓨터 포렌식에 대한 연구가 활발해 지고 있다. 이에 대부분의 기업이나 조직에서 이기종의 보안장비에서 발생하는 다량의 경보와 이벤트를 효과적으로 수집, 통합하고 상호연관분석 할 수 있는 통합보안관리시스템(ESM)을 도입하여 운영하고 있으나 많은 경보발생으로 인해 적절한 판단이나 분석 및 효율적인 대응이 이루어지고 있지 않다. 이에 본 논문에서는 수집되는 증거의 범위를 재 정의하고, 이벤트 상관분석을 통해 발생된 침해경보에 대해 경보검증을 적용하여 경보의 오탐율을 감소시켰으며, 검증된 경보에 대해서 신속히 분석 및 대응이 이루어지는 포렌식 모델을 제안한다. 이를 통해 오탐율 감소는 물론 신속하고 신뢰성 있는 탐지 및 침해 분석이 가능하다.

• Journal of Digital Convergence
• /
• v.13 no.8
• /
• pp.113-121
• /
• 2015

This study is to identify that the efforts of business ethics build customer loyalty, and it makes customers lead to purchase behavior in the viewpoint of grasping convergence effect. The survey has proved that ethical management influences consumers' purchase behaviors, and consumers' image perception and trust on corporate play parameter role in that process. This results imply that corporate's ethical management gives increase in revenue and reputation to corporate. So managers must recognize business goes on when the social legitimacy is approved by the public, and make efforts to arrange systems and programs to foster ethical management. In the future study, it is required that an analysis to differentiate target range and level of implementation of ethical management and research associated with ethical issue of high public interest.

• Proceedings of the Safety Management and Science Conference
• /
• 2008.11a
• /
• pp.475-489
• /
• 2008

1987년 최초의 ISO 9000 (품질경영시스템) 패밀리 규격이 발행된 이래, 기업의 경영 시스템(Management System)의 핵심이 되는 MS 규격으로서 QMS(ISO 9001), EMS(ISO 14001), ISMS (ISO/IEC 27001) 등이 발행 또는 개정되어 왔다. 또 QMS 섹터 규격인 항공 우주 (AS/EN 9100), 의료기기 (ISO 13485), 정보통신 (TL 9000), ITSMS(ISO 20000), FSMS (ISO 22000), SCSMS (ISO 28000) 등이나 새로운 MS 규격이 되는 GHG(ISO 14064), IPOCM(ISO/PAS 22399), SR(ISO/CD 26000) 등 ISO 또는 비ISO 의 MS 규격이 차례차례로 발행 또는 개발 중에 있어 경영시스템 인증은 더욱 더 광범위해지면서 다방면화, 섹터화의 경향을 나타내고 있다. 제품 및 서비스 무역의 글로벌화, 조달 및 투자의 비 지역화, 공공 서비스에 대한 규제 철폐, 소비자 및 환경보호에 대한 공적인 요구, 테러리즘 전염병 자연적인 재앙에 대한 국제적인 연대 책임에 대한 필요성, 새로운 기술과 혁신의 전개 등이 경영 시스템 인증에 대한 요구를 증대시키고 있으며, 그 전제로서 세계적 규모로 제도의 신뢰성을 확보하는 구조의 확립 및 활동 결과의 신뢰가 보증되는 체제가 구축되어 있어야 한다. 이러한 신뢰를 바탕으로 한 제3자 인증제도는 세계경제의 원활한 발전에 중요한 과제가 되고 있다.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.17 no.1
• /
• pp.155-166
• /
• 2015

Based on marketing theories of brand and corporate association, and the social psychological theory of identity, the effects of the corporate brand on individual brand loyalty were established via two major routes. The empirical study is based on the response of 330 subjects who participated in a field survey. In the statistical analysis, Correlation Analysis, Factor Analysis, Sequential Equation Model Analysis were used for verification. The corporate association affected the formation of individual brand loyalty both the product level and corporate level. Specifically, the two types of brand response did differ in terms of their strength on brand loyalty. The present study contributes to the academic literature in that it disentangles the construct of the corporate brand from that of the individual brand and investigates the structural relations between the two.

• Proceedings of the KIEE Conference
• /
• 2009.07a
• /
• pp.355_356
• /
• 2009

대용량 고객의 전용선로는 건설을 고객이 하고, 유지보수 책임 또한 고객에게 있어, 잦은 전용선로 고장 및 변전소 정전시 대규모 손실 발생하는바, 대용량 기업고객과 한전간의 전력공급서비스체계를 분석하고, 문제점 파악 및 해외사례 조사를 통해 개선방안을 도출하고, 개선방안과 관련한 구체적인 Action Plan을 제시하여 최적의 전력인프라 구축과 효율적인 전기공급을 통해 친기업 환경을 조성하고 고객설비 신뢰도 향상을 통한 정전 및 고장시간 감소로 사회적인 손실을 최소화하여 국가경쟁력 제고에 기여코자 한다.

• Journal of Digital Convergence
• /
• v.9 no.6
• /
• pp.313-323
• /
• 2011

We study how the three antecedents of trust such as integrity, ability and benevolence affect trust building, based on the articles extracted from the New York Times during 1981-2010. Major findings are that the ratio of negative impact on trust from integrity is 86%, whereas the ratios of positive impact on trust from ability and benevolence are 70% and 71% respectively. Statistical tests show that the hypothesis that the negative impact of integrity on trust build-up will be higher is supported, but the most unstructured benevolence related hypotheses are not confirmed due to small sample sizes. Based on the study, we suggest that the future direction of IT application should accommodate benevolence factor seriously to fulfill corporate social responsibility.

• Korea Real Estate Review
• /
• v.27 no.3
• /
• pp.7-22
• /
• 2017

Establishing greater reliability in property appraisal is critical because it promotes the public interest. Reliability is composed of competence and ethics. In particular, the ethics of property appraisal has individual and corporational aspects. This study aimed to evaluate how the ethical climate of a firm is affected by the scale of appraisal firms, thereby validating the effect of the 'Large Appraisal Firm System'. Hence, the ethical climate of appraisal firms, an indicator of inherent ethical value recognition, was investigated, divided into recognition of social responsibility and exclusion of self-interest. The study results showed that the ethical management systems of appraisal firms encourage the appraisers of such firms to be conscious of their social responsibility and to exclude self-interest in their work. The degree of such influence, however, differs according to the scale of appraisal firms. Based on these results, further research on the maintenance and operation of the ethical management systems of appraisal firms is required to enhance the reliability of property appraisal.

• Journal of the Korea Convergence Society
• /
• v.10 no.7
• /
• pp.183-189
• /
• 2019

The change to the horizontal structure of the modern corporate management environment requires joint efforts and cooperation to share responsibility and purpose and to increase positive mutual influence in order to achieve the corporate goal beyond the individual capacity of the organizational members. In order to achieve the purpose of the organization, the organizational structure in which various members share information and aim at collective leadership is more effective than the structure concentrated on one individual (leader). This study was to examine the effectiveness of shared leadership, and to investigate the causal relationship and effect of shared leadership, organizational trust, and job performance. As a result of the analysis, shared leadership had a positive effect on organizational trust, and organizational trust had a positive effect on job performance. This means that high trust in organization has a positive effect on performance.This study is meaningful in that it examines the difference between shared leadership and existing leadership types that have not been studied yet.