• Proceedings of the Korean Reliability Society Conference
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• 2000.11a
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• pp.343-350
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• 2000

제조물 책임법(PL： Product Liability) 시행을 앞두고, 최근 고객 및 기업에 주목을 받고 있는 제도가 리콜제도이다. 본 연구에서는 고객 보호측면에서 국내에서 시행중인 리콜제도에 대한 고객반응을 연구하여 장차 시행될 PL에 대한 대응방향을 제시하고자 한다. 기존의 연구에서는 리콜에 대한 고객의 반응을 알아보기 위한 방법으로 경쟁을 고려하자 않은 리콜 시나리오를 구성하여 기존과 잠재고객의 반응을 파악하였다. 본 연구에서는 리콜 관련 신문보도 이후 고객의 반응을 알아보고자 경쟁관계에 있는 국내 2개 자동차사의 브랜드에 대한 상대적인지도, 리콜 정보에 대한 상대적 심각도, 그리고 각 기업의 리콜대응에 대한 고객 만족도 등이 향후 신규구매 및 재구매에 미치는 영향을 분석하고자 로지스틱 모형을 이용하였다. 그 결과, 향후 재구매시는 기업의 상대적 사회적인지도, 리콜정보에 대한 상대적 심각도 등이 유의한 영향을 미치는 것으로 나타났다. 이에 반해 신규 구매시는 향후 구매하고자 하는 제조기업과 구매시 고려하는 상품정보가 관련성이 있는 것으로 파악되었다.

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2002.11a
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• pp.44-55
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• 2002

This paper tried to analyse the factors influencing consumer trust and the relationships between cause variables and results in Internet Shopping Mall. In order to do so, this paper tried to analyse the trust factors in TV Home Shopping as well as Internet Shopping Mall in terms of cyber markets both. There found six factors ： perceived factor before purchasing, perceived factor after purchasing, perceived and emotional factors in the course of purchasing, positive and negative emotional factors after purchasing. These factors are correlated with Internet shopping variables and we can measure how Internet shopping variables can affect trust to the shopping mall. We can compare the trust factors of TV home shopping with those of Internet shopping mall and then we can activate Internet Shopping Mall. More implications of this study and further researches should be discussed in the future research.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2002.11a
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• pp.44-55
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• 2002

This paper tried to analyse the factors influencing consumer trust and the relationships between cause variables and results in Internet Shopping Mall. In order to do so, this paper tried to analyse the trust factors in TV Home Shopping as well as Internet Shopping Mall in terms of cyber markets both. There found six factors: perceived factor before purchasing, perceived factor after purchasing, perceived and emotional factors in the course of purchasing, posit ive and negative emotional factors after purchasing. These factors are correlated with internet shopping variables and we can measure how Internet shopping variables can affect trust to the shopping mall. We can compare the trust factors of TV home shopping with those of Internet shopping Mall. and then we can activate Internet Shopping Mall. More implications of this study and further researches should be discussed in the future research.

• 월간산업보건
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• s.296
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• pp.52-56
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• 2012

산업안전보건의 규제에 대해서는 상반된 의견이 있다. 일부 사람들은 작업장의 규제가 기업의 경쟁력을 약화시키고 일자리를 없앤다고 하고, 다른 사람들은 규제가 사업주나 근로자에게 최소의 비용으로 작업장을 안전하게 지킨다고 주장한다. 저자들은 산업안전 감독이 산재율과 다른 결과에 어떠한 영향을 미치는지를 보기 위해 통상적인 현장 감독을 분석했다. 무작위로 선정되어 감독을 실시한 409개의 캘리포니아 소재 기업과 감독대상이지만 감독을 실시하지 않은 동수의 기업을 대조군으로 선정하여 분석했다. 대조군에 비해 감독을 받은 기업은 재해율이 9.4%(95% 신뢰구간: -0.177~-0.021) 감소했고, 사고관련 비용은 26%(95% 신뢰 구간: -0.513~-0.083)가 감소했다. 저자들은 이러한 개선이 고용, 판매, 신뢰지수 및 기업의 생존의 희생 댓가로 얻어졌다는 증거는 찾지 못했다.

• Journal of Digital Convergence
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• v.12 no.4
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• pp.103-113
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• 2014

Bargain position and trust are core issues in supply chain management, yet the effect of bargain position on trust remains to be undetermined. The purpose of this research is to present theoretical and methodological hurdles for the relationship among various bargain positions and trust, and develops a set of hypotheses about the asymmetric effect of bargain position on trust in supply chain network. An analytical tool to analyze nonlinear effects on a response surface is introduced. Based on the data collected through a survey of firms participating in Project Supply chain, a set of hypotheses is tested. The analysis results support the prediction that the bargain position perceived by the buyers have asymmetric effects on trust toward supplies, and provide more fine-grained accounts on the relationships among bargain power, bargain position and trust in a supply chain network.

