• Journal of Korea Society of Industrial Information Systems
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• v.19 no.3
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• pp.87-101
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• 2014

The theory of customer-based brand equity emphasizes the importance of brand awareness and brand image or associations in building a strong brand. Marketing scholars have recently begun to identify the two types of corporate associations, that is, corporate ability(CA) and corporate social responsibility(CSR) associations, which had long been conceptualized as a unidimensional construct of corporate image in the literature. In line with the new research stream, I'm developed a research model concerning how CA and CSR associations are related to credibility-based and benevolence-based trust, which in turn will affect emotional trust and consumer attitudes toward company. As for the hypothesized paths, the results confirm that all of the them are supported(H1-H6). First, CA associations have a significant positive relationship with credibility-based trust, and CSR associations are positively related to benevolence-based trust. Second, both dimensions of trust show strong and positive influences on emotional trust. In addition, credibility-based trust directly affect attitude toward firm in the foreign company. But credibility-based trust not affect attitude toward firm in the domestic company.

• Journal of Consumption Culture
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• v.15 no.4
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• pp.101-121
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• 2012

In this study we postulated that the trust plays an essential mediating role in the relationship between the corporate social responsibility activities and corporate evaluation and product evaluation. In addition, we examined the perception difference to the Korean-Chinese consumers in these relations. A model integrating four types of CSR activities(economic, legal, ethical, and philanthropic), three dimensions of trust(integrity trust, expertise trust, social benevolence trust), and the corporate evaluation, product evaluation was tested using data of 400 consumers. The results of the data analysis showed that the economic responsibility and ethical responsibility had a significant influence on the integrity trust, expertise trust and benevolence trust in the case of the Korean consumers. But, in the Chinese consumers, the economic responsibility positively influenced on the expertise trust and benevolence trust. The legal esponsibility had a significant impact on the integrity trust and benevolence trust in the case of both Korean consumers and Chinese consumers. Also, ethical responsibility positively influenced on the integrity trust and benevolence trust in the case of Chinese consumers. Finally, philanthropic responsibility had not significant influence on the expertise trust in case of both Korean consumers and Chinese consumers. The results of this study will help corporations to understand the relative importance among the four responsibilities and to make decisions in allocating their resources.

• Journal of Digital Convergence
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• v.17 no.3
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• pp.93-106
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• 2019

This study examined how four domains of corporate social responsibility (CSR) affect the trust and distrust of corporations and contribute to their reputation. In particular, this study examined the mediation role of trust and distrust between CSR domains and reputation. The results showed that ethical responsibility and philanthropic responsibility had influence on trust. Legal responsibility had a significant effect on the distrust. Companies that did not fulfill legal responsibilities were more likely to be distrusted. The influence of trust on corporate reputation was significant. The results of this study indicated that trust was a mediator between ethical responsibility, philanthropic responsibility, and reputation. Economic responsibility had a direct influence on reputation. Theoretical and practical implications for strategic approach in each CSR domain are discussed.

• International Commerce and Information Review
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• v.16 no.3
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• pp.357-380
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• 2014

Buyers' Trust in suppliers is critical in all commerce, but particularly in the relationship between foreign provider and local consumer due to the liability of foreignness. This study examines (1)how local consumers trust in the product of MNCs is affected by their perceptions of the product attributes, (2)does the product trust affects customers loyalty, and (3)whether Global Corporate Citizenship moderates the relationship between the product attributes and trust. Based on previous researches, hypotheses are formulated and the statistical method used to test them was a moderated regression analysis using SPSS 20. 330 respondents from the university student group in Korea were used for this analysis. The results of this study are follows: Service communication and product perceptions such as quality, technological newness, design, and brand value have a significant effect on the product trust. The Effectiveness of product-related service communication had greater than that of the physical characteristics of product. But, price fairness is not significantly. The trust then has a positive relation to customers loyalty. When global corporate citizenship as the moderating role is introduced into the model, the interaction terms with 'price fairness' are verified to be significant. Therefore, global corporate citizenship moderates the relationship between price fairness and product trust. The results of the empirical study provide important implications for Korean firms operating in foreign markets. But, the findings are limited to the University students and to manufacturing sectors. Thus, the generalization of the results of this research remains limited.

• 한국벤처창업학회:학술대회논문집
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• 2006.11a
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• pp.87-108
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• 2006

본 연구에서는 대덕연구개발특구 내 벤처기업들의 신뢰성 인식 및 활용도를 제고하기 위한 방안을 찾기 위하여 벤처기업들이 신뢰성에 대해 얼마나 중요하게 인식하고 있으며 신뢰성향을 위한 장애요인 및 필요한 신뢰성 기술에 대해 조사하였다. 또한 신뢰성 분야의 교육에 대한 수요와 요구 분야에 대한 조사를 실시하였다. 이 조사를 위하여 대덕연구개발특구내에 입주해 있는 기업들 중 150개 기업을 대상으로 설문조사를 실시하였으며 이 조사결과를 바탕으로 신뢰성 인식 및 기술 활용도 제고를 위한 방안을 제시하였다.

