• Journal of Korea Society of Industrial Information Systems
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• v.19 no.3
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• pp.87-101
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• 2014

The theory of customer-based brand equity emphasizes the importance of brand awareness and brand image or associations in building a strong brand. Marketing scholars have recently begun to identify the two types of corporate associations, that is, corporate ability(CA) and corporate social responsibility(CSR) associations, which had long been conceptualized as a unidimensional construct of corporate image in the literature. In line with the new research stream, I'm developed a research model concerning how CA and CSR associations are related to credibility-based and benevolence-based trust, which in turn will affect emotional trust and consumer attitudes toward company. As for the hypothesized paths, the results confirm that all of the them are supported(H1-H6). First, CA associations have a significant positive relationship with credibility-based trust, and CSR associations are positively related to benevolence-based trust. Second, both dimensions of trust show strong and positive influences on emotional trust. In addition, credibility-based trust directly affect attitude toward firm in the foreign company. But credibility-based trust not affect attitude toward firm in the domestic company.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.5
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• pp.3203-3212
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• 2014

Company. s support for culture and arts started from mecenat activities. After then, it played a role as a tool of the company to satisfy consumers. cultural desires and improve the company. s image. As time goes by, it became a culture marketing which encourages business activities. Therefore, many companies try to develop their culture marketing activities in various fields. Especially art marketing has increased consumers. expectation and interest about art activities. Also, art marketing has become important as it has helped consumers to have critical view about products and improve their standard of life. As a way of art marketing, a company provides diverse exhibitions, sponsors and education programs related to art in either a specific space of the company building or a separate place. It can be said that this example of art marketing is a kind of an image marketing and public welfare at the same time. This article presents the concept of culture marketing and current condition of company. s support for culture and arts. In addition, the article depicts the concept and classification of art marketing. Furthermore, through analysis of company exhibition space and programs, the article illustrates the features and typology of art galleries managed by companies.

• Journal of Technology Innovation
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• v.22 no.4
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• pp.199-233
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• 2014

This paper attempts to investigate how and why the additionality effects occur in the case when a firm receives government subsidy as opposed to counterfactual situation. To demonstrate this, we selected 12 SMEs(small and medium enterprises) firms in Daejeon area and have conducted multiple case studies. In order to analyse the multiple cases of firms, we classified firms innovative activities into three stages which are composed of input, behaviour and output stages and related various factors. Furthermore, we investigated the differences according to types of firms and stages of firm growth. Empirical results show that various input, behaviour and output additionality effects exist when firms receive public subsidies. Compared to companies in the growth and mature stages, startup phase companies depend on government subsidy extensively and they use public subsidies strategically to develop new product and to change their strategic direction. The attitude of firms to use government subsidies is different according to their types and stage of growth as well.

• Journal of Intelligence and Information Systems
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• v.21 no.4
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• pp.111-131
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• 2015

There are only a handful number of research conducted on pattern analysis of corporate distress as compared with research for bankruptcy prediction. The few that exists mainly focus on audited firms because financial data collection is easier for these firms. But in reality, corporate financial distress is a far more common and critical phenomenon for non-audited firms which are mainly comprised of small and medium sized firms. The purpose of this paper is to classify non-audited firms under distress according to their financial ratio using data mining; Self-Organizing Map (SOM). SOM is a type of artificial neural network that is trained using unsupervised learning to produce a lower dimensional discretized representation of the input space of the training samples, called a map. SOM is different from other artificial neural networks as it applies competitive learning as opposed to error-correction learning such as backpropagation with gradient descent, and in the sense that it uses a neighborhood function to preserve the topological properties of the input space. It is one of the popular and successful clustering algorithm. In this study, we classify types of financial distress firms, specially, non-audited firms. In the empirical test, we collect 10 financial ratios of 100 non-audited firms under distress in 2004 for the previous two years (2002 and 2003). Using these financial ratios and the SOM algorithm, five distinct patterns were distinguished. In pattern 1, financial distress was very serious in almost all financial ratios. 12% of the firms are included in these patterns. In pattern 2, financial distress was weak in almost financial ratios. 14% of the firms are included in pattern 2. In pattern 3, growth ratio was the worst among all patterns. It is speculated that the firms of this pattern may be under distress due to severe competition in their industries. Approximately 30% of the firms fell into this group. In pattern 4, the growth ratio was higher than any other pattern but the cash ratio and profitability ratio were not at the level of the growth ratio. It is concluded that the firms of this pattern were under distress in pursuit of expanding their business. About 25% of the firms were in this pattern. Last, pattern 5 encompassed very solvent firms. Perhaps firms of this pattern were distressed due to a bad short-term strategic decision or due to problems with the enterpriser of the firms. Approximately 18% of the firms were under this pattern. This study has the academic and empirical contribution. In the perspectives of the academic contribution, non-audited companies that tend to be easily bankrupt and have the unstructured or easily manipulated financial data are classified by the data mining technology (Self-Organizing Map) rather than big sized audited firms that have the well prepared and reliable financial data. In the perspectives of the empirical one, even though the financial data of the non-audited firms are conducted to analyze, it is useful for find out the first order symptom of financial distress, which makes us to forecast the prediction of bankruptcy of the firms and to manage the early warning and alert signal. These are the academic and empirical contribution of this study. The limitation of this research is to analyze only 100 corporates due to the difficulty of collecting the financial data of the non-audited firms, which make us to be hard to proceed to the analysis by the category or size difference. Also, non-financial qualitative data is crucial for the analysis of bankruptcy. Thus, the non-financial qualitative factor is taken into account for the next study. This study sheds some light on the non-audited small and medium sized firms' distress prediction in the future.