• Asia Marketing Journal
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• v.5 no.1
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• pp.95-121
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• 2003

본 연구는 제품특성의 차이로 인한 거래상황요인이 구매자와 판매자간의 장기지향성에 미치는 영향력의 구조를 검증하기 위한 것이다. 이를 위해 원지를 공급 받아 종이류 제품을 생산·판매하는 제조업체와 광고라고 하는 무형의 서비스를 거래하는 일반 기업체들을 대상으로 상호신뢰를 통한 장기지향성의 형성에 영향력을 행사하는 변수들의 구조와 상대적 중요성을 실증자료를 통해 분석해 보았다. 이에 따라 다음과 같은 결과를 얻을 수 있었다. 첫째, 많은 선행연구에서와 마찬가지로 신뢰가 장기지향성의 매개변수 임이 확인되었다. 둘째, 신뢰구축을 결정짓는 변수들을 기업특성과 관련된 것과 거래를 담당하는 담당자의 개인적 특성과 관련된 집단으로 구분할 수 있다는 점이다. 셋째, 취급제품의 형태에 따른 거래상황의 차이는 신뢰형성과 장기지향성에 조절적 역할을 한다는 점이다. 거래대상이 유형의 제품인가 아니면 무형의 서비스인가에 따라 경로구성원 상호간 기대하는 거래속성이 달라지게 되며 이는 신뢰 구축을 통한 장기지향성을 결정짓는 변수들의 구성과 크기에 영향력을 미치게 된다. 본 연구의 결과, 거래 대상의 제품특성이 달라지는 경우 산업 내에서 해당 기업에 대한 평판이 거래상대에 대한 신뢰구축에 가장 중요한 변수라는 사실을 발견할 수 있었다. 마지막으로 서비스산업의 경우에는 제조업의 경우에 있어서 보다 판매원의 개인적 특성이 매우 중요한 역할을 한다는 사실을 알 수 있었다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.1
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• pp.161-169
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• 2013

As research cooperation was increased nowadays, This study seeks to explores the performance determinants of research cooperation. Toward this end, this study is focused on generating such determinants as interfirm trust, commitment and corporate capability based on previous studies and existing literature. We define openness, management ability and consideration as sub-variable of interfirm trust, corporate capability was composed of R&D capability, financial capability, management capability and absorptive capacity. Commitment had no sub-variable. Also, this study was composed of two dependent variables, aiming to explore differential performance of research cooperation. Results of the empirical analyses are as follows. First, corporate capability was significant impact on research cooperation. Second, interfirm trust and commitment was not significant to research cooperation. Finally, performance differentiation between two dependent variable was not proved in this study.

• Journal of Venture Innovation
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• v.6 no.4
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• pp.113-131
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• 2023

Post-merger integration(PMI) plays a very important role in the success of M&A. Therefore, based on previous studies on PMI, this study discusses the relationship between communication of acquired enterprise members and uncertainty reduction, organizational satisfaction, organizational trust in the PMI process, focusing on the moderating effect of business area consistency between the acquisition and the acquired company. In order to achieve the purpose of this study, the hypothesis of the relationship between variables was established and an empirical analysis was conducted. In order to collect data, a survey was conducted on members of the acquired company in China, and 317 questionnaires were finally collected and used for empirical analysis. For the collected data, the research hypothesis was verified using SPSS 26.0. The results of the study confirmed that communication has a positive effect on the reduction of uncertainty, job satisfaction, and organizational trust perceived by members of the acquired company, and that the consistency in business areas between the acquisition and the acquired company weakens the relationship between communication and uncertainty. In the positive relationship between communication and job satisfaction, organizational trust, the effect of strengthening the moderating variable has not been confirmed, but rather the weakening control effect was found. Based on these findings, the strategy of communicating with the members of the acquired company in the PMI process is meaningful for the success or failure of the merger and provides theoretical and practical implications for proposing differentiated human resources management measures according to M&A type.

• Journal of Korea Port Economic Association
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• v.39 no.2
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• pp.143-163
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• 2023

This study aims to analyze the impact of ESG activities on the corporate performance of logistics companies in Korea. To achieve this, the study examines the factors influencing the adoption and implementation of ESG activities, assesses the extent to which ESG activities enhance corporate trust and image, and empirically analyzes the effect of ESG implementation on the corporate performance of logistics companies. An online survey was conducted using Google Forms for Korean logistics companies, and a total of 463 data sets were utilized for PLS structural equation analysis using the SmartPLS 4.0 software tools. The findings of the study are as follows: Firstly, external pressure, specifically government pressure, significantly influences environmental responsibility activities, while investor pressure significantly affects social responsibility activities and governance responsibility activities. Additionally, internal management pressures significantly impact environmental responsibility activities, and employees have a significant influence on all ESG responsibility activities. Secondly, environmental responsibility activities positively affect corporate image, whereas social and governance responsibility activities influence trust and corporate image. Thirdly, trust and corporate image demonstrate significant effects on both financial and non-financial performance. Fourthly, trust significantly mediates the relationship between social responsibility, governance responsibility, and non-financial performance, while image mediates the connection between ESG responsibility and both financial and non-financial performance. The contribution of this study lies in providing practical insights for logistics companies to actively promote ESG activities, thereby establishing a reputation for being environmentally, socially, and governance responsible and gaining customer trust. By doing so, this study aims to raise awareness of the importance of ESG activities in the logistics industry and help companies recognize their significance for sustainable management

• Journal of the Korea Society of Computer and Information
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• v.19 no.4
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• pp.131-138
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• 2014

The purpose of this paper is to study the effects of the competitiveness of intermediate goods and enterprise's core competency on customer value and enterprise performance. And it is surely meaningful to investigate the intermediate product competitiveness with the variable of interest to recent corporate values and corporate customers with business performance by exploring their relationships. This research focuses on the intermediate goods competitive dimension and the company's core competency, and then several models are proposed. The research model is based on the existing core competencies of the conceptual model, which consists of intermediate goods competitive, core competencies, product innovation, product reliability, customer value and corporate performance. The automobile company in China and Korea are focused in this paper; empirical analysis method is applied to examine the relationships in these areas. The concept of core competencies in the existing competitive enterprises in product and process is defined as the relative advantage. Eight hypotheses are introduced for statistical hypothesis testing. Employees and typical intermediate products in automotive companies in China and Korea are investigated.