• Journal of Korea Society of Industrial Information Systems
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• v.19 no.5
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• pp.91-102
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• 2014

Different from the past studies, in this study we postulates that the consumers' trust play an essential mediating role in the relationship between the two dimensions (eco-friendly manufacturing, eco-friendly campaign) of corporate environmental responsibility activities and the corporate image. Trust is conceptualized into three different forms: expertise-based trust, benevolence-based trust, and honesty-based trust. A model integrating two dimensions of corporate environmental responsibility, three forms of trust, and the corporate image is tested using data of 374 student and general consumers. The results of data analysis show that the eco-friendly manufacturing positively influences on the expert-based trust and the eco-friendly campaign positively influences on the benevolence-based trust. The Effects of Corporate Environmental Responsibility Activities on Corporate Image: Focusing on Dimension of Environmental Responsibility. However, eco-friendly manufacturing, eco-friendly campaign activities have a significant impact not on the honesty-based trust. Finally, our results indicate that the expert-based trust, the benevolence-based trust, and honesty-based trust have a significant influence on the corporate image. Thus, this study demonstrates that trust indeed plays a mediating role between corporate environmental responsibility and the corporate image.

• The Journal of the Korea Contents Association
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• v.7 no.10
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• pp.229-238
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• 2007

Recently the environment of Korean business cultures has rapidly changed. Companies have their own images. They are Perceived among companies, so they are awarded as the important factors of the making relation. Especially the importance of corporate image was brought to the fore and it has been dealing with continuously and variously since 1990s. Previous empirical research has focused on the orientation of consumer in perceived company image. But the goal of this study is focused on the effects of the perceived image between corporations in trust and commitment of relationship. The results of this study perceived image were indicated to have an effect on trust. In addition, trust were also indicated to have an effect on commitment. C.E.O, Growth, Innovation image were indicated to have an effect on trust as the important factors.

• The Journal of the Convergence on Culture Technology
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• v.9 no.2
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• pp.51-56
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• 2023

This paper analyzes the relationship between organizational development culture, intra-organizational trust, and communication and their influence on corporate competitiveness. The research model is composed that development culture has a positive effect on trust and communication, and that trust and communication have a positive effect on corporate competitiveness. The data for the analysis were integrated at the company level (510 companies) and used the data of 9,053 employees collected in the 1st survey of the Human Capital Company Panel(HCCP II) of the Korea Research Institute for Vocational Education and Training(KRIVET). For corporate competitiveness, responses to 10 factors for internal process capability and customer service capability were used. The structural equation model was employed to analyze the research model. As a result of the analysis, development culture had a positive effect on organizational trust and communication. And trust and communication were found to have a positively effect on corporate competitiveness. In the indirect effect analysis through bootstrapping, the development culture did not show indirect effects through trust and communication, so only direct effects between development culture, trust and communication, and corporate competitiveness could be confirmed.

• Journal of Korea Entertainment Industry Association
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• v.14 no.7
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• pp.55-68
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• 2020

This study is purposed to make sure of the Effects of Enterprise Trust on Relation-Continuing Intention and the Mediation Effects of Relation-Continuing Intention in the effects of Enterprise Trust on Customer Citizenship Behavior. Enterprise Trust consists of two elements(Enterprise Sincerity, Enterprise Ability), Customer Citizenship Behavior is made up of two elements(Guest Preference, Guest Cooperation) and Relation-Continuing Intention has one element itself. As a result, two things have been found. First, Enterprise Trust has a partly positive impact on Customer Citizenship Behavior. In details, both of two elements of Enterprise Trust have positive influences on Guest Preference, one element of Customer Citizenship Behavior, on the other hand, Enterprise Sincerity, one element of Enterprise Trust has a positive influence on Guest Preference, one element of Customer Citizenship Behavior but Enterprise Ability, the other element of Enterprise Trust, has no meaningful impact on Guest Preference. Second, Relation-Continuing Intention has a mediating effect between Enterprise Trust and Customer Citizenship Behavior. In details, Relation-Continuing Intention has a partial mediating role between Enterprise Sincerity and Guest Preference, between Enterprise Ability and Guest Preference and between Enterprise Sincerity and Guest Cooperation. However Relation-Continuing Intention has a full mediating role between Enterprise Ability and Guest Cooperation.

• Proceedings of the Safety Management and Science Conference
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• 2012.04a
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• pp.535-545
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• 2012

국내의 많은 기업들은 품질경영시스템인 ISO 9000 시리즈와 식스시그마 등 기업의 품질 및 제품에 대한 품질을 높이기 위해 품질관리, 품질경영에 많은 시간과 비용을 들여왔다. 하지만 품질인증제도와는 달리 제품의 신뢰성에 관한 경영시스템인증을 받으려고 하는 기업은 거의 없는 실정이다. 부품 소재나 제품의 신뢰성을 확보하기 위한 방안으로써 신뢰성경영시스템에 대한 인증은 필수적이라 할 수 있다. 신뢰성 관련 기법들을 표준화하고, 효율적인 경영시스템을 도입하여 운영하고, 여기에 세계적으로 통용되는 기술체계를 도입하여 기업의 신뢰성경영시스템을 발전시킨다면 우리산업이 당면한 수출 경쟁력 확보 등의 현안문제 해결에도 도움이 될 수 있다. 본 연구에서는 신뢰성 경영시스템 인증제도 수립에 있어 국제 표준인 신뢰성경영시스템 IEC 60300에 대해 소개하고, 신뢰성 경영시스템 평가방법을 활용한 MIR기법과 AHP기법을 분석 비교하고, 개선방향을 제시하고자 한다.