• Proceedings of the Technology Innovation Conference
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• 2009.02a
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• pp.333-353
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• 2009

본 연구에서는 기술표준원이 (주)코리아데이터네트워크에 의뢰하여 작성된 설문조사결과를 활용하여 기업의 표준화활동 결정요인을 분석하였다. 표준화활동을 유형(혹은 범주)에 따라 기업의 전사적 표준경영, 국내표준화활동, 국제표준화활동, 인증획득 등으로 구분하였고, 그 결정요인으로 기술혁신활동(R&D와 특허출원), 기업규모, 수출, 네트워크, 기업조직특성, 산업별 특성 등을 고려하였다. 분석된 표본은 제조업에 속한 636개 기업으로 정성적 분석방법인 로지스틱 회귀모형 (logistic regression)을 사용하였다. 분석결과, 첫째 기술혁신활동 변수 중 R&D집약도는 국제표준화활동을 제외하고 표준화활동에 영향을 미치지 않는 것으로 나타났다. 둘째, 특허출원은 전사적 차원에서의 표준경영과 인증획득활동에 대해 정 (+)의 유의한 효과를 보여 주었다. 셋째, 소기업과 대기업보다는 중간규모의 기업에서 전사적 차원에서의 표준경영과 인증획득활동이 활발하다는 역U자 가설이 성립하는 것으로 분석되었다. 넷째, 표준화에 대한 경영진의 관심은 모든 표준화활동의 유형에 대해서 중요한 결정요인으로 나타났다.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2003.05a
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• pp.389-402
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• 2003

미래의 기업 환경은 유형 자산으로서의 물질적인 자산보다는 지적재산권 등의 무형 자산에 대한 중요성이 더욱 강조될 것이다. 지적재산권 중 특허의 가치를 통하여 기업의 성과가 변화함을 보인 많은 선진국의 사례 연구-Machluo(1958)으로부터 시작하여 Mansfield(1965), Beck. R(1976), Parker. J(1978), Rosegger. G(1980), Scherer. F(1980) 등 1990년 이후는 무수히 많음-는 미래 기업 경쟁력이 질적 가치가 우수한 특허를 얼마나 보유하고 이를 얼마나 효율적으로 관리하는가에 달려있음을 보여주고 있다. 본 연구는 국내 화학기업의 특허관리 유형을 5가지 특허 지표들-국내특허출원건수(relative patent applications), 국내특허등록건수(patent granted), 유효특허건수 (valid patents), 집중도(concentration of patents in subclass), 국제특허출원건수(overall international patent applications)-을 통하여 구분하였으며, 이들 변수를 가지고 군집화 하였을 때 각각에 해당하는 클러스터에서 기업성과에 차이가 나타나는지 알아보았다. 본 연구에서 특허를 기업성과와 관련시켜 설명한 점은 기술혁신 능력 내지는 기술경쟁력을 측정하는 척도로서 특허를 바라본 것이며, 특허의 전략적 관리와 활용이 독점적 시장 우위의 확립과 경제적 성과 향상, 통합적인 경쟁력 강화 측면에서 기업의 성공을 가져올 것으로 보기 때문이다.

