• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.4
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• pp.455-466
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• 2014

This study examines the effectiveness of CSR through the expectancy disconfirmation theory. The change of CSR belief after a corporate social irresponsibility (CSIR) crisis was investigated in terms of activity timing (proactive activities before CSIR crisis/reactive activities after CSIR crisis). Study 1 explores the influence of CSR belief perceptions formed through usual CSR activities on CSR belief decline after a CSIR crisis and the moderating effect of CSR activity types. Higher CSR belief perceptions are formed through usual CSR activities that result in a large CSR belief decline. The moderating effect of CSR activity types on CSR belief decline is found. Volunteer activity has the strongest depending effect on CSIR crisis. Study 2 explores the influence of CSR belief perceptions formed through CSIR crisis on a CSR belief incline after CSR activities and the moderating effect of CSR activity types. The lower CSR belief perception after CSIR crisis results in a high CSR belief incline after CSR activities. The moderating effect of CSR activity types on CSR belief incline is found. Cause-related marketing has the strongest overcoming effect on a CSIR crisis.

• The Journal of the Convergence on Culture Technology
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• v.8 no.4
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• pp.61-65
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• 2022

As corporations grow in size, corporations exert a very wide influence on society, but on the other hand, as they fail to take responsible corporate actions to use their influence, giant corporations are often criticized as irresponsible social organizations that cause great social problems. This study examines the problem between ESG and corporate power as a fundamental background that causes social problems related to corporate activities, and studies corporate social responsibility issues that have been traditionally discussed in the business and social fields.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2004.05a
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• pp.192-199
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• 2004

Concerning the circumstance of corporate management, which is the appearance of various stakeholder and the possibility of widespread in irresponsible rumours, the objective rating a company in more highly emphasized in these time. According to the situation, various measures are being suggested. One of those efforts, environmental, sustainable, or corporate social responsible(CSR) aspects, which are based on the environmental risk reduction capability are regarded as an important component. In this study, we reviewed the CSR, which is most important Survival factor to the KEPCO's sustainability and some issues are suggested to maximize the KEPCO's corporate value.