• 한국IT서비스학회:학술대회논문집
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• 2008.05a
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• pp.293-298
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• 2008

급성장중인 블로그 네트워크의 참여 기업의 증가는 기업의 블로그 네트워크에 대한 관심을 엿볼 수 있게 하는 중요한 이슈이다. 하지만 단순한 블로그 개설과 운영과 같은 기업의 블로그 네트워크 참여는 기존에 기업이 보유한 자사 웹 사이트와의 차별성을 보이지 못하는 문제를 보일 수 있을 뿐만 아니라 기업의 블로그 네트워크 정착 실패로 인해 기업 이미지 개선에 역행하는 결과를 나을 수 있다. 따라서 본 논문에서는 기업의 블로그 네트워크 참여 유형 분석과 제휴 및 활용 방안에 대한 연구와 함께 현 시점에서의 블로그들의 집단화, 전문화, 수익 지향화에 대한 고찰을 통해 기업의 블로그 네트워크 참여 개선 방안을 제안한다.

• Journal of Korea Technology Innovation Society
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• v.9 no.1
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• pp.149-174
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• 2006

Although conceptual and empirical researches on the technological learning is increasing rapidly, a few empirical researches of technological learning processes have been undertaken, taking into account a reality of learning processes of a firm. In order to analyze the learning processes of technological knowledges, based on integrative organizational learning theory, this study investigated technological learning processes by analyzing 13 technology development projects of one company with case study research design. Results of the empirical analyses suggested two taxonomy of technological learning processes. First are tour group of technological learning processes derived by the dimension of flow of cognitive and behavioral learning which is explained by the technological competency level of a firm. The other is two group of technological learning processes derived by the dimension of relative difficulty of cognitive and behavioral learning which is explained by the technology characteristics. Finally, the managerial implications for effective management of technological learning and limitations are discussed.

• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.533-545
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• 2021

This study aimed to examine the differences in gender equality consciousness between latent profiles based on corporate workers' organizational culture types. To achieve the study's purpose, descriptive statistics, correlation analysis, and latent profile analysis (LPA) were conducted using 253 Korean corporate workers' data. As a result of the analysis, the latent profiles of organizational culture recognized by corporate workers were classified into 5 profiles. We named each profile as high compete-low create culture, high compete-low collaborate culture, collaborate culture, high create culture, and high control culture based on each profile's organizational culture perception. The ANOVA test found statistically significant differences between the groups in the gender equality consciousness. This study is meaningful in that it reveals the relationship between the organization culture perception and the gender equality consciousness and suggested implications for the organizational-level intervention to improve the gender equality consciousness. It will provide basic data for your research.

• The Journal of the Korea Contents Association
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• v.19 no.12
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• pp.215-228
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• 2019

This study micro-analyzed the impact of innovation capabilities on innovation performance by type of CEO, with innovative SMEs being subject to research. In addition, the impact of CEO type on innovative capabilities and the impact of innovative capabilities on innovation performance were studied together. In order to achieve the research objective, we conducted an empirical analysis of 250 innovative small and medium-sized enterprises registered in the medium-term department as research targets and the results are as follows. First, the analysis of the impact of the type of CEO on the capacity of innovation shows that market-oriented, technology-driven and consultant-type CEOs have a significant impact on the amount of technology change reduction, but managed CEOs do not see any statistically significant differences in the amount of technology change reduction areas. Managed CEOs did not see statistically significant differences in the amount of technology change-sensitive areas. In addition, it was analyzed that the current type of CEO of small businesses does not affect the R&D technology digestion capacity of technological innovation capabilities. Second, the analysis of the relationship between innovation capabilities and innovation performance did not have a statistically significant effect. Third, the analysis of the adjustment effect between the type of CEO and the capacity of innovation according to the growth stage of small businesses shows that the technology and the consultant-type CEO affect the amount of the area of technology change, but the managed and market-type CEOs did not have the adjustment effect. Fourth, the analysis of the capacity of innovation and the effect of adjustment between innovation and innovation in the growth phase of innovative SMEs did not have a statistically significant